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Wireless Charging – The Future of Electric Thomas Nindl Director Business Development Qualcomm Europe Qualcomm Halo Wireless Electric Vehicle Charging 1

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Page 1: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Wireless Charging – The Future of Electric

Thomas Nindl Director Business Development

Qualcomm Europe

Qualcomm Halo Wireless Electric Vehicle Charging 1

Page 2: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Questions

Qualcomm Halo Wireless Electric Vehicle Charging 2

Why Electric Vehicles?

What is the Current EV Status?

What Pre-Conditions for Successful EV Adoption?

Why Wireless Charging?

Why Qualcomm?

Page 3: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Why Electric Vehicles?

Page 4: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 4 1. World Health Organization http://www.who.int/bulletin/volumes/88/4/10-010410/en/ 2. ABI Research . http://www.reuters.com/article/2011/09/08/idUS200870+08-Sep-2011+BW20110908

Urbanization & Smart Cities

There are more than 100 active or completed smart city projects.

of the world’s population will be living in towns and cities by 2050 *1 70%

$39.5

billion in 2016 *2

Expenditures on smart city technologies $8.1

billion in 2010

Page 5: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 5

Cost to Health of Particulate Matter

WHO estimates monetised health impact of poor air quality in 2020 €160 billion - €600 billion per year

Source: IIASA: http://www.iiasa.ac.at/

Page 6: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 6

Oil Prices

0

20

40

60

80

100

120

140

160

1990 1995 2000 2005 2010 2015 2020 2025 2030

Annual Average Crude

Oil Priceper Barrel

(nominal US$)

Crude Oil (Brent) Prices: Nominal US Dollar per Barrel

Global Redesign (Q2 2012)

Global Redesign (Q1 2012)

Global Redesign (Q3 2011)

History

Source: IHS CERA. *Brent.

Page 7: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

What is the Current EV Status?

Page 8: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 8

Electric Vehicles to Watch

ZOE

The ZOE will be launched

in June of 2013.

Renault is already

marketing three electric

vehicles: Fluence ZE,

Kangoo ZE and Twizy.

Renault says its share of

the global market in EVs

totaled 30% at end-May

and 54% in Europe at

end-June.1

1 Renault press release. Clarification on the launch of ZOE July 25, 2012 http://media.renault.com/global/en-gb/renault/Media/PressRelease.aspx?mediaid=33190 2 Volkswagen launches e-Golf test fleet in the US. March 20 2012 THE U.S press release http://www.media.vw.com/pressrelease/1012//volkswagen-launches-e-golf-test-fleet-u.s 3 BMW Bets Mouse Click to Win $48,500 Electric Model Buyers. 24 July 2012. Bloomberghttp://www.bloomberg.com/news/2012-07-24/bmw-bets-mouse-click-to-win-48-500-electric-model-buyers.html 4 Ford’s Website at Ford.com

In March 2012

Volkswagen announced

that it began a pilot

scheme to test 20

prototype E-Golf in

March of 2012

Volkswagen is expected

to start selling its E-Golf

in the next year or two

E-Golf i3

BMW designed the i3

for urban transport &

commuting.

The i3 is expected to

be launched in 2013.

Followed by the i8

PHEV 2014

BMW use direct online

sales platform for

iSeries. It also opened

its first showroom in

London.

Focus EV

Ford showcased the

2013 Focus Electric at

the Geneva Motorshow

in 2012

Ford is expected to start

selling its electric Focus

shortly and is advertsing

availability on its

website.

Page 9: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 9

Electric Vehicle Product Launches C-Segment vehicle launches critical expect 19 models between 2012 & 2017 – Frost & Sullivan

Source: 360-degree Perspective of the Global Electric Vehicle Market – 2012 Edition. Frost & Sullivan, June 2012

Page 10: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 10

Electric Vehicle Product Launches About 18 sports cars expected to be launched by 2017 - Frost & Sullivan

Source: 360-degree Perspective of the Global Electric Vehicle Market – 2012 Edition. Frost & Sullivan, June 2012

Page 11: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

What Pre-Conditions for Successful EV Adoption?

Page 12: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 12

Pre-Conditions for Success Still Early Market When will the hockey stick happen?

Focus Cost, Battery, Range, Weight

Increasing Range Impacts EV Cost

Factors for Growth Cost

Ease of Use

Ubiquity

Source: IHS CERA.

