wireless broadband census for better network design
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Wireless Broadband Census for better network design. Unwired / vividwireles. I no longer works for vividwireless The views or opinions in this presentation do not reflect those of vividwireless or the Seven Network Group. Contact [email protected]. Background. - PowerPoint PPT PresentationTRANSCRIPT
I no longer works for vividwireless
The views or opinions in this presentation do not reflect those of vividwireless or the Seven Network Group.
Contact [email protected]
Background
Unwired In 2004 the worlds largest dedicated consumer wireless broadband network
Launch Covered the Sydney UCL pop 3.6 million and 1.4 million dwellings.
Uptake
Very strong initial uptake. Retail stock selling out in the first few weeks.
Group 1 People living in ADSL/Cable black spots
Group 2 People whose lifestyle suited wireless broadband
50,000 customers by the end of 2005
High Uptake
Lifestyle: Renters (53% V’s general pop 27%)
Not sure how long they will be at their current address
Do not connect a home phone
lower wealth, but not underprivileged
Rent 53%
Own 47%
October 2005 Survey
only customers who listed "home" or "home business" location
High UptakeCustomer Surveys:
Which of the following describes your household environment?*
Live in shared household
27%
Live alone18%
Live in family home55%
Age
only customers who listed "home" or "home business" location
High UptakeCustomer Surveys:
Occupation
Which Industry do you work in?
Industry %IT 30.2%Finance 20.1%Sales/mkting 6.8%Government 4.8%Construction 4.2%Health 4.0%Retail 3.8%Eduation 3.5%Transport 3.4%Manufacturing 3.0%Legal 2.7%Consulting 2.4%Hospitality 1.9%Engineering 1.7%Security 1.7%Printing 1.6%Airline 1.2%Realestate 1.2%Automotive 1.1%Media 0.7%
Collection District ScoringCollection District ranking by• The population / area (Density)• The number of dwellings / area (Density)• The proportion of rented dwellings• The proportion of people working in IT• The proportion of people working in Banking/Finance• Income• The proportion of people who had some completed
Tertiary education• Computer ownership *• Had an internet connection *
CD Score
1400204 100%
1401404 98%
1400216 97%
1382814 97%
1410116 97%
1400613 97%
1382003 97%
1382314 97%
1390401 97%
1400915 96%
1251611 96%
1380904 96%
1332903 95%
1400309 95%
1400308 95%
1390507 95%
Brisbane
While Brisbane looked good, it presented a number of challenges
• Hilly terrain
• A good number of high ranking Collection Districts, but they were not concentrated.
Melbourne
Selected because of:
• Flat terrain
• A good number of high ranking Collection Districts, concentrated in clusters around
the CBD