winter final kashyap

8/3/2019 Winter Final Kashyap

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A

STUDY

ON

TO KNOW THE PREFERENCE OF STUDENTS REGARDING

SELECTION OF COACHING CLASSES FOR PREPARATION OF

ENTRANCE EXAMINATION

AT

IMS SURAT

SUBMITTED TO

VEER NARMAD SOUTH GUJARAT UNIVERCITY, SURAT

PREPARED BY:

KASHYAP MEHTA (MARKETING)

ROLL NO: 13

UNDER THE GUIDANCE OF:

MR.RAKESH LARA

VIVEKANAND COLLEGE FOR B.B.A.

SURAT

YEAR 2010-11


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DECLARATION

I KASHYAP MEHTA, hereby declare that the project report entitled TO KNOW THE

PREFERENCE OF STUDENDS REGARDING SELECTION OF COACHING

CLASSES FOR PREPARATION OF ENTRANCE EXAMINATION under the

guidance of MR. RAKESH LARA & MR. HARSHESH PATEL submitted in partial

fulfillement of the requirements for the award of the degree of Bachelor Of Business

Administration To Veer Narmad South Gujarat University, Surat is my original work

-research study carried out during 15th December, 2010 to 15th February, 2010 and not

submitted for the award of any other degree/diploma/fellowship or other similar titles or

prizes to any other institution/organisation or university by any other person.

DATE: SIGNATURE

PLACE: KASHYAP MEHTA

T.Y.B.B.A (SEM-6)

(MARKETING)

MARCH,2011


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ACKNOWLEDGEMENT

I feel great pleasure to express my feeling of gratitude to my academic guide MR.

RAKESH LARA & MR. HARSHESH PATEL for giving the valuable guidance and

suggestion for successful completion this dissertation and also to all other teaching staff of

Vivekananda college of BBA. Who have made me eligible to stand at this stage.

It was great pleasure to complete my winter training the healthy and co-operative

atmosphere at IMS SURAT. I enjoyed doing our training under the guidance of well-

experienced, intelligent, hard working and ambitious team, which will be a memory forever. I

am greatly indebted to the management & staff members of Angel for the valuable guidance

by them during my training.

I would like to express my kind acknowledgement to MR. RAHUL MANTRI of

IMS Learning Resources. For giving me permission to under gone training for project work

by providing necessary information and other staff member who supported me very friendly

during my project work.

This project work is very challenging opportunity for me to update myself. So, I

would like to give thanks to every one who helps me directly or indirectly in preparing this

project.

KASHYAP MEHTA

T.Y.B.B.A. (Marketing)

EXECUTIVE SUMMARY


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The education is the most important and necessary thing in our life and this competitive time

a man is only get high value through the education and the more important thing is masters

degree like MBA MCA and others. According to our system in order to get admission in the

master degree every student need to give entrance exam and the tuition classes of these all

exams are everywhere in todays picture.

This report contains education industry of Indian sector and the education system of India and

evolution of entrance exam system. It also contains the relative studies and information about

the various classes in the Surat like PT education, IMS and FUTURISM etc. The information

is very important for analysis and seeks of knowledge purpose.

After that the interesting information about the IMS institution which is also one of the most

reputed institution in the Surat. Related with its chairman and other key people and their

courses and students and past history of the classes. Its mission and vision and institution

provide services of different exams like CAT GCET MAT SNAP etc. The institution also has

its own publication and relevant information also included.

The main part of project is analysis of the data which are collected through the questionnaire

and interesting fruitful analysis of report is very important. The main aim of report and

analysis is to identify the preference of the students for tuition classes for their entrance exam

and which classes they prefer best and what is the main reason behind this is also added in the

analysis and data are present with help of charts and diagram will also provide deep

understanding to reader and it become very easy for analysis.

INDEX


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Ch. No. TOPIC Page No.

1 INDUSTRY PROFILE

2 COMPANY PROFILE

3 THEORETICAL ASPECT

4 RESEARCH METHODOLOGY

5 DATA ANALYSIS

6 FINDINGS

7 CONCLUSIONS

8 RECCOMENDATIONS

9 BIBLIOGRAPHY

10 ANNEXURE


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INDUSTRY PROFILE


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Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) is Indias leading test-

prep institute with a pan-India presence and is headquartered at Hyderabad. Established in

1992, T.I.M.E. today operates out of 200 offices located in 104 towns and cities across the

country. Over 50 IIT/IIM graduates form part of the core team at T.I.M.E.

T.I.M.E. is acknowledged as a multi-location, multi-programme training specialist run on

corporate lines and today offers a wide range of programmes not only for national and state-

level entrance exams like the CAT, MAT, IIT-JEE and AIEEE but also for international

exams like GMAT, GRE, IELTS and TOEFL.

Through its Campus Recruitment Training programme, T.I.M.E. trains thousands of students

every year in various engineering colleges across the country in aptitude tests and

communication skills as a part of preparing them for their campus placements.

T.I.M.E. also offers a unique IIT Foundation programme aimed at students of the classes 7th,

8th, 9th and 10th. This programme focuses on strengthening the student's conceptual clarity

of the fundamentals in Mathematics, Physics and Chemistry.

