Wirtschaftsenglisch

Ein Simulationskurs

Rahmenbedingungen

1. In den BA-Studiengängena. Pflichtkursb. 4 SWSc. CEF Niveau B1 / B2d. Studierende im 1. Semester

2. Im Diplomstudiengang:

Studierende im 3. Semester

(Theoretische) Annahmen1. English for Academic Purposes2. Skills Training3. Aneignung der Fachvokabular4. Steigerung der Sprechfertigkeit5. Acquisition vs. Lernen6. Aufgabe-basierter Unterricht7. Authentizität

Das Sprachenzentrum

ThemengebieteThemengebiete

Makroökonomie

Organisation

Marketing

Werbung

Vertrieb

Berichte

Recruitment

Finanzwesen

„organische“ Entfaltung

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Material SourcesMaterial Sources

Book:

Title: English for Business Studies

Edition: Student’s Book, 2nd Edition

Author: Ian MacKenzie

Publisher: Cambridge University Press

Additional material:

Handouts, OHP Slides, Your own notes !

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Why the Book?Why the Book?

• Structure

• Scope

• Articles

• Exercises

Subject Areas Vocabulary Usage Practise

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Session StructureSession Structure1. Review

Quiz or Company status updates

2. New Material Reading and writing exercises Audio comprehension

3. Simulation Company development

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About the SimulationAbout the Simulation

• Team exercise You form a company … … choose a product / service … and develop it through the semester

• All in “fast time” … - several years may pass during the course

• Otherwise “keep it real” (more or less)

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PortfolioPortfolio

Five of the following documents:

Organisational ChartCompany History Market Research QuestionnaireResults of the trade fairJob AdvertisementBalance Sheet + P&L Account

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PresentationPresentation

Suggestion (just for ideas):1. Introduction (structure, history, etc.)

2. Marketing, Advertising

3. Product Development

4. Negotiations, Sales

5. Personnel

6. Financial

7. Conclusion / Outlook

Goal:

to attract potential investors

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FormalitiesFormalities

Attendance “Learning by doing” + Team-based simulation= Consistent attendance and

punctuality required

Opportunities for making up missed work is limited !

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How do I passHow do I pass?IndividualAssessment:• Preparation &

Participation 20%• CV & Cover Letter 20%• 2 Quizzes: 50%

Group Assessment:

• “Portfolio” 10%

Pass Mark: 60 %

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Let’s get down to business