Business Network Transformation Case Study

SAP Customer Focused Ecosystemy

Mark FinnernChief Community Evangelist

Current Focus: SAP Mentor Initiative https://www.sdn.sap.com/irj/scn/sapmentors

Boundaries Are Being RedefinedValue Chains Are Evolving into Business Networks

Value chain Business networkValue chain

Company-centric

Command and control

Business network

Customer-centric

Connect and collaborateCommand and control

Ownership-driven

Self-contained risk

Connect and collaborate

Relationship-driven

Shared risk

SAP 2008, SAP EcoHub / 1

ESME core team: SAP Mentors

SAP 2008, SAP EcoHub / 2

Different Business Models Drive Different Types of Networks

Complex Systems“Innovate quickly”

P l i d h

Volume Operations“Scale-up profitably”

A d iPeople-centric, ad-hoc processes

Collaborative NetworkI i ht l ti hi

Automated, routine processes

Coordinated NetworkEffi i dInsight, relationship

Connect people, share information

E l ti & D l t

Efficiency, speed Connect systems, share processes

P d ti R fi t de.g. Exploration & Development of New Oil & Gas

e.g. Production, Refinement, and Delivery of Oil & Gas

SAP 2008, SAP EcoHub / 3© SAP 2007 / Page 3© SAP 2008 / 3

BNT in Action: Customer-Focused EcosystemAlways Connected, Always On

Trusted and Relevant Partner Solutions and Services Communities of Innovation

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Customer-Focused Ecosystem: Chemicals IndustryYour Industry: Your Ecosystem

Trusted and Relevant Partner Solutions and Services Communities of Innovation

SOLUTION MAP

TechniDataVendavo

Chemicals Executive Advisory Council includes:C l

MeridiumOSISoft

D C i

Industry Value Network for Chemicals includes:

Business Process Expert community

Chemicals Industry Forum

Enterprise Services Community

CelaneseNOVA Chemicals

Dow CorningDuPont

Industry StandardsSAP Developer Network

Transportation Management

ES Bundle for Manufacturing

Industry Standardsp

SAP 2008, SAP EcoHub / 5

Flexible Business Process Platform

© SAP 2008 / Global Ecosystem and Partner Group Page 5

The Next Generation Ecosystem Capability To discover, evaluate and buy SAP ecosystem solutions

The trusted online solution marketplace for SAP Ecosystem offerings h bl l d i i & b k h h l

SAP 2008, SAP EcoHub / 6

that enables accelerated innovation & breakthrough results

Introducing: SAP EcoHubConnecting for Success

EnablingEnablingAccelerated Discovery

DeliveringPower of Insight

Off i

g

OfferingTrusted Engagement

SAP 2008, SAP EcoHub / 7

SAP EcoHubAccelerated discovery

Navigate by industry or solution

Search by keywords, sort by relevance, or partner

Monitor solutions that are “most viewed”

Research solutions with “highest rating”

SAP 2008, SAP EcoHub / 8

highest rating

SAP EcoHubPower of insight

Leverage feedback from

E i f f

community of peers & experts

Examine proofs of customer adoption

Verify solution capabilities meet business need

Confirm partner status & geographic availability

SAP 2008, SAP EcoHub / 9

SAP EcoHubTrusted engagement

Schedule demo via SAP EcoHubSchedule demo via SAP EcoHub with SAP partner

R t i f ti fRequest more information from any partner on SAP EcoHub

Verify solution certification details

Request a sales proposal & initiate purchase of solution

SAP 2008, SAP EcoHub / 10

Partner Participation at LaunchSample partners

As an SAP partner, we see the EcoHub initiative as an exciting new way to bring LRS software solutions to customers who need enhanced SAP document management. This is exactly the type of partnership

i t d f SAP

“

”

SAP 2008, SAP EcoHub / 11

assistance we need from SAP. John Runions, Senior Manager, Global Alliances

Levi, Ray & Shoup

”

Early FeedbackCustomer & Analyst

SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted relevant

“

solutions that meet our business needs and work within our existing SAP installations. This is something I have been searching for a long time.”

Matt Stultz, Vice President, Global Information TechnologyMatt Stultz, Vice President, Global Information Technology Newell Rubbermaid, October 2008

SAP 2008, SAP EcoHub / 12

SAP Ecosystem Continued momentum

SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem. Companies in many other industries could think much more imaginatively about their own relevant ecosystems given SAP's

“SAP’s newly launched EcoHub recognizes the need for SAP to provide its clients a more… comprehensive method to find partner or SAP sourced systems. It is still i th l d b t thi it own relevant ecosystems, given SAP s

experiences," – Business Week, July 23, 2008

in the early days, but this community-based approach could become a valuable asset for SAP, its clients, and its evolving ecosystem.”Nigel Montgomery, AMR Research, Oct’08

Trusted and Relevant Partner Solutions & Services Communities of Innovation

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“SAP calls the EcoHub a ‘trusted marketplace,’ and the largest element is that

SAP itself hosts the marketplace However a

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pEcosystem model to include multiple types of users and partners” –Gartner, May 2008

marketplace. However, a significant element is that

the partners providing solutions and all the

solutions themselves have been certified by SAP.”

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“This is a really smart move by SAP… With their Customer

been certified by SAP.

David Bradshaw, Research Manager, Applications and

Solutions, IDC EMEAIDC, SAP Launches the EcoHub, Doc # Q83Q,

October 2008

SAP 2008, SAP EcoHub / 13

y yFocused Ecosystem, they have an opportunity to loop more business leaders into the mix and focus on applications and business value, as well as infrastructure." - CRM Buyer, June 2008

October 2008

Questions

SAP 2008, SAP EcoHub / 14