with high-impact ideas

ATHLETIC BUSINESS CONFERENCE + EXPO2010

DECEMBER 2-4, 2010 EXPO: DECEMBER 2-3

SAN DIEGO, CALIFORNIAwww.athleticbusinessconference.com

In conjunction with

Good ideas are powerful, and the Athletic Business Conference & Expo is like a powerhouse filled with them.

At ABC you’ll meet the industry experts and innovators who have successful

track records and road maps for a bright future. Joining them for three

invigorating days will help make your organization stronger than ever!

>>>>STRENGTHENING PERFORMANCE WITH HIGH-IMPACT IDEAS<<<<

Legendary Coach Mike Ditka Inspiring faculty

More than 80 seminars — learn proven procedures and money-saving ideas

Meet vendors face to face Tour San Diego’s finest facilities

Huge trade show! Largest variety in our industry

Table of Contents:Overview ................................. 2Partners ................................. 3Keynote/Reception ................. 4Schedule/Reception ............... 5Golf/Tours ............................... 6Workshops .............................. 8Partner Workshops ................ 9NAYS ..................................... 10Trade Show ........................... 12Seminar Grid ........................ 13Exhibitor List ........................ 18CEUs ..................................... 19Seminars .............................. 20Travel Info ............................. 26Registration Form ................ 27

ABC

2010

2

Register and plan your trip today.www.athleticbusinessconference.com or use the form on page 27.

Connect with us on Facebook or LinkedIn

THREE DAYS OF IDEAS TO BOOST YOUR BUSINESS FOR YEARS.

OV

ERV

IEW



By attending the Athletic Business Conference & Expo, you will:

Discover new ways to grow. Even in an economic slowdown, you can still move forward. We’ll pinpoint the best opportunities so your organization can capitalize on them.

Learn from inspiring presenters. Our expert seminar leaders offer stimulating ideas and practical solutions for your operation’s improvement and your professional growth.

Network for success. You’ll make reliable connections that are especially helpful in challenging times. Sharing experiences and know-how at ABC is the ideal way to form lasting relationships.

Find ways to work more efficiently. Tighter budgets demand it, and now you’ll learn just how to do more with less. And to take pride in a greener operation.

Do it all in one place. Speaking of efficiency, where can you learn the most about your industry in just one location during only three days? The answer is as easy as ABC!

Every exercise program takes a few good weeks before you see results. But the beauty of ABC is that in just three days, you’ll acquire the latest knowledge and information in the athletic, fitness and recreation industries. So when you go back home, you’ll be well prepared to start making improvements for your customers, your staff and your bottom line.

NOW MORE THAN EVER, INVEST IN YOUR SUCCESS.Every year, ABC offers more knowledge, inspiration and innovations. In a slow economy, these benefits are especially valuable.

Join athletic, recreation and fitness pros from around the world who attend ABC from these organizations:Colleges & Universities

Parks & Recreation Departments/Districts

Military Bases & Installations

Health Clubs & Personal Training Centers

Private Sports & Recreation Centers

High Schools/School Districts

Corporate Recreation/Fitness Centers

Commercial Sportsplexes

YMCAs/YWCAs/JCCs

Wellness Centers

Pro Sports Teams

Church Recreation Centers

Architectural/Consulting Firms

Amateur/Governmental Sports Organizations

Police/Fire/Law Enforcement Agencies

Hotels/Resorts/Apartment Complexes

Associations

ABC 2010

3

PAR

TNER

S

FOUR CONFERENCES FOR THE PRICE OF ONE.Three Athletic Business Conference & Expo partners will be holding their annual conferences in conjunction with ABC: the International Council on Active Aging, the Medical Fitness Association and the National Alliance for Youth Sports. ABC participants will have access to all our partners’ seminars and workshops. And partner-conference participants will be joining us for the trade show and events, so you can make even more professional contacts.

INTERNATIONAL COUNCIL ON ACTIVE AGING (ICAA)ICAA leads, connects and defines the active-aging industry, supporting those dedicated to a vital vision of

aging with education, information, resources and tools. The ICAA Conference is one way that ICAA links this community. ICAA sessions are geared to the many dimensions, roles and needs in active aging. For seminar descriptions, visit www.icaa.cc/convention.htm

MEDICAL FITNESS ASSOCIATION (MFA)MFA’s mission is to foster opportunities for the development and operational success of medically

integrated fitness centers. The 16th annual MFA Conference, “Medical Fitness and Healthcare Conference: Uniting the Industries” will feature the latest information on building, operating, marketing, programming and staffing a medical fitness facility. The American Kinesiotherapy Association (AKTA) is an educational partner for the MFA Conference. For seminar descriptions, visit www.medicalfitness.org

NATIONAL ALLIANCE FOR YOUTH SPORTS (NAYS)America’s leading advocate for positive and safe sports and activities for children, NAYS offers programs and services for everyone involved in youth sports, including

professional and volunteer administrators, volunteer coaches, officials, parents and young athletes. NAYS’ Youth Sports Congress provides cutting-edge topics in the field of youth sports. The Congress includes the Youth Sports track in the Athletic Business seminar program, as well as the Academy for Youth Sports Administrators, a special closed track for attendees to earn the Certified Youth Sports Administrator (CYSA) credential. For more information on the youth sports track or the Academy, visit www.nays.org/congress

Plan your trip online. Please visit www.athleticbusinessconference.com for:• Links to San Diego information • Online hotel reservations and travel planning• International traveler’s information • Conference location and hotels

>>>

ALL-CONFERENCE NETWORKING RECEPTIONAthletic Business Exhibit Halls F-HThursday, Dec. 2 | 5:00PM-7:00PMFeaturing music by Breez’n, a high-energy band that plays a wide variety of music styles.Come to the best networking reception of the year. Join Athletic Business, ICAA, MFA and NAYS attendees for a food-, beverage- and fun-filled reception in the exhibit hall. Enjoy tasty hors d’oeuvres and refreshments, visit with exhibitors and other attendees, try your hand at the free-throw contest on the basketball court, sign up for the Baggo (www.baggo.com) tournament or try out an exercise program on the SCW Fitness Education fitness workout stage. Explore the wide variety of fitness, recreation and sports products exhibited on the floor and connect with the manufacturers you want to see in a relaxed, festive environment.

ABC

2010

4



REC

EPTI

ON

/KEY

NO

TE

CAN’T BEAT THE POWER OFFACE-TO-FACE NETWORKING.Sure, you connect with your peers in the industry via social media, e-mail, blogs and other online sources. But there’s still no substitute for meeting people in person, knowing not just their names but also their personalities and having the time to get acquainted during enjoyable activities.

During the trade show, seminars and receptions, you’ll talk to hundreds of professionals with a wealth of experience in jobs like yours. You’ll have in-depth discussions over the course of the conference and form relationships that will be mutually beneficial throughout the year. The colleagues you get to know personally will also bolster and expand your online network.

ATHLETIC BUSINESS/NAYS KEYNOTEMike Ditka, Commentator, ESPN, and former NFL Player & Coach

Friday, Dec. 3 | 11:30AM-1:00PM(Including presentation of AB Facility of Merit awards and NationalAlliance for Youth Sports Excellence in Youth Sports awards.)

Attitude, Character and Enthusiasm: The Mike Ditka WayDrawing on his legendary career as a player and coach in the National Football League, Mike Ditka now shares his drive and team-building skills with audiences across the country. In his Attitude, Character and Enthusiasm keynote address, Mike will talk about the lessons he learned in a life of commitment and attention to the fundamentals, lessons that lead to victory. He will deliver a powerful presentation that highlights the key characteristics people need to achieve their personal and professional goals.

Mike Ditka’s name is synonymous with the Chicago Bears; during his long career with the team he also became known as “Da Coach” and “Iron Mike.” He played for and coached the Bears for 17 seasons. He coached the Bears from 1982 to 1992, compiling a win-loss record of 112-68. He guided the Bears to six NFC Central Divisional titles, in addition to three NFC title games. His ’85 Bears are considered among the NFL’s “Best Ever Teams,” with a record of 18-1. Twice Ditka was named the NFL’s Coach of the Year (’85 and ’88). From 1985-1988, he led the Bears to 52 wins—the most ever by an NFL team in a four-year span in NFL history.

Mike Ditka has won three Super Bowls: as a player (Dallas – Super Bowl VI), as an assistant coach (Dallas – Super Bowl XII) and as a head coach (Chicago – Super Bowl XX). He was elected to the Pro Football Hall of Fame in 1988.

CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

FACILITY OF MERIT RECEPTIONSan Diego Wine & Culinary CenterFriday, Dec. 3 | 5:30PM-7:30PM

The Facility of Merit Awards Reception will take place at the San Diego Wine & Culinary Center, just down the street from the convention center. Network with architects, consultants and representatives of the winning facilities, as well as with other attendees and the ABC editors. Enjoy beverages and hors d’oeuvres and see a video that highlights the winning facilities. The Facility of Merit Reception is a casual networking event that is a perfect ending to the day.

BUILDING OR RENOVATING A FACILITY?

If you are building or renovating a facility – or even thinking about doing so – ABC offers a workshop that you simply can’t afford to miss. “Designing Your Dream Facility: Survival of the Fittest,” an interactive design workshop on Wednesday, Dec. 1, presented by Erik Kocher and Stephen DeHekker of Hastings & Chivetta Architects, will offer you a hands-on opportunity to develop a model project. In a team format, you’ll compete to design a model facility, learning about everything from budget limitations and building components to site requirements and maximizing your program.

Following the workshop, 14 sessions in two Facility Design & Construction tracks will build on the workshop, offering sessions from creating a capital project budget and developing a business plan to facility design metrics, renovation strategies, partnerships and sustainable design. Attend this workshop and seminars and we guarantee you’ll be much more prepared to bring your project from concept to completion.

CONFERENCE SCHEDULETUESDAY, NOV. 304:00PM–6:00PM Registration

WEDNESDAY, DEC. 17:00AM–6:00PM Registration7:15AM–2:45PM 9th Annual AB Golf Classic —

Riverwalk Golf Club8:00AM–11:30AM Pre-Conference Tour: University of

California-San Diego8:30AM–11:30AM Pre-Conference Workshop: Newest Customer

Service Strategies You Can’t Afford to MissScott Chovanec

8:30AM–4:30PM Pre-Conference Workshop: ARM (Aquatic Risk Management) for Pools Tom Griffiths & Shawn DeRosa

12:00PM–4:30PM Pre-Conference Tour: San Diego State University

1:00PM–4:00PM Pre-Conference Workshop: Untangle Technology! A Guided Tour Through the Latest and GreatestJodi Rudick & Becky Carroll

1:00PM–5:00PM Pre-Conference Workshop: Designing Your Dream Facility: Survival of the FittestErik Kocher & Stephen DeHekker

1:30PM–4:30PM Pre-Conference Workshop: Know More! SponsorshipsSam Richter

1:30PM–4:30PM Pre-Conference Tour: The Salvation Army Ray and Joan Kroc Corps Community Center

THURSDAY, DEC. 26:45AM–5:00PM Registration8:00AM–1:00PM Educational Seminars1:00PM–7:00PM Trade Show Grand Opening5:00PM–7:00PM All-Conference Networking Reception with music by Breez’n

FRIDAY, DEC. 36:30AM–8:30AM Early-Morning Workout 6:30AM–5:00PM Registration8:00AM–11:15AM Educational Seminars11:30AM–1:00PM Keynote Address: Mike Ditka1:00PM–5:00PM Trade Show4:00PM–5:30PM Educational Seminars5:30PM–7:30PM Facility of Merit Reception

SATURDAY, DEC. 47:45AM–12:00PM Registration8:30AM–11:45AM Educational Seminars

ABC 2010

SCH

EDU

LE/REC

EPTIO

N

5

ABC

2010

6



GO

LF O

UTI

NG

& T

OU

RS

SUN, SURF AND SIGHTSEEING.San Diego offers the same kind of appealing variety outside as ABC does inside. From the Embarcadero downtown waterfront to the Spanish Baroque Revival buildings and the world-famous zoo in Balboa Park, the city is as popular with vacationers as it is with professionals. In addition to the dozens of beaches within the city and the Sunset Cliff paths above the water, there are more than 90 golf courses in San Diego County. Register for ABC’s Golf Classic or one of three outstanding tours.

9th ANNUAL ATHLETIC BUSINESS GOLF CLASSICRIVERWALK GOLF CLUB IN SAN DIEGOWednesday, Dec. 1 8:00AM – SHOTGUN START

Ted Robinson and Ted Robinson Jr. designed this 27-hole Championship course, which is just minutes from downtown San Diego. Yet Riverwalk is a beautiful respite from the urban scene, with its undulating fairways, waterfalls and bent-grass greens. The San Diego River and one of four lakes come into play on 13 of the course’s holes. Each of the three distinct nine-hole courses is challenging for the low-handicap player yet suitable for those with a mid-to-high handicap.

Your $125 registration fee includes:• Transportation • Gifts and prizes• Greens fee and cart • Beverages during and after the • Light breakfast and lunch event • Unlimited use of practice rangeClub rentals are available.

