wisconsin racine2011
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FrankenLibraries: The Future?Serving Tea and Changing the Curve
Stephen Abram, MLSRacine, Wisconsin
July 11, 2011
These slides are available at Stephen’s Lighthouse blog
Change
We Only Get So Many Once-in-a-Lifetime
Chances To Do Great Things
News Flash “The Internet and technology have now
progressed to their infancy”
So how must library and community strategies
change?
Change can happen very fast
Sensemaking
News Flash
News Flash
Tech Shift Happens
Seth Godin on Decisions (June 8, 2011)
o Which of the four are getting in the way?o You don't know what to doo You don't know how to do ito You don't have the authority or the resources to
do ito You're afraido Once you figure out what's getting in the way,
it's far easier to find the answer (or decide to work on a different problem).
o Stuck is a state of mind, and it's curable.
Focus on the ShiftsAnd Innovate THERE
The biggest shift from the internet and the web has been the social web.
Libraries core reason to be ...
Learning, CommunityBridging the Divide
Evidence of the Shift
Crowdsourcing Social Recommendations Facebook dominates Google and moves a generation Twitter moves history in Egypt, US, Tunisia, Libya,
Pakistan, Syria, etc. etc. a la Wael Gholim Tweets can move issues - #savelibraries, Geek the
Library, etc. MySpace fails, Delicious fails Consolidation bubbles Elephants in the Room: Unexplored consequences
The New Social Skills
Credulity (tricks, SEO, SMO, spam, phish, farms) Transparent distrust and radical intellect The Filter Bubble Finding black hole data (like non-digital) Networking with a Closed Circle Beyond search to find/discover, choose/use,
understand/internalize and FORGET. Tagging and organizing – offline remembering Information ethics and creation Curation
What Are Libraries Really For?
• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody • Economic Impact
Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the
oceans and discovering dragons ...
-
Cook’s Voyage
Columbus, Cabot, Cortes
Magellan Columbus Cook
Questions for Libraries Today:
1. Are our priorities right?2. Are learning, research, discovery changing
materially and what is actually changing?3. Books. Meh.4. What is the role for librarians in the real
future (that is not an extension of the past)?5. Are we for the 21st Century world that will be
or the 20th Century one that was?
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
Service Metaphor
o Cafeteriaso Take Outo Private Dining Roomso Private Chefso Varietyo Scalability
You have the tools.
Stop Making it So Hard!
Trans-Literacy: Move beyond reading & PC skills Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.
Steal This Idea
List of content farms and general spammy user generated content sites:
All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com) )
Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)
GOOG
The nasty facts about Google &
Bing and consumer search:
SEO / SMOContent Farms
Advertiser-drivenGeotagging
Whack-a-Mole:
FarmerPanda
Panda Silver
StrategicAnalytics
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female.
29% are college students. 5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website. 59% found what they were looking for on their first search.
72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in
courses. 71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on
their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on
student engagement. Students are more optimistic about the potential for technology.
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps? What are the components of your community? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search
like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?
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Top-Level BenchmarksGale-Cengage Browse Survey
August 01, 2010 - August 31, 2010
For Pete’s Sake:Share your Analytics
Invest in Understanding
So how must library and community strategies
change?
Books
We have a shallow understanding of the Codex – the book format(s)
Transition from scrolls – illumination – codex – and beyond
Speaking of e-
Books...
Can we frame the e-book issue so that it can be addressed rationally?
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
Fiction
Non-Fiction
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
Mobility
A 1965 iPhone
NextGenWhitespacePhones+Social
GBS
Launched in US on June 30th
Back Office: Baker & Taylor
Expected Launch July 2011
Expected Launch July 30th
$15 Billion Franchise
What do libraries have?LibraryThingBiblioCommonsChiliFreshEtc.
Specific Wisconsin Strategies to Debate
Re-organize for the front room Merge the backroom, SaaS, IaaS, PaaS Brand Yourself in Key Areas
K-12 Education Higher Ed – Distance Ed Economic Leverage Economic Transitioning Career and Job Success
Government Efficiency and Cost Effectiveness
Libraries Are Social
Institutions
E-Learning
What Would You Attempt If You Knew You Would Not
Fail?
Summary
End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information
Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of
Impact, ROI and Value Collaborate vs. socialize
Take back the
Strategy: Rebalance
Tell Stories
Springboard Stories By Steve Denning
Stand Out!
Save the User!
Serve Everyone!
The power of libraries
A Third Path
Emboldened Librarians hold the key
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook or Google+: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1