In keeping with its tradition of always maintaining a watchful eye on market trends and

tapping them, T.I.M.E. has introduced training programmes for the Chartered Accounting

CPT examination, Bank PO & Clerical exams, GATE and CSAT.

T.I.M.E. has achieved an important milestone of training more than 8 lakh students since

inception and over 1.5 lakh students in the last year alone for the various entrance

examinations. More than 70,000 students trusted T.I.M.E. for their preparation for the CAT

2010 Exam

When it comes to results, T.I.M.E. has always been head and shoulders above the rest.

7 T.I.M.E. students have secured 100 percentile in the CAT 2009 examination. 1212 students

who enrolled for T.I.M.E.s flagship programme, the CAT, made it to the prestigious Indian

Institutes of Management (class of 2012). This means that one in every two students at IIMs

have passed through T.I.M.E.

Not limiting itself to entrance exam training, T.I.M.E. has also successfully forayed into the

pre-school segment with T.I.M.E. Kids. The pre-school chain has currently 35 schools across

the four southern states. Apart from this, T.I.M.E. has also ventured into formal education

with its co-educational, non-residential CBSE schools. Currently T.I.M.E. School operates

out of two locations in Hyderabad.


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T.I.M.E.s performance in financial terms has been outstanding as well - it has grown from a

brand turnover of Rs. 10 crores in FY 2002-03 to Rs. 183 crores in FY 2009-10. The key

drivers of this success are T.I.M.E.s commitment to students, its pan-India presence, its

highly committed team of R&D professionals and its well-researched study material and

unique pedagogy.

Future Plans

The company is planning to continue its aggressive growth rate by adding new courses to its

product portfolio and increasing its market penetration by enhanced geographical spread.

T.I.M.E. Kids, the pre-school chain, which was launched in 2008 along with its chain of

primary schools and T.I.M.E. School, are expected to be the key drivers to the ambitious

plans that T.I.M.E has laid out for its growth. By 2012, T.I.M.E. is looking at over 100 pre-

schools being operational.

In order to support and sustain these growth plans, T.I.M.E. plans to increase the number of

full-time employees over the current base of 2000 employees in its faculty, research,

management, marketing and administrative teams.

Additionally, while T.I.M.E. has already made forays into the highly challenging area of

training for state-level engineering and medical entrance exams, it is now looking at

achieving a national presence in these fields soon. The company expects the number of

students being trained annually to increase from the current figure of about 150,000 to about

300,000 by 2013-2014.

In addition to this very creditable organic growth, T.I.M.E. is actively pursuing acquisition

opportunities in the field of education and training.

VISION

To create a hub of techno professional knowledge clubbed with exposure to the practical

scenario to enable the prospective students to get moulded into full-fledged responsible

corporate citizens to contribute for universal prosperity.

MISSION

To provide qualitative academic and practical inputs without compromising on the quality

and to empower the faculty members exposing them to the ongoing changes through


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imparting training and development programmes; to pass on their experience to the students

and in turn to make them able and responsible professionals; to upgrade the inputs on

ongoing basis and to incorporate whatever is required to cope with the changes in the field of

technical and professional education and training to achieve the vision of the institution.

PT was born on the 10th of July 1993 in Indore. We are 17 years old now.

PT symbolizes the epitome of a desire to excel and systematize operations in an industry

characterized by serious lack of structure and systems. PT's current area of operations

encompasses training students for various competitive exams in India for entrance to

prestigious careers like MBA, MCA, MMS/MCA, Pre Engineering Tests, GRE/GMAT,

PersonalityDevelopment Programs etc. PT's main focus area is quality education programs

for various competitive tests as well as development educational programs.

The dream began in 1993 from a family garage when Sandeep Manudhane, an IIT Delhi

graduate, took a bold decision and plunged headlong into the training industry, spurning

final admission offers from the IIMs. He preferred chasing his audacious dream Being a

major participant in a sunrise industry with unheard of opportunities, albeit for those

with the guts to tread the unbeaten track. PT trained 40 students in the first year of

operations in 1993-94.

The growth

From a humble start, today PT has evolved into a national chain of franchised educational

centers. From a one-man, one-location, one-product organization, PT has developed into a

multi-product, multi-location, professionally managed education corporate. PT was the first

to think of a franchise model in the competitive exams industry. From the first franchise

operation in 1998 to our eightieth in 2009, we have a come a long way. The PT network has

unmatched strengths. Strategically we have always been visionaries. Our being the first

successful franchisers in our industry is ample proof of the same. We are operationally very


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sound, too. Emphasis given on streamlined and consistent operations to ensure customer

satisfaction has paid us rich dividends.

Our systems, processes, procedures and methods to ensure quality delivery to students have

ensured a place of pride for PT in the annals of education industry in India. Functioning from

our base at Indore (and now Delhi and Pune), over the last seventeen years (1993 onwards),

we have sent thousands of young people to top institutes all over India. PT graduates, in fact,

today occupy positions of responsibility in the bluest of blue chips in India and abroad.

The intensive and result oriented classroom training sessions are a hallmark of PT's

operations. Through highly developed and mature classroom teaching modules, we deliver

knowledge that is interesting as well as result-oriented. Of those who join us, hundreds make

it regularly through the toughest of examinations to the best colleges of the nation like the

IIMs, MCA Colleges etc. High levels of discipline, formal & structured teaching methods,

and the latest and best quality courseware add to the punch that our faculty members provide.

