Winning the Hearts & Minds of Donors and Funders – Resources

Tony Macklin – March 2013

Articles & White Papers

Behavioral Economics Resource Roundup (http://goo.gl/jybks) – from Katya Andresen, includes links to

her free guides Homer Simpson for NonprofitsandLisa Simpson for Nonprofits

Easier Said Than Done: 25 Tips for Better Fundraising Copy (http://goo.gl/dP7oQ) – Jeff Brooks

How to Raise a Lot More Money Now (http://web.networkforgood.org/2010-07-ebook-raise-more-

money-now) – 50 great ideas from 11 top experts

Increasing Civic Reach (www.ssireview.org/pdf/2011SP_FirstPerson_Vandeventer2.pdf) – nonprofits

must have influential board members who connect them to the communities they serve

Nonprofit Premiums are Literally Crack Cocaine (http://goo.gl/4NFBR)

More Money for More Good (www.guidestar.org/rxg/give-to-charity/money-for-good-ii.aspx) – a guide

to research on donor interests and how to meet those interests (a bit of a sell for Guidestar’s free tools)

The Permanent Disruption of Social Media(http://goo.gl/6JbSl) – new research that potential alters the

traditional donor engagement pyramid

Good Websites& Blogs

www.fundraising123.org – Network for Good’s Learning Center

www.thefundraisingauthority.com/ - good free info and e-newsletter

www.fundraisingsuccessmag.com – The Fundraiser’s Complete Source for Multichannel Strategy and

Integration Techniques

www.futurefundraisingnow.com– Jeff Brooks on writing for fundraising

www.grassrootsfundraising.org/social-justice-movements/gift-exchange-blog– fundraising advice for

small groups

www.nonprofitmarketingblog.com– Katya Andresen on fundraising, communications, and research

www.nonprofitmarketingguide.com/blog/– KiviLeroux Miller on nonprofit communications

http://philanthropy.com/section/How-America-Gives/621/ - interactive mapping of IRS charitable

deduction data, searchable by zip codes, income levels, and more

Growing Forms of Giving

Donor-Advised Funds – www.nptrust.org/daf-report/index.html,

http://philanthropy.com/article/Donor-Advised-Funds-Show/131983/

Giving Circles –www.givingcircles.org/ , www.awesomefoundation.org/, www.sundaysoup.org/,

http://www.ssireview.org/articles/entry/giving_2.0_getting_together_to_give

Millennials – http://themillennialimpact.com/, http://www.nextgendonors.org/