wisconsin 17 stanford 9 the university of wisconsin, madison e-commerce infrastructure biggest...
TRANSCRIPT
Wisconsin 17
Stanford 9
The University of Wisconsin, Madison
E-Commerce • Infrastructure• Biggest current application
Jack Duwe, Deputy [email protected]
What infrastructure?
Campus/Bank/CyberCash connection
Secure web server Mechanism to integrate with
departmental storefront Transaction detail audit trails Help writing integration scripts Cookbook “how to do it”
instructions
Bank/CyberCash Connection Each department a “merchant” Merchant registers with CyberCash Merchant/Business Services
establishes new bank account Merchant applies to credit card
processor We guide the merchant through
this!
Application Setup
Merchant develops storefront– Or, we will contract to create/host it
We host the “Credit Card” form– API to the storefront
How does it work? Transaction form from browser Save detail in transaction database Transmit to CyberCash CyberCash to card processor Card processor approves/denies DoIT updates database, confirms
to browser Merchant informed (email,
database)
Typical service DoIT offers Help becoming E-commerce merchant API to the storefront Complete transactional detail Customized email to customer Confirming message to merchant Web access to transaction database Training in CyberCash administration
Cost and Billing Rates
Fixed costs– $109 to establish Merchant ID– $22/month to maintain Merchant ID– $150 to integrate storefront and
CyberCash system (DoIT)– $65/month to maintain account (DoIT)
Cost and Billing Rates
Variable costs– 2% of purchase total (card processor) – 30¢/transaction (card processor)– 50¢/transaction (DoIT)
Typical applications “Soft goods” (no physical item)
– Union conference services– Extension conference services– Registration for “Fun runs”, golf
tournaments– Admission application fees– Memberships– Contributions
Typical applications Physical products
– (Distribution is the tough part!)– Software to students– Software to departments– Supplies to departments– Student football tickets (clumsy!)
• No API to proprietary ticket system
Volumes this year
20,000 orders $1 million
Half during the last 3 months Growing rapidly!
Technical Environment
Netscape Suitespot Web Server Verisign 128-bit Digital Certificate Perl/CGI Oracle 7.3.4
DBI/DBD drivers NT Server with IIs ASP for merchant reporting
The University of Wisconsin, Madison
E-Commerce • Infrastructure• Biggest current application
What is WISC?
An entity designed to serve Wisconsin Higher Education by making the most popular software available to students at the lowest prices possible
WISC serves:
26 University of Wisconsin campuses 12 WTCS campuses 250,000 Students Departments
Each campus may have different policies
Student Product Offering
Office 2000 Premium EditionWord, Excel, PowerPoint, FrontPage, PhotoDraw, Publisher, Outlook Express, Access, Interactive Training, & Internet
Explorer
Office 98 Macintosh® Edition & FrontPageWord, Excel, PowerPoint, FrontPage, & Outlook Express
Windows® 32 operating system upgradeWindows 95/98, Windows NT, & Windows 2000 (Feb. 17, 2000)
Visual Studio® Professional EditionVisual Basic, Visual C++, Visual FoxPro, Visual InterDev, & Visual
J++
Microsoft Products:Microsoft Products:
Student Product Offering
Corel WordPerfect Office 2000 Std EditionWordPerfect, Quattro Pro, Presentations, CorelCENTRAL, Trellix,
Microsoft VBA, Adobe Acrobat Reader
Apple Operating System UpgradesOperating System Version 9.x
FileMaker ProWindows and Macintosh Versions
And More Products As They Become Available
Additional Products:Additional Products:
MS Contract Requirements Student sales
– One media set per product– Office 2000 on secure CDs only
Department sales– No personal staff sales– Home use of office license OK
Funding MS site license cost about the same as
new Select program– For department use only
• Existing volume• Concurrent use eliminated
– Student use added at minimal cost Funding
– License is funded by each campus– Customers pay for media and distribution
Pricing
Student copies – $25-$30 per set– Includes shipping and handling
Department copies – $30-$60 per 10-pack – Includes shipping and handling
The work involved
Negotiate site licenses Establish WISC web site
– Customize for each campus– Use existing E-Commerce
infrastructure Organize advertising/promotion
– 38 cities
The work, continued
Organize distribution Provide Help Desk scripts Calculate costs Set prices Manage the project!
The team Systems Engineering (Project mgt) Distribution/Logistics Marketing Application Technology End User Computing Product Sales Administration
Timeline
Contract negotiation – 10 months– November-August
E-Commerce/Distribution system – 5 months – June-October
The WISC Order Process
1. Authentication2. License Agreement3. Product Selection (History File)4. Shipping Information5. Payment Information6. Order Acknowledgement
Email Receipt
Two Email Receipts Are Sent– To Address Specified on Order– To Address in Student Data File
Order Number and Shipping Information Local Support Contacts Customer Service Information
Distribution
Distribution/Logistics DoIT Logistics group Off-campus warehouse Loading dock for semis UPS online system
Twice-daily pickups Most orders out same day,
many delivered the next day!
Marketing & Promotion
Managing the Flow of Information for 38 Campuses The WISC Home Page
– http://www.wisc.edu/wisc WISC News Emails Displays & Posters Ads Placed in Campus Papers All Funded by Distribution Process
The First 90 Days
WISC Highlights – The First 90 Days
WISC Web site contains over 1500 pages of product specs and technical support information serving 38 campuses.
WISC Web Site had in excess of 2,000,000 hits in it’s first month of operation. Site currently has more than 10,000 visitors per week.
2,200 Orders were processed in the first day of operation. Over 10,000 Orders in the first month.
WISC Highlights – The First 90 Days The volumes of credit card transactions
were so great in the first days of operation that our credit card vendor could not keep up.
To date, all online orders have been shipped within 24 hours of the time they were ordered!
The WISC online ordering system allows customers to track their order from our loading dock to their front door.
WISC Highlights – The First 90 Days Customer Service 800 number is averaging 75 calls
per day. Emails to Customer Service average 30 per day. Mail-In (Non-Credit Card Sales) Averaging 7% of
Total More Than:
18,000 Online Orders Shipped25 Tons Shipped via UPS525,000 CDs, Ordered or Replicated $550,000 In Credit Card Revenue Collected
Online
The University of Wisconsin, Madison
E-Commerce • Infrastructure• Biggest current application
Jack Duwe, Deputy [email protected]