Online All India rankings for various tests updated courseware and personal attention to all

ensure high customer satisfaction levels.

HISTORY


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Endeavor is an earnest attempt by few young entrepreneurs who after analyzing the

educational scenario in Gujarat after graduation felt that it was imperative to allay the

apprehensions and the myths from the minds of the students and to train them in the right

direction with a world-class contemporary pedagogy.

On 5th September 2004, on testing basis Endeavor started training and motivating a few

students with indigenously designed material and test series. The faculties themselves had

encountered the Entrance examinations, seen their patterns and its preparation too more

closely than anyone else in the industry had. This spirited attempt and the diligence put

behind it bore fruits. December, January and February saw the students putting up an

unprecedented show in the entrance exams season. The success was very conspicuous.Ripples were created in the education industry. The clear message to the student fraternity

was that if they dreamt it, they could achieve it with the right attitude and right approach.

And the young entrepreneurs sensed their dream coming true. The motive was noble and

right stones were laid. The confidence was sky high. Now the time was ripe to launch

Endeavor commercially as a full fledged institute. The small 300 sq. classroom cum office

now turned into a 3 room office with AC class room and 24 hours.

By November 2005, which means by a period 15 months Endeavor had carved a niche foritself in management education. CAT 2005 was not only the test of the students ability but

also the time for Endeavor to prove its mettle. As they say, action speaks louder than words,

the Endeavor students lived upto the expectations. 20+ students scored more than 90

percentile. And there was no looking back, as ratio wise Endeavor produced the best result

Gujarat had encountered by sending 10+ students out of a total of 50 students to elite

Business Schools of India like IIM Lucknow, IIM Kozhikode, IIM Indore, MDI Gurgaon,

IIFT, S.P. Jain Mumbai, Narsee Monjee Institute of Management Studies, IMT Gaziabad,

Nirma Institute of Management and UBS Chandigarh.

Vision

To build a strong pan-global network of centers of excellence - in area of training for


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competitive examinations, with dedication to development of each student.

History

Foundation Studies for Management, nicknamed FuturiSM by its students of CAT-2003

Batch, was founded by XLRI alumnus Hasmukh Agrawal on 18th May, 2002. Hasmukh

Agrawal had done his engineering from NIT-Allahabad in 1989 and MBA in PM & IR from

XLRI in 1991. Started in rented premises, with just seven students for CAT-2002, FuturiSM

has made rapid strides since. After having vast experience as a professional in Cement

Conglomerate ACC Ltd. and oil giant Bharat Petroleum Corporation Limited, and as an

industrialist in food processing sector; Hasmukh Agrawal set out to do what he was best at

that is teaching. He identified coaching for CAT and other competitive examinations as his

niche.Futurism, under the able guidance of Hasmukh Agrawal, only went from strength to strength;

providing quality coaching for all the variety of competitive examinations, and delivering

phenomenal results from year to year. The commitment of faculty and staff towards

betterment of students lot and towards students career made the institute grow from 7

students in calendar year 2002 to more than 500 students in calendar year 2006 making it

one of the fastest growing institutes in India. In the mean time, the institute also grew to

become a multi-location institute with opening of its branch in Vadodara in year 2005, again

on 18th May.

Growth

In a short span of four years institute has grown from 7 students to more than 500

students. FuturiSM has also expanded the basket of its services from only CAT coaching to

include training students for state CETs, GMAT, GRE, TOEFL & IELTS. The institute also

provides personality development programs, and specialized programs aimed at on-campus

and off-campus recruitment processes. FuturiSM today caters to learning needs of more than300 students in Surat and more than 200 students in Vadodara annually.


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Company profile

IMS Vision

IMS will be an organization recognized globally by employees, students, shareholders,

educational institutes, industry and public as a mentor, motivator & guide. Our credo will be

excellence through innovation, empathy, ethical values and teamwork. IMS will help with


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all those who interact with it, to achieve the best career opportunities to realize their dreams

and succeed globally.

IMS Mission

At IMS, we are driven by our core values of being a Mentor, Motivator & Guide. We

nurture aspirations and facilitate continuous learning, to realize individual potential and

growth. Our products and services encourage a positive attitude, enhance knowledge, and

build relevant skills. We will continue to achieve this through an environment of excellence

and growth with optimal utilization of resources.

THE MAN BEHIND IMS

Born on 6th Nov 1935 in Dharwar, Nagesh Raghunath Rane was the eldest of 7 siblings.

His father was a policeman and Nagesh underwent hardship and struggled with life-and-

death questions at an early age. As a child he was adventurous and unconventional, his

restless mind feeling stifled by regular classes. However he matured into a brilliant and

hardworking boy taught and studied in Hubli at the same time and took a double post

graduation in Economics and English despite overpowering financial problems that


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assailed his family. Soon he realized that there was not much scope in a small town like

Dharwar and he scanned ads in the newspapers for opportunities outside his hometown.

