wipo smes sha 04 5 a
TRANSCRIPT
-
8/12/2019 Wipo Smes Sha 04 5 A
1/24
http://in2smile.bnz.co.kr
WIPO Asia Regional Workshop on IP for Managers and
Staffs of SMEs and SME Support Institutions
Intellectual Property Strategy
- KIPOs Supporting Programs forJong-Hyub CHOI
Director General
Intellectual Property Tribunal
Korean Intellectual Property Office
-
8/12/2019 Wipo Smes Sha 04 5 A
2/24
http://in2smile.bnz.co.kr
Contents
Introduction1
Importance of SMEs in Korea2
3
4
Challenges for the future5
Promote greater use of IP
Promote the creation & acquisition of IP
- 1 -
-
8/12/2019 Wipo Smes Sha 04 5 A
3/24
http://in2smile.bnz.co.kr
Introduction1. Changes in the economic environment
Importance of intellectual property
- From a national point of view, creation & use of IP is essential
- A recent report of the Korea Development Institute
Increase of 1%
(national patent applications)
Increase of 0.11%
(national growth)
- IP is vital in the activities of enterprises (especially SMEs)
- Shift in requirements for creating added-value:
labor & capital knowledge & information
The 21st century: Era of Knowledge and information
- 2 -
-
8/12/2019 Wipo Smes Sha 04 5 A
4/24
http://in2smile.bnz.co.kr
Introduction
2. KIPOs main IP strategy
To Complete the cycle of value-added creation
Protection
of IP
Commercializationof IP
Acquisition & Creationof IP
Use and trade
patented technology
Creation of new technology & revenue
Rapid and correct
acquisition of right
- 3 -
-
8/12/2019 Wipo Smes Sha 04 5 A
5/24
-
8/12/2019 Wipo Smes Sha 04 5 A
6/24
http://in2smile.bnz.co.kr
Importance of SMEs in Korea
2. How many IPRs are owned by SMEs
Ownership ratio of SMEs
* 20 % of all IPRs
Only 7 %of SMEs own more than one IPR
Lack of human resources and inadequate funding andmarketing, especially IP creation
- 5 -
-
8/12/2019 Wipo Smes Sha 04 5 A
7/24
http://in2smile.bnz.co.kr
Importance of SMEs in Korea
3. Survey on the commercialization of patented
technology
The basic data for IPR policy on increasing the use of
patented technology
22 %20 %Success rate of registered rights
50 %30 %Rate of Commercialization
224 (cases)19 (cases)Case of patent holdingPA
TE
N
T
Big enterprisesSMEsSurvey contents
- 6 -
-
8/12/2019 Wipo Smes Sha 04 5 A
8/24
http://in2smile.bnz.co.kr
Importance of SMEs in Korea
4. Difficulties in using patented technology
- 7 -
Significant for our policy on the commercialization
of patents
Overall difficulties
Insufficient funds (34%)
Marketing (19%)
Counterfeiting (12%)
Examination period (9%)
R&D staff (10%)
-
8/12/2019 Wipo Smes Sha 04 5 A
9/24
http://in2smile.bnz.co.kr
KIPOs support for SMEs
1. To promote creation acquisition of IP
2. To promote greater use of IP
- 8 -
-
8/12/2019 Wipo Smes Sha 04 5 A
10/24
http://in2smile.bnz.co.kr
Creation & Acquisition of IP
1. IPR Acquisition Campaign for SMEs
Nation wide explanatory meetings on IPRs
Target: top managers, executives, officials,
IPR-related staff ..etc.
Topics: importance of IPRs, application procedures,
government programs that support creation of IP
Supporting IP training programs for SMEs at the
International Intellectual Property Training
Institute
- 9 -
-
8/12/2019 Wipo Smes Sha 04 5 A
11/24
http://in2smile.bnz.co.kr
Creation & Acquisition of IP
2. Information service on patented technology (1)
Providing a free public service for searching patent
information
The service offers information on the Internet
For all IP-related fields such as patents, utility models,
industrial designs and trademarks
Web site: KIPO
KIPI
- 10 -
-
8/12/2019 Wipo Smes Sha 04 5 A
12/24
http://in2smile.bnz.co.kr
Creation & Acquisition of IP
2. Information service on patented technology (2)
Production and distribution of patent maps
Since 2000, 120 patent maps have been produced
Used for formulating R&D strategy and policies
on industrial technology
Patent Maps are distributed free of charge to SMEs and
research institutes in the form of CD-ROMs and booklets
Patent maps are designed to analyze patented technology
and to show trends in technology development
- 11-
-
8/12/2019 Wipo Smes Sha 04 5 A
13/24
http://in2smile.bnz.co.kr
Creation & Acquisition of IP
3. IP consultation service
KIPO provides IP consultation
Consultation procedure
For individuals and SMEs
Provide appropriate advice before investing in R&D
KIPO designated 25 specialized institutesKIPO itself supports 20-40 cases every year
KIPO assists with 75 % of the cost (up to15 million)
- 12 -
-
8/12/2019 Wipo Smes Sha 04 5 A
14/24
http://in2smile.bnz.co.kr
Greater use of IP
Basic principle of support
Goal: To promote greater use of IP
Patentee
Principle
Support varies according to the patentee's ability,
financial condition etc.
