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23rd World Scout Jamboree Fundraising Kit

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Page 1: Wj Fundraising Kit

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Welcome to your 23rd World Scout Jamboree experience! We are very glad that you have signed up for an opportunity to change your life forever. The 23rd World Scout Jamboree in 2015

(WSJ15) will enable you to meet friends that will last a lifetime, share in hundreds of cultures at once, while living a life time in 10

days. You will be a part of something so large, so astronomical, that only people that attend World Scout Jamborees will

understand (even though you try to explain over and over again).

Let’s get started on helping you fundraise to get to Japan in 2015! This helpful guide will help you maximize your results.

table oF contentS1. The Three Fundraising Principles 3

2. Fundraising Fundamentals – Helping you Prepare 3

3. Setting up your Scout Group Online Donation Page 4

3.1 Canada Helps Giving Page Instructions 5

4. Door to Door Pledges, Tips, Tricks and Success 6

4.1 Email examples to Family and Friends that may support you 6

5. Support from Service Clubs and Donors 7

5.1 Links to Service Clubs in your Community 7

5.2 Examples of your Letter of Approach 8

6. Getting you to WSJ15, Other Tips and Tricks 9

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1. the 3 FundraiSing principleS1. Have Multiple Sources

Review this manual for ideas and make a big list of opportunities. Brainstorm with your family, friends and Scout Group.

Once you have a big list, you can prioritize which activities will get you the most support and make a plan to earn success.

2. Work your Plan Every Day

Set a goal to make contact with one of your sources every day (whether it’s a phone call, a knock on the door, an email,

or another way to ask for support).

3. Work with All Your Teams

You have many people to lean on in Scouting, there’s your family, friends, your Scout Troop or Venturer Company,

and both your Area and your Council, just to name a few. Meet with all of them and ask for their help.

Remember: The more people you tell about your amazing goal, the more support you will receive!

2. FundraiSing FundamentalS at the group/area level - helping you prepare

There are many steps that will get you from beginning to end but the first thing you need to do is prepare.

If there are multiple youth & adults from your Scouting Group, plan a meeting and choose a WSJ15 fundraising chairperson.

This person should have some extra time to put into to planning, looking for opportunities, and following up on leads.

They should also be available to send out meeting times and opportunities to participate in fundraising as they arise.

When meeting for the first time, the group should ask themselves how much they need to fundraise and how much each

individual will be responsible for. Some of your fundraising must be done as a group and split amongst all participants

(where donations come into play, individuals/corporations are not eligible for a tax receipt unless it is for the group

as a whole – see below rules). Scout Popcorn for example, can be done on an individual basis with the amount raised

credited to one person’s goals. Some items to ask yourselves:

• How many individuals from our group will attend WSJ15?

• What happens if we do not make our fundraising goal? Are parents responsible for supporting the youth

that do not reach their fundraising targets?

• Will our Scouting Group support youth/adults to sign up to attend WSJ15?

• For our group based work (door to door pledge gathering, emails seeking support to friends/family),

what happens if someone in our group doesn’t commit to their “fair” share?

• What fundraising does our Scouting Group already do (i.e. Scout Popcorn) and how much can we afford to set aside to support

WSJ15? Do we already have or can we create a major event development fund that captures a percentage of our revenue?

• What do we have the capacity to do? Can we set up a Bottle Drive, E-Waste Recycling Event,

or run an event such as a fundraising dinner (perhaps in conjunction with your sponsor)?

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3. online Support option With canada helpS giving page To help you reach your fundraising goals, we’re allowing groups who are fundraising for WSJ15, an opportunity to create

an online giving page through CanadaHelps. CanadaHelps is a registered charity that brings donors and charitable organizations

together online to make secure online donations to the charity.

Scouts Canada has a profile on CanadaHelps and will allow those groups that are trying to fundraise for WSJ15, an opportunity

to accept donations (as we receive the funds, we will re-direct them on to the Scouting Group as per our protocol). While

CanadaHelps takes a percentage of fundraising (approximately 5%), they will do the tax receipt and send to the donor, they do

offer group giving pages that are easy to set up,

and they offer you an opportunity to track who

has given and how much. In keeping with the

policies of the Canada Revenue Agency (CRA),

tax receipts cannot be given for donations to

individuals. This means that if someone

specifically wants to give to “Jimmy” in your

group for his WSJ15 expenses, this cannot be

tax receipted.

