winning the now moment
TRANSCRIPT
Winning TheNow Moment
@Tower33Digital @GaryWare @Leucadia101
/ #TheNowMoment
Index01. The Question
02. Human Behavior
03. Digital Marketing
04. About Tower33
05. Q&A
The Question01.
Where should we eat?
The Question 04
Where
The Question 05
shouldweeat?
The Question 06
Whereshouldweeat?
The Question 07
Whereshouldweeat?
The Question 08
Whereshouldweeat?
The Question 09
Whereshouldweeat?
The Question 10
The Question 11
People are eating out moreSpending on dining out has overtaken grocery store purchases for the first time ever.
HumanBehavior +
DigitalMarketing = Winning
Human02.
Behavior
Humanize Brand Voice - Gain Trust By Getting Real
Human Behavior 14
Self Identity - Help Your Audience Express Themselves
Human Behavior 15
Human Behavior 16
Self Identity - Help Your Audience Express Themselves
Gamification - Create desire for users to come back
Human Behavior 17
Digital Marketing
03.
Attention
Attention - Local Search Optimization
Digital Marketing 20
Claim profiles across relevant local directories.
Attention - Local Search Optimization
Digital Marketing 21
Consistant address across platforms.
Attention - Local Search Optimization
Digital Marketing 22
Use local keywords in URLs and headers.
Attention - Hashtags
Digital Marketing 23
Attention - Encourage users to share experience
Digital Marketing 24
Attract
Attract - Grow Your Email List
Digital Marketing 26
Attract - Timely Messages
Digital Marketing 27
Attract - Encourage Reviews
Digital Marketing 28
Delight
Delight - Free Goodies & Exclusive Discounts
Digital Marketing 30
Delight - Secret Menu Items
Digital Marketing 31
Delight - Hug Your Haters
Digital Marketing 32
Recap
About Tower3304.
Do Good. Be Great.“Culture doesn’t just help attract amazing people, it helps them do their best work.”
Tower33 Digital was formed by agency vets with a shared vision; world-class work is realized when culture and excellence are core to personal and professional values.
The result, world-class work paired with small business service.
Strategic Direction
Digital StrategyBrand & Product Strategy
Analytics & ROI Measurements Process Development
What We DoWe help brands align their message and experience to their customer's
needs and expectations - creating personalized connections that inspire action, loyalty and advocacy.
Brand Experience
Web DesignUser Experience
Mobile ApplicationsBrand Collateral
Product PackagingVideo & Photography
Technology
Digital Marketing
Organic SearchPaid Media & Search
Social MediaEmail Marketing
Content Marketing
Q&A05.
www.tower33.digital
© Copyright 2016 Tower33 Digital, Inc.