ITINERARY:7:15AM Bus departs San Diego Convention Center7:30AM Bus arrives at Riverwalk Golf Club8:00AM Shotgun Start2:30PM Bus departs Riverwalk Golf Club2:45PM Bus arrives at San Diego Convention Center

REGISTER BEFORE NOV. 15, 2010.To register, visit www.athleticbusinessconference.com or use the form on page 27. If you have questions, email [email protected]

UNIVERSITY OF CALIFORNIA-SAN DIEGO (UCSD) SPORTS FACILITIESWednesday, Dec. 1 – 8:00AM-11:30AM

Making the most of San Diego’s warm year-round temperatures, UCSD provides a full range of indoor and outdoor sports facilities. The campus’s premier indoor facility is the Recreation, Intramural and

Athletics Complex (RIMAC). RIMAC Arena’s 44,000-square-foot floor can be divided into separate courts for basketball (total of five courts), volleyball and badminton. RIMAC also houses a 12,000-square-foot weight room, a large auxiliary gym and three activity rooms primarily used for aerobics, dance, ballet and a variety of martial arts. The RIMAC Annex offers state-of-the art softball facilities, a dugout conference room and meeting places. Other indoor facilities are the main gym, a natatorium and a climbing center. Canyonview Pool is the site of two outdoor, Olympic-size pools, a diving area and a whirlpool. Also outside are ball fields, seven multipurpose fields, and track and field facilities. Cost: $59 per personCEUs: ACSM, Can-Fit-Pro, Cooper, IACET

TOUR SCHEDULE:8:00AM Depart San Diego Convention Center8:30AM Arrive at UCSD8:45AM Tour RIMAC9:50AM Tour RIMAC Annex10:30AM Tour Canyonview Pools11:00AM Depart UCSD11:30AM Arrive at San Diego Convention Center

RIMAC Annex

ABC 2010

7

TOU

RS

Plan your trip online. Please visit www.athleticbusinessconference.com for:• Links to San Diego information • Online hotel reservations and travel planning• International traveler’s information • Conference location and hotels

>>>

SAN DIEGO STATE UNIVERSITY (SDSU)RECREATION AND SPORTS FACILITIESWednesday, Dec. 1 – 12:00PM-4:30PM

Built with a series of initiatives known as Green Love, the Aztec Recreation Center (ARC) and the Aztec Aquaplex strive to reduce the energy used in their facilities, explore the use of renewable energy and reduce their carbon footprint. The Aztec

Aquaplex saves on irrigation water by replacing the natural grass with synthetic turf and thus eliminates the need for mowing and fertilizing. Over 840 photovoltaic panels generate electricity and large re-circulating water heaters above spectator bleachers save natural gas. At the ARC, a cool “white roof” reflects sunlight and decreases air conditioning costs. Energy costs are reduced by re-commissioning the Center’s heating, ventilation and air conditioning system. And instead of metal, ARC uses lockers made from 100 percent post-consumer-recycled milk containers. In addition to the Recreation Center and Aquaplex, tour-goers will see Viejas Arena, Aztec softball field, the Sports Deck and Tony Gwynn Baseball Stadium, along with other Green Love initiatives.Cost: $59 per personCEUs: ACSM, Can-Fit-Pro, Cooper, IACET

TOUR SCHEDULE:12:00PM Depart San Diego Convention Center 12:30PM Arrive/lunch at SDSU Aquaplex

(lunch sponsored by Aquatic Design Group)1:15PM Aztec Aquaplex tour (pool and tennis facilities) 2:00PM Tony Gwynn Baseball Complex and Aztec

softball field 2:20PM Sports Deck (track & field plus soccer stadium

above parking garage)2:35PM Aztec Hall-of-Fame tour plus Athletic

Department weight room2:50PM Aztec Recreation Center tour3:45PM Viejas Arena (Question-and-answer time) 4:00PM Depart SDSU 4:30PM Arrive at San Diego Convention Center

THE SALVATION ARMY RAY AND JOAN KROC CORPS COMMUNITY CENTER Wednesday, Dec. 1 - 1:30PM-4:30PM

The key word in this facility’s name is “community.” The 12.4-acre Kroc Center does indeed have something for users of all ages. In addition to the more common recreational venues like an aquatic center,

gymnasium, athletic field and ice arena, the Kroc Center offers more comprehensive opportunities and on a grand scale. An education center provides positive life-changing experiences to children, teens, adults and seniors. A family services building includes such resources as a Head Start Child Development Center. A 33,000-square-foot performing arts center houses not only a theater for major productions, but also studios and practice rooms. Made possible by a generous gift from philanthropist Mrs. Joan Kroc, the Center also includes a venue that was the top request of area children, an indoor skate park. The center even has the Kroc Church.Cost: $59 per personCEUs: ACSM, Can-Fit-Pro, Cooper, IACET

TOUR SCHEDULE:1:30PM Depart San Diego Convention Center2:00PM Arrive at Kroc Community Center 4:00PM Depart Kroc Community Center 4:30PM Arrive San Diego Convention Center

Aztec Aquaplex

San Diego Convention Center

Kroc Center

Kroc Center UCSD Canyonview Pool SDSU Aztec Recreation Center

ABC

2010



WO

RK

SHO

PS

ABC WORKSHOPS: CHOCK-FULL OF USEFUL INFO.ABC’s workshops get right to the heart of what matters most to you on the job. So whatever half-day (or one full-day) session you choose, you’ll take away high-impact ideas you’ll use right away.

ATHLETIC BUSINESS WORKSHOPSWednesday, Dec. 1 | 8:30AM-11:30AMNewest Customer Service Strategies You Can’t Afford to MissLearn how to create a “culture of service” in your organization that will distance and differentiate you from your competition, making the customer service experience the only way to operate your business. Seldom do you get a second chance to make a first impression and this highly energetic workshop helps you pick those specific strategies that will close the gap between perception and reality in the delivery of exceptional customer service. With data collected from more than 1,100 customer service audits, this session focuses on exceeding expectations by investigating standards that work. Service value add-ons, identifying what patrons want before they ask, “image equity” development, handling complaints and retention excellence are a few of the key components of this presentation that will help you gain a competitive advantage. If you don’t actively involve yourself in this session, don’t worry … someone else will gladly satisfy your customers for you. You’ll learn how to:

• Enhance your “Image Equity” in the eyes of the customer.

• Utilize essential strategies and tactics for earning the highest levels of customer satisfaction that lead to exceptional customer retention at all levels of operation.

• Motivate, reward and recognize employee excellence while creating a sense of ownership among part-time staff.

Scott Chovanec, President, Scott Chovanec & Associates, Highland Park, Ill.Cost: $59 per person (includes mid-morning beverage break).CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Wednesday, Dec. 1 | 8:30AM-4:30PMA.R.M. (Aquatic Risk Management) for PoolsWith Aquatic Safety Research Group’s A.R.M. Series, you’ll “arm” yourself with an understanding of the applicable standa rds of care. This aquatic risk management workshop offers unparalleled insight into the operation of swimming facilities. Topics will include standards of care, negligence, practical risk management, the 5-minute scanning strategy, shallow water blackout, body blindness, seven deadly sins, entrapment, signage and a discussion on real aquatic court cases. You’ll learn how to: • Implement three pool rules that should be

emphasized at every aquatic facility. • Utilize the five-minute scanning strategy. • Define the “standard of care.”Tom Griffiths, President, Aquatic Safety Research Group, State College, Pa., and Shawn DeRosa, President, DeRosa Aquatic Consulting, State College, Pa.Cost: $99 per person or $149 with Complete Swimming Pool Reference book (includes snack breaks).CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Wednesday, Dec. 1 | 1:00PM-4:00PMUntangle Technology! A Guided Tour Through the Latest and GreatestIf all this talk about social networks, apps, mobile media and viral marketing is making you feel a bit overwhelmed and out-of-sorts, then this is the session for you. Join Jodi, the park and recreation profession’s most playful marketing speaker, for a guided tour through the sometimes tangled new world of Web 2.0. You’ll learn which sites are essential for staying connected to today’s digital customers and how to take advantage of free social networks to build awareness, participation and loyalty for your programs, services and events. Beginners (even those who are technologically challenged) are welcome in this user-friendly session where no question is too basic. You’ll learn how to: • Define basic terms and lingo associated with

Web 2.0 applications. • Identify which social networking sites are

the most popular in terms of their key target audiences.

• Explain the correlation between online and offline networking.

• Set up a “profile” on the three most critical networking sites.

• Monitor the internet for news related to your agency and community.

Jodi Rudick, Owner, ADvisors Marketing Group, Carlsbad, Calif., and Becky Carroll, President, Petra Consulting Group, San DiegoCost: $59 per person (includes mid-afternoon beverage break).CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

8

ABC 2010

WO

RK

SHO

PS

Wednesday, Dec. 1 | 1:00PM-5:00PMDesigning Your Dream Facility: Survival of the FittestJoin other AB attendees as you work to design your dream facility. Attendees will be split into teams and will compete to design a model facility. Each team will justify, program, plan, design and present their facility design for judgment by their peers. Participants will work hands-on developing a project in this fun, interactive design workshop. You’ll discuss the proposed project, your budget limitations, what building components best serve your constituents and site constraints. You’ll develop adjacency diagrams, understand site requirements, maximize your program and use your “building blocks” to develop your facility design. Past participants have commented on how this session prepared them for the rest of the conference. You’ll learn how to:• Identify project objectives and limitations. • Maximize the limitations of your budget. • Balance quality with quantity to meet your

budget. • Compromise and use consensus building

when designing your facility. • Defend your decisions and sell your facility.Stephen DeHekker, Senior Vice President, and Erik Kocher, Principal, Hastings & Chivetta Architects, St. LouisCost: $59 per person (includes mid-afternoon beverage break).CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Wednesday, Dec. 1 | 1:30PM-4:30PMKnow More! SponsorshipsKnow more than you ever thought you could (or should) about potential sponsors, donors and your business partners. Relationship Intelligence is the key to successful business partnerships and donor solicitations. When you know more about what is important to the other person, you can relate on a personal level, build more meaningful connections, ensure relevancy and offer tailored solutions and ideas that dramatically increase loyalty and satisfaction. This interactive presentation has a huge “wow” factor – you will be shocked at what you don’t know (but soon will). All attendees will receive a copy of the award-winning book, Take the Cold Out of Cold Calling, plus full access to the Know More! Center and downloadable toolbar, making it easy and fun to practice what you’ll learn. You’ll learn how to: • Create more opportunities with prospects and

be better prepared to present, sell and close more deals.

• Use the internet to locate critical business information, including tips and tricks that even the pros don’t know.

• Apply information to make a big-time impression with any prospect.

Sam Richter, Founder and CEO, SBR Worldwide/Know More!, Minnetonka, Minn.Cost: $79 per person (includes book and mid-afternoon beverage break).CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

ICAA WORKSHOPSWednesday, Dec. 1 | 9:00AM-4:30PMSplash! Mix & Match Class Design Formats for a Buffet of MovesBecome masters of class design! We’ll explore the art and science of designing cool moves that meet hot health objectives. By mixing and matching evidence-based progressions into different class formats, we’ll explore how to blend, mix, match and vary exercises into spicy fresh classes. Together we’ll design classes that keep your participants healthy and asking for more! Learn today and teach all next month (or more) using our class recipes, blended for health.You’ll learn how to: • Explore and experience a variety of class

formats including intervals, circuits, fusion, express training and more.

• Apply evidence-based progressions for training to class format designs that target specific training objectives such as cardio, muscular conditioning for healthy body composition across the ages, flexibility, relaxation, bone and brain health, balance and agility.

• Apply a simple assessment tool (wheel) that helps personal trainers design water classes targeting energy balance for a participant’s healthy body composition.

Mary Sanders, Associate Professor, School of Medicine, University of Nevada-Reno and Mary Curry, Faculty Member, College of St. Catherine, St. Paul, Minn.Cost: $79; call ICAA at 866-335-9777 to registerCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS“ ”

As a first-timer, the Athletic Business Conference exceeded all expectations I had going into it. I definitely plan on attending the conference/trade show every year from here on out.

Ted Stein, Director Centra Athletic Center

Miles Community College Miles City, Mont.

Register two or more people from the same organization by Nov. 12, 2010, and take advantage of ABC’s multi-attendee discount program.

$415 first registrant$360 per person for 2nd and 3rd registrants$180 per each additional person

Save Money with Multi-Attendee Discounts

>>>9

ABC

2010


Register and plan your trip today.www.athleticbusinessconference.com or use the form on page 27.W

OR

KSH

OP

S/N

AYS

Saturday, Dec. 4 | 8:30AM-4:45PMFallproof Method for Addressing Balance Disorders in Older AdultsThe focus of this hands-on workshop will be to provide attendees with the tools and techniques needed to assess and intervene with older adults experiencing balance and gait disorders. Attendees will learn how to assess the multiple dimensions of balance and then individualize and progress exercises based on assessment outcomes. Methods for assessing and improving cognitive function in dual-task environments will also be introduced in this session.You’ll learn how to: • Identify appropriate tools for assessing

balance and gait in older adults.• Develop a set of progressive exercises that

address the multiple dimensions of balance.• Identify methods for assessing and improving

balance and gait in dual-task environments.Debra Rose, Professor, Cal State Fullerton, Fullerton, Calif.Cost: $79; call ICAA at 866-335-9777 to registerCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

MFA WORKSHOPTuesday, Nov. 30 | 9:00AM-5:00PMWellcoaches Workshop: Core Competencies in Health, Fitness and WellnessJoin the founder of Wellcoaches Corporation for a one-day workshop on coaching psychology for physical and mental health professionals. This program is appropriate for both novice and trained coaches.

Margaret Moore, Founder and CEO, Wellcoaches CorporationDeadline to register: Nov. 16, 2010 at www.wellcoach.comCost: $195 (this fee is in addition to your conference registration fee; includes one-year Wellcoaches membership or membership extension).MFA CEUs: ACSM Wellcoach CEUs are available.

NATIONAL ALLIANCE FOR YOUTH SPORTS

Youth Sports CongressNAYS is hosting its Youth Sports Congress, the nation’s premier youth sports-focused conference, in conjunction with the Athletic Business Conference & Expo once again in 2010. The Congress includes the Youth Sports track in the Athletic Business seminar program. This will be the fourth year that NAYS will co-locate with the Athletic Business Conference, but the partnership began in 2000 with the development of the Excellence in Youth Sports Awards. The

Excellence in Youth Sports Awards honor programs that are doing a superior job of conducting diverse activities with a focus on providing safe and positive experiences for all participants — including children, parents and coaches. NAYS and Athletic Business will present the 11th annual Excellence in Youth Sports Awards during the Athletic Business/NAYS keynote on Friday, Dec. 3.

