Winter Transfer Window on Sky Sports NewsPartnership Opportunity 2019/20

• Own the Winter Transfer Window on Sky Sports News

through sponsorship of a host of new transfer

segments, as we gear up for what’s set to be one of

the busiest Winter Transfer Windows in recent

memory.

• Align with up to the minute transfer content across

Sky Sports Digital, the number one commercial sports

digital content provider in the UK that generates over

65+ million page views on Transfer Deadline.

• Engage with a football obsessed, young male audience

across Sky Sports Social channels that have a

combined reach of over 46 million.

• Sponsor the highly popular Transfer Talk podcast that

features debate and analysis from some of the most

well connected reporters in football.

Winter Transfer Window Partnership Opportunity 2019/20

What is the Transfer Window?

The Transfer Window, and specifically Transfer Deadline Day, is a

truly cross platform opportunity for a brand to partner with Sky.

• The Transfer Window allows football clubs to buy and sell

players.

• Across the 2018/19 season, the total gross transfer spend in

the Premier League was in excess of £1.4bn.

• Sky Sports News is set to provide rolling coverage of the

Winter Transfer Window across broadcast, digital and social, as

the clock ticks down to when the window closes at 23:00 on

31st January.

• Only Sky Sports News have reporters at football grounds all

over the country on Transfer Deadline Day to monitor player

movements. In the studio the day is hosted by the legendary

duo; Jim White and Hayley McQueen.

• The 2019/20 Winter Transfer Window looks set to be the most

eventful yet, with more Transfer Window programming

scheduled than ever before across Sky Sports News.

Broadcast Digital Social

The sponsor will be integrated into Sky Sports

News live coverage, closely associating with

premium sports news content throughout the

Winter Transfer Window. This includes:

• Sponsorship of a range of Transfer

Window segments, including the Transfer

Centre, Good Morning Transfers, Transfer

Talk, Transfer Show and Transfer Wrap.

• Sponsorship of a bespoke Best Value

Transfer segment that plays out each

Friday across the course of the window.

• Sponsorship of the Transfer Centre and

Transfer Deadline Day countdown clocks.

To further amplify the Partnership, the sponsor

will align with high quality Transfer Window

content across Skysports.com and the Sky

Sports App with high impact display and video

ad placements. This includes:

• Roadblock of the Transfer Centre on

Skysports.com with a mix of display ad

units.

• Sky Sports Home Page Takeover on

Transfer Deadline Day (31st January)

across Skysports.com and the Sky Sports

App.

• Premium PC VOD inventory targeted to

Football content.

The sponsor will be integrated into Transfer

Talk, a Sky Sports News podcast that will

feature debate and analysis from some of the

most well connected reporters in the football

world throughout the Winter Transfer Window.

Sky Sports will be digging into all the biggest

storylines, both in the Premier League and

around Europe, as we keep you up to date on all

the latest transfer developments as they

happen.

Winter Transfer Window Partnership Opportunity 2019/20

Podcast

The sponsor will be at the heart of the Transfer

Window conversation across Sky Sports Social.

Through integration into linear Transfer Window

clips posted on Facebook and Instagram, and

creation of bespoke branded content, the

Partner will gain access to three of the biggest

football social platforms in the UK (Sky Sports,

Soccer AM and Football Daily) with a combined

reach of over 46 million.

*Branded content ideation subject to brief.

BroadcastAlign with Sky Sports News’ acclaimed Transfer Window

coverage

Dedicated to bringing you the latest news, insight and

analysis around the transfer stories that matter to you, Sky

Sports News will be at the heart of this winter's business.

Alongside the Transfer Centre, the Partner will align with a

new series of must-watch transfer programmes, including:

Broadcasting 2,488 logo exposures over

31 days…

Good Morning Transfers – from 9am…

Wake up each day to your early-morning transfer briefing as

our team of reporters and pundit bring you the latest news

and insight around the developing transfer news.

Transfer Talk – from 12pm…

Join us for an essential midday update on the breaking news

and transfer stories that matter to you.

The Transfer Show – from 7pm…

The Sky Sports News reporters and guests will provide the

definitive round-up of the day's transfer stories.

…the sponsorship is estimated to reach

5.6m Individuals

6

Sky Sports Media is the No. 1 commercial digital sports network in

the UK. Offering sports fans and advertisers a multi media and fully

interactive experience showcasing the latest breaking news, videos,

features, games, polls and chat, the Sky Sports digital estate

delivers 10.1m multi-platform users per month across Desktop,

Tablet and Mobile.

