Wired for stories. Why and then what?

Futures Specialists Helsinki 27.01.2013 @Grand Cru

Mervi Rauhala & Tarja Vikström

@MerviRauhala @TarjaVikstrom

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Tarja VikströmMervi Rauhala

@MerviRauhala @TarjaVikstrom

LEARNING STORYTELLING

SERVICE DESIGNORGANIZATIONAL

DELEVOPMENT

”Story is the same. It’s the telling of the

story that is changing.”- Lance Weiler

@MerviRauhala @TarjaVikstrom

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Differentconceptual

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@MerviRauhala @TarjaVikstrom

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“Stories are a universal human communication tool. They are designed to persuade an audience of a storyteller’s world view. The storyteller does this by placing characters onto a stage and showing what happens to them over a period of time. Each character pursues a goal in accordance with his or her values, facing difficulty along the way, and either succeeds or fails according to the storyteller’s view of how the world works.”

- Jonah Sachs, founder of Free Range Studios, author of Winning theStorywars

Good definition for a story

@MerviRauhala @TarjaVikstrom

“Neverland is our evolutionary niche, our special habitat.”

- Jonathan Gottchal

@MerviRauhala @TarjaVikstrom

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1. Make sense and understand2. Change attitudes (Does reading Harry

Potter make you more tolerant?)

3. Create connections4. Remember things5. ”Know what others are up to” –

simulate social situations6. Feel empathy(Paul J. Zak: Empathy, Neurochemistry, and the DramaticArc https://www.youtube.com/watch?v=q1a7tiA1Qzo )

Photo: Flickr, Lucia Whittaker (CC BY 2.0)

We as species arewired for stories

because theyenable us

@MerviRauhala @TarjaVikstrom

Storytelling orexperience design?

Purposefullparticipatory storytelling

for social good.

@MerviRauhala @TarjaVikstrom

Source: http://www.myskyisfalling.com/

” The goal of projects like this is to make people more

empathetic, so that they become better global citizens and think about humanity in a

different way.” -Nonny de la Peña,

CEO of Emblematic Group

@MerviRauhala @TarjaVikstrom

Source: http://www.immersivejournalism.com/project-syria-premieres-at-the-world-economic-forum/

YOUR GOALS

STORY THAT

WORKS

KNOW YOUR

AUDIENCE

Tell the rightstory

Tell the storyright

@MerviRauhala @TarjaVikstrom

Storytelling andnarratives as

development tools

@MerviRauhala @TarjaVikstrom

Vincit in 2020.Creating a shareddream and vision

trough strotytelling.

http://www.vincit.fi/

Storybasedbrands

@MerviRauhala @TarjaVikstrom

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Sources for somestory inspiration

• http://futureofstorytelling.org/• https://medium.com/design-story/ (blog

by James Buckhouse from Twitter)

• http://storytelling.fi/• http://www.lanceweiler.com/

Open Space: (”Martini-based”) self organizinggroup work method

• Suggest interestingthemes you want to discuss and work on. Prepare to host yourtopic.

• Hosts wellcomeothers, start theconversations aroundtopics and areresponsible for documenting results

• We need Hosts, Participants, Bees, Butterflies & Giraffes

• Hosts stay put withyour topic

• Others feel free to circle: when you dontlearn/contributeanymore change thegroup and topic. Rememeber the rule of two feet!

• Preparingpresentations for thetopics.

• Hosts mind theschedule!

• Group presentations

• Joint discussion: what did wethink, learn and discover of thechosen topics

CO-CREATING AGENDA: 3-5 topics

5 min.

WORKINGWITH

SUGGESTEDTOPICS15 min.

PREPARINGTOPIC

PRESENTATIONS5 min.

TOPIC PRESENTATATIONS

& DISCUSSION15 min.