Transfer Financial aid Marketing
- 13 -
-
8/12/2019 Wipo Smes Sha 04 5 A
15/24
http://in2smile.bnz.co.kr
Greater use of IP
1. Patented Technology trade market
IP-mart (on-line)
Permanent Patented Technology Market (off-line)
Facilitates transaction between technology consumers and
providers through the Internet
Database of 55,000 items of patented technology
Http:// www.patentmart.or.kr/english
Located on the 3rd floor of the Korea Invention Promotion
Associationselection and exhibition of items registered at the IP- mart
Three specialist agencies provide information on market,
industry trend and standard contracts
- 14 -
-
8/12/2019 Wipo Smes Sha 04 5 A
16/24
-
8/12/2019 Wipo Smes Sha 04 5 A
17/24
http://in2smile.bnz.co.kr
Greater use of IP
3. Committee on Patented Technology Commercialization
Objective
Integration and cooperation of commercialization support
programs from the government sector
Legal base
The act of invention promotion
Financial support in 2003
Total:179 billion (U$149 million)
- 16 -
-
8/12/2019 Wipo Smes Sha 04 5 A
18/24
http://in2smile.bnz.co.kr
Greater use of IP
3. Committee on Patented Technology Commercialization
Major tasks
Upgrade and maintain the systems related tocommercialization of patented technology
Determine a comprehensive support strategy and scale
Coordinate the various policies of government sectors
ParticipantsMinistry of Commerce, Industry & Energy
Korean Intellectual Property office
Small & Medium Business Administration
Ministry of Agriculture & Forestry
Ministry of Maritime Affairs & Fisheries
Rural Development Administration / Korea Forest Service
- 17 -
-
8/12/2019 Wipo Smes Sha 04 5 A
19/24
http://in2smile.bnz.co.kr
Greater use of IP
4. Programs of financial support
Support for producing a prototype of patented technology
After evaluation of the technical and commercial potential,
we assist individuals and SMEs by subsidizing up to 80 %
of the cost of the prototype.Commercialization rate of the programs beneficiaries is about 70 %
Financial support for overseas IP applications
To acquire overseas IPRs for active international business
Subsidies up to2 million (about $1,700) per case
- 18 -
-
8/12/2019 Wipo Smes Sha 04 5 A
20/24
http://in2smile.bnz.co.kr
Greater use of IP
5. Venture capital fund
Venture capital fund for patented technology
commercialization
In cooperation with venture capitalists:- The Korea Development Bank
- The Kibo Technology Advancing Capital Co.
Mainly invested in SMEs with promising patenttechnology
- 19 -
-
8/12/2019 Wipo Smes Sha 04 5 A
21/24
http://in2smile.bnz.co.kr
Greater use of IP
6. The marketing of patented products (1)
SMEs are poor in marketing capability
KIPO's marketing assistance:
Exhibition for superior patented products
Publicity for superior patented products
- eg) The top one hundred Superior Patented Products Selection
- Marketing strategy is vital for commercial success
- 20 -
G f
-
8/12/2019 Wipo Smes Sha 04 5 A
22/24
http://in2smile.bnz.co.kr
Greater use of IP
6. The marketing of patented products (2)
Operation of a cyber shopping mall
- for selling patented products (opens in Oct. 2004)
Priority purchase recommendation program
Superior inventions are recommended for purchase
by national and local governmental organizations
and government-funded organizations
Publicizing cases which successfully commercialize
superior patented technology
- 21 -
Ch ll f h f
-
8/12/2019 Wipo Smes Sha 04 5 A
23/24
http://in2smile.bnz.co.kr
Challenges for the future
Strengthening the infrastructure for creating and using IP
- Less direct financial support
- More studies on new IP policies
Close cooperation with related offices
- to overcome financial limits
- to enlarge the extent of support
- to introduce many programs for SMEs
- 22 -
-
8/12/2019 Wipo Smes Sha 04 5 A
24/24
http://in2smile.bnz.co.kr- 23 -