Winning with content, the NCAA redesign story - UX Strategy Summit

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<ul><li><p>WINNING WITH CONTENT</p><p>the NCAA.com redesign story</p><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>ON THE SHOULDERS OF GIANTS</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1 photo by mr.TinDC flickr</p><p>BUT FIRST, A WORD FROM LEGAL</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>AGENDA</p><p> Definition of UX Strategy </p><p> The NCAA Example &amp; Solution </p><p> Accelerating the Innovation of Your Team </p><p> Key Take Aways </p><p> Q+A</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>UX STRATEGY?A Process of Aligning the User Experience to the </p><p>Business Strategy</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>SMART BUSINESS GOALS Simple </p><p> Measurable </p><p> Attainable </p><p> Relevant </p><p> Tim Bound</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>SEASONS</p><p>CHAMPIONSHIPSDIVISIONS</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>FLEXIBILITY</p><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>SOLVE FOR</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>150x300</p><p>300x300 300x600 300x900</p><p>600x600 600x900</p><p>900x1200</p><p>900x900</p><p>150x150</p><p>TILE SIZES</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>LAYOUT SAMPLES</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>LAYOUT SAMPLES</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>LAYOUT SAMPLES</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>LAYOUT SAMPLES</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>ACCELERATEINNOVATION</p><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>WHY IS THIS IMPORTANT?</p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>KEY TAKE AWAYThink content first to future proof </p><p>Modular content increases team velocity Control the system not the usage </p><p>mailto:klemens.wengert@turner.com</p></li><li><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>THANK YOU</p><p>Klemens Wengert</p><p>klemens.wengert@turner.com | @kwengert1</p><p>mailto:klemens.wengert@turner.commailto:klemens.wengert@turner.com</p></li></ul>