Academy for Youth Sports AdministratorsIn addition to sponsoring the youth sports track in the Athletic Business seminar program, NAYS will offer the Academy for Youth Sports Administrators as a special closed track for attendees to earn the Certified Youth Sports Administrator (CYSA) credential. The Academy provides a foundation of knowledge, an introduction to all facets of youth sports administration and is an excellent networking opportunity. Essential topics covered include:

Youth Sports Philosophy, Professional Development, Policies & Procedures, Volunteer Management, Child Abuse Prevention, Parent Management, Conflict Resolution, Insurance & Risk Management, Inclusion of Children with Disabilities, plus much more.

The Academy will kick off on Wednesday afternoon and conclude on Friday afternoon. Academy attendees will enjoy the NAYS/AB receptions, expo, keynote and educational sessions on Saturday. Attendees must register through NAYS either online at www.nays.org or call NAYS for more information at 800-688-KIDS.

10

2010

DECEMBER 2-4, 2010 EXPO: DECEMBER 2-3

SAN DIEGO, CALIFORNIAwww.athleticbusinessconference.com

In conjunction with

ATHLETIC BUSINESS CONFERENCE + EXPO

YOUR PULLOUT LINEUP FOR LEARNING.Here’s a handy schedule-at-a-glance of all the sessions, workshops and events at the Conference. Keep it with you so you can quickly find your next learning adventure.

Seminar Handouts Available OnlineImportant! A seminar CD will be available at the Conference, but no printed material will be handed out in sessions. Register before Nov. 12 and we’ll e-mail you a link to print out handouts prior to the conference. (Be sure to include your e-mail address when you register).

SCH

EDU

LE AT- A

-GLA

NC

E

11

ABC

2010



MEET THE PEOPLE. TEST THE PRODUCTS. FEEL THE ENERGY!

Attending the industry’s leading trade show is a very efficient move. Where else could you find the latest equipment, products and services from more than 300 manufacturers and, all under one roof?

What’s more, spending a few days with hundreds of like-minded people will open your mind to many new ideas.

But the popular Athletic Business trade show offers another less tangible yet equally valuable take-away. Getting to know so many people who share your enthusiasm for recreation, athletics and fitness reaffirms the value of your work and reenergizes you to move your organization forward!

At this four-in-one trade show (ABC, ICAA, MFA, NAYS), you’ll connect with manufacturers who want to see you succeed. They represent all the key segments of the industry:

• Fitness, Recreation and Sports Equipment • Lighting• Surfaces • Lockers• Pool Components • Seating• Architectural Services • And more!

“ ”The Athletic Business Conference was a wonderful opportunity to learn from the best, network and see old friends. The various vendors made it a top notch shopping event for all to enjoy. Thank you ABC!

Vickie LangDirector of Fitness & Wellness

Alpert Jewish Community CenterLong Beach, Calif.

EXP

O

12

EXPO

EXPO HOURS

Thursday, Dec. 21:00PM–7:00PMTrade Show Grand Opening

1:00PM–7:00PMDemo Stage Open

3:00PM–5:00PMFree Throw Contest

5:00PM–7:00PMAll-Conference Reception in the Exhibit hallwith music by Breez’n

Friday, Dec. 36:30AM–8:30AMEarly-Morning Workout

1:00PM–5:00PMTrade Show

1:00PM–5:00PMDemo Stage Open

3:00PM–4:30PMFree Throw Contest

13

Can’t attend the full seminar program? Register for a FREE TRADE SHOW PASS, which includes admission to the trade show, Mike Ditka keynote, early-morning workout and ABC’s Welcome Reception in the exhibit hall. Visit www.athleticbusinessconference.com to register.

FREE THROW CONTESTDonate just $1 and you’ll get 45 seconds to shoot as many free throws as you can for a chance to win great prizes. Your donation will help NAYS’ Game On! Program fund the Global

Gear drive, which provides used sports equipment to underprivileged children.

Free Throw SponsorsFloor: Horner Flooring Booth 1140Backstop: Spalding Booth 2038Scoreboard: Daktronics Booth 1038Balls and Cart: BSN Sports Booth 2128Netting: InCord Booth 1245

EARLY-MORNING WORKOUTYou know how good you feel when you start your day off with an invigorating workout. Better yet, you’ll be testing out new equipment at the same time. ABC’s early-morning workout

will be held Friday, Dec. 3, from 6:30AM-8:30AM. Take an instructor-led class or try out all the new equipment on your own.

DEMO STAGEA very popular addition at ABC 2009, the Athletic Business-SCW workout stage lets you try out the latest fitness class routines and products from the companies that created them.

Special thanks to SCW Fitness Education for organizing the classes and demos.

SCHEDULE-AT-A-GLANCE

ATHLETIC BUSINESS SEMINARS

FACILITY DESIGN & CONSTRUCTION AQUATIC PROGRAMMING & MANAGEMENT

PROGRAMMING, MARKETING & CUSTOMER SERVICE

MILITARY FITNESS & SPORTS

LEADERSHIP, PEOPLE MGMT. & PERSONAL DEVELOPMENT

THURSDAY 12/28:00-9:30AM

How Much Do I Need? Creating a Capital Project BudgetAnn Drummie & Matt Bohannon

Developing a Sound Business Plan for Your Recreation CenterKen Ballard & Jeff King

Five Most Dangerous Trends When Building a Swimming PoolScot Hunsaker

Customer Service: It’s All About You (and That Means More Than Just a Smile)Juliene Hefter

Joint Service Session: Best Practices in Keeping Our Warriors and Their Families FitBridget Patrick & Military Panel

Employee Engagement: The Lasting Effect of a Positive Onboarding ProcessRuby Newell-Legner


Tough Competition: Smart Money in Challenging TimesStephen DeHekker & Erik Kocher

From Input to IncarnationTom Poulos & Arnie Biondo

Silent But Deadly: Shallow Water BlackoutTom Griffi ths

Make Me an Offer I Can’t Refuse – 60 Strategies to Motivate Registration, Participation and ActionJodi Rudick

Human Performance Optimization: Strategies for Training and Injury PreventionPatricia Deuster

Leader of the Pack – Steps to Building High-Performance TeamsDonna Hutchinson

THURSDAY 12/211:30AM-1:00PM

Be Prepared! A Strategic Master Plan Allows for Quick ResponseDavid Body, Roland Lemke & Ky Snyder

Innovation and Evolution: The Future of Community Recreation Center DesignCraig Bouck

Staff Training Made FunJuliene Hefter

The Must-Have Marketing Toolbox: Tips, Tricks and Tangible Tools Anyone Can Use to Get Better ResultsTerri Langhans

Vertical Core TrainingDixie Stanforth & Tim Skwiat

Taming Workplace BulliesSusan Fee

THURSDAY 12/21:00-7:00PM Trade Show Grand Opening, Exhibit Halls F-H

THURSDAY 12/25:00-7:00PM All-Conference Reception, Exhibit Halls F-H

FRIDAY 12/3 6:30-8:30AM Early-Morning Workout, Exhibit Halls F-H

FRIDAY 12/38:00-9:30AM

Key Metrics, Measures and Rules of Thumb in Facility DesignJack Patton

Recreation Center Success Through Smart PartnershipsDavid Sprague, Robert McDonald & Dave McCormick

Let’s Get Serious About Aquatic SafetyJames Wheeler

Marketing for SuccessSara Kooperman

Recognizing Disordered Eating and Harmful Weight Control Practices among Military PersonnelLeslie Schilling

Five Winning Strategies for Managing Generational Differences in the WorkplaceFred Hoffman

FRIDAY 12/39:45-11:15AM

Modernize Your Recreation Center for Today’s NeedsColleen McKenna & Keith Fuchigami

Building Senses Wayne Hughes & Amado Fernandez

Reaching a Higher Level: “Level 5” Lifeguard In-Service TrainingMatthew Griffi th

Differentiate or Die! Three Steps to Uncovering Your UniquenessDonna Hutchinson

The Way of the Sherpa: Facilitating Subjective WellbeingMichael Samuelson

That’s Not What I Meant! Male/Female Communication (or lack thereof)Gregg Catalano

FRIDAY 12/311:30AM-1:00PM

Keynote: Attitude, Character and Enthusiasm: The Mike Ditka Way Mike Ditka

FRIDAY 12/31:00-5:00PM Trade Show, Exhibit Halls F-H

FRIDAY 12/34:00-5:30PM

Playing Well with Others – The Challenge of Combination Recreation/Athletic Facilities on Smaller College CampusesAndrew Barnard

Consider Renovation: Discover Your Facility’s Fountain of YouthDavid Larson & Timothy Casai

Make Your Pool the Center of Community LifeJudith Leblein Josephs

Increase Membership and Revenue through Biggest Loser ProgramsCody Sipe

No Seminar Reenergizing Employees by Redefi ning Organizational ValuesRuby Newell-Legner

FRIDAY 12/35:30PM-7:30PM Facility of Merit Awards Reception

SATURDAY 12/48:30-10:00AM

The Zero Carbon Footprint Recreation CenterBill Massey & Russell Stevens

No Seminar The New Model Aquatic Health Code: What It Means for YouJill White

Boost Business with Twitter, Facebook, Blogging and MoreAmanda Vogel

No Seminar Become a Leader Worth FollowingCody Sipe

SATURDAY 12/410:15-11:45AM

Panel: What’s Hot, What’s Not? Trends in Facility Programming, Design and TechnologyDavid Body, Moderator; Craig Bouck, Kathleen Hatch, Scot Hunsaker, Robert Johnston & Jack Patton

Creating Aquatic Facilities that Benefi t Differently Abled PopulationsRandy Mendioroz

Advanced Programming – Successfully Sustaining Creative Programs Without Burning OutJill Bartholomew

No Seminar No Seminar

ATHLETIC BUSINESS SEMINARS

NEW MANAGERS/EMERGING LEADERS

FACILITY MANAGEMENT & OPERATIONS

FINANCIAL & RISK MANAGEMENT

FITNESS CENTERMANAGEMENT

I Can’t Believe I Said That – Overcoming Negative ImpressionsSusan Fee

Results-Driven Organizations Through Operational PlanningChris Nunes

How to Avoid a Lawsuit: 2010 Liability Waiver UpdateJeffery Long

Developing a Sport-Specifi c Training ProgramRob Rose

Leadership Strategies for the 21st CenturyJames Wheeler

Field User Fees – Finding New Funding to Keep Things GreenJudith Leblein Josephs

Corporate Sponsorship and Naming Rights as a Funding Solution for Capital ProjectsJudy Haber

Measuring and Managing Profi table Group Fitness: The Key to Membership RetentionSara Kooperman

Stressed? Fogetta’ bout it: Techniques to Manage Daily StressGregg Catalano

51 Ways to Improve Service, Increase Sales & Reduce Costs at Your Food ServiceMike Holtzman

Resource Optimization through Contracting ServicesChris Nunes

How to Use Social Networking in the Fitness Center BusinessCasey Conrad

Trade Show Grand Opening, Exhibit Halls F-H

All-Conference Reception, Exhibit Halls F-H

Early-Morning Workout, Exhibit Halls F-H

How to Run a Successful MeetingRuby Newell-Legner

Operational Self-Suffi ciency: Is This a Realistic Goal for Your Center?Ken Ballard & Jeff King

Developing a Framework to Manage Sport ClubsIan McGregor

Building a Successful Personal Training Business from ScratchRob Bishop & Barry Klein

Reward Your Staff and Everybody WinsJill Bartholomew

Cost-Savings RoundtableKen Ballard, Jeff King, Cindy Foley & Arnie Biondo

Legal Standards and Guidelines for Fitness ProfessionalsTodd Seidler & Nathan Martin

Catch and NO Release: How to Retain Your Fitness MembersScott Chovanec

Keynote: Attitude, Character and Enthusiasm: The Mike Ditka Way Mike Ditka

Trade Show, Exhibit Halls F-H

From the Pool to the Boardroom: Business Etiquette You Didn’t Learn in CollegeShawn DeRosa

No Seminar Risky Business: Risk Management Planning in Recreation and SportMatthew Griffi th

Steps for Success When Climbing the Fitness Leadership LadderAmanda Vogel

Facility of Merit Awards Reception

No Seminar Making Your Front Desk Work for You and Your CustomersJeanne Wunderle

Smart Money Management in Tough TimesArnie Biondo & Maryfran Leno

The Member Management Life Cycle – From Prospect to Member to Former MemberRob Bishop & Barry Klein

Networking for Success in a World of OpportunitiesFred Hoffman

Exercise Equipment: Making an Informed DecisionHeather Sanderson

Documentation: It’s Good Risk ManagementTodd Seidler & Nathan Martin

Breakthrough Research: Why People Join and Stay at Fitness FacilitiesRick Caro

NAYS SEMINARS

NAYS YOUTH SPORTS


Sports Safety PanelKelly Sarmiento, Dr. Terrie YoshiKane & Michael Gray


Great Debates in Youth Sports – Parental Misbehavior: Who Gets Punished? Team Selection Methods: What’s Really Best?Brian Nakamura


Effectively Managing and Overseeing Volunteer CoachesJohn Engh & Emmy Martinez

THURSDAY 12/21:00-7:00PM

Trade Show Grand Opening


All-Conference Reception, Exhibit Halls F-H

FRIDAY 12/3 6:30-8:30AM

Early-Morning Workout

FRIDAY 12/38:00-9:30AM

Professionalism, Leadership and Ethics – Taking Youth Sports Administrators to the Next LevelMike Moran

FRIDAY 12/39:45-11:15AM

Keys to Success for Inclusion in Youth SportsDawn Lewellyn & Jere Gunderman


Keynote: Mike Ditka

FRIDAY 12/31:00-5:00PM

Trade Show

FRIDAY 12/34:00-5:30PM

Learning from the Best: A Roundtable Discussion with the 2010 NAYS Award WinnersLisa Licata, Moderator