As a compliment to the in-programme sponsorship on Sky Sports

News, the Partner will align with the latest, breaking Transfer

Window stories with high impact ad placements across desktop and

app.

• A Sky Sports HPTO across web and app on Transfer Deadline Day

(Billboard, Leaderboard, MPU & Mobile Banner), delivering c. 12

million impressions.

• Roadblock of the Transfer Centre across web and app

(Leaderboard & MPU), delivering c. 1.8m impressions.

• Premium PC VOD inventory targeting football content, delivering

c. 250k impressions.

14mDisplay & Video

Impressions

DigitalTake ownership of the Transfer Window across Sky

Sports Digital

7

Boasting in excess of 46m combined followers across

Facebook, Twitter, Instagram, Snapchat and Youtube, Sky

Sports social platforms reach a highly engaged male skewing

16-34 audience.

The Winter Transfer Window partnership opportunity allows

your brand to align with premium Transfer Window content

across the following areas:

• Sponsor integration into Transfer Window clips posted on

Facebook and Instagram.

• Bespoke branded content that, subject to brief, could

utilise Sky Sports talent, include live streamed content or

branded social posts.

Tweet

Sky Sports

@SkySports

@SkySports #StatoftheDay…Zlatan

Ibrahimović has failed to score in his

last three games vs. Republic of

Ireland. Brought to you by (@Sponsor)

645 RETWEETS 1,067

LIKES

SocialReach a football obsessed Men 16-34 audience

Below are some examples of bespoke executions that we could

produce for our football obsessed 16-34 year old audience:

Transfer Deadline Day Review Show

As soon as the window closes, our Football Daily hosts will be on

hand to discuss the best and the worst of the transfer dealings

from across the UK in this live review show.

Transfer Tales

Have you ever wondered what actually happens behind the

scenes on deadline day? Football Daily look to find out in this mini-

documentary series what a typical transfer window is like from the

viewpoint of a player, an agent and a sports reporter.

How to Pass a Medical

''A deal's been done, subject to a medical’’ is a famous phrase

heard throughout the transfer window, but what is actually

involved? We’ll send our talent to take part in their own medical to

find out exactly what goes down.

SocialExample executions

Transfer Talk is a podcast from Sky Sports News which features debate and

analysis from some of the most well connected reporters and writers in the

football world throughout the winter transfer window. Join our host Pete

Graves and his guests every week, as we dig into all of the biggest storylines,

both in the Premier League and around Europe, keeping you up to date on all

the latest transfer developments!

Dates: 19th December – 3rd February

Total Episodes: 11 (Tuesdays & Fridays per week)

Average Duration: 60 Minutes

Average Audience Per Episode: 200,000 (downloads & streams)

Total Estimated Impressions: 4,400,000

Inventory: 1 x 10” Pre-roll & 1 x 30” Host Read Per Episode

60 Minutes

Episode Overview

Opening Read

*Scripting of opening read to be agreed between Sky and client or agency.

*Spot advert production costs are not included in the investment.

Transfer Talk Podcast

Advert

Investment*

£450kgross

Delivering

£836kin Media Value

Winter Transfer WindowA true cross platform opportunity

*Investment includes Social Production up to the value of £10,000

Appendix

Winter Transfer WindowMedia plan

Platform Content Estimated Delivery Investment

BROADCAST In-programme sponsorship of Sky Sports News Winter Transfer Window 61.3 ABC1 Men 30" equivs

£450,000

DIGITAL

1 x Sky Sports HPTO across web and app on Transfer Deadline Day 12m impressions

Roadblock of the Transfer Centre across web and app 1.8m impressions

PC VOD inventory targeting football content across web 250k impressions

SOCIAL

Sponsorship of linear Transfer Window clips across Sky Sports Facebook and

Instagram5.8m views

Bespoke branded content (subject to brief) TBC

PODCAST Sponsorship of 11 Transfer Talk podcasts 4.4m impressions

TOTAL

*Investment includes Social Production up to the value of £10,000

Winter Transfer WindowBroadcast delivery

Audience Inds Ads Men ABC1 Men 16-34 Men 25-44 Ads

Average TVR - Transfer Window (1st - 30th January) 0.11 0.12 0.18 0.14 0.12 0.13

Average TVR - Transfer Deadline Day (31st January) 0.16 0.18 0.27 0.22 0.25 0.19

Total Actuals 267 300 453 350 303 322

30" equivs 46.7 52.5 79.2 61.3 52.9 56.4

Coverage 000s 5,566 4,971 2,980 1,557 646 1,717

Coverage % 9 10 12 12 9 11

OTS 29 31 38 30 34 30

• One viewer summed up the general feeling towards Transfer

Deadline Day, by describing it as being ‘just like Christmas’

• The build-up is deemed to be as important / exciting as the

day itself

• The way the intrigue, rumour and tension builds in the run

up to the deadline hooks them in

• It was felt to be important to check in multiple times each

day, in order to keep abreast of all the latest developments

(whether or not these be rumours / conjecture, or actual

signings)

“It’s like a game – the clubs

dance around one another, and

then it all kicks off on the day.