If however, “Jimmy” asks friends and relatives

to support “our group” who is attending WSJ15,

this can be receipted. CRA lists this example:

A charity is opening a music group for youth and

accepting donations for it. A donation comes in

to specifically send a specific child to the music

program; it is ineligible for a tax receipt. If, the

donation comes in for the entire music program

to make the program cheaper for everyone, it is

eligible for a receipt.

This means, when setting up a donation page on Canada Helps, and asking for donations from family and friends, it must be done

on behalf of xx Scouts Canada Group, World Jamboree Fund. We’ve provided instructions to aid you with setting up your Scouting

Group’s page on CanadaHelps.

See example 3.1 on the next page.

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3.1 Canada Helps Giving Page Instructions

Section 1

Go to https://www.canadahelps.org/GivingPages/

Create giving page, login/sign up

Click “Create a GivingPage” button, Click “Create a GivingPage” button on new page

Section 2

Type of Page: “Other Event/Occasion”

Page Owner: Submit the name of your Scouting Group (example: Scouts Canada, 1st Upper Rubber Boot)

Page Title: 2015 World Scout Jamboree, Japan

Personal Message: (500 Characters)

Fundraising Goal: This will displays your group’s fundraising goal if you choose to put one in

Display Donations: Displays list of donations made to the page for public view, this will allow others

to see who has given and will help to encourage gifts

Donation Email Alerts: Option to receive emails upon a donation being made.

Page Expiry Date: Telling people to give by a certain date will create a sense of urgency

Click Continue

Section 3

Browse for Image of Group on computer, Click Upload File, Select Left most Images

Click Continue

OR

Select “No Image”

Click Continue

Section 4

Enter Charity Name, Keyword: Enter “Scouts Canada National Office”, Click Search, Click Add

Click “Finish My GivingPage”, Click “Manage MyGivingPages”

Go to Giving Pages

Manage – allows editing of information entered in Section 2.

View – shows page as others will see it

Donations – “Donations to Date” tab shows a list of donations made

“Promote my GivingPage” provides a unique url of your page for sharing (ex: http://www.canadahelps.org/gp/#####)

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4. obtaining door to door pledgeSIn conjunction with your online giving page, set up through Canada Helps, your Scouting Group may find it helpful to collect

pledges door to door using Scouts Canada’s donation form. This form has been set up with Scouts Canada’s Charitable Number on

top to show that you are a legitimate charity. Like other charities, you can collect donations that will support your group in making

its fundraising goal for WSJ15. Just remember a few important things:

a) Ensure that youth along with registered adults (2 per policy) are in full uniform at the door.

b) Ensure you download the World Scout Jamboree ‘leave behind’ page and even if someone chooses not to pledge you,

give them one to keep anyway.

c) Print off a document with the URL of your CanadaHelps page. If someone lets you know that they don’t have cash, allow them

to give a donation online. This will also help people at home to ensure this is a legitimate Scouts Canada project.

d) Let people know that their donation is eligible for a Charitable Tax Receipt if cheques are made out to Scouts Canada, XX Group.

Cash is acceptable. If your group is wishing to issue charitable tax receipts, our process must be followed (process at the end of

this document). Names and addresses on the form must be properly legible and on the appropriate form so that we can issue

receipts. Receipts are eligible for donations over $20.00.

e) Let the youth speak and be as enthusiastic about the experience as possible. Research some of the activities that you will be

participating in at the Jamboree and be knowledgeable about the outcomes of participation.

4.1 Email Example to Family and Friends

From: Natalie Benson

Sent: December-17-13 1:53 PM

To: Shirley Lambert; Valerie Gudmundson; Sterling Lambert; Lorelei Clifford; Grandma Colby

Subject: Support my Scouting Group for World Jamboree, Japan 2015

Hello Everyone,

Many of you may know that I am getting very excited about my upcoming participation in the 23rd World Scout Jamboree in

Kirara-Hama, Japan in August of 2015. This event is going to be attended by over 30,000 Scouts from across 161 countries.