It was at such time that an inviting ad beckoned the trailblazer to Calcutta. After a small

stint in TOI, he moved to India's commercial capital Mumbai. He taught as an English

Lecturer in HR College of Commerce & Economics for about 7 years where apart from

starting a course on Effective Business Communication, he met and married Leela, a

lecturer in the English Department. In 1970, IIM Ahmedabad appointed him as a part time

lecturer in the Written Analysis and Communication department for their Business Writing

Course. For 2 years he bided time traveling between Ahmedabad and Mumbai. It is during

these trips that the idea of IMS germinated.

All through his teaching career, he had seen young students confused and clueless about

career avenues, a small town education offered. All over India, there were those who had

the resources for an international education but no awareness about courses available,

entrance requirements and whom to approach. India, he realized had a huge talent pool

going waste. In the late 70s he released the first set of material of its kind on attempting

CAT and later went on to add GRE, GMAT and TOEFL, which he painstakingly prepared

himself. These were the humble beginnings of IMS.

He was sure that teaching was his calling and genuinely desired to mentor and motivatespecially those who had the potential for bright careers. What was unique about Professor

Rane was the time he gave each of these students to selflessly guide them into the careers

they were cut out for. Being the visionary that he was, he had his own meter for measuring

commitment and he knew the minute he met a student what he could develop into. He

spoke to them, delved into their dreams, hopes and aspirations that they would've otherwise

feared to voice and supported them through the phase when dreams take the shape of

workable plans. He stayed with them helping them through initial hurdles and difficulties

even sponsoring some of their business enterprises till they could sustain themselves. He


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dealt with each of his students as he would his own children and had a distinct way of

interacting with each of them. Students grew so fond of him that they trusted him

completely with their problems, personal, family or career related. Students flocked around

him not merely for the obvious pedagogic inputs but more for the life-transforming

motivational mentoring that he provided. He was able to touch the lives of everybody who

came in contact with him.

In the late 70s, working out of a table in his CA friend's office, he started Institute of

Management Studies (IMS) to help students through the most difficult phase of their

transition from student to corporate life. Starting with a first batch of 7 students, he grew

the business with his dedication - not only to the business but also to his student's welfare

and success. Professor Rane was a man ahead of his times - he not only identified MBA as

an education opportunity well before the current craze, but also identified key success

factors in a business, which dealt with young, highly intelligent minds. One unique feature

of his business model was that he had very few professionally qualified full-time teachers -

almost all the instructors, test-makers, counselors were successful ex-students of IMS who

out their love for Mr. Rane and dedication to associate with a man who had such a large

influence on their lives took time out of their busy schedules to help the future generations

of young minds in their quest for higher education.

From a small table space in Tardeo catering to 7 students, IMS outgrew city limits as an all-

India correspondence course and later to 53 centres across the length and breadth of the

country. The students who took up an international education on his advice crossed national

borders as well. The fold has spread not only to the top B-schools across the country but

also wherever in the corporate world they have made their presence felt, they believe they

owe a lot to the singularly inspiring efforts of Professor Rane who they remember tenderly

even today. Professor Rane passed away on December 5 1994 of a heart attack but his

charismatic personality and generosity of spirit remain an evergreen nostalgia etched in the

hearts and minds of those who can by no means forget his impact on their lives.

"The remarkable thing about Prof. Rane was that he did not just talk inspirationally, he

actually helped so many people, including me, to work towards realising our dreams. Every

conversation we had with him proved his phenomenal sincerity of intention and purpose,

which he never failed to fulfil." Says Sandeep Varma ICOMO

Here's what Somak Ghosh, FMS 1993, now Director, Project Finance and Infrastructure,

Rabo India, has to say My association with IMS started in 1991 when I joined thecorrespondence course of IMS. Right from the early days I was attracted to Mr Rane


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(whom we all lovingly referred to as Sir) philosophy of teaching as a vocation and was

motivated to come back and do my bit as an instructor after completing my MBA course.

Sir soon became a focal point in my life and there are a number of reasons why I believe

that this association is one of the fondest in my life and why nearly 10 years after his death

I hold him in the highest regard and esteem. To Sir, we were all special, like his children

and he shared our dreams and fears, had a word of encouragement when we faced problems

and motivated us to give our best whether in our personal or professional lives. Sir was

someone who was old enough in years and wisdom to be a father, but young at heart to be a

friend. During my association with Sir I spent some of the best times in my life and made

friendships with people who I have a lot of regard for - personally and professionally. For

me personally, I can never forget December 5, 1994 when I was woken up at about 6 am

with the terrible news of Sir's untimely demise - December 5 also happens to be my

birthday - and till date on this day when I get up in the morning, the first thought is that one

of the people I was closest to is no longer there to share this day with me. I will always

cherish memories of Sir and consider myself privileged to have spent the time I did with

him."

MESSAGE FROM MD

This article is written from a simple perspective; to contribute in a way, to the realization of

two dreams, one of our respected president, Shri A.P.J.Abdul Kalam, who proudly says

"India must be one of the developed countries by circa 2020", and the other one that of

"The Feel Good Factor"(India Shining!) that our former Prime Minister Shri A. B.

Vajpayee and his cabinet have envisioned.

The realization of these visions is dependent on two factors:

The faith of the Indian people in their national leaders, their pride in building India.

These leaders making the people believe that their dreams can come true by

providing sound policies, achievable plans and providing an environment for doing


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.

