with so many cms platforms available, who should you choose which one to use? - tfm&a 2014
DESCRIPTION
Our CTO, James Cannings, presented at TFM&A about how to choose the right CMS Platform for your company.TRANSCRIPT
We’re MMT Digital, today we want to talk about…
With so many CMS platforms available,
how should you decide which one to use?
Agency selection vs CMS Selection
Good tools in the wrong hands vs Poor tools in the right hands
Reasonable or good tools in good hands
Tips for picking the right CMS
Gartner Magic Quadrant
The 2013 “Big Guns”
Adobe
Autonomy (HP)
Sitecore
IBM
Microsoft
Open Text
Oracle
The 2007 “Big Guns”
EMC
IBM
Interwoven
Open Text
Oracle/Stellent
Vignette
“Enterprise Level”
= Reassuringly Expensive
= Expensive?
WHICH IS THE LEADING
CMS?
CRM Integration
Product DB Integration
Financial systems
Analytics
Technical stack
Legacy system
integrations
Content Personalisation
Marketing Automation
ecommerceVendor roadmap
URL Lock-in
WYSIWYG
WorkflowsPerformance
RWD / AWD
Content structures
Beyond the feature matrix
Scenario 1 Scenario 2 Scenario 3
Vendor A OK OK OK
Vendor B - OK OK
Vendor C - OK -
Vendor D OK OK OK
Vendor C - - -
SCORING
Scoring
Tips for picking the right agency
• Editors, content and information
• Time-to-market
• Project plan
• Strategy & governance
• Internal resources
• Unique requirements
• Budget
• Technology stack
• Stakeholders
• Project methodology
• Interoperability
Homework for customers
About the organisation
Project details, scope and goals
Project timeline
Important use case scenarios (max 10)
Selection criteria
Vendor-related requirements
Related projects
Characteristics and technical architecture
RFP Content
You and your agency
Agency and IT
”People don’t want a
drill machine,
they want a hole in
the wall”
- Philip Kotler