If any of you have ever participated in an event like this, you will know that it will be the experience of a lifetime. My Jamboree

experience will begin in Hong Kong for the Pre-Jamboree on July 24th, 2015 and from there, we will head to Kirara-hama,

Yamaguchi City, Yamaguchi Prefecture, Japan on July 28, 2015 for 11 days of incredible programming and a unique Scouting

cultural exchange that can only be experienced at a World Jamboree. I have heard that the culture observed at a World Scout

Jamboree is second to none and the culture, languages, skill sets and friendships I will make will be with me forever.

For my birthday this year, I hope that you can help to support my Scouting Group to attend WSJ15 by donating online at:

https://www.canadahelps.org/CharityProfilePage.aspx?charityID=s7291.

I know that this experience will be far better than any gift I could ever receive. Donations to my Scouting Group through this

secure online portal are tax deductible and will be sent directly to Scouts Canada. If you have any questions, you can feel free to

contact me, or Scouts Canada directly: 613-224-5134 ext. 298.

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5. obtaining Support From Service clubSOne way that your group can obtain support for the World Jamboree is through funding from Service Clubs. There are service

clubs that provide funding to youth programs all over Canada. Below are some links that we think will be helpful in obtaining

funding in your community. Successful support from Service Clubs may come from some of these tips:

a) Write them a letter asking for support (please see example 5.2 on next page).

b) Offer to conduct a presentation with youth and leaders in attendance.

c) Offer to conduct a follow up from the Jamboree experience in the form of a presentation

with photos and stories of the life changing event you participated in.

d) Ask if anyone in the room were previous Scouts and ask them to share their memories of Scouting.

e) Ask them to join in on a popular Scouting song to get people involved from the beginning

and to create warm memories and/or support for the program.

f ) Ensure that you have information to hand out about your experience and come prepared

with statistics of how many are attending, how much the experience will cost, what you will participate in,

how the experience will change lives, and any more information you think is important.

5.1 Links to Service Clubs in your local community

Lions Clubs https://directory.lionsclubs.org/

Rotary Clubs https://www.rotary.org/en/search/club-finder

Knights of Columbus http://www.kofc.org/un/en/officers/fac.html

Masonic Association http://www.grandlodge.on.ca/ (find a lodge)

Shriners http://www.shrinersinternational.org/Locations.aspx

Kinsmen and Kinettes of Canada http://www.kincanada.ca/find-a-club/

Kiwanis Clubs http://locator.kiwanis.org/FindAClub

CESO Clubs http://www.ceso-saco.com/Get-Involved/CESO-Clubs.aspx

Optimist Clubs http://www.optimist.org/DistrictDirectory.cfm

Royal Canadian Legion http://www.legion.ca/who-we-are/find-your-branch/

Canadian Progress Clubs http://www.progressclub.ca/

(only in specific locations)

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5.2 Example of a letter to Service Clubs

Rotary Club of Peterborough

P.O. Box 172, Peterborough, ON K9J 6Y8

Attention: Gord Retgs

December 17th, 2013

Dear Mr. Retgs;

We are writing to you today to express interest in delivering a presentation to the Rotary Club of Peterborough about the

upcoming World Jamboree taking place in Japan in July & August of 2015. The local Peterborough Scouts could not be more

excited about the opportunity and would like to share with you what the experience will mean to them. As you can likely relate,

many Canadians over the years have been Scouts in their past. It is our guess that many of your local Rotary members have

extremely positive memories about their experiences in the Scouting Movement and would love to hear from our youth as they

share photos, stories and of course, their own experiences in our local Peterborough group.

In Peterborough, there are 5 youth and 4 adults attending the Jamboree. Our Jamboree experience will begin in Hong Kong for

the Pre-Jamboree on July 24th, 2015 and from there, we will join 30,000 participants in Kirara-hama, Yamaguchi City, Yamaguchi

Prefecture, Japan on July 28, 2015 for 11 days of incredible programming and a unique Scouting cultural exchange that can only

be experienced at a World Jamboree. We have heard that the culture observed at a World Jamboree is second to none and the

culture, languages, skill sets and friendships our youth will make will last forever. This particular Jamboree is set to have youth

from over 161 countries. Our youth are working hard to get to the World Jamboree and have undertaken a multitude of

fundraisers including Scout Popcorn, Bottle Drives and a fundraising dinner. Should you choose to support our program, we

would be extremely grateful.