Each of us must recognize our role in contributing to the 'Success of India'. We should all

do our bit in order to make India a developed nation by 2020 and the shining factor will be

a natural consequence. Indian ingenuity and ethos has to flow a natural and unhindered tide.

The "Made in India" label needs to be accentuated and added credibility to, for the world to

gain faith and belief in us. For this, we will have to do away with slipshod products and

services across all sectors. Faith, please understand, is difficult to achieve, but easy to

loose, given poor products. The national pride riding high in the minds of thousands of

Indians has motivated them to do things par excellence compelling the world to sit up and

take notice

IMS PUBLICATIONS

IMS Publications, a division of IMS Learning Resources Pvt. Ltd. was set up in 2003 to

address all career-related concerns and information requirements of students -- right from the

10th standard till the postgraduate level and in careers as diverse as management, engineering,

commerce, health sciences, pure sciences, arts & humanities, fine arts, vocational streams etc.Taking this mandate forward in the management vertical, IMS Publications today has a

repertoire of offerings comprising a complete solution for any aspirant of management

education. These include a monthly magazine, Advanc'edge MBA along with its web portal,

an annual career guide along with an online B-school directory, and the B-school Tour - the

first ever event launched in the country to facilitate direct interaction between Indian B-

schools and MBA aspirants. In the coming years, IMS Publications plans to make forays into

other verticals, to finally pitch itself as a one-stop shop for career-counseling and information

pertinent to all mainstream and alternative careers.


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IMS PRODUCTS


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INTRODUCTION

A company is main question in relation to selling their products or services use does be: How

do I get people to buy my product? Nowadays companies still greatly appreciate the answer

to this question but they have also realized that getting customers is not the only thing they

need to do. In todays rapidly moving world consumers dont stick with products for life.Advertisements and an increased feeling of independence have created consumers that will

switch brands or products as soon as the feel the need to do so. What companys look for in

this consumer environment is creating a so-called brand loyalty? This project will explore

the ways companies go about in creating this brand loyalty and it will investigate the

circumstances and effects that come with it. It will start of by thoroughly explaining what

brand loyalty exactly is. After that an overview of key success factors stimulating brand

loyalty will be given and we will have a look at how these factors are influenced by different

conditions. Examples will be provided. The relationships between brand loyalty and brand

commitment and satisfaction will be explored. Finally a conclusion will be reached on how

important brand loyalty is to companies and for what reasons.

WHAT IS BRAND PREFERENCE?

Definition

Measure ofbrand loyalty in which a consumerwill choose a particular brand in presence

ofcompetingbrands, but will accept substitutes if that brand is not available.

Brand Preference

The stage of brand loyalty at which a buyer will select a particular brand but will choose a

competitor's brand if the preferred brand is unavailable. See Brand Insistence; Brand

Recognition.
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In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings

of commitment towards that brand. For instance, when you bought a tube of Prudent

toothpaste and you found it ok, you will not have to spend any valuable time on looking for

other toothpaste brands, because you are already familiar with it. However, for a more brand-

loyalty-sensitive product class like beer, the probability that a consumer will stick to one

brand (like Grolsch Beer) is much higher.

Brand Loyalty Defined

You learn that creating customer loyalty is neither strategic nor tactic; rather, it is the

ultimate objective and meaning of brand equity. Brand loyalty is brand equity.

So, what constitutes brand loyalty? According to BLOEMER AND KASPER, brand loyalty

implies that consumers bind themselves to products or services as a result of a deep-seated

commitment. To exemplify this point, they rendered a distinction between repeat purchases

and actual brand loyalty. In their published research, they assert that a repeat purchase

behavior "is the actual re-buying of a brand whereas loyalty includes "antecedents or a

reason/fact occurring before the behavior.

BLOEMER AND KASPER further delineate brand loyalty into "spurious and "true loyalty.

Spurious loyalty exhibits the following attributes:

Biased

Behavioral response

Expressed over time

By some decision-making unit, with respect to one or more alternate brands

A function of inertia

True brand loyalty includes the above, but replaces inertia with a psychological process

resulting in brand commitment Next, let's turn to how this psychology plays out in the

branding process.

Brand loyalty is based on the amount of brand commitment. The amount of commitment is

not fixed, but can be considered as a continuum. The amount of commitment is based on the

type of brand satisfaction. In this article, two types of satisfaction are taken into account. For

the sake of this paper, a distinction has to be made between manifest and latent brand

satisfaction. First, what is brand satisfaction? BLOEMER defines it as the outcome of the

subjective evaluation that the chosen alternative (the brand) meets or exceeds the


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expectations BLOEMER then makes a distinction between manifest and latent satisfaction.

The distinction basically rests on the degree of elaboration. This in turn depends on the level

of motivation and capacity that a certain consumer needs in order to evaluate the product.

Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based

on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of

motivation and/or ability of the consumer to evaluate his/her brand choice

He linkage between satisfaction and brand loyalty Many literatures have been written on the

relation between brand loyalty and consumer satisfaction. This relation seems quite obvious.

