wk 6 - body shop.ppt

8/10/2019 Wk 6 - Body Shop.ppt

1/22

p.1

Organizational Behavior : Part I The MacroSide

Professor Jim LincolnWeek 6: Discussion

The Body Shop International


2/22

p.2

The Body Shop

Agenda:

1. Project Teams 9 and 10 will each make 15 minute

presentations on the case

2. The class will critique the presentations by Teams 5 and 6 and

complete the analysis


3/22


4/22

p.4

What was Anita Roddick like? What

motivated her?

Do her style and personality provide any clues about the

sincerity of her idealism?

What were her strengths and weaknesses as a leader?

Was there ever more to The Body Shops culture than her

and Gordons personal idealism and energetic pursuit of it?


5/22

p.5

When is it good business strategy to set yourself up

as an alternative to or the antithesis of the dominantbusiness model in an industry?

Did the Roddicks general naivete about and distaste for

the cosmetics industry and business in general prove to be

a business advantage?


6/22

p.6

Dissect the culture of The Body Shop

How would you do a culture audit of it?

Would a full understand of TBS culture require more

information than whats in the case? If so, what?


7/22p.7

How did the Roddicks infuse their products, their

shops, and the shopping experience with TBS

corporate culture


8/22p.8

What kind of leader was Anita Roddick?

Salty, charismatic, colorful, gutsy, pushy, indefatigable

Loved to travel

High energy


9/22p.9

What kind of relationship did TBS build

with its customers?

To what degree they share TBSs culture?

Did Anita deliberately manage the socialization of

customers in TBSs culture

Customer participation (suggestion boxes)

Marketing strategy

Treat customers as intelligent

Educate them

Stores as marketing


10/22p.10


11/22


12/22p.12

How was The Body Shop organized and

managed?

How difficult is it to maintain a strong culture in a global

franchise operation?

Head franchisee in each major market

Regular visits by regional managers

Anita bombarded shops with information

Criticism of cosmetics industry to make them feel special


13/22p.13

employees and her franchisers would share

TBSs values and were generally good fits

to its culture? Franchisee as women without business experience

Women-- concerned with social values. Gender gap in politics. Less

inclined to accept the notion that business is just about making money

She constantly managing culture Reinforce sense of being different

Think frivolously and break rules (except TBSs

rules)

Forced people to stand in meetings

Was she an autocrat


14/22p.14

employees and her franchisers would share

TBSs values and were generally good fits

to its culture? Franchisee as women without business experience Women-- concerned with social values. Gender gap in politics. Less

inclined to accept the notion that business is just about making money

She constantly managing culture

Reinforce sense of being different

Think frivolously and break rules (except TBSsrules)

Forced people to stand in meetings How did she fit people into the culture

Socialization-- day care and training

Motivation

Selection


15/22p.15

d

What was the significance of TBS going public forits culture?

Constrained by analysts expectations?

Some private companies-- Levis keep strongculture

Historic watershed-- be force for social change,protect environment (use new capitalization)

Were allher cultural activities successful in raisingthe bottom line?


16/22p.16

What was the significance of TBS

going public for its culture?


Some private companies-- Levis keep strong

culture

Historic watershed-- be force for social change,

protect environment (use new capitalization)

Were allher cultural activities successful in

raising the bottom line?


17/22p.17

Was strong culture a good fit (in a

congruence sense) to The Body Shops

global organization and strategy?

Did it help to standardize the shop climate and coordinate

across shops and regions?

Advantage of franchise model-- enabled her to focus on

visions No obsession with beauty in the conventional cosmetics

sense


18/22p.18

How did The Body Shop do in the U. S.

market?

Was there something distinctively European about its

culture that complicated the transfer to the U. S.?


19/22

p.19


20/22

p.20

Most businesses focus all the time on profits, profits,

profitsI have to say I think that is deeply boring. I want

to create an electricity and passion that bonds people to the

company. You can educate people by their passions,

especially young people You have to find ways to grab

their imagination. You want them to feel that they aredoing something important.. Id never get that kind of

motivation if we were just selling shampoo and body

lotion.


21/22

p.21


22/22

22

What was the significance of TBS

going public for its culture?


Some private companies-- Levis keep strong

culture

Historic watershed-- be force for social change,

protect environment (use new capitalization)

Were allher cultural activities successful in

raising the bottom line?

wk 6 - body shop.ppt

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