If we could arrange it, our youth would love the opportunity to talk to you about the experiences we participate in, right here in

Peterborough and, the types of programming we will be sharing in at the World Jamboree. This way, if your local Rotarians have

questions about Scouting or, the World Jamboree in 2015, we can answer them immediately. We would also be very happy to

come out to your group after we return from Japan and share our stories, our photos and our special memories with all of you. We

can assure you that these youth will learn so much from this experience that it is sure to change them for the better.

We look forward to hearing from you.

Sincerely;

Scouter George Harwood

6th Peterborough Group Commissioner

(and proud parent of a youth attending the World Scout Jamboree)

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6. getting you to the World Jamboree, other tipS and tricKSa) most important: say thanks

After someone has supported you, pick up the phone and say thanks right away. Tell them about your group’s progress to date.

After the culmination of your fundraising efforts, send out a personal thank you card in the mail sharing your final results and

remember to follow up with highlights from the Jamboree, postcards, a daily blog or social media status updates.

b) aim high

Set a target slightly above the minimum amount your group requires. Forget the minimum and aim for that high target! The

power of setting a goal is that it directs your focus. As mentioned previously, plan & brainstorm to develop multiple sources.

c) ask for support instead of money

Support, after all, is what you’re after. Money is just a means of making that happen. Approach your friends and family with that in

mind. Let them know how their money is being put to good work and what it will mean to support you. Offer to send them

postcards and write ups about your experience. Make it special.

d) track and publicize your donations

By letting your friends, family and neighbours know what others have donated; it encourages them

to match or up the level of support.

e) be specific and enthusiastic

It’s best to be specific about what people are donating to. Tell people what your fundraising target is and what their contribution

will help achieve for not only you but to the members of your group. The number one reason people don’t give is because they’re

not asked or not asked directly. Let them know how this experience will benefit you and what it could mean for others.

f) tell everyone about your hard work

Set the example and lead by example! You are not asking for a handout, you are asking for support to help you meet your goal. Tell

them about the fundraisers you are embarking on. Let them know that you are not afraid to work hard. You’ll be surprised what a

difference it makes when your family and friends see how hard you are working to get to the Jamboree; this will likely set an

example for the level of support you receive from others.

g) ask friends and family first

Close friends and family members are likely to give you more support. Additionally, ask those from whom you expect to receive

birthday or holiday gifts to instead contribute money to your fundraising efforts.

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h) utilize social media

Use Twitter and Facebook. Studies show that participants who use Social Media raise more money than non-users.

Choose to Tweet about your Scouts experiences, Tweet often and always include a link back to your personal fundraising page.

Create a Facebook Status Update; keep your followers updated on the event, your fundraising progress and thanking donors.

Post the URL for your fundraising page in a tweet and encourage your followers to re-tweet their original tweets.

Whenever you update your Facebook status, make sure to include a “donate now” message and your personal URL

(to your fundraising page).

Tell a story. By providing a personal story, you’re sure to connect with people who will want to support you.

Start a blog! They are free through sites like blogger.com or wordpress.org.

i) create a flyer or poster

You can use the same information as you have used for the email updates or social media updates and simply print

and stick them around your local area. This will allow people to see what your Scouting Group is doing and let them know

how they can support you.

j) Family matching

Ask your parents if they are willing to help match fundraising dollars for your group. Let them know about

the odd jobs you will do around the house, ensure you keep your promises.

k) Send an email from your online fundraising page

It is easy and effective. Once your group has completed the registration then invite everyone you know

to donate to you online. Be sure to utilize social media. In addition to sending emails from your fundraising page,

mention your effort in your telephone messages, email signature, notice boards, anywhere you can!

l) remember your personal story

Tell your personal story of how Scouts has positively impacted your life, what you will learn at the Jamboree,

how the experience will impact you.

m) build a contact list

Make a list of all the people you know and ask, ask and ask again for their support.

n) Follow-up (be persistent and positive)

If you haven’t received a response from someone you’ve asked for support, remember to follow up with them.

