with ibm & twitter, telcos reduce customer churn

Harrold Whitehead @wh_harry • June 8 My monthly cell phone bill @ZeeBayTelco ? I pay $169/month. I make 4 calls, and send 700 texts saying, "Sorry, be there in 5 mins!" George Walters @SlySempreFi • June 5 Here's what I think of @ZeeBayTelco: Ridiculously overpriced cell phone service and all data services. Buyer beware! Ellen Mahler @OnlySkye4Me • June 5 @ZeeBayTelco Why would you offer a promotion over the phone and not honor it on the bill! Great product, question your customer service!!! Miss Marshall @oldmissmarshall • June 5 @ZeeBayTelco I love it. Data speeds are great and no dropped calls! A 3% reduction in churn can save millions in lost revenue. Learn more about IBM & Twitter at ibm.co/ibmandtwitter Get only 1-2 bars from home, but 4-5 bars just one block away. 7 years of dropped calls & disconnected apps. @ZeeBayTelco does NOTHING! Tim Thompson @SamStout41 • June 5 Billing Telco Churn Model With IBM & Twitter, telcos reduce customer churn Customer Service Price Competitors’ Offerings Moving Performance Offerings Sentiment

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Page 1: With IBM & Twitter, Telcos Reduce Customer Churn

Harrold Whitehead @wh_harry • June 8

My monthly cell phone bill @ZeeBayTelco?

I pay $169/month. I make 4 calls, and send

700 texts saying, "Sorry, be there in 5 mins!"

George Walters @SlySempreFi • June 5Here's what I think of @ZeeBayTelco: Ridiculously overpriced cell phone service and all data services.Buyer beware!

Ellen Mahler @OnlySkye4Me • June 5

@ZeeBayTelco Why would you offer a

promotion over the phone and not

honor it on the bill! Great product,

question your customer service!!!

Miss Marshall @oldmissmarshall • June 5

@ZeeBayTelco I love it. Data speeds are great and

no dropped calls!

A 3% reduction in churncan save millions in lost revenue.

Learn more about IBM & Twitter atibm.co/ibmandtwitter

Get only 1-2 bars from home, but 4-5 bars just one block away. 7 years of dropped calls & disconnected apps. @ZeeBayTelco does NOTHING!

Tim Thompson @SamStout41 • June 5