How to Handle Hard to Handle KidsGregg Catalano

SATURDAY 12/410:15-11:45AM

Tools to Improve ANY Youth Sports Program – Thanks to the U.S. MilitaryDonna McGrath & Dee Donahue

SCHEDULE-AT-A-GLANCE

ICAA SEMINARS

OUTDOOR PROGRAMMING


America’s First Public Baby Boomer Facility: Up Close and Unplugged!Rick Herold

Preventing Diabetes: Resources for Older Populations Joanne Gallivan

Misconceptions about Brain Health: Basing Programs on Fact, not FictionDavid Gobble & Joy Loverde

Building Blocks of a Wellness CultureJan Montague, Kay Van Norman & Roger Landry

Strength Training for the Five Levels of FunctionPete McCall

Aquatic Additions – Develop an Aquatic Exercise Program for Your FacilityMelanie Sparks & Deborah Goldberger

No Seminar


Transitioning from Skilled Rehabilitation to Wellness: A Model for CareKerri Bednarcik & Felicia Chew

Trends in Active AgingColin Milner

Exercise for Adults with Chronic Conditions – Review of EvidenceDonna Diedrich, Lynn Freeman & Mark Besch

Grandma Stole My IPod – Adaptive Technology for ALL Older AdultsJack York

Quality of Life Begins with Understanding Your FeetRobert Thompson

Sample Nia Technique: A Lifestyle Practice for Ageless GraceJanet Hollander & Denise Medved

Creating Senior Friendly Nordic Walking and Pole Exercise ProgramsTom Rutlin


Making a Difference: Evidence-Based Health Programs that Promote Healthy AgingLinda Miller

Research Review of Cognitive Software ProgramsBarbara Christensen, Lynn Freeman & Mark Besch

Innovative Opportunities for Sustainability and Purposeful Whole-Person ProgrammingDavid Denton & Katie Basiotis

The Business Case for Wellness in Retirement CommunitiesPat Ryan & Edie Smith

Please Don’t Say “Facility” – Shifting Culture Through LanguageJill Hofer & Betty Short

Ancient Walking to Primal Rhythms: Restoring and Maintaining Ideal BalanceRandy Eady

Walk Well with Poles and PedometersPeggy Buchanan



Benchmarking WorkshopPat Ryan & Edie Smith


FRIDAY 12/36:30-8:30AM Early-Morning Workout, Exhibit Halls F-H

FRIDAY 12/3 6:30-7:45AM

No Seminar No Seminar No Seminar No Seminar Conductorcise, A Sound Workout for Mind, Body and SoulDavid Dworkin

No Seminar No seminar

FRIDAY 12/3 8:00-9:30AM

Brain Training: Implementing Memory Enhancement ProgramsRobert Winningham

Why Rebrand Aging? Exploring the Power of Conditional PositioningRichard Ambrosius

Active Adult Adventure Programs: Creating a New Lifestyle ExperienceScott Hysler

Functional Screening for the Sedentary and Active AdultElizabeth Leeds

Balancing Your Fitness ProgramsSue Scott

Parkinson’s Disease and Parkinsonism in Older Clients: Exercise StrategiesRobyn Stuhr

Walk 101Julie Milner

FRIDAY 12/39:45-11:15AM

Life Gets Better: An Interdisciplinary Approach to Providing Person-Centered ProgrammingLori Greer, Howard West & Joel Kroft

Rehabilitation and Wellness: A Successful CombinationMylinda Barisas-Matula

Nutrition and Cognition – Keep the Brain Sharp as You AgePatricia Iorio & Carole DeBonte

Functional Training Programs for the Older AdultElizabeth Leeds

Everything You Always Wanted to Know About Older Adult CentresWilliam Krever

Yoga for the Arthritic ClientDean Smith

A Stroll for the Sole: Continuum of Movement MeditationRandy Eady

!RIDAY 12/311:30AM-1:00PM

Keynote: Attitude, Character and Enthusiasm: The Mike Ditka WayMike Ditka


FRIDAY 12/3 4:00-5:30PM

Active Aging Industry Advancements through Academic and Senior Living PartnershipsThuy-Tien Dam, Thelma Mielenz & Khristine Rogers

Innovative Activities Programming for the 21st Century and BeyondRobert Landau

Memory Enhancement Program: Best Practices for Your OrganizationRobert Winningham & Marge Coalman

Better Backs for LifeDean Smith

Innovator Panel: Practical Solutions to Engage Older AdultsPat Ryan

Infl uencing Aging Adults’ Participation and Continuing Practice of Tai ChiHenry Cheng

No Seminar

SATURDAY 12/4 8:30-10:00AM

Chair-Based Choreography for Balance and Flexibility TrainingDeborah Redder

Social, Silver Surfers: New Research for Senior Communities and ServicesTodd Harff

Forever DanceTerry Eckmann

Community Singing: Good Medicine for the Brain, Heart and SoulNina Gordon

Putting the “Active” into Dementia Care ActivitiesDr. David Troxel & Khristine Rogers


SATURDAY 12/4 8:30AM-4:45PM

Fallproof Method for Addressing Balance Disorders in Older Adults WorkshopDebra Rose

SATURDAY 12/410:15-11:45AM

How to Make Customer Service FUNRobert Landau

Music-Making Strategies for Caregiver/Older Adult InteractionKat Fulton

Movement that MattersTerry Eckmann

Capturing Life Stories: How Reminiscence Revolutionizes Wellness, Outreach and RelationshipsBeth Sanders & Bonnie Stover

Add Color to Your Fitness Program with Zumba Gold and Hawaiian DanceRita Lopienski & Kathleen Murrell


MFA EXECUTIVE LEADERSHIP

MFA PROGRAM PLANNING

MFA CLINICAL & BEYOND

MFA DISEASE MANAGEMENT

BONUS SESSIONS

WEDNESDAY 12/11:30-2:30PM

Walking the Talk: Bringing Wellness to Those Who ReferLacie Herman

Fitness and Recreational Activities for Youth with Autistic Spectrum DisordersSuzanne Gray

Medical Integration: Maximizing Relationships to Increase ReferralsRobert Stedman

The Science of Motivation: Unleashing the Drive for Optimal HealthMargaret Moore

No Seminar


Body Mechanics for Exercise and Injury Prevention WorkshopTerry Roach


Teaming Up: Physicians and Wellness Practitioners Improve Health OutcomesHeather Preston & Katharine Limoges

Wellness: An Integral Part of a Healthy WorkplaceMichele Pawlik

Women’s Weight Management: A Practical ApproachNatalie Johnson & Jessica Thomas



Myths, Misinformation and Misconceptions: Truth and Reality about Fitness and ExerciseJames Peterson

Ride It Out: Cycling and Stress Reduction to Improve Women’s WellnessBridget Berkland

Sports Nutrition: To Supplement or NotNicholas Potochny

Diabetes Prevention: Hospital Regulated Weight Loss ClinicTobin Evans & Michael AbouAssaly

Unique Challenges: Managing the Shoebox Facility (<20,000 Square Feet)Roundtable


Blah, Blah, Blah: Make Your Marketing Stand OutTerri Langhans

Employee Wellness Programs That Achieve ResultsSandy Duncan

Growing Healthy Kids: The POWER of Nutrition and FitnessBeth Cecil & Natalie Henning

Center Stage: Arthritis and AgingDeborah Redder

Group Personal Training: Step Up ResultsKari Garbark


Facility Certifi cation Workshop: Completing the Check List and Achieving Certifi cationDaniel Lynch & Brad Roy

Building a Business Case Through Research, Design and Social MarketingAmy Rauworth

The Anatomy of Clinical IntegrationDavid Evans & Jennifer Hopper

SlowFIT: The New Medical and Posture Personalized Group ClassesFausto Di Giulio

No Seminar

THURSDAY 12/211:30AM-1:00 PM

Retail Medical Fitness: Delivering New Revenue, Members and OutcomesBrad Roy, Janet Brady & Steve Hopkins

The Healthy House: A Novel Program for Pediatric ObesityVondell Clark

The Art and Science of Training Individuals with Cardiovascular DiseaseCedric Bryant

The Wellness Coach’s Role: The Mayo ModelJason Soyring & Bridget Standifer

Training Champions: Engaging Healthcare ExecutivesNatalie Henning & Beth Cecil



MFA Keynote: Square Peg, Round HoleWalter Bortz II, M.D.


FRIDAY 12/36:30-8:30AM Early-Morning Workout, Exhibit Halls F-H

FRIDAY 12/38:00-9:30AM

Top Ten Development and Operating PracticesDoug Ribley

Feedback Is a Gift! Evaluations that Mean SomethingDeborah Redder

High Intensity Interval Training (HIIT): Fitness and Weight ManagementCody Sipe

Effi cient Diaphragm Function Via the Deep Stabilizing SystemBrian Bradley

Sports Performance Training and Disease Management: The Physician SpeaksBob Coleman & James Silliman

FRIDAY 12/39:45-11:15AM

Uniting Fitness with HealthCare: Engaging the Physician Community to Improve Referrals and Revenue at Your FacilityEdward Phillips

Green Light to HealthPaula Ricke & Angela Schroering

Fundamentals of Core TrainingBill Sonnemaker

Integrating Behavioral and Coaching Strategies into Your Fitness Professional ServicesRichard Cotton

Real Obesity Treatment: How a Medical Setting Defi es ConventionCurt Meyer


Keynote: Attitude, Character and Enthusiasm: The Mike Ditka WayMike Ditka


FRIDAY 12/33:00-5:00PM

Physician RoundtableRobert Gotlin & Thomas “Tim” Stover

FRIDAY 12/34:00-5:30PM

The Millennials Are Coming: Are You Ready for the Next Generation?Fred Hoffman

Capturing What Motivates Your ClientsChristine Pellegrini

Muscles and Movement in 3-DBill Sonnemaker

Exercise Testing and Training of Clients with Peripheral Arterial Disease (PAD)Stephen Figoni

No Seminar


Grow Ancillary Revenues: Keep Members EngagedJudy Martin & Bonnie Mattalian

Xercise!Toby Johnson

Fitness for Persons with Disabilities: Programming and OutcomesHolly Gigure & Nancy Flinn


SATURDAY 12/410:15-11:45AM

Bringing “Health” into Healthcare: Lessons LearnedBeth Warren & Kerry Olsen

MFA Program Innovation Award Winner

A Comprehensive Approach to Student Athlete Training and DevelopmentKevin Conlon & Robert Leonard

Hormones and Food Sensitivities in Weight Management: How Do They All Fit?Jill Whisler & Leanna Jacuzzi

No Seminar

MFA SEMINARS

ABC

2010



EXH

IBIT

OR

S

18

FEEL THE ENERGY OF THE INDUSTRY’S LEADING TRADE SHOW. VISIT THESE LEADING MANUFACTURERS, ARCHITECTS AND CONSULTANTS:

List as of June 28, 2010

A-1 Textiles & Hospitality Products

AB CoasterACCUSPLIT Inc.Action Floor Systems LLCActiveCommunities, part of

Active Network IncAECOM Ellerbe BecketAerobics & Fitness Associa-

tion of AmericaAmerican College of Sports

MedicineAmerican Council on ExerciseAntiwave Pool ProductsAparalX Inc.Aqua Products Inc.Aquatic Design GroupAquatic Development

Group Inc.Arch Chemicals Inc.ASI GroupAspen Information SystemsAthletic & Recreation Prod-

ucts Inc.Athletic BusinessAthletic ManagementA-Turf Inc.AV Now Fitness SoundBaggo Inc.Balance Gym LLCBarker Rinker Seacat Archi-

tectureBiodex Medical Systems Inc.Bison Inc.Body Bar Inc.Brewer’s Ledge Inc.Brock EnterprisesBSDIBSN SportsCannon DesignCC Creations Ltd.ChlorKing Inc.Club IndustryColorado Time SystemsConnor Sport Court Interna-

tionalCounsilman-HunsakerCourt Co., The

CourtcleanCover-All Building

Systems Inc.Covermaster Inc.CoverSports USACreative Tent InternationalCRS Products International

Inc.CSI SoftwareCybex International Inc.Daktronics Inc.DeBourgh Manufacturing Co.DigilockDollamur Sport SurfacesDynatronics CorporationEldorado Climbing WallsElectro-Mech Scoreboard Co.Engineered Treatment Sys-

tems LLCEntre Prises Climbing WallsERC Wiping Products Inc.Everlast Sports Surfacing with

Nike GrindEversan Inc.EwingColeExpresso by IFHEZFacility Inc.Fair-Play ScoreboardsFitness Anywhere - TRXFitness WholesaleFreeMotion FitnessGaredGE Healthcare LunarGerflor Sports FlooringGill AthleticsGoal Sporting Goods Inc.GopherGopher PerformanceGovernment Recreation &

FitnessGP Industries Inc.Gravity®by efi Sports Medicine®

GymValetGymWipesHafele America CompanyHOIST Fitness SystemsHorner Flooring CompanyHughes Group Architects

HUR Health and Fitness Equipment

HydroWorx International Inc.iGo Figure SoftwareInCordInfinity FlooringIntek StrengthInteractive Health Partner

(IHP)InterkalInternational Council on

Active AgingInternational Fitness Profes-

sionals AssociationIron Grip Barbell Co.Ivanko Barbell CompanyJaypro Sports LLCJunckers Hardwood Inc.Kay Park-Recreation Corp.Keiser CorporationKifco Inc.Kwik Goal Ltd.Le Mond FitnessLeslie’s Swimming Pool Sup-

pliesLife FitnessLife Measurement Inc.Lincoln Equipment Inc.List Industries Inc.M.A.S.A. Inc/Osborne Innova-

tive ProductsMarpo Kinetics Inc.Marquis Communications Inc.Masterpiece LivingMateflexMatrix FitnessM-Core FTSMedical Fitness AssociationMicroFit Inc.MINDBODY Inc.Missouri Turf PaintMondo Moody Nolan Inc.Motionsoft Inc.Musco LightingNatare CorporationNational Alliance for Youth

Sports

National Intramural-Recre-ational Sports Assoc.

