winning with content, the ncaa redesign story - ux strategy summit

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  • WINNING WITH CONTENT

    the NCAA.com redesign story

    Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    ON THE SHOULDERS OF GIANTS

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1 photo by mr.TinDC flickr

    BUT FIRST, A WORD FROM LEGAL

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    AGENDA

    Definition of UX Strategy

    The NCAA Example & Solution

    Accelerating the Innovation of Your Team

    Key Take Aways

    Q+A

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    UX STRATEGY?A Process of Aligning the User Experience to the

    Business Strategy

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    SMART BUSINESS GOALS Simple

    Measurable

    Attainable

    Relevant

    Tim Bound

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    SEASONS

    CHAMPIONSHIPSDIVISIONS

    mailto:klemens.wengert@turner.com

  • FLEXIBILITY

    Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    SOLVE FOR

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    150x300

    300x300 300x600 300x900

    600x600 600x900

    900x1200

    900x900

    150x150

    TILE SIZES

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    LAYOUT SAMPLES

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    LAYOUT SAMPLES

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    LAYOUT SAMPLES

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    LAYOUT SAMPLES

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • ACCELERATEINNOVATION

    Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    WHY IS THIS IMPORTANT?

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    KEY TAKE AWAYThink content first to future proof

    Modular content increases team velocity Control the system not the usage

    mailto:klemens.wengert@turner.com

  • Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    THANK YOU

    Klemens Wengert

    klemens.wengert@turner.com | @kwengert1

    mailto:klemens.wengert@turner.commailto:klemens.wengert@turner.com