Best day of the year!”

“You never know what’s

going to happen. There’s

always a big story that

catches you by surprise.

That’s why you HAVE to

keep up to date”

“I’ve stayed up really late in the

past, glued to the TV waiting for

deals to come through”

Transfer Deadline Day is a big deal for viewers – they love it!

14

“You always say you’re

not going to get caught

up in the gossip and

whispers, but you can’t

help yourself. It’s part of

the fun”

“Sky has presenters at all

the stadiums in order to

make it as exciting as

possible”

“I respect Transfer Centre a

hell of a lot more than the

gossip and whispers you get

in the papers. Sky is much

more substantive”

“When it comes to online

Sky Sports is much more

bold and clear”

“Sky has minute by minute

coverage – no-one else can

compare”

“Transfer Centre is great, as

it brings all the rumour and

fact together in one

package”

• Sky Sports News HQ is the one stop shop

for Transfer Deadline Day – online during the

day, and TV in the evening

• Transfer Centre is felt to be a natural

progression for Sky Sports News HQ,

cementing it’s position as the home of

Transfer Deadline Day

• The BBC may be referenced as well –

specifically BBC Sport online. However, it is

not felt to be as up to date, informative or

easy to use as the Sky Sports app

“The BBC doesn’t capture

your attention and there

are too many articles to

look at”

• Online sources such (Who Ate All The Pies /

Football365) are used for gossip

• Sites linked to specific clubs are also

referenced, but they do not give a general

overview of the entire transfer market

“Who Ate All The Pies is fun

in the build up”

“United We Stand

[Manchester United

fanzine] is one I follow. They

have good access to inside

knowledge”

Sky Sports News ‘owns’ Transfer Deadline Day

15

Sky Sports is the leading online

commercial Sports provider

Source: comScore MMX | 6 month avg. | January – June 2019 (6+ desktop/18+ mobile)

Rank in

Sports

category

Platform

Monthly

UUs

(000s)

Reach

(%)

Avg. mins

per User

1 Sky Sports 11,069 22% 57

2 DAZN Media 7,326 15% 29

3 The Sun Sport 4,855 10% 6

4 Mirror Online - Sport 4,282 9% 5

5 Wireless Group Network 3,864 8% 19

6 Express Sport 3,828 8% 5

7 Minute Media 3,639 7% 15

8 Mail Online - Sport 3,562 7% 11

9 ESPN 3,136 6% 31

10 Guardian Sport 3,155 6% 12

Sky Sports11 million monthly unique users

210 million page views

57 minutes spent per user

14.0 million UK monthly video views

Sky Sports is the leading commercial sports online platformSky Sports has the largest audiences and dwell times

+15% YOY

Sky Sports Audience Profile

ABC1 C2DE45-54

55+

22%i46

78%i152

58%i98

42%i94

21%

28%

125

106

25-34

35-44

20%

20%

112

124

6-14

15-24

0.2%

10%

3

72

Age % Index

Award-winning Sky Sports is now available across brand new multi-platforms, including new

features to make watching sport on mobile an even better and more interactive experience.

Source: comScore MMX/Ooyala | 6 month avg. (January – June 2019) 6+ desktop/18+ mobile individuals, avg. monthly video plays requested

SkySports.com8 million monthly unique users

215 million page views

18 minutes spent per user

SkySports is the leading commercial sports online platformSkySports.com offers an affluent and highly engaged audience

SkySports.com Audience Profile

Award-winning Sky Sports is now available across brand new multi-platforms, including new

features to make watching sport on mobile an even better and more interactive experience.

ABC1 C2DE45-54

55+

23%i47

77%i150

60%i103

40%i91

21%

29%

123

104

25-34

35-44

21%

20%

117

123

6-14

15-24

0.3%

10%

4

74

Age % Index

Source: comScore MMX/Ooyala | 6 month avg. (January – June 2019) 6+ desktop/18+ mobile individuals, avg. monthly video plays requested

Sky Sports app3 million monthly unique users

980k daily smartphone users

110 minutes spent per user

Sky Sports app

Don’t miss a worldy, wicket, fastest lap, or crunching tackle thanks to the knockout Sky Sports app. It’s got all the breaking stories from Sky

Sports News, the best video, live scores, fixtures, results, and all the brand new Sky Sports TV channels. You can also pick your favourite

teams, stars, experts and sports to follow and configure your notifications so you only receive the updates that matter to you most.