National Swimming Pool Foundation

Neptune-Benson Inc.Nicros Climbing WallsNIMSNorth West RubberNuSport International Inc.

Hunter Golf Inc.NuStep Inc.Octane FitnessOhlson Lavoie CollaborativeOutdoor Aluminum Inc.Penco Products Inc.Perform BetterPhiladelphia Insurance Com-

paniesPickle-Ball Inc.Playworld SystemsPorter AthleticPower LiftPower PlatePower Systems Inc.PowerBlock Inc.Precor IncorporatedProductive Fitness

Publishing Inc.Profitable Food FacilitiesPSA Dewberry Inc.Putterman AthleticsQuestRDG Planning & DesignRecreation ManagementRecreation Supply Co. Inc.Recreonics Inc.Recticel/The Soundcoat Com-

panyRec-Turf Inc.RenoSys Corp.Robbins Sports SurfacesRoppe Corporation (formerly

Tuflex Rubber FlooringRowley International Inc.RTH Processing Inc.Salsbury Industries –

Lockers.comSasaki Associates Inc.

Schelde North AmericaSenior Living UniversityShape.net SoftwareShore Tilbe Perkins+WillShuttle Systems – A Contem-

porary Design CompanySiemens Water Technologies

Corp.Signature Sports FlooringSignature Systems LLCSink Combs DethlefsSkillasticsSnapSportsSoundTube EntertainmentSpaldingSpec-Rite Designs LLCSport Fence International Inc.Sports Imports (Senoh)SPRI ProductsStar TracSupreme AudioSwimEx Inc.Tarkett SportsTechnogymTheraBandTMI Salt Pure Corp.TMP Architecture Inc.Trak Fitness Corp.TriActive AmericaTRUE FitnessUCS Inc.Ultimate Athletic SportswearUltra Play/GT GrandstandsUMAX StrengthUnited States Tennis Assoc.Vermont Systems Inc.VersaClimberWalltopia USAWater Technology Inc.Waterplay Solutions Corp.Williams ArchitectsWoodway USA Inc.WoolpertYeadon Fabric Domes LLCZephyr Lock LLC

ABC SEMINARS: IDEAS THAT WORK FOR YOU.Knowledge fuels success. So in a slow economy you need all the ideas you can get to keep your organization vital. ABC’s seminars offer high-impact ideas on staffing, budgeting, marketing, building and all the other key aspects of running athletic, fitness and recreation facilities and programs. Presented by expert speakers, the 80 sessions in 10 tracks also allow you to raise your professional qualifications by earning official continuing education units. For both you and your organization, ABC is a win-win opportunity!

Seminar Handouts Available OnlineIMPORTANT! A seminar CD will be available at the Conference, but no printed material will be handed out in sessions. To print handouts prior to the conference, register before Nov. 12 (be sure to include your e-mail address) and we’ll send you a link for the handouts.

EARN CEUS AT ABCAthletic Business is committed to professional growth and educational development. As such, ABC is an authorized provider for the International Association of Continuing Education & Training (IACET), giving you the opportunity to enhance your professional standing by obtaining Continuing Education Units (CEUs). Organizations, including the National Recreation and Park Association (NRPA), the National Intramural-Recreational Sports Association (NIRSA) and the U.S. Army Community and Family Support-MWR Academy, accept IACET CEUs. For a complete list of IACET providers, visit www.iacet.org and click on “Authorized Providers.” If you sign up for IACET CEUs, you will receive a certificate from Athletic Business for submission to these organizations.

Athletic Business will also be offering learning units (LUs) from the American Institute of Architects (AIA) for sessions in the Facility Design and Construction seminar track, and architecturally oriented sessions in the Aquatics track.

The Athletic Business Conference offers Continuing Education Units from the following organizations:• IACET (International Association of Continuing Education & Training)• ACE (American Council on Exercise)• ACSM (American College of Sports Medicine)• NASM (National Academy of Sports Medicine)• AFAA (Aerobics and Fitness Association of America)• NSCA-CPT (National Strength & Conditioning Association)• CSCS (National Strength & Conditioning Association)• The Cooper Institute• Can-Fit-Pro• NAYS (National Alliance for Youth Sports)• AIA (American Institute of Architects)

MULTI-ATTENDEE DISCOUNTSBring your team to ABC and save. Register two or more people from the same organization by Nov. 12, 2010, and take advantage of ABC’s multi-attendee discount program. $415 for first registrant.

$360 per person for 2nd and 3rd registrants from same organization.

$180 per each additional person from the same organization.Registration must be purchased at the same time and paid with one check or credit card.

>>>

ABC 2010

19

SEMIN

AR

S

ABC

2010



SEM

INA

RS

ABC SEMINARSTHURSDAY-AT-A-GLANCE6:45AM-5:00PM Registration

8:00AM-1:00PM Educational Seminars

1:00PM-7:00PM Trade Show Grand Opening

5:00PM-7:00PM Reception in the Exhibit Hall

THURSDAY, DEC. 2 | 8:00AM-9:30AM

Track: Facility Design & ConstructionHow Much Do I Need? Creating a Capital Project BudgetThis session covers the 12 lines of a capital budget (hard and soft costs) highlighting key choices, often-missed items, information sources and lessons learned. The resulting budget will drive financing goals, govern spending choices and guide eventual revenue efforts.Faculty: Ann Drummie, Senior Project Manager, Brailsford & Dunlavey, Washington, D.C. and Matt Bohannon, Project Manager, Brailsford & Dunlavey, Irvine, Calif.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Facility Design & ConstructionDeveloping a Sound Business Plan for Your Recreation CenterOne of the initial steps in planning a public recreation center is completing a comprehensive needs assessment and feasibility study to determine the project’s viability. This type of study requires special planning and the utilization of a variety of resources. This session will focus on the step-by-step process to develop a business plan.Faculty: Ken Ballard and Jeff King, Principals, Ballard*King & Associates, Highlands Ranch, Colo.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Aquatic Programming & ManagementNEW! Five Most Dangerous Trends When Building a Swimming PoolThe industry standard is changing daily. This session will review industry performance and dive into the challenges impacting today’s aquatic designs. A detailed look at design issues, water quality and technology, changing regulatory requirements, usability and maintainability will be presented.Faculty: Scot Hunsaker, President, Counsilman/Hunsaker & Associates, St. LouisCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Programming, Marketing & Customer ServiceNEW! Customer Service: It’s All About You (and That Means More Than Just a Smile)How you and your staff treat customers can make a huge difference between a successful business and a disastrous one. This session will define quality customer service, the principles of customer service, the reasons customers complain and how to train your staff about the importance of quality customer service.Faculty: Juliene Hefter, Deputy Director, Wisconsin Park & Recreation Association, Greendale, Wis.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Military Fitness & SportsNEW! Joint Service Session: Best Practices in Keeping Our Warriors and Their Families FitEach Service will highlight new programs and best practices that are keeping Service members and their families fit. You’ll also hear how OSD provides support on behalf of all the Services. Learn about new functional fitness programs that are being developed, and current fitness standards and facility quality standards within the Armed Forces fitness program area.Faculty: Bridget Patrick, Fitness Program Manager, OSD (MWR Policy Office), Washington, Moderator; Catherine Ficadenti, Branch Head, Semper Fit, Headquarters USMC, Quantico, Va.; Elizabeth Orozco, Instructional Systems Specialist, Coast Guard Health Safety Work-Life Support Command, Norfolk, Va.; Lisa Sexauer, Fitness, Sports and Deployed Forced Support Commander, Naval Installations Command, Washington; and Scott Nunnelly, Air Force Fitness Program Manager, San AntonioCEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Leadership, People Management & Personal DevelopmentNEW! E mployee Engagement: The Lasting Effect of a Positive Onboarding ProcessOnboarding is much more than an orientation for your new staff members, encompassing all the perceptions generated before recruiting begins. If done correctly, it creates a well-trained, responsive, efficient and effective set of employees. Learn how an onboarding program can dramatically improve the performance, fit and readiness of every person taking on a new role in your organization.Faculty: Ruby Newell-Legner, Certified Speaking Professional, RubySpeaks Inc., Littleton, Colo.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: New Managers/Emerging LeadersNEW! I Can’t Believe I Said That – Overcoming Negative ImpressionsIf you have foot-in-mouth disease, don’t despair. It takes some work, but it is possible to rebuild relationships, trust and your reputation. Find out how impressions are made and what to do if some people

refuse to let go of their grudge no matter how many times you apologize. Faculty: Susan Fee, Licensed Professional Counselor and Coach, Susan Fee & Associates Inc., Sagamore Hills, Ohio CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Results-Driven Organizations Through Operational PlanningOperational planning is an essential need in developing a results-driven organization. Learn about the various types of operational plans, the elements of a plan and how to ensure its success. Most important, you’ll have the ability to sell your plan knowing that it was developed with input and rational and logical information.Faculty: Chris Nunes, Director of Parks and Recreation, The Woodlands (Texas) TownshipCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Financial & Risk ManagementNEW! How to Avoid a Lawsuit: 2010 Liability Waiver UpdateThis program will provide an overview of the benefits and drawbacks of having a liability waiver as part of a facility membership or admission process. It will provide a detailed discussion of the most important cases addressing liability waivers in this context, with an emphasis on cases and legal changes occurring in 2010.Faculty: Jeffery Long, Attorney, Prout-LeVangie, Sacramento, Calif.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS

Track: Fitness Center ManagementNEW! Developing a Sport-Specific Training ProgramJump start a new or existing sports performance program. Covering sales and marketing, program options, fees and proper program design, this presentation will help you take advantage of the $2 billion-plus youth sports market and will cover programs for youth, high school, college and adult boot camps.Faculty: Rob Rose, President, True Athlete Performance, Ashburn, Va.CEUs: AC E, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS

Track: NAYS Youth Sports AdministrationNEW! Sports Safety Panel With representatives from several

influential safety organizations, this panel will discuss safety procedures and ways to prevent injuries. Protecting young athletes should be the top priority of every youth sports administrator. Topics such as concussions, facial injuries, fatigue and poor hydration will be covered in this interactive panel.

20

ABC 2010

Faculty: Kelly Sarmiento, Director of Communications, Centers for Disease Control and Prevention’s (CDC) Division of Injury Response, Atlanta; Dr. Terrie Yoshikane, Orthodontist, Dental Specialty Associates, Encinitas, Calif.; and Michael Gray, Provost, University of Trinidad and Tobago, Wallerfield (moderator)CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS

THURSDAY, DEC. 2 | 9:45AM-11:15AM

Track: Facility Design & ConstructionNEW! Tough Competition: Smart Money in Challenging TimesGet the most from every dollar spent on your project. Learn to understand total project cost from pre-design to post-construction, realize true value engineering and evaluate alternative project delivery methods. Assembling a project team, building a realistic project budget and utilizing smart building design will also be covered.Faculty: Stephen DeHekker, Senior Vice President, and Erik Kocher, Principal, Hastings & Chivetta Architects, St. LouisCEUs: AC E, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Design & ConstructionNEW! From Input to IncarnationLearn how to secure community buy-in for a new recreation center and, in turn, help determine and prioritize facility components for such a recreational complex. You’ll learn a methodology for gleaning public input, drawing conclusions and ranking preferences to help determine a realistic project scope.Faculty: Tom Poulos, Principal, Williams Architects, Carol Stream, Ill., and Arnie Biondo, Executive Director, Carol Stream (Ill.) Park DistrictCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Aquatic Programming & ManagementNEW! Silent But Deadly: Shallow Water BlackoutHow is it possible that triathletes, swim team members, lifeguards and even Navy Seals drown in pools around the world? Extended and prolonged underwater breath-holding and hyperventilation is most often the culprit. Learn the vitally important psychological and physiological causes of shallow water blackout and how to prevent it in your pool.Faculty: Tom Griffiths, President, Aquatic Safety Research Group, State College, Pa.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Programming, Marketing & Customer ServiceNEW! Make Me an Offer I Can’t Refuse – 60 Strategies to Motivate Registration, Participation and ActionPrice matters – or does it? In tough economic times it’s especially tempting to use “sales” or discounts to promote your programs. But, there are dozens of other ways to create an irresistible offer and motivate customers to action without cutting price. Explore 60 enticing offers perfect for your very next promotion. Faculty: Jodi Rudick, Owner, ADvisors Marketing Group, Carlsbad, Calif.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Military Fitness & SportsNEW! Human Performance Optimization: Strategies for Training and Injury PreventionHuman Performance Optimization (HPO) is an emerging concept in military physical fitness and athletic training. This seminar describes components of HPO, identifies relevant resources and examines current evidence-based HPO strategies that target injury prevention.