Pick up the phone or send an email. Give them an update on your progress and be sure they haven’t forgotten.

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Sample FundraiSing letter (2 pageS)Scouts Canada - Simcoe-Phoenix Area

2015 Japan World Scout Jamboree Organizing Group

c/o Dirk Seis, Organizing Committee Chair

[email protected]

25 January 2014

Dear Involved Community Partner,

Imagine you step off a bus and before you is a sea of tents. Scouts from around the world greet you in their own language. You are

awestruck by the camaraderie you experience amongst the diverse cultures you encounter.

This is the ultimate Scouting event; hosting 40,000 youth from 150 different countries. Over 20 determined Scouts from Simcoe

County are planning to attend the 23rd World Scout Jamboree, from July 28th to August 8th, 2015, in Kirara-hama, Japan.

The Jamboree encompasses wholesome Scouting activities, including camping and nature-based outdoor experiences.

The outstanding programming will facilitate learning about:

Peace. Participation in the 70th Anniversary Peace Memorial Ceremony of Hiroshima.

Global Issues and Disaster Mitigation. Participation in the Global Development Village under the guidance

of United Nations agencies.

Crossroads of Culture. Exchange ideas and learn respect for different cultures.

Science and Technology. Participants will learn of the benefits and problems associated with advances in science,

including the development of fuel cells and other energy sources for the future, ecological problems, and robotics

and automotive technologies.

Community Service. Participants will be able to experience the real Japan by “Reaching Out” and working with local people.

Our Scouts will meet other Scouts from around the world, creating friendships and memories to last a lifetime. These young

people are destined to become our future community leaders. Hear their story at http://youtu.be/WZ_O8GWNFEM.

Through various fundraising activities they have been able to raise some money on their own, but it’s not enough. A charitable

donation will help them get there and realize this dream. A financial gift today would mean a great deal to them, helping offset

the $6,000 personal expense. We invite your support.

For further information or to have a representative come to your organization to discuss the World Scout Jamboree, please

contact Scouter Dirk Seis, Chair – World Scout Jamboree Organizing Committee, at (705) 436-2822 or [email protected].

Yours for the future of Scouting and our community,

SPA World Jamboree Organizing Committee

Community Partner Support

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Thank you for considering supporting local youth to participate in the 23rd World Scout Jamboree in 2015 (WSJ15). We appreciate

any help, whether it be a financial donation, in-kind or a work project.

Financial donations

bronZe Support $100 +

• Printed certificate of contribution

• Charitable donation tax receipt

• Invitation to the sponsor thank you event after the World Jamboree (Fall 2015)

Silver Support $500 +

• Framed certificate of contribution & group photo

• Charitable donation tax receipt

• Invitation to the sponsor thank you event after the World Jamboree (Fall 2015)

• Inclusion of business name as a supporter on all public relations material

gold Support $1000 +

• Framed certificate of contribution & group photo

• Charitable donation tax receipt

• Invitation to the sponsor thank you event after the World Jamboree (Fall 2015)

• Inclusion of business name & logo as a supporter on all public relations material and listing on our Jamboree T-Shirts, which will

be worn by contingent members at WSJ and then back at home

in-Kind donations

• Personal camping and backpacking supplies and equipment

• Legal documentation and passport photography for overseas travel

• Meeting space for pre and post-Jamboree meetings

• Food and/or camping sites for pre-Jamboree camps

opportunities for youth Fundraising

• Yardwork (leaf raking, snowshovelling, etc.)

• Cleanup duties

• Event support (clean up, set up, teardown, etc.)

• Any work suitable for youth aged 11 to 18 years

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For further Fundraising ideas, please visit our Fundraising Blog at http://scoutfundraise.wordpress.com/ (English) http://scoutfundraisef.wordpress.com/ (French)

And on Facebook at https://www.facebook.com/23WSJ

And on Twitter at @WJ2015Canada

See you in Japan!