Source: comScore Mobile Metrix 3 month avg. (Jul-Sep 2018) 18+ individuals, *TGI Clickstream 2018 Q3 15+ adults

Sky Sports App Audience Profile

ABC1 C2DE

17%i34

83%i164

54% 46%

45-54

55+

23%

30%

115

113

25-34

35-44

18%

21%

82

108

18-24 10% 71

Age % Index

The Sky Sports core demographic is men 25-44, but with social

platforms more male and younger skewing

SKYSPORTS.COM SKY SPORTS APP FSC APP SKY SPORTS ON TWITTER (@SKYSPORTS) SKY SPORTS ON SNAPCHAT DISCOVER

75% M (i147) 25% F (i51)

47% 25-44 (i137)

62% ABC1 (i105)

35% £50k+ (i112)

78% M (i155) 22% F (i45)

55% 25-44 (i126)

57% ABC1 (i100)

HH income 8% higher

than avg.

78% M (i157) 22% F (i43)

52% 25-44 (i118)

64% ABC1 (i112)

HH income 6% higher

than avg.

87% M 13% F

72% Under 25

88% M 12% F

45% 25-34

Source: comScore MMX Jan-Mar 17, Twitter Analytics, Snapchat Discover Analytics

Sport news coverage is what underpins audience motivations for

visiting the Sky Sports website and apps

Source: Sky Sports Product Health Check 2016

The top three reasons Sports customers give

for using the Sky Sports digital platforms are

to find the latest, sport, and team specific

news, though .com is slightly more news

driven than the apps

(and Sky Go is the destination for live)

After live viewing, live scores, breaking news,

and match previews/reports are how sports

are generally most watched and followed by

Sky Sports customers

YouTube Numbers for Q2 1st April 30th June 2019

Sky Sports is the home of breaking sports news and action

A selection of the best variety sports, including Rugby Union, Rugby league, Tennis, Boxing, NFL, Darts and WWE

1,608

2,322

2,551 2,422

2,048

1,269

Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

View in 000s

AVG AGE 32

Men: 91%

Women: 9%

Subs: 186K

AVG AGE 30

Men: 95%

Women: 5%

Followers: 3M

AVG AGE 32

Men: 83%

Women: 17%

Followers: 5M

AVG AGE 32

Men: 91%

Women: 49

Followers: 11M

TRENDED VIEWING DATA (000s)

"I couldn't even putt!" | Tiger

Woods

Kurt Angle on whether Conor

McGregor could appear in

WWE!

Ireland vs England | ODI |

Highlights

Bairstow hits a century! |

England vs Pakistan:

Soccer AM take on the

#OverAndOut cricket challenge!

110

107

88

82

71

Views in 000s

TOP 5 VIDEOS

DEMOGRAPHICS

13+ 18+ 18-34 25-34 45+

5,738 5,394 3,672 1,836 860

in 0

00

s

Source: YouTube Analytics – 1st Apr – 30th Jun 2019, Facebook Analytics – 1st Apr – 30th Jun 2019, Instagram Analytics – 1st Apr – 30th Jun 2019, Twitter Analytics – 1st Apr – 30th Jun 2019,

Sky Sports

YouTube: https://www.youtube.com/channel/UCTU_wC79Dgi9rh4e9-baTqA

Benchmark 36%

AVGRETENTION

24%

Benchmark 4%

ENGAGEMENT

4%

MOBILE/TABLET

3,7M

WATCH TIME

67M MINS

LIKES

44K

IMPRESSIONS

73M

YouTube Numbers for Q2 1st April 30th June 2019

Sky Sports Football is the home of Sky Sports' football videos on social media

Featuring Premier League, EFL and International football highlights, as well as post match interviews, exclusive player access and top level analysis!

18,753 23,843

29,334

45,483

36,359

16,236

Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

View in 000s

AVG AGE 28

Men: 95%

Women: 5%

Subs: 1M

Men: 95%

Women: 5%

Followers: 317K

AVG AGE 28

AVG AGE 27

Men: 96%

Women: 4%

Followers: 984K

TRENDED VIEWING DATA (000s)

The most UNBELIEVABLE

scenes in football history?

Mo Salah reacts to his

SCREAMER against Chelsea!

Mohamed Salah jokes about

the end of his goal drought!