Faculty: Patricia Deuster, Scientific Director, Consortium for Health and Military Performance, Uniformed Services University, Bethesda, Md.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Leadership, People Management & Personal DevelopmentNEW! Leader of the Pack – Steps to Building High-Performance TeamsLead your team to a higher level and they will be motivated to bring their best game. As leader of the pack, your role is to cultivate, guide and coach your team toward excellence. This session will show you the steps to take in order to build the right vision for your team, how to shift from boss to coach and 10 common-sense approaches to performance management.Faculty: Donna Hutchinson, Owner, On The Edge Fitness Educators, North Vancouver, B.C.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: New Managers/Emerging LeadersNEW! Leadership Strategies for the 21st CenturyDiscuss and understand approaches to leadership that will help you get the maximum effort out of yourself and your staff. Using a 12-question process, uncover objective dangers that may prevent you and your team from achieving mission success. Identify personal strengths and weaknesses and develop your personal leadership plan.Faculty: James Wheeler, Owner, Total Aquatic Management, Alameda, Calif.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Field User Fees – Finding New Funding to Keep Things GreenIs your organization looking for a new revenue stream to help maintain and improve existing athletic fields? During these challenging times, new approaches to funding the maintenance of both natural and turf fields need to be explored. See how three New Jersey communities are making this happen during the toughest of times.Faculty: Judith Leblein Josephs, President, JLJ Enterprises LLC, Wayne, N.J.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Financial & Risk ManagementNEW! Corporate Sponsorships and Naming Rights as a Funding Solution for Capital ProjectsLearn what corporations need and want in order to be able to participate as corporate sponsors. This session will outline the difference between tangible and intangible facility assets and how to put a value on those assets. It will also highlight the process for getting into the corporate sector and what it takes to close the sale.Faculty: Judy Haber, Senior Partner, Performance Sponsorship Group, Caledon, Ont.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Fitness Center ManagementNEW! Measuring and Managing Profitable Group Fitness: The Key to Membership RetentionLearn about the growing focus on membership retention and managing by the numbers. Streamline your group exercise department and receive a complimentary DVD that includes legal and business forms, including waivers of liability, informed consent forms, health history forms, staff evaluation forms, class evaluation forms and many more.Faculty: Sara Kooperman, Owner and Executive Director, SCW Fitness Education, Northbrook, Ill.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM

Track: NAYS Youth Sports AdministrationNEW! Great Debates in Youth Sports – Parental Misbehavior: Who Gets

Punished? Team Selection Methods: What’s Really Best? Debate 1 deals with parental misbehavior, ranging from verbal altercations to violent confrontation at youth athletic events. Explore the many facets associated with doling out punishment to spectators. Debate 2 deals with choosing youth sports teams. Examine the various methods that recreation agencies and organizations use to set up teams in their programs.Faculty: Moderator: Brian Nakamura, City Manager, City of Hemet, Calif.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

THURSDAY, DEC. 2 | 11:30AM-1:00PM

Track: Facility Design & ConstructionNEW! Be Prepared! A Strategic Master Plan Allows for Quick ResponseIn these difficult economic times, it’s necessary to be nimble. A master plan is a cost-effective way to focus institutional thinking, prioritize needs and prepare for funding opportunities. Learn about the varying levels of master plans and determine who should be involved, both on the owner’s team and the design team.Faculty: David Body, Principal, Cannon Design, Los Angeles; Ky Snyder, Executive Director of Athletics, University of San Diego; and Roland Lemke, Principal, Cannon Design, Arlington, Va.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Facility Design & ConstructionNEW! Innovation and Evolution – The Future of Community Recreation Center DesignWhat will be the next great innovation in community recreation center design? Introducing something new demands understanding the intentions, successes and failures of ground breaking innovation. Come explore the evolution of aquatic, locker room, athletic and community room spaces and discover what innovations are on the horizon. Faculty: Craig Bouck, President/CEO, Barker Rinker Seacat Architecture, DenverCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Aquatic Programming & ManagementNEW! Staff Training Made FunIt’s important that staff training at aquatic facilities takes place, but providing training can be a difficult task. This session will cover ways to incorporate fun and excitement into your staff training that will ensure that staff wants to attend and will learn and practice the skills necessary to notice, react and assist in emergency situations.Faculty: Juliene Hefter, Founder, Safety First Aquatics, and Deputy Director, Wisconsin Park & Recreation Association, Greendale, Wis.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Programming, Marketing & Customer ServiceNEW! The Must-Have Marketing Toolbox: Tips, Tricks and Tangible Tools Anyone Can Use to Get Better ResultsWhether you’re a seasoned pro or marketing falls under “other duties as assigned,” this session is packed with creative ideas, simple strategies and real-world examples you can use and reuse right away to improve your marketing, advertising and promotion efforts, including no-cost or low-cost ways to get the word out and get better response.

>>>BONUS!Athletic Business attendees can also attend ICAA (International Council on Active Aging), MFA (Medical Fitness Association) and NAYS (National Alliance for Youth Sports) seminars FREE of charge as part of your Athletic Business registration fee. See the grid on page 13-16 for a list of ICAA, MFA and NAYS seminars. For full seminar descriptions, visit www.icaa.cc (ICAA), www.medicalfitness.org (MFA) or www.nays.org (NAYS).

FOR MORE DETAILED SESSION DESCRIPTIONS AND SPEAKER BIOS, PLEASE VISIT WWW.ATHLETICBUSINESSCONFERENCE.COM

SEMIN

AR

S

21

ABC

2010



SEM

INA

RS

Faculty: Terri Langhans, Certified Speaking Professional, Blah, Blah, Blah, Etc. Inc., Westminster, Calif.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Military Fitness & SportsNEW! Vertical Core TrainingThink core training means crunches? In this FUN-ctional hands-on session, learn how and why it is important to train the core while in an upright position. Training the core functionally requires exercises that incorporate the body’s ability to load and explode, and reflects the new understanding within the military that survival may depend on it. Learn to create exercise progressions and develop a toolbox of core exercises. Faculty: Dixie Stanforth, Lecturer, Department of Kinesiology and Health Education, University of Texas at Austin and Tim Skwiat, Coach, Train 4 The Game, Austin, TexasCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Leadership, People Management & Personal DevelopmentNEW! Taming Workplace BulliesThink bullying is just for kids on playgrounds? Workplaces are filled with bullies who rule by fear, domination or manipulation. Many victims of workplace bullying feel they have no recourse, especially if the bully is their boss. Bystanders hesitate to get involved in case they become the next target. Learn how to identify and address bullying behaviors, and return your workplace to an emotionally safe environment.Faculty: Susan Fee, Licensed Professional Counselor and Coach, Susan Fee & Associates, Inc., Sagamore Hills, OhioCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: New Managers/Emerging LeadersStressed? Fogetta’ bout it: Techniques to Manage Daily StressJoin Gregg as he shares with you real-world techniques that anyone can use at home, at work and with your teams to change the way you react to stress. In this can’t-miss session, improve the quality of your life by learning to identify signs of stress and then counter them with tips and tricks that will lead you toward a more productive, healthy and stress-free lifestyle.Faculty: Gregg Catalano, Educational Consultant, Physicians of Phun, Houston CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET,

NAYS

Track: Facility Management & Operations51 Ways to Improve Service, Increase Sales and Reduce Costs at Your Food ServiceMany facilities have been serving the same menu items the same way day after day and year after year. This session offers 51 new and updated ideas that you can implement at your food service and concession operation immediately that will help increase sales and profits.Faculty: Mike Holtzman, President, Profitable Food Facilities, Poway, Calif.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Financial & Risk ManagementNEW! Resource Optimization Through Contracting ServicesDuring these tough times, organizations are looking to cut expenses and often look to contracting to optimize resources. With pressure from leadership to reduce costs while maintaining service levels, contracting might be a viable option. Come learn the pros and cons of contracting and what is needed to fully implement such a system.Faculty: Chris Nunes, Director of Parks and Recreation, The Woodlands (Texas) TownshipCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Fitness Center ManagementNEW! How to Use Social Networking in the Fitness Center BusinessMost fitness centers have begun using some level of social networking sites like Facebook, Twitter, LinkedIn and YouTube, but many are frustrated with the success rate as it relates to new member sales. In this session, Casey de-mystifies social media marketing and explains the Triple Blitz Formula, a strategy to help you drive more sales. Faculty: Casey Conrad, President, Communications Consultants, Wakefield, R.I.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: NAYS Youth Sports AdministrationNEW! Effectively Managing and Overseeing Volunteer Coaches

For years, youth sports professionals have been focused on two issues relating to the youth sports volunteer coach – training and background screening. However, once a volunteer is screened and trained, what systems are in place to make sure they are doing a good job and what policies do you have holding them accountable for their behavior?Faculty: John Engh, COO, and Emmy Martinez, Vice President, Membership & Education, National Alliance for Youth Sports, West Palm Beach, Fla.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

FRIDAY-AT-A-GLANCE6:30AM-8:30AM Early-Morning Workout6:30AM-5:00PM Registration8:00AM-11:15AM Educational Seminars11:30AM-1:00PM Keynote Address:

Mike Ditka1:00PM-5:00PM Trade Show4:00PM-5:30PM Educational Seminars5:30PM-7:30PM Facility of Merit Reception

FRIDAY, DEC. 3 | 8:00AM-9:30AM

Track: Facility Design & ConstructionNEW! Key Metrics, Measures and Rules of Thumb in Facility DesignValuable facility evaluation tools and facility planning metrics will help you assess your space needs,

equipment layouts and big-picture programmatic requirements for your recreation facility. These objective rules of thumb and core “cheat sheet” guidelines come from two decades of recreation facility planning. Faculty: Jack Patton, Architect/Principal, RDG Planning & Design, Des Moines, IowaCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Facility Design & ConstructionNEW! Recreation Center Success Through Smart PartnershipsMany municipalities are faced with limited funding options for new facilities. As health and wellness becomes a bigger part of everyday living, there are more opportunities for partnerships with school districts, hospital groups and even universities to meet a broader range of needs and secure the necessary finances to make a great facility happen.Faculty: David Sprague, Senior Principal, and Robert McDonald, Senior Principal and Project Manager, Ohlson Lavoie Corporation, Denver; and Dave McCormick, Executive Director, Campbell County Parks and Recreation, Gillette, Wyo.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Aquatic Programming & ManagementNEW! Let’s Get Serious about Aquatic SafetyIf you’re serious about preventing accidents at your aquatic facilities then this is the session for you. Explore 10 proven ways to reduce your exposure to the risks associated with aquatic activities. Discover training, supervision, equipment and emergency response best practices that will make your facility and patrons safer.Faculty: James Wheeler, Owner, Total Aquatic Management, Alameda, Calif.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Programming, Marketing & Customer ServiceNEW! Marketing for SuccessExamine what it takes to market effectively whether you do it yourself or rely on an agency. Learn from this entrepreneur who drove her business from a third-floor walkup to a multimillion dollar enterprise. Come with sample flyers, brochures and schedules for a complimentary review and leave with plenty of free resources to use Monday morning! Faculty: Sara Kooperman, Owner and Executive Director, SCW Fitness Education, Northbrook, Ill.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Military Fitness & SportsNEW! Recognizing Disordered Eating and Harmful Weight Control Practices among Military PersonnelEating disorders are on the rise. Athletes and occupational athletes may be at even higher risk for disordered eating and harmful weight control practices due to weight and physical fitness demands. Learn signs of these detrimental practices with strategies for referral and prevention.

22

ABC 2010



Faculty: Leslie Schilling, Owner, Schilling Nutrition Therapy LLC, Memphis, Tenn.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Leadership, People Management & Personal DevelopmentNEW! Five Winning Strategies for Managing Generational Differences in the WorkplaceMaximize the productivity of a multigenerational staff by recognizing their distinct differences in values, work ethics and attitudes. Learn five management strategies based on how each generation works best, their preferred means of communication and how they respond to conflict.Faculty: Fred Hoffman, Director of International Services, The Club Synergy Group, ParisCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: New Managers/Emerging LeadersNEW! How to Run a Successful MeetingAre you the “Meeting Master” or the “Meeting Monster”? Research tells us that some executives spend 21 hours a week in meetings. This can either be a very expensive waste of time or a tremendous investment in the future. In this session, learn to create an environment that promotes synergy and productivity. Faculty: Ruby Newell-Legner, Certified Speaking Professional, RubySpeaks Inc., Littleton, Colo.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Operational Self-Sufficiency: Is This a Realistic Goal for Your Center?Whether you’re developing a new recreation center or already have one, the future reality of a center is increasingly being tied to its ability to be self supporting through fees and charges generated by the facility. The many factors that impact self sufficiency will be reviewed to determine where your center may need to make changes to obtain this goal.Faculty: Ken Ballard and Jeff King, Principals, Ballard*King & Associates, Highlands Ranch, Colo.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Financial & Risk ManagementNEW! Developing a Framework to Manage Sport ClubsAcross North America, sport clubs are the number-one, high-risk program in campus recreation. This seminar describes a simple, practical and doable framework for the effective management of sport clubs. It focuses on two key areas – travel, and reporting and operating structure.Faculty: Ian McGregor, President, Ian McGregor & Associates, Vancouver, B.C.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Fitness Center ManagementNEW! Building a Successful Personal Training Business from ScratchA successful personal training program can make or break a fitness facility. Most clubs offer personal training, but transitioning from a bunch of trainers to a cohesive program is fraught with challenges. Learn various strategies to consider when building a program and how to identify and hire the right manager and staff.Faculty: Rob Bishop and Barry Klein, Owners, Elevations Health Club, Scotrun, Pa.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: NAYS Youth Sports AdministrationNEW! Professionalism, Leadership and Ethics – Taking Youth Sports

Administrators to the Next LevelDo you have what it takes to be a leader in youth sports? Are you positioned to ensure high-quality experiences within your programs and to assist other youth sports providers in your community? This session will provide you with essential information to help take your programs to the next level by focusing on you. It will also discuss how to raise the professionalism of youth sports through education, certification and networking.Faculty: Mike Moran, Director of Parks and Recreation, City of Iowa City, IowaCEUs: ACSM, Can-Fit-Pro, Cooper, IACET, NAYS

FRIDAY, DEC. 3 | 9:45AM-11:15AM

Track: Facility Design & ConstructionNEW! Modernize Your Recreation Center for Today’s NeedsThe Student Recreation Center is a vital organic building type that is continuing to evolve. Explore creative ways to adapt older recreation centers to address today’s new functional and design opportunities. Look at emerging trends and discover how creative design solutions can enhance outdated buildings.Faculty: Colleen McKenna, Associate Principal, Cannon Design, Boston, and Keith Fuchigami, Vice President, Cannon Design, Los AngelesCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NAYS, NSCA-CPT, CSCS

