winter weather communications
DESCRIPTION
Winter Weather Communications. Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February 26, 2013. Metro Transit at a Glance. 81 million rides in 2012 Serves 60 cities 127 routes 125 bus 1 light rail line - PowerPoint PPT PresentationTRANSCRIPT
Winter Weather Communications
Bruce Howard, Director of Customer Services and Marketing
Metro Transit - Serving the Minneapolis / St. Paul Area
February 26, 2013
• 81 million rides in 2012• Serves 60 cities• 127 routes
• 125 bus• 1 light rail line• 1 commuter rail line
• 941 vehicles• 2,800 employees• $323 million budget• METRO Green Line LRT to begin service in 2014
Metro Transit at a Glance
“We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely.”
Minnesota at a Glance – Dec. 9 Blizzard
Preparing for the Storm
• Winter Weather Team• Tracks storms• Operational readiness• Communications
• On-time performance• Number of stuck buses• Incidents…
Communicating with Customers and Media
The Marketing Opportunity
Transit to the Rescue
The Results
• Ridership• Northstar• Light Rail • Bus Routes
• Social Media• Media Coverage
• Positive testimonials
Completing the Circle
Contact Information
Bruce HowardDirector of Customer Services and [email protected]
John SiqvelandManager of Public [email protected]