winter olympics associated press july 2013 maiorano
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November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
December 1st 2013‐February 28th 2014
AP is the definitive source of Olympics coverage!
Associated Press has covered every Olympic games since 1896, and is the definitive source of Olympics coverage. For 2014, AP will be operational 24/7 during the games to provide round-the-clock coverage of breaking news and meet clients’ regional deadlines. AP will have reports, video journalists and photo journalists at every venue, ensuring comprehensive coverage of every sport.
AP’s staffing commitment at the Olympics is the largest of any AP-covered sporting event, and AP attends all pre-Olympic events to build relationships with the athletes and key officials ahead of the event, so clients can rely on AP to deliver in-depth coverage. AP starts planning for coverage more than two years ahead of the event, and it involves an international mix of our best journalists with
expert knowledge of the sports involved.
November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
more likely to read sport news
more likely to usually read sports sections on newspapers. It represents 22.3 percent of the audience.
more likely to have bought tickets to pro sports in the last 6 months
more likely to participate in fantasy sports leagues
Reach Sports Enthusiasts
Source ‐ comScore
Winter Olympics Sochi, Russia
February 7th-23rd 20146,000 of the best sports stars
80 countries
Winter Olympics Homepage
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Men: 66%Age 18-49: 46%Median Income: $100,809HHI $100K+: 48%
600+ Participating AP Newspapers
Projected Audience AP Audience 135m UVAP Sports 40m UV
Coverage
Compelling Stories and Images
Arrivals into Olympic Park, Training Coverage, The Games, Venues, Opening Ceremony, Medal Tracking and More…
View event recaps, previews, features and breaking news.
Photo galleries are displayed for all events covered by the AP, plus exclusive “themed” photo galleries for the site.
Medal Count
AP will field a team of journalists and technicians – and a few robots – for the 2014
games. They will represent both sports specialists and generalists. They will deliver stories, columns, TV reviews, photos, video,
audio reports and explanatory graphics.
November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
AP Widgets
Three embeddable widgets: Medal Count Widget, Countdown and Latest News.
These widgets are used by member sites to inform their reader and to drive traffic to the Winter Olympics Experience.
Widget can live on sponsors website
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(AP Top 25 Poll)
November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
Example of Widget on News Sites
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AP Winter OlympicsChannel for your Site
Provide your users with the most up to date coverage of the Winter Olympics by hosting the AP Winter Olympics Experience on your website.
Users can click through to the Winter Olympics Exclusive landing page with 100% SOV and branding.
Your brand HERE
November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
AP Mobile
In addition to the Web experience there is a significant mobile element available.
AP Mobile is the most comprehensive, accurate, and content-rich mobile app for local and global news.
3+ million regular users monthly.
90 million page views/month across all platforms
98% return rate
4.5 star rating on iTunes
Twitter HandleThe AP has strong social media channels to promote partnership’s on Twitter, over 2 million followers.
This year AP is releasing a brand new sponsored advance release program through the AP social media channels. Example of this would be Ex) Comcast Congratulates Team USA Hockey on taking the GOLD. Make sure you
don’t miss a single USA medal with the help of Comcast, click here: URL
Anticipate more than 600 newspapersHighlights from other digital
sports sections
Total Newspaper Site Involvement
Sample site list only
Once the games begin, AP will have available, per day, on average 250 text stories, 2,000 to 2,500 photos, daily medal counts and updated interactive graphics, six minutes of Olympic video highlights and audio
packages on major competitions and ceremonies. AP coverage extends beyond the competitions to transportation, ticketing, security and the life and culture of the host city.
•Houston Chronicle•The Seattle Times•San Francisco Chronicle •St. Louis Post-Dispatch
December 1st 2013– February 28th 2014
Coverage: Arrivals into Olympic Park, Training Coverage, The Games, Venues, Opening Ceremony, Medal Tracking and More…
600+ Participating AP Newspapers
Projected Audience: 25 Million Unique Users 20 Million Impressions a month
Content banner units run through end of March Sponsorships to run through February
Branded Content Series, Twitter Handle, AP Content Pick Up, Sponsored Release Program, Medal Count Widget