Track: Facility Design & ConstructionNEW! Building SensesElectronic sensors in recreation facilities are becoming more prevalent and complicated. Today’s buildings are equipped with sensors that control and monitor not just indoor temperature, but room occupancy, general lighting, water flow, CO2, security/alarms, window openings, solar shading devices and myriad of other applications.Faculty: Wayne Hughes and Amado Fernandez, Principals, Hughes Group Architects, Sterling, Va.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Aquatic Programming & ManagementNEW! Reaching a Higher Level: “Level 5” Lifeguard In-Service TrainingLifeguard in-service training has traditionally been focused on skill review. This session introduces a system to take your training to a higher level. Participants will learn how to enhance risk-reduction strategies while including topics to maximize impact on staff.Faculty: Matthew Griffith, Pool Operator, Georgia Institute of Technology, AtlantaCEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM

Track: Programming, Marketing & Customer ServiceNEW! Differentiate or Die! Three Steps to Uncovering Your UniquenessWhat is it you provide that is different from what every other facility has to offer? If you don’t know, then your first step is to find what you do that sets you apart from the rest. It’s the only way to break away from the competition and start to differentiate your business. By doing this you will open up new niche markets, attract new members and increase your profits.Faculty: Donna Hutchinson, Owner, On The Edge Fitness Educators, North Vancouver, B.C.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Military Fitness & SportsNEW! The Way of the Sherpa: Facilitating Subjective WellbeingHelp your members increase and sustain their life satisfaction by first helping them become aware of what brings meaning to their life. Learn to teach others how to design a path toward optimal health and meaningful purpose … as defined by the individual. Learn three ways you can help others discover their passion and five fundamental understandings of human behavior.Faculty: Michael Samuelson, President and CEO, The Health & Wellness Institute, Providence, R.I.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Leadership, People Management & Personal DevelopmentNEW! That’s Not What I Meant! Male/Female Communication (or lack thereof)It is said that men and women speak different languages and if you don’t understand the subtle communication differences between the genders then general understanding, cooperation, productivity and stress levels will be affected by the inevitable miscommunications that occur. This session provides insights, tools and strategies to better interact with the opposite sex, and become bilingual in the art of male/female communication.Faculty: Gregg Catalano, Educational Consultant, Physicians of Phun, HoustonCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: New Managers/Emerging LeadersReward Your Staff and Everybody WinsStaff members who are rewarded will work harder and usually stay longer if you create a positive environment. The first step to having a great staff is to appreciate them. This interactive session will provide great tips to use in your organization.Faculty: Jill Bartholomew, Speaker, Trainer & Consultant, RubySpeaks Inc., ChicagoCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Cost-Savings RoundtableThis interactive session will be moderated by a number of recreation professionals and recreation center operators. They will share their views and encourage group discussion on various methods to decrease operational expenses in a recreation center. Learn from the experiences of other facility operators and directors.Faculty: Ken Ballard and Jeff King, Principals, Ballard*King & Associates, Highlands Ranch, Colo.; Arnie Biondo, Executive Director, Carol Stream (Ill.) Park District; and Cindy Foley, Major and Kroc/Community Center Consultant, Western Territory of the Salvation Army, Rancho Palo Verdes, Calif.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Financial & Risk ManagementLegal Standards and Guidelines for Fitness ProfessionalsThe American College of Sports Medicine and the National Strength and Conditioning Association have each published standards and guidelines for reasonably safe fitness programs. This session looks at these standards and guidelines and the legal expectations for strength and fitness professionals. Faculty: Todd Seidler, Professor, University of New Mexico, Albuquerque, and Nathan Martin, Assistant Professor, University of Memphis, Tenn.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

SEMIN

AR

S

23

ABC

2010



SEM

INA

RS

Track: Fitness Center ManagementNEW! Catch and NO Release: How to Retain Your Fitness MembersIn this lively session, learn what research tells us about member needs, 10 tips to create a culture of customer service in your operation, three important things members want but are afraid to ask, and five top marketing programs that reward and recognize your members. Best practices from across the country will be shared and discussed.Faculty: Scott Chovanec, President, Scott Chovanec & Associates, Highland Park, Ill.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM

Track: NAYS Youth Sports AdministrationNEW! Keys to Success for Inclusion in Youth Sports

When you think about inclusion, most of the time we think about the legality of making it happen. Not this time. This time we will look at the specific disabilities and coaching techniques you can take back and utilize. Understanding what inclusion truly is and how to accomplish it will also be key components. Faculty: Dawn Lewellyn, Certified Therapeutic Recreation Specialist, City of Clearwater, Fla., and Jere Gunderman, Recreation Programmer, Clearwater (Fla.) Parks & Recreation DepartmentCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS

FRIDAY, DEC. 3 | 4:00PM-5:30PM

Track: Facility Design & ConstructionNEW! Playing Well with Others – The Challenge of Combination Recreation/Athletic Facilities on Smaller College CampusesCarefully executed facility design is imperative for recreation and athletic programs to coexist within the same venue. When you add competition venues into the mix the challenge becomes greater. How do you create a venue that provides an identity for athletic programs, creates spectator excitement and still meets the needs of recreation users?Faculty: Andrew Barnard, Principal and President, Sink Combs Dethlefs Sports Architecture, DenverCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Facility Design & ConstructionNEW! Consider Renovation: Discover Your Facility’s Fountain of Youth

Aging facilities can often be renovated to meet new needs and give them a fresh look. This seminar will provide direction for those considering renovation and will include information on facility assessment development, interpreting code applications, reliable cost modeling, phasing strategies and sustainability – to LEED or not to LEED.Faculty: David Larson, Senior Vice President, and Timothy Casai, President, TMP Architecture Inc., Bloomfield Hills, Mich.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NSCA-CPT, CSCS

Track: Aquatic Programming & ManagementNEW! Make Your Pool the Center of Community LifeThere’s so much more possible than just swimming at your aquatic center. Find out how you can program your aquatic venue to enhance customer satisfaction, increase length of stay and pump up your revenue. Learn how to create a community center without walls. You’ll walk away from this session with so many ideas, you’ll need a bigger briefcase.Faculty: Judith Leblein Josephs, President, JLJ Enterprises LLC, Wayne, N.J.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Programming, Marketing & Customer ServiceNEW! Increase Membership and Revenue Through Biggest Loser ProgramsWeight loss is consistently the top reason people report for exercising and joining a gym. Learn how to create Biggest Loser programs that attract new members, increase personal training clientele, drive up revenues and increase the fun factor.Faculty: Cody Sipe, Assistant Professor, University of North Carolina at GreensboroCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Leadership, People Management & Personal DevelopmentNEW! Reenergizing Employees by Redefining Organizational ValuesIn these changing times, we need to innovate, adapt, shift and transform the way we do business. To be the most effective, we must identify and define core values to act as a guiding force. Clearly defined values can provide a framework to achieve and sustain optimum performance and cost effectiveness. Faculty: Ruby Newell-Legner, Certified Speaking Professional, RubySpeaks Inc., Littleton, Colo.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: New Managers/Emerging LeadersNEW! From the Pool to the Boardroom: Business Etiquette You Didn’t Learn in CollegeWe’ve all been in those awkward situations; you see someone you’ve met many times before but you can’t remember his or her name. You’re walking with a business associate and you meet someone you’ve known for years. How do you properly introduce the two to each other? To distinguish yourself from your peers in a business setting you don’t have to be 100% better than everyone else, you just have to be a little more polished. Faculty: Shawn DeRosa, President, DeRosa Aquatic Consulting, State College, Pa.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Financial & Risk ManagementNEW! Risky Business: Risk Management Planning in Recreation and SportA risk management plan should systematically analyze for loss potential and control such losses through a complete process of development, implementation and management. This session will discuss the process of risk management planning and how to customize a comprehensive plan to your organization.Faculty: Matthew Griffith, Pool Operator, Georgia

Institute of Technology, AtlantaCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS

Track: Fitness Center ManagementNEW! Steps for Success When Climbing the Fitness Leadership LadderWhether your goal is to profit as a personal trainer, educate others through presenting or climb the job ranks in a large organization, advancing your position is within your reach. The key is to seek out and create exciting new opportunities for yourself. Leave this session with dozens of doable strategies you can use now for advancing your career.Faculty: Amanda Vogel, Fitness Writer/Editor and Consultant, Active Voice Writing Service, Vancouver, B.C.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: NAYS Youth Sports AdministrationLearning from the Best: A Roundtable Discussion with the

2010 NAYS Award WinnersThe 2010 NAYS Excellence in Youth Sports Award winners will discuss their model youth sports programs. Participants will discuss a variety of specific steps that they have taken to become the best of the best followed by an extensive question-and-answer session.Faculty: Lisa Licata, Director of Professional Youth Sports Administration, National Alliance for Youth Sports, West Palm Beach, Fla.CEUs: ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

SATURDAY-AT-A-GLANCE7:45AM-12:00PM Registration8:30AM-11:45AM Educational Seminars

SATURDAY, DEC. 4 | 8:30AM-10:00AM

Track: Facility Design & ConstructionNEW! The Zero Carbon Footprint Recreation CenterBy exploring a conceptual case study, this seminar will focus on the design methods that would make possible a zero carbon footprint recreation center, some innovative and some surprisingly commonplace. It will compare a wide range of sustainable design methods, many of which are affordable and easily achievable.Faculty: Bill Massey, Principal, and Russell Stevens, Director, Sasaki Associates Inc., Watertown, Mass.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET

Track: Aquatic Programming & ManagementNEW! The New Model Aquatic Health Code: What It Means for YouThe national Model Aquatic Health Code (MAHC), sponsored by the CDC and in development, will foster a system- and performance-based approach to protect public health and safety and set a national research agenda, while providing a resource for state and local agencies to adopt. Learn about the vision, process and progress of the project.

24

ABC 2010


Faculty: Jill White, Aquatic Education Division Director, Human Kinetics, Savannah, Ga.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM

Track: Programming, Marketing & Customer ServiceNEW! Boost Business with Twitter, Facebook, Blogging and MoreCome 2011, successfully marketing your business will involve Twitter, YouTube, Facebook, LinkedIn and, yes, a blog. If you still prefer “old-fashioned” marketing modes like email, remember that your clients and prospects might not. Discover the “big picture” of building your business with the help of online social media. Faculty: Amanda Vogel, Fitness Writer/Editor and Consultant, Active Voice Writing Service, Vancouver, B.C. CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Leadership, People Management & Personal DevelopmentNEW! Bec ome a Leader Worth FollowingDoes your staff follow you because they want to or because they have to? Learn how to practice effective leadership habits that will help you become a leader that gets the absolute best from your employees because they want to follow you.Faculty: Cody Sipe, Assistant Professor, University of North Carolina at GreensboroCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Making Your Front Desk Work for You and Your CustomersIt’s critically important to consider the many factors that go into a successful front desk operation. The three major components of all front desks – technology, personnel and design – will be discussed and successful strategies will be identified. Learn how to best serve your customers and your bottom line.Faculty: Jeanne Wunderle, Vice President, Jfour Technologies, Kent, OhioCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: Financial & Risk ManagementNEW! Smart Money Management in Tough TimesWhen economic times get tough, the smart get going. You, too, can be a smart money manager. Learn numerous strategies for sharpening your financial acumen … and you don’t need to be a CPA or finance guru to do it. By taking some different angles and employing your common sense, you’ll be in the money!Faculty: Arnie Biondo, Executive Director, Carol Stream (Ill.) Park District, and Maryfran Leno, Executive Director, Itasca (Ill.) Park DistrictCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Fitness Center ManagementNEW! The Member Management Life Cycle – From Prospect to Member to Former MemberMembers of fitness facilities have a predictable life cycle and that life cycle should be managed comprehensively. As individuals flow from being a prospect to a member to a former member, there should be consistent management practices that provide predictable experiences for your members while also supporting your business goals.Faculty: Rob Bishop and Barry Klein, Owners, Elevations Health Club, Scotrun, Pa.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: NAYS Youth Sports AdministrationNEW! How to Handle Hard to Handle Kids It is estimated that 15 percent of the kids

in our programs are difficult. Dealing effectively with these children is extremely important, and the success and smooth operation of your program is dependent on it. Learn to understand the motivations behind children’s misbehavior and how to better deal with these wonderful, but difficult, kids. Faculty: Gregg A. Catalano, Educational Consultant, Physicians of Phun, HoustonCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

SATURDAY, DEC. 4 | 10:15AM-11:45AM

Track: Facility Design & ConstructionNEW! What’s Hot? What’s Not? Trends in Facility Programming, Design and TechnologyJoin a panel of experts as they discuss current upward and downward trends across the spectrum of design and operations. The panel includes experts on both college and community building types, who will share their ideas, culminating in the popular “Idea-a-Minute” segment.Faculty: David Body, Cannon Design, Moderator; Craig Bouck, Barker Rinker Seacat Architecture; Kathleen Hatch, Washington State University; Scot Hunsaker, Counsilman-Hunsaker; Robert Johnston, Cannon Design; and Jack Patton, RDG Planning & DesignCEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NASM

Track: Aquatic Programming & ManagementNEW! Creating Aquatic Facilities That Benefit Differently Abled PopulationsThis session will address the growing prevalence of those with physical and mental disabilities, with a specific look at how this will impact aquatics programs. Learn how to design your next facility to attract and comfortably accommodate the disabled, including programming considerations to consider for this portion of your clientele.Faculty: Randy Mendioroz, Principal, Aquatic Design Group, Carlsbad, Calif.CEUs: ACE, ACSM, AFAA, AIA, Can-Fit-Pro, Cooper, IACET, NASM

Track: Programming, Marketing & Customer ServiceNEW! Advanced Programming – Successfully Sustaining Creative Programs Without Burning OutSuccessfully sustaining creative programs for your community can be a challenge. There are various resources to keep class offerings fresh and meet community needs. This session will discuss program lifecycles, creating and using evaluation forms, using attitude and interest surveys, selecting advisory committees and brainstorming new programs and events. Faculty: Jill Bartholomew, Speaker, Trainer & Consultant, RubySpeaks Inc., Chicago CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM

