wisdom of crowds

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:-) WISDOM OF CROWDS

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The presentation was made during the event at TEDxBMIT in Bangalore, India on Crowdsourcing

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Page 1: Wisdom of Crowds

:-)

WISDOM OF CROWDS

Page 2: Wisdom of Crowds

Crowdsourcing is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community

(crowd) through an open call

- Jeff Howe

Page 3: Wisdom of Crowds

LET’S LOOK AT SOME INDIAN BRANDS

CROWDSOURCING

http://www.adweek.com/files/imagecache/node-detail/news_article/the-great-crowdsourcing-tt-2011.jpg

Page 4: Wisdom of Crowds

MICROMAX ASKED USERS TO DESIGN THEIR BRAND IDENTITY

CROWDSOURCED

Page 5: Wisdom of Crowds

MERU CABS WENT TO THE CROWD FOR THE SPATIAL DESIGN

CROWDSOURCED

Page 6: Wisdom of Crowds

HYUNDAI WENT TO THE AUDIENCE FOR NEW TV ADS

CROWDSOURCED

Page 7: Wisdom of Crowds

AIRTEL ASKED ITS SUBSCRIBERS TO COME UP WITH STORIES

CROWDSOURCED

Page 8: Wisdom of Crowds

ALL THIS MEANS IS THE POWER IS WITH YOU

Page 9: Wisdom of Crowds

FOR BUSINESSES

INSIGHT multiplied

Page 10: Wisdom of Crowds

FOR BUSINESSES

SPEED multiplied

Page 11: Wisdom of Crowds

FOR BUSINESSES

COLLABORATION multiplied http://www.ideachampions.com/weblogs/collaboration.png

Page 12: Wisdom of Crowds

http://economictimes.indiatimes.com/thumb/msid-18236865,width-652,resizemode-4/top-tips-what-ceos-look-for-in-young-leaders.jpg

WHAT ALL CAN YOU CROWDSOURCE?

Page 13: Wisdom of Crowds
Page 14: Wisdom of Crowds

FINALLY!!WHAT DO WE DO AT JADE MAGNET?

Page 15: Wisdom of Crowds

INTEGRATED MARKETING THROUGH MANAGED

CROWDSOURCING

We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional

marketing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore

Page 16: Wisdom of Crowds

WE CREATE SUCH COLLATERALS!

Page 17: Wisdom of Crowds

AND PARTY!

Page 18: Wisdom of Crowds

1,100 CUSTOMERS15,000 PROVIDERS

150 PROJECTS A MONTH

Delivering Marketing Solutions through Managed Crowdsourcing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore