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OMNI CHANNEL ECOMMERCE PLANNING, STRATEGY AND EXECUTION

• BUILT FOR THE ENTERPRISE

A modern platform, based on open standards

• OMNI-CHANNEL READY

Web, mobile, in-store, contact center and the internet of things

• BLUEPRINT FOR BUSINESS

Uniquely enables both complex B2B and world-class B2C

• NATIVELY GLOBAL

Multi-site, multi-language, multi-currency

• FLEXIBLE DEPLOYMENT

Identical software on-cloud, deployed as managed services

• AGILE, SCALABLE, EXTENSIBLE

Fastest time to innovation and the lowest cost of ownership

As retailers continue to see rapid shifts in customer demands, competitors’

capabilities and available technologies, the pressure for Omni-channel

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transformation has reached a fevered pitch. Every retailer is investing in

Omni-channel development. But which capabilities are most important, and

how do retailers build them out?

YNG Media’s experts help retailers to find the right path to Omni-channel

adoption for their brand, based on their customers, competitors, and

physical and digital assets. Each retailer’s path is unique. It requires finding

the right mix of stores, mobile, digital marketing, and CRM capabilities.

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OMNI-CHANNEL STRATEGY AND

ROADMAP Retailers face opportunities and threats every day in the Omni-channel

space. Building the right strategy, business case and organizational support

to fund and execute programs is the first and most important step. Each

retailer must pursue a roadmap that best fits its corporate culture—not too

aggressive for the available resources, but not too conservative either.

YNG Media will help you to build the Omni-channel transformation strategy

and roadmap that fits your organization: One that’s balanced across

people, process and technology, and that delivers benefits throughout the

transformation and allows ample opportunities to course correct.

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CROSS-CHANNEL INTEGRATION Customers are more digitally connected than ever before and interact with

retailers through multiple touch points. They expect a seamless experience

regardless of the interaction points, and they want flexibility.

To cater to customer expectations, retailers are overhauling their supply

chains, store operations, contact centers, and digital channels such as

Websites, mobile and social media. Achieving this requires a holistic

approach that encompasses people, process and technology.

Organizational roles and performance measures need to be realigned in

the context of Omni-channel operations. Policy guidelines and metrics need

to be defined. Processes need to be reengineered to ensure the customer

experience is not broken at any point. Technology architecture needs to be

assessed.

All of the changes are culminating in a re-examination of the retail business

model. YNG Media’s retail experts have extensive experience in cross-

channel integration. We can help you avoid the pitfalls while meeting your

customers’ ever-changing demands.

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ECOMMERCE RE-PLATFORMING As eCommerce continues with double-digit growth compared to brick and

mortar’s sluggish same-store sales, retailers are depending more on

eCommerce to hit their growth targets. Decade-old platform decisions no

longer suit the needs and demands of Omni-channel customers. YNG

Media helps retailers to systematically evaluate eCommerce platform

options to select and implement the right Omni-channel platform for digital

commerce and supporting capabilities.

DIGITAL COMMERCE OPTIMIZATION Many retailers have become mature e-tailers with robust digital commerce

capabilities. To deliver growth that’s in line with their targets, they need to

optimize operations across all key metrics. That means driving the right

traffic to improve conversion. It also means enhancing capabilities, both

small and large, that deliver business results such as streamlined checkout,

improved fraud management, personalization, complete and accurate

product information, online merchandising, and so on. YNG Media’s

eCommerce experts help retailers identify areas for improvement and

implement enhancements.

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MOBILE Mobile is the next frontier of consumer shopping. Almost overnight,

smartphones and tablets have transformed the way we manage our lives

and businesses. Mobile is the connective tissue that brings together online

and in-store experiences for customers. It is the tool that helps store

associates work more efficiently and be more available to customers. And it

helps leaders better manage stores, districts, regions or chains.

But for all of mobile’s positive impact, it can also multiply overhead without

significant uptick in traffic or other measurable benefits. YNG Media helps

retailers select the right platforms, identify the right capabilities to enable,

and design and build mobile Websites and Apps that engage customers –

all with an eye on business goals.