Later on we will deal with an article from BLOEMER and DE RUYTER (forthcoming) in

which they introduce some moderating effects on this relation. But before we do this, we will

describe factors that influence consumer satisfaction. In this respect Oliver (1981 & 1993)

provides us with some interesting insights. Oliver describes the process of consumer

dissatisfaction with help of the disconfirmation theory. Shortly explained, this theory assumes

that consumer satisfaction or dissatisfaction results from a positive or negative discrepancy

(or disconfirmation) between the outcome and the expectations regarding a purchase


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RESEARCH METHODOLOGY

1. RESEARCH

Research always starts with the problem, its purpose to find the answer of the question with

application of scientific method, it is systematic and intensive study directed towards more

complex knowledge of the subject studied.

RESEARCH MATHODOLOGY :

It refers to all those methods that are used for conduction of research with systematically

solve the research problem.

RESEARCH PROBLEM:

To know the preference of students regarding selection of coaching classes for preparation

of entrance examination.

OBJECTIVE OF STUDY:

Main objective:

To know the preference of students regarding selection of coaching classes for preparation of

entrance examination.

Subsidiary objective:

To know the students preference to select the stream for further study.

To understand the factor that influence student while going for further study.

To know that students give more importance to which parameter for selecting the

coaching classes.

To know the awareness of students about tuition classes.


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CHOOSE THE RESEARCH DESIGN

The research design is the method and process for the conducting particular study. Broadly

speaking, it is can be grouped in the three main category-exploratory, descriptive, causal

EXPLORATORY

An exploratory research is the discovery on new idea and generally based on the secondary

data

D E SCRIPTIVE

Descriptive study is use when researcher interested in knowing the features of certain group

like sex, age, educational level. Occupation etc.

CAUSAL

As the name implies a causal design investigates the cause and effect relationship between

two or more variable

The research design in this report

In this report as a research design the descriptive research is well suitable, because a whole

report is based on the primary data,.

DETERMINING THE INFORMATION NEEDED

In the research report it is very important to determine the research had collected primary

data or secondary data. Sometimes, the research study is based on both data.

The source of data can be divided in the two categories


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1. Primary data

The primary data are those data which are collected by the any researcher first time and

before it no one have collected those data is known as the primary data .

2. Secondary data

The secondary data are those which are collected by others before a few time and we are

using it for our uses is known as the secondary data.

This report contains only PRIMARY DATA, because the data are collected on the

basis of questionnaire and analysis and tabulation also done on the basis of data

collected through the questionnaire.

DESIGN DATA COLLECTION FORM

Observation method

This method suggests the data are collected through ones observation.

Survey method

In this marketing research field survey are commonly used to collect the primary data from

the respondent. Survey can be done by four ways which are described above.

By mail is the method in which the questionnaire is send to the address of the respondent and

respondent fill it and send it again to the researcher. This is use when the research based on

long questions.

DETERMINE SAMPLE DESIGN & SAMPLE SIZE


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The researcher needs to decide the data collection form which are sample design and sample

size. The survey has two types

Census method

Survey method

The requirement of the preference of the students regarding the selection of tuition

classes for preparation for entrance exam sample survey and the researcher had

choose 170 samples.

Benefits of study:

The researcher will know the preference of the students regarding the post

graduation degree,

The researcher can know the choice of the students towards the institutions are

available in the current market,

The researcher can evaluate the mindset of the students related to the institute,

entrance exam different courses etc.

Limitation of study:

It may be possible that the students may not give proper reply to the researchers

questions.

During the research of the questionnaire some human and mechanical errors may

be occurring.


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1) You are studying in which stream at present?


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B.com BBA BCA Any other

FIELD STUDENTS

B.COM 45

BBA 77

BCA 48

OTHERS 0

TOTAL 170

INTERPRETATION:

According to this answer the most of people are interested in the BBA that is they are most

interested in the specialised field rather than study in the B.COM. And the most of people are

capable to spend high fees in BBA for their bright future rather than study in the B.COM.

The people and their parents are more interested in study IT and BUSINESS or

CORPORATE field.

2) From the following which course is preferred by you in future for further

studies?


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MBA MCA Any other

COURSE STUDENTS PERCENTAGE

MBA 101 59.42

MCA 40 23.53

OTHER 29 17.05

TOTAL 170 100

INTERPRETATION:

it is very clear that the students prefer the MBA more compare to MCOM and MCA because

the analyser had choose 45 members from the BCOM and the 29 members only show

positive aspect with M.COM. Same way the analyser had choose 48 members in the BCA but

only 40 members are choose the option of MCA. Only the BBA or business is the field in

which the researcher has choose 77 respondent and 101 members positive towards the MBA

and the overall ratio of MBA is also about 59.41% means 60%. so, it conclude that the

students are more interested in m.ba after that the MCA and very least number of people are

choose other field may be M.COM , B.ED and other option.

3) If an opportunity comes and job is offered to you after graduation what will you do?

You will continue with your future studies you will select a job


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PLANNING STUDENTS

STUDY 100

JOB 70

TOTAL 170

INTERPRETATION:

According to this survey most of people prefer to study furthered in place of doing job. the

ratio of study: job is 58:42.it means that most of people select further study of the master

degree and for that it is very important to give entrance exam to get admission in the good

institution and it is a good opportunities for the tuition classes of the entrance exam, because

around 60% people will decides to study in the MBA or MCA or other masters field.

4) From the following select the reason which forces you to go for further studies?