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 2005 2010 2015 2020 2025 2030

MillionUnits

per Year

Europe EV Sales by Scenario

GR Q3 2011

GR Q1 2012

GR Q2 2012

Page 13: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 13

Factors for Growth – Cost Simplistic Range Equation

The greater the number of charging instances the smaller the EV battery could be and the lower the lost.

Page 14: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 14

Factors for Growth – Ease of Use

Wireless EV Charging meets our needs

Simple, effortless & convenient Automatic hands-free charging No cord to unplug, or steal Unaffected by Water, Ice & Snow Simple to package on EVs

Multiplicity of charging opportunities

Charge little, often and everywhere Simple to Deploy, no street clutter Encourages intensive charging

infrastructure Reduce battery size and EV cost

Page 15: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Introductory video

Page 16: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Why Qualcomm?

Page 17: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 17

Qualcomm Pedigree 26 Years of Wireless Innovation

$19 Billion Fiscal 2012 Revenues

$3.9 Billion R&D Spend

26,000 Employees Huge focus on research into

wireless technologies

Engaged with major Standards & Regulatory bodies

Long history in Wireless Power Research

Page 18: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 18

Mobile Meets Mobility Opportunities at the intersection

Navigation

Services Mobile

Hotspot

Safety and

Security

+ Application

Downloads

Content

Streaming

Wireless EV

Charging

LIVE

Page 19: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Horizontal business model encourages competition and fosters innovation

25 years of Technology Licensing with over 230 Licensees worldwide

Global Investment in R&D, standardisation and regulatory affairs, enabling successful development of total ecosystem

Qualcomm Business Model

Technology and Value Chain Enabler

Qualcomm Halo Wireless Electric Vehicle Charging 19

Page 20: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 20

Conditions for Success

Success comes from improving the driver experience

Common standards and interoperability are essential Simplified infrastructure and user experience

Economies of scale

Common standard de-risks technology choice while allowing for Tier 1 differentiation

Compliance and Regulatory Criteria Regulatory issues must be addressed globally

Highly efficient systems more likely to meet standards

Compliance to Emissions & Foreign Object Detection

Qualcomm is in a unique position to partner with OEMs, Tier 1’s and EVSEs to create an environment for widespread success of wireless charging

Page 21: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 21

Our Complete Solution 1. Power Supply

2. Transmitter Pad

3. Wireless Power Transfer

4. Receiver Pad

5. System Controller

6. Battery ①

Page 22: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 22

Our Unique Technology

Simple, effortless and convenient

Small volume, easy to package on EV

Unique proprietary flux pipe DDQ magnetics

High efficiency

High tolerance to lateral misalignment (X/Y)

Tolerant to large variations in vertical gap (Z)

Interoperable with different pad topologies

Enables charge-on-the-move

Page 23: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo Wireless Electric Vehicle Charging 23

Flexible Technology

20kW Lola-Drayson 7kW Phantom

3.3kW Citroen

3.3kW – Home Charging

3.3kW Fluence

20kW – Office – Public – Dynamic

7kW – Home – Office – Public Charging

Page 24: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

WEVC London Trial Objectives Understand EV integration, packaging & deployment

Generate technical data & user feedback

Create demonstration/test environment for OEM’s WEVC

Promote EVs by demonstrating wireless charging as effortless

Test various use-cases for EVs – Taxis, Carshare, Fleets & Private cars

Demonstrate sustainable & scalable business for WEVC infrastructure

Identify broader technical, commercial & regulatory issues

Page 25: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Charging behavior

How do user’s emotions & charging behavior differ when

charging wirelessly vs plugging-in?

To understand changes to the user experience

Drivers complete

questionnaires to

probe the softer

issues

Data analysed

from vehicles &

charging points

Drivers use a plug-in vehicle

for a few months & upgrade

to wireless, recording

experiential change

Page 26: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Future Developments Developing a fit for purpose WEVC vehicle for public use

takes time

We are scoping further aspects of the trial which will deliver

vehicles in later phases

Under development at present is a taxi program

We aim to have a number of wirelessly charged electric

taxis in use in London in 2014

Other initiatives under discussion

include Car Share

Page 27: Wireless Charging The Future of Electric · GR Q1 2012 GR Q2 2012. Qualcomm Halo Wireless Electric Vehicle Charging 13 Factors for Growth – Cost Simplistic Range Equation The greater

Qualcomm Halo WEVC

Qualcomm Halo Wireless Electric Vehicle Charging 27