Track: New Managers/Emerging LeadersNEW! Networking for Success in a World of OpportunitiesNetworking is not just about making connections. It is about creating and establishing relationships. Learn practical tips to help you improve your networking skills, avoid common pitfalls and broaden your professional reach in the recreation, fitness and athletics industries. Faculty: Fred Hoffman, Director of International Services, The Club Synergy Group, ParisCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS

Track: Facility Management & OperationsNEW! Exercise Equipment: Making an Informed DecisionCapital outlay planning for exercise equipment replacement can be a daunting process. Learn to develop a plan that will justify the need for additional funds. Learn how to do a purchasing timeline and select and evaluate equipment, and calculate formulas for future acquisition costs.Faculty: Heather Sanderson, Fitness Director, University of North Carolina at GreensboroCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NSCA-CPT, CSCS

Track: Financial & Risk ManagementNEW! Documentation: It’s Good Risk ManagementOne of the best ways to present a strong defense in court is to document everything done for safety. This session examines documents that can be used to improve safety, including warnings, checklists, facility inspections, maintenance logs, waivers, policies and procedures.Faculty: Todd Seidler, Professor, University of New Mexico, Albuquerque, and Nathan Martin, Assistant Professor, University of Memphis, Tenn.CEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NAYS, NSCA-CPT, CSCS

Track: Fitness Center ManagementNEW! Breakthrough Research: Why People Join and Stay at Fitness FacilitiesThis fact-filled session will highlight the current statistics on health facility memberships, the profiles of joiners vs. non-joiners, the four age segments, the key lifestyle clusters, the barrier to joining and significant fitness trend data. Determine the major fitness trends applicable to every type of facility.Faculty: Rick Caro, President, Management Vision Inc., New YorkCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET

Track: NAYS Youth Sports AdministrationNEW! Tools to Improve ANY Youth Sports Program – Thanks to the U.S. Military

For years, U.S. military installations worldwide have placed a priority on high-quality programming for youth. Many tools and resources have been developed to ensure that youth sports are implemented in a safe and positive manner. This session provides an in-depth review of the tools and resources that can be adapted to any youth sports program.Faculty: Donna McGrath, Sports & Fitness Program Manager, U.S. Army Child, Youth & School Services, Washington, and Dee Donahue, Recreation Specialist, U.S. Navy, WashingtonCEUs: ACE, ACSM, AFAA, Can-Fit-Pro, Cooper, IACET, NASM, NAYS, NSCA-CPT, CSCS


SEMIN

AR

S

25

ABC

2010

26



TRAV

EL

REGISTRATION & TRAVELFOUR CONVENIENT WAYS TO REGISTER:

1. OnlineVisit our web site at: www.athleticbusinessconference.com, click on “register now” and submit the online registration form.

2. By PhoneCall us at 800-722-8764 or 608-249-0186 from 8:00AM-4:30PM CST and have your registration form and credit card ready.

3. By FaxFax us at 608-249-1153. Remember to include credit card information on your form.

4. By MailMail completed form with check or credit card information to:

AB Conference & ExpoAthletic Business Publications Inc.4130 Lien RoadMadison, WI 53704

ON-SITE REGISTRATION HOURSTuesday, Nov. 30 4:00PM–6:00PMWednesday, Dec. 1 7:00AM–6:00PMThursday, Dec. 2 6:45AM–5:00PMFriday, Dec. 3 6:30AM–5:00PMSaturday, Dec. 4 7:45AM–12:00PM

PAYMENTEnclose a check or money order, or charge your VISA or MasterCard. Full payment must be received by Nov. 23, 2010.

REGISTRATION CONFIRMATIONIf you register online, you will automatically receive a receipt when you register. If you register by fax, phone or mail, you will be mailed a paid invoice within three weeks. If you have not received a written confirmation within three weeks, please contact AB at 800-722-8764 or 608-249-0186.

CANCELLATIONSIf you need to cancel your registration, please submit your request in writing to [email protected]. You can transfer the registration to another delegate or request a refund. A $25 administrative fee will be deducted from transfers or refunds. For cancellations received on or after Nov. 12, 2010, a $100 cancellation fee will apply.

CONFERENCE LOCATIONConference seminars and the trade show will be held in Halls F-H of the San Diego Convention Center, located at 111 W. Harbor Drive, San Diego, CA 92101.

SHUTTLE BUSESShuttle buses will be available to take participants between the convention center and all hotels (except hotels adjacent to the convention center).

DRESS CODEConference dress is casual. We recommend you wear comfortable walking shoes. Conference rooms are often chilly, so bring a sweater or light jacket.

PHOTO RELEASEWe occasionally use photographs of our attendees in promotional materials. By virtue of your attendance, you automatically agree to usage of your likeness in such materials.

SPECIAL ASSISTANCEPersons with disabilities or who require special assistance during the conference, please call Athletic Business Publications at 800-722-8764.

HOTEL RESERVATIONSBeginning this year, housing for the conference will be handled by Travel Planners, which Athletic Business has designated as the official housing provider for the conference. Reservations must be made directly through Travel Planners by visiting www.athleticbusinessconference.com/hotel-travel/hotels.aspx or calling 800-221-3531 or 212-532-1660 Monday through Friday from 9:00AM-7:00PM ET.

Rooms will be available at the following hotels. Room block cutoff date: Nov. 12, 2010.

Hilton San Diego Bayfront —$196; 1 block to convention center

Omni San Diego—$179; 2 blocks to convention center

Hampton Inn San Diego Downtown—$119; 1 mile from the convention center (shuttle available)

Residence Inn Downtown -- $155; 1.2 miles from convention center (shuttle available).

IMPORTANT NOTICETravel Planners is the Athletic Business Conference & Expo’s official travel service agency. If you receive a fax, e-mail or phone call from a company other than Travel Planners offering hotel rooms for the Athletic Business Conference & Expo, please note that these services are not endorsed by or in any way affiliated with Athletic Business.

DISCOUNT AIR TRAVEL/CAR RENTALSpecial air rates have been arranged that allow conference attendees a discount off published round-trip fares on both Delta and American Airlines. By purchasing airline tickets 30 days or more prior to departure date, attendees may receive additional bonus discounts. Call the Burkhalter Travel Group department at 800-556-9286 (Monday – Friday, 8:30AM-5:00PM CST) to make your reservations. Ask for Bonnie at extension 271. Please refer to the Athletic Business meeting fare. Auto rentals may also be arranged through Burkhalter Travel. Special rates have been contracted with Budget Rent A Car so please ask your agent for pricing and availability.

TAXISThe airport is approximately 3 miles from downtown and the convention center. Taxi fares are approximately $8-$10.

AIRPORT SHUTTLES There are several shuttles for hire to take attendees to and from the airport to hotels. Visit www.sandiego.org/sdia/passenger_services/ground_transportations.aspx for shuttle options. Shuttle service is available at the Transportation Plazas across from Terminals 1 and 2, and curbside at the Commuter Terminal.

From Terminal 1 you must cross the skybridge, and take either the escalators or the elevators to street level. From Terminal 2, cross the Terminal 2 skybridge and take either the escalators or the elevators to street level, or use the pedestrian crosswalk conveniently located outside the Terminal 2 Baggage Claim Area to access the Transportation Plaza. A Transportation Coordinator will place you with the first available shuttle, unless you specify a particular shuttle company.

SAN DIEGO TROLLEYThe San Diego Trolley operates daily from throughout downtown to the convention center. Fares are $2.50 one-way, or $5 for a day pass. The Trolley has two stops directly in front of the Convention Center at Harbor Drive/First Avenue and Harbor Drive/Fifth Avenue. A map of Trolley routes is available at www.sdmts.com/trolley/trolley.asp

PARKINGOn-site private vehicle parking is available at the San Diego Convention Center’s 1,950-vehicle underground garage located below the building. Enter the parking garage on Harbor Drive between First Ave. and Fifth Ave.

•The daily rate is $10. Parking rates may range from $10 to $20 on days when there is special event activity at PETCO Park or other downtown events.

•Payment is due upon entry and there are no in and out privileges.

•No overnight or RV parking is permitted.

SPONSORThe Athletic Business Conference & Expo is sponsored by Athletic Business Publications Inc., 4130 Lien Road, Madison, WI 53704, the publisher of Athletic Business magazine. Athletic Business Publications Inc. acts only as agent for contractors providing transportation and services to the Athletic Business Conference & Expo. It shall not be liable for any accident, loss, injury or damage to you or those traveling with you in connection with any transportation or other services resulting directly or indirectly from any occurrences or conditions. The contracts in use by airlines, transportation companies, hotels and other service providers, when issued, constitute the sole agreement between you and such providers.

Photos: Brian Ebner/Optic Nerve. San Diego photos courtesy of the San Diego Convention & Visitors Bureau

Check (payable to Athletic Business Publications Inc.)

Please charge my VISA or MasterCard (circle one)

Card Number: _ _ _ _ / _ _ _ _ / _ _ _ _ / _ _ _ _Expiration Date:______/______/______

3-Digit Security Code (required): _ _ _Name on Card (please print) Signature: (required for all charges)

ABC 2010

27

REG

ISTRATIO

N

Athletic Business | 4130 Lien Road | Madison, WI 53704 | 800.722.8764, 608.249.0186

FOR OFFICE USE ONLY: ______________

Amateur/Governmental Sports Organization

Apartment/Condo Facility Architectural/Specialty Design Firms

Association Business/Program Management Consulting Firm

Church College/University Commercial Sportsplex Community Association Corporate Rec/Fitness Center Dealer/Distributor Health Club

High School/School District/Private School

Hotel/Resort Jewish Community Center Military Parks & Rec, Community/Municipal Recreation

Personal Training Studio Police/Fire Dept./Law Enforcement

Private Sports/Recreation Center

Pro Sports

Wellness Center/Hospital/Clinic

YMCA/YWCA Other (please specify) __________________________

Final decision Specify brands

Recommend No role

Fax It Fast 608.249.1153

First Name: Last Name:

Title: Organization:

(If military): Branch: Base/Installation:

Address: City: State/Province:

Country: Zip/Postal Code: Phone: (_____)

Fax: (_____) E-mail: (Must provide e-mail if you want to receive link to seminar handouts in advance.)

If you would like to receive promotional e-mails from ABC exhibitors prior to the conference, check here.

CONFERENCE REGISTRATION FEESIncludes educational seminars, Welcome Reception, Facility of Merit Reception, keynote, conference CD and entry to the exhibit hall.

EARLY-BIRD AFTER NOV. 12 ON OR BEFORE NOV.12

1st Registrant $415 $5152nd and 3rd registrants from same organization $360 $460Each additional person beyond the third person $180 $280from same organization(Note: To receive multi-attendee discount, all attendees from the same organization must register the same day and pay with one check or credit card.) Deadline: Nov. 12, 2010

PRECONFERENCE EVENTS, CEUS AND OTHER FEESCONTINUING EDUCATION UNITS

CEU Program: IACET, NASM, ACE, ACSM, AFAA, NAYS*, NSCA-CPT, CSCS, Can-Fit-Pro, Cooper $25 in advance; $40 on site.

LU Program: AIA $50

*For Certified Youth Sports Administrators (CYSAs) who have graduated from the Academy of Youth Sports Administrators, or those wishing to attend a future Academy, NAYS will maintain a CEU transcript.Note: Not all sessions are approved for CEUs from all organizations; please check listing at end of each seminar.

PRECONFERENCE WORKSHOPS AND TOURS – WEDNESDAY, DEC. 1 Tour: University of California-San Diego—8:00AM–11:30AM $59 Workshop: Newest Customer Service Strategies—8:30AM–11:30AM $59

Workshop: ARM (Aquatic Risk Management) for Pools—8:30AM–4:30PM $99 without book

Without book With book $149 with book

Tour: San Diego State University—12:00PM–4:30PM $59 Workshop: Untangle Technology: A Guided Tour—1:00PM–4:00PM $59 Workshop: Designing Your Dream Facility—1:00PM–5:00PM $59 Tour: Salvation Army Kroc Corps Center—1:30PM–4:30PM $59 Workshop: Know More! Sponsorships—1:30PM–4:30PM $79

ATHLETIC BUSINESS GOLF CLASSIC –WEDNESDAY, DEC. 1 Riverwalk Golf Club from 7:15AM–2:45PM $125

Golf registration deadline: Nov. 15; see page 6 for more information.

Which one of the following best describes your facility/affi liation? (required)

What is your role in your organization’s purchasing/leasing decisions? (required)

Download seminar handouts in advance! Register by Nov. 12 and receive a link to the seminar CD prior to the conference. (You must provide e-mail if you want to receive link to seminar handouts in advance). See page 11 for details.

Please complete one registration form per person; make additional copies of the form as needed. (Please print)

PAYMENT INFORMATION TOTAL: $

REGISTRATION FORM

Do you wish to receive/continue to receive Athletic Business magazine free of charge?Yes_____ No_____ Signature _________________________ Date ____________

REGISTER BY NOV. 12 AND RECEIVE A LINK TO THE SEMINAR HANDOUTS PRIOR TO THE CONFERENCE.


Register and plan your trip today.www.athleticbusinessconference.com or use the form on page 27.Phone: 800-722-8764 or 608-249-0186 | Fax: 608-249-1153

Think of ABC as an intensive workout to gain brain power. After just three days you return to your sports, recreation or fitness facility with a wealth of transformative ideas!

During its 28 years, ABC has established itself as the industry’s premier educational event.• The latest trends, products and strategies offering the biggest impact on your facilities

and programs.• Expert speakers and a prestigious keynoter stimulate your creative thinking.• 5 workshops, 3 tours, 80 seminars, plus free seminars sponsored by ICAA, MFA

and NAYS.• The “Big Dance” of industry networking!

DECEMBER 2-4, 2010EXPO: DECEMBER 2-3

SAN DIEGO, CALIFORNIA

Athletic Business Conference & Expo4130 Lien RoadMadison, WI 53704

>>>>POWER UP YOUR ORGANIZATION’S PERFORMANCE.

ATHLETIC BUSINESS CONFERENCE + EXPO2010

with high-impact ideas

Documents