INTERNATIONAL COMMERCE Growth of Internet users across the globe mean that retailers can now reach

customers almost anywhere in the world. In the last several years, retailers

have begun to realize that expanding their eCommerce reach

internationally enables them to drive incremental sales and test new

markets with relatively little capital investment.

Expanding internationally requires retailers to critically evaluate their

product assortment, fulfillment capabilities, localized content, translations,

customer service, finance and accounting. YNG Media can help retailers

build international commerce capabilities leveraging the international

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expertise of our team around the world and our international expansion

service offerings.

DIGITAL MARKETING As media consumption through traditional channels decreases in favor of

newer channels, digital marketing is an essential and growing part of every

retailer’s marketing strategy.

Retailers are leveraging digital marketing to drive traffic and enhance

customer loyalty across all channels. They are working to understand their

customer segments to shift their marketing mix across paid search, push

mobile messages, check-ins, email, social media, and traditional channels

to yield the biggest return. Omni-channel analytics enable retailers’ digital

marketing efforts.

YNG Media’s expansive analytics and retail experience can help retailers

find the right mix of channel investment to engage with customers where

they want to be engaged.

AGILE DELIVERY The Omni-channel space is shifting so quickly that failing fast has become

the key to winning. The sooner retailers get new capabilities and

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experiences to market and measure customer -- and competitor -- reaction,

the sooner they can tweak and refine the experiences. Retailers need to be

more agile than ever to meet business demands. YNG Media leverages a

proven agile delivery methodology that brings together business and

delivery teams to jointly create the best retail experiences.

LOYALTY AND CRM Loyalty programs and customer relationship management have long been

essential to acquiring new customers and retaining existing ones. The

increasingly competitive retail landscape has elevated the role of loyalty

and CRM and is requiring retailers to think about them in light of Omni-

channel opportunities.

• How do customers who shop across multiple channels differ from

those who shop in a single channel?

• How should customer acquisition and retention tactics vary across

channels?

• YNG Media’s expertise can help you to blaze a new Omni-channel

trail for retail loyalty and CRM.

VALUE DELIVERED:

Your one stop e-commerce technology and services provider

• Undertake turnkey e-commerce engagements

• Choice of world-class e-commerce platforms

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• Delivery of high quality B2B and B2C e-commerce solutions, in short

time-to-market, leveraging Magento’s platform (open source e-

commerce platform)

• Extend your store front to mobile devices, integrate to social media,

leverage Business Intelligence and Analytics and build customized

solutions to increase sales, analyze consumer behavior and spending

patterns.

• End-to-end services IT services: application development,

customization, payment gateway integration, testing, training,

deployment, maintenance, migration and support.

Other pivotal features of WiseRetail:

• Stock Management: stock tracking, multiple warehouse support,

inventory, stock transfer, low-stock alerts, barcodes

• Purchases: supplier management, purchase price, stock needs (just-

in-time distribution and low-stock levels,) purchase order forms,

merchandise reception, outstanding orders

• Order Preparation: order distribution in function with stock levels,

mass order preparation, picking lists, mass printing, packing by

barcode, transport labels

• Order Tracking: product availability, order schedule, advanced

availability options, delivery schedule for the customer

• Dashboards: Automatically generate over fifty different tables,

charts, and graphs analyzing your sales, products, customers, and

suppliers, to give you a thorough overview of your business activity.

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• Multiple Order Management: WiseRetail gives you the ability to

achieve fast order fulfilment; it is optimised to efficiently process and

fulfill multiple orders :

o Picking list: summarise every products needed to prepare the

orders and are sorted by location and manufacturer to

optimise the picking.

o Multiple Shipment Creation: with the click of one button you

can create shipments for all selected orders

o Batch PDF Printing: with the click of another button you can

batch print PDFs containing all invoices and packing slips

o Mass notification: at the end of the process, the click of yet

another button allows you to notify all customers about their

shipment