To expand the knowledge Better job or better future


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Status To fulfil your goal To start business

REASON

PREFERENCE OF

STUDENTS

PERECENTAGE

KNOWLEDGE 34 14

BETTER JOB 109 44

STATUS 15 6

GOAL 45 18

START BUSINESS 45 18

TOTAL 248 100

INTERPRETATION:

Based on the survey 44% of people are interested in doing risk free and good

job.18%students are not interested in job but they are interested to start a new venture and

they want to be an entrepreneur. And another 18%people are interested to achieve there goal.

Their goal may be to get a good job or to be entrepreneur or their goal. Another 14%want to

expand their knowledge. And rest 6%want to make their status in the society with the help of

education.


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5) From the following which examination you want to give for your further studies?

GCET CAT MAT

EXAM STUDENTS PERCENTAGE

GCET 128 62

CAT 51 25

MAT 27 13

TOTAL 206 100

INTERPRETATION:

This analysis clear that the most of students give GCET because they think that the future of

Gujarat is good due to stable economy . They are almost about 62% which is more than half.

The reason is that the parents are not ready to send their childerence in the out state.

The 25% people prefer to give CAT exam because the CAT exam is applicable in the all over

India and people who are ready to go in other state for the study. .

The one of the reason of least people in the MAT is that the MAT is only applicable to the

MBA preparation it doesnt help to the students of MCA and other field. There are only 13%

students interested in to give MAT entrance exam.

6) From the following which one influences the most to give the entrance exam for

further studies?

Family members Relatives Friends

Neighbour Mentor Any other


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SOURCE STUDENTS

FAMILY 121

RELATIVES 19

FRIENDES 94

NEIGHBOUR 1

MENTOR 11

OTHERS 37

INTERPRETATION:

The family members have high influence on the students because 121 students told that the

family members have recommended. The second rank is achieved by the friends group which

is 94, in that the influence of friends and the awareness given by the friends may work. The

third priority given to others 37 that may be community members and other lecture and

educational programmes etc. The fourth category is relatives in which the educated and

experience relatives may recommended to applier in the entrance exam. Mentors also boost

up the students while in lecture and the avenues of college campus and it may be possible that

the college had arrange any program for awareness of entrance exam.

7) Which parameters are important to you while selecting the coaching classes?

Brand name Location materials of classes

Faculties Atmosphere Fees


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PERAMETERES STUDENTS

BRAND NAME 33

LOCATION 33

MATERIAL 78

FACULTIES 70

ATMOSPHERES 39

FEES 108

INTERPRETATION:

In this case, the students are fees sensitive and belongs to middle class because 108 students

are first think about fees structure of tuition classes and they will attracted by those classes

which have moderate or low fees. Beside of fees students also think about the quality of

material because 78 students think about the good easy and understandable material. The

quality of education and teachers also make difference and 70 students are think about

teachers. The atmosphere of the class is also matter because the students only can study

where good atmosphere is available. The location and brand name of classes is also effect on

the preference of students they think about reputed classes like PT, IMS, FUTURISM AND

ENDEAVOR etc.

8) Rate above parameters on following scale?

Very Important(5)

Important(4)

Neutral(3)

Not important(2)

Not at all(1)

Brand name 37 55 41 33 4

Materials of classes 88 53 26 2 1

Location 32 56 45 29 8faculties 113 35 11 7 4


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Fees 75 38 30 15 12

INTERPRETATION:

44 students give high importance to the brand name of class and they only preferred to the

tuition which have good brand name. 4 students give not any importance to the brand name

and they just give importance to the other factors of tuition classes.Material is very important thing for the study and 88 people give most preference to the

material and 1 student give less importance to material that may give high importance to

faculties and other.

Location is not given high priority by the students because only 32 students give high

preference and 8 people not believe that the location is important.

Faculties are thee central part of progress of classes and 113 students give most priority to the

faculties and 4 people may believes that the faculties are not importance they may be depends

on material and other factors.

Fees is the main aspect that the most students prefer and 75 students thing about fees

structure and 12 students give low preference to fees structure.

9) If you come to know about promotional offer (discount on fees) of any classes, what

will you do? (Select any one)

For me money has more priority than classes.

For me quality of education is more important than money

PRIORITY STUDENTS


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MONEY 23

QUALITY OF

EDUCATION 147

TOTAL 170

INTERPRETATION:

In this survey, very lease people attract with discount and promotional schemes like reduce

fees and other because the 23 students only attract due to money and other discount schemes.

The remaining students are interested in am\analysis of quality of education and they will not

attract by the schemes; but they will attract by the teaching skills ,teachers, and the

knowledge and material of the classes. In short the students are education sensitive not

scheme sensitive.

10) Tick () to show effectiveness of coaching classes on following parameters as per

your knowledge.

Result Experience faculties Material

IMS 121 102 98

PT 89 77 73Endeavour 32 36 51


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Futurism 20 30 30

TOTAL 262 245 252

INTERPRETATION:

As per the knowledge of the students they believe that the IMS is not only preferable in the

material but also preferable in terms of results and faculties. So, the material may be

understandable and faculties are good. The Pt is also optimistic results in terms of material

and result and faculties; but it cant defeat the IMS as per the knowledge of the students.

Endeavours get third and moderate rank while futurisms get lower rank in comparison with

PT and IMS.

11) If any opportunities come, from following which one you select for further studies?

PT Endeavor IMS Futurism

CLASSES STUDENTS PERCENTAGE

PT 51 30

ENDEAVOR 18 11


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IMS 91 53

FUTURISM 10 6

TOTAL 170 100

INTERPRETATION:

In the last analysis the most of students prefer to go IMS which is more than 50% means half

of the students wants to go at IMS as entrance tuition and after that PT EDUCATION will be

second choice of students to go in the entrance exam.


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Based on the charts and data the researcher comes to following findings:

According to first question most of students which is around 50% prefer management

study and their goal may be to study in reputed management institution and the

students who wants go in master degree selects management field.

Based on second question, 60% students wants to be a MBA and 23% students do

MCA very least number of students wants to do other courses like MCOM B.ED etc.


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Researcher has found in third issue that the 100 students wants to carry on their study,

although they will get the opportunity of job and 70 students will leave study if they

get good job because of their personnel, family and financial problem. In the essence

of third question is that the most of students give more important to study rather than

job.

In four question the high number of students wants to do a good job ; but meanwhile

many also wants to be a entrepreneur and starts new business with help of study.

Many wants to achieve goal and thee goal may be good job and many wants to

expand their level of knowledge and les students prefer status in the society.

GCET get very high priority because many students wants to study in the Gujarat and

since the Gujarat is looking as the rapidly developing state and other important reason

is that the researcher also consider girls students. It may be possible that the girls may

not prefer to go outside of the Gujarat.

In sixth question, the family and friends are more influence students to give entrance

exam for further study. Relative mentor and others are also influence but in less

proportion.

While selecting classes most of students are highly sensitive towards fees and material

and teaching skills of teachers also get good priority and the wishes of students also

positive regarding to the atmosphere of class and little bit students also consider brand

name and location as the stimulating factor of selecting tuition class.

From total number of respondents, they give more priority to fees, materials and

faculties as compared to brand name and location.

According to ninth question, in this highly competitive time where education is more

important than money and the students also follow that path. They also give more

priority to level and quality of education rather than money this is the main conclusion

because 86% thinking more about education in place of money.


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According the knowledge of students they choose the IMS as the best tuition classes

for the entrance exam based on the result experience and material where very least

preference of students in the favor the FUTURISM classes for the entrance exam

based on given parameters.

In the last question most of students preference is the IMS and the most second

priority is given to the PT education where same time the FUTURISM and

ENDEAVOR from the same section of students.


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RECOMMENDATIONS

According to the project report and analysis the researcher recommends to the

company that the competition is increases at the cut throat level. So, company should

be reducing their fees and they should be set the level of fees as per the level of

competitors like FUTURISM classes. Since, the quality of education is not much

differing between IMS and FUTURISM classes.


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The material is also one of the big issue the company should give material with rich

quality of paper because the material of well known classes like PT & ENDEAVOR

is much better than IMS.

The students give weight to the class atmosphere and the class atmosphere of

ENDEAVOR & PT is much good compare to IMS. So, IMS need to improve their

class atmosphere.

The IMS should be lineate in the recovering fees. They should give good time period

between to installment of fees. This facility is available at the personnel teachers and

other classes like FUTURISM. In future, other classes may provide this kind of

facility. So, company need to think about this important matter.


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Topic: - To know the preference of students regarding selection of coaching classes

for preparation of entrance examination

DECLARATION

Dear Respondent

I am student of VIVEKANAND COLLEGE FOR BBA, SURAT. In which Ihave to do project report on study of student preferences for selection of coachingclasses for preparation of entrance examination. I would like to inform you as you are


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the member of sample size of my survey, I expect you co-operation in my study. Thisdata will be kept confidential and will only be used for survey purpose.

QUESTIONNAIRE

1) You are studying in which stream at present?

B.com BBA BCA Any other

2) From the following which course is preferred by you in future for further studies?

MBA MCA Any other

3) If an opportunity comes and job is offered to you after graduation what will you do?

You will continue with your future studies you will select a job

4) From the following select the reason which forces you to go for further studies?

To expand the knowledge Better job or better future

Status To fulfil your goal To start business

5) From the following which examination you want to give for your further studies?

GCET CAT MAT

6) From the following which one influences the most to give the entrance exam for

further studies?

Family members Relatives Friends

Neighbour Mentor Any other

7) Which parameters are important to you while selecting the coaching classes?

Brand name Location materials of classes

Faculties Atmosphere Fees

8) Rate above parameters on following scale?Very Important Important Neutral Not important Not at all


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(5) (4) (3) (2) (1)

Brand name

Materials of classes

Location

faculties

Fees

9) If you come to know about promotional offer (discount on fees) of any classes, what

will you do? (Select any one)

For me money has more priority than classes.

For me quality of education is more important than money

10)Tick () to show effectiveness of coaching classes on following parameters as per

your knowledge.

Result Experience faculties Material

IMS

PT

Endeavor

Futurism

11) If any opportunities come, from following which one you select for further studies?

PT Endeavor IMS Futurism

PERSONAL DETAILS

Name: -

Address: -

Mobile No: -

E-mail ID: -

winter final kashyap

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