wkc final presentation
TRANSCRIPT
![Page 1: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/1.jpg)
WESTMINSTER DOG SHOWApril 2016James Hopewell, Shyaam Simpson, Mykala Walker, Courtney Whiteside, Nicholas Williams
![Page 2: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/2.jpg)
- To generate traffic & create conversation forthe Westminster Dog Show by:
- Commercial- Awareness 6 weeks prior
- Celebrity Instagram - Awareness a few months prior
- SnapChat - Awareness off-season
Focus
2
![Page 3: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/3.jpg)
First Commercial: Introducing the Coach of
the Dogs
3
![Page 4: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/4.jpg)
Commercial Ideas
4
![Page 5: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/5.jpg)
![Page 6: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/6.jpg)
Dates of Commercials 6
![Page 7: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/7.jpg)
Places we can air commercial series7
![Page 8: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/8.jpg)
ASPCA- First humane society to be established in North America - “At its first show in 1877, Westminster donated all the proceeds from an
entire day to the ASPCA to establish a home for stray and disabled dogs. This donation has continued every year since.”
8
![Page 9: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/9.jpg)
Celebrity Instagrams
- Celebrities will take a picture with their dogs wearing a Westminster Dog Show t-shirt
- The t-shirt will promote Westminster Dog Show and the ASPCA charity- Link for followers to purchase the t-shirts with proceeds going to ASPCA - Hope: from there they will remain on the site to gather more information on
Westminster Dog Show - Why will celebrities do this? Because they love dogs and feel connected to
the charity (ASPCA)
9
![Page 10: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/10.jpg)
Celebrities
Klay Thompson:1.9 million followers on Instagram. Plays for the Golden State Warriors, the most popular NBA team.
Miley Cyrus: 40.8 million Instagram followers. Famous teen actor turned singer, with millions of millennial fans that adore her.
Dwayne “The Rock” Johnson: 49.3 million Instagram followers. Professional wrestler and actor with fans from all over the globe. 10
![Page 11: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/11.jpg)
Instagram Celebrity Dogs
Toast Meets World: King Charles puppymill rescue. 352k followers
Marnie the Dog: 13 year old NYC Shih Tzu adopted from a shelter at age 101.9m followers
Theron Humphrey: Maddie the coonhound and her dad (Theron) travel around the country taking photos. Humphrey started the Why We Rescue campaign to highlight how pets transform our lives for the better1.2m followers 11
![Page 12: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/12.jpg)
T-Shirt- Already WKC Merchandise - Work off an already created design - Include ASPCA
![Page 13: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/13.jpg)
T-Shirt
- $10 and sell 6,000- $60,000- Profit: $25,507.5- ½ ASPCA:
$12,753.75- $15 and sell 6,000
- $90,000- Profit: $55,507.5- ½ ASPCA:
$27,753.75
13
![Page 14: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/14.jpg)
Consistent Creative Content
- Snapchat – How-To Videos– Dog takeovers– Contests
- Twitter/Instagram & Facebook
- Videos- Updates- Engagement
14
![Page 15: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/15.jpg)
Content Timeline
- Mid March – June
– Dog Grooming
– Training (How To’s)
– Takeovers
- October – December
– Dog Show Preparation
– What to expect
– Takeovers
- July – September
– Dog Updates
– Informative Content
– Takeovers
- January – Mid March
– Dog Show Content
– Recaps
– Takeovers
15
![Page 16: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/16.jpg)
Content Timeline Example
16
![Page 17: WKC Final Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021815/588626861a28ab8f2c8b60e9/html5/thumbnails/17.jpg)
Thank you.
17