"I'm absolutely furious!" | Gary

Neville's

"I wouldn't believe a word

Pogba says" | Roy Keane's

2,908

2,794

2,470

2,319

2,150

Views in 000s

TOP 5 VIDEOS

DEMOGRAPHICS

13+ 18+ 18-34 25-34 45+

98,077 93,173 67,673 35,308 11,769

in 0

00

s

Source: YouTube Analytics – 1st Apr – 30th Jun 2019, Facebook Analytics – 1st Apr – 30th Jun 2019, , Twitter Analytics – 1st Apr – 30th Jun 2019, Crowdtangle 1st Apr – 30th Jun 2019

Sky Sports Football

YouTube: https://www.youtube.com/channel/UCNAf1k0yIjyGu3k9BwAg3lg

Benchmark 36%

AVGRETENTION

42%

Benchmark 4%

ENGAGEMENT

10%

MOBILE/TABLET

71M

WATCH TIME

349M MINS

LIKES

1,1M

IMPRESSIONS

1,1B

13+ 18+ 18-34 25-34 45+

30,376 27,946 21,567 9,720 3,037

in 0

00

s

YouTube Numbers for Q2 1st April 30th June 2019

The online home of Soccer AM!

Part of football folklore, Soccer AM highlights the comedic side of the beautiful game, with football talent past and present alongside everyday fans

11,146 11,210

16,498

13,230 12,005

5,141

Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

View in 000s

AVG AGE 29

Men: 93%

Women: 7%

Subs: 1M

AVG AGE 27

Men: 90%

Women: 10%

Followers: 903K

AVG AGE 28

Men: 74%

Women: 26%

Followers: 1M

AVG AGE 30

Men: 92%

Women: 8%

Followers: 1M

TRENDED VIEWING DATA (000s)

Jurgen Klopp Answers…

Mauricio Pochettino Answers

Antonio Rüdiger | Chelsea

Teammates 2.0

Five Times Footballers Were

FURIOUS With Their FIFA 19

Ratings!

Luke Shaw | Man Utd

Teammates 2.0

2,513

780

649

554

489

Views in 000s

TOP 5 VIDEOS

DEMOGRAPHICS

Source: YouTube Analytics – 1st Apr – 30th Jun 2019, Facebook Analytics – 1st Apr – 30th Jun 2019, Instagram Analytics – 1st Apr – 30th Jun 2019, Twitter Analytics – 1st Apr – 30th Jun 2019,

Soccer AM

YouTube: https://www.youtube.com/user/SkySportsOfficial

Benchmark 36%

AVGRETENTION

56%

Benchmark 4%

ENGAGEMENT

7%

MOBILE/TABLET

21M

WATCH TIME

124M MINS

LIKES

378K

IMPRESSIONS

416M

YouTube Numbers for Q2 1st April 30th June 2019

Football Daily is the leading voice of new age football media.

With over 40m more views than our closest rival on YouTube during the 2018/2019 season, we are shaping the modern football conversation for

the everyday football fan.We specialise in creating reactive and informative daily content with an expert understanding of the digital landscape.

8,434

6,988

8,323

9,208 9,412 8,831

Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

View in 000s

AVG AGE 28

Men: 95%

Women: 5%

Subs: 1,6M

AVG AGE 27

Men: 95%

Women: 5%

Followers: 548K

AVG AGE 28

Men: 83%

Women: 17%

Followers: 74,6K

AVG AGE 27

Men: 96%

Women: 4%

Followers: 4,7M

TRENDED VIEWING DATA (000s)

10s

WNTT

XI

Transfer Talk

Sunday Vibes

2,908

2,794

2,470

2,319

2,150

Views in 000s

TOP 5 STRANDS

DEMOGRAPHICS

13+ 18+ 18-34 25-34 45+

29,346 27,292 21,716 9,391 2,348

Benchmark 36%

AVGRETENTION

48%

Benchmark 4%

ENGAGEMENT

9%

MOBILE/TABLET

21M

WATCH TIME

209MINS

LIKES

440K

IMPRESSIONS

347M

SUNDAY VIBESEXTRA TIME PODCAST

302KLISTENERS

THE GAMES GONE

MAD PODCAST

56KLISTENERS

Source: YouTube Analytics – 1st Apr – 30th Jun 2019, Facebook Analytics – 1st Apr – 30th Jun 2019, Instagram Analytics – 1st Apr – 30th Jun 2019, Twitter Analytics – 1st Apr – 30th Jun 2019

Football Daily

YouTube: https://www.youtube.com/channel/UCbWUEnTRHb3bRdrnovq8iuA

in 0

00

s