Media & Mass Communication (For Graduates)

WLCI Creative School

ALL INDIA COMBINED ENTRANCE TEST

INDEX

S. No Content Page No

Schedule of Written Examination (AICET)

Preparing for AICET-Guidelines

The WLCI School of Media & Mass Communication - An Overview

Shaping the Career- Employment Options in

Media & Mass Communication

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3-4

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7-8

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RESULT: The result of the entrance examination will be displayed on the WLCI website. Candidates applying for the examination should ensure that

they fulfill all the eligibility criteria for admission. Their admission at all the stages of the examination viz. Written Test and Interview (as the case

may be) will be provisional, subject to their satisfying the prescribed eligibility criteria. During verification at any time before or after the Written Test

and Interview (as the case may be), if it is found that candidate does not fulfill the eligibility criteria, his/her candidature for the examination shall

stand cancelled without any notice or further reference. WLCI shall not be liable for any consequences on account of such cancellations.

ADMISSION GUIDELINES-2016AICET is the common entrance test for various Undergraduates & Graduate Programmes of Creative streams i.e. Graphic Design, Fashion Technology and Media & Mass communication. Based on the choice, all eligible candidates will have to appear for a written entrance examination at the Examination Centre opted by them. The written entrance examination is designed to test the knowledge, skill and aptitude of the candidates for the programme opted. Entry to the Examination Centre will be allowed with admit cards only.

SCHEDULE OF WRITTEN EXAMINATION

Date of Test: 8th May 2016.

All Programmes for Graduates

10:00am to 11:00am11:30am to 01:00pm

10:00am to 11:00am11:30am to 01:00pm

MA in Mass Communication

Professional Diploma in Mass Communication (PDMC)

GATCAT

GATCAT

TEST TIMINGSPROGRAMMES GAT

PROGRAMMES

MA in Mass Communication

Professional Diploma in Mass Communication (PDMC)

TEST

GAT

CAT

INTERVIEW

GAT

CAT INTERVIEW

25%

25%

50%

25%

25%50%

WEIGHT AGE

1

All Programmes for Undergraduates

RESULT: The result of the entrance examination will be displayed on the WLCI website. Candidates applying for the examination should ensure that

they fulfill all the eligibility criteria for admission. Their admission at all the stages of the examination viz. Written Test and Interview (as the case

may be) will be provisional, subject to their satisfying the prescribed eligibility criteria. During verification at any time before or after the Written Test

and Interview (as the case may be), if it is found that candidate does not fulfill the eligibility criteria, his/her candidature for the examination shall

stand cancelled without any notice or further reference. WLCI shall not be liable for any consequences on account of such cancellations.

10:00am to 11:00am11:30am to 01:00pm

10:00am to 11:00am11:30am to 01:00pm

10:00am to 11:00am11:30am to 01:00pm

10:00am to 11:00am11:30am to 01:00pm

10:00am to 11:00am11:30am to 01:00pm

BA (Hons) Media Production/Mass Communicaiton

BA in Mass Communication (Creative Media Production)

Professional Diploma in Mass Communication (PDMC)

Advanced Diploma in Media Production (ADMP)

BTEC-HND in Creative Media Production (HND)

GATCAT

GATCAT

GATCAT

GATCAT

GATCAT

TEST TIMINGSPROGRAMMES GAT

PROGRAMMES

BA/HND/

PDMC/ADMP

TEST

GAT

CAT

INTERVIEW

GAT

CAT INTERVIEW

25%

25%

50%

25%

25%50%

WEIGHT AGE

2

Preparing for the WLCI Creative School

All India Combined Entrance Test

WLCI Creative School Entrance Test /All India Combined Entrance Test

(AICET) is an entrance exam for Fashion, Advertising & Graphic Design and

Media & Mass Communication programmes in India. This test is administered

to judge the intuitive ability, power of observation in concept development and

design ability of the candidates applying for the Fashion, Advertising &

Graphic Design programmes. For students applying for Media & Mass

Communication programme, verbal and written communication skills will be

assessed.

The AICET comprises of 3 Phases: Phase 1 General Aptitude Test (GAT), Phase

2 Creative Aptitude Tests (CAT), Phase 3 Personal Interview and Portfolio

Presentation.

Phase 1: General Ability Test (GAT): General ability test measures general

intelligence of the candidates. This test measures his/her analytical and

deductive skills. It focuses on testing the capacity for learning in general

regardless of any specific skill in a certain subject or topic. This 60 minutes test

is for 100 marks, divided in four parts i.e. Quantitative Ability, Communication

Ability, Analytical Ability, General Knowledge and Current Affairs.

Quantitative Ability: The quantitative aptitude test measures the numerical

ability and accuracy in mathematical calculations. The questions range from

purely numeric calculations to problems of arithmetic reasoning, graph and

table reading, percentage analysis, categorization and quantitative analysis.

Communication Ability and English Comprehension: The purpose of Commu-

nication ability Test is to assess the individual’s ability to comprehend and

communicate in writing. These are focused on the applicant’s knowledge in

areas such as spelling, grammar, sentence structure and the general ability to

use language proficiently. It also includes questions on synonyms, antonyms,

words with corresponding meanings, singular, plural, one word substitutes,

idioms and phrases, correct spellings, comprehend a situation from a given

passage etc.

Analytical Ability and Logical Ability: Analytical Ability Test evaluates

candidates on reasoning that helps in analyzing and synthesizing information,

applying broad analysis to arrive at conclusions, understanding complex

relationships among data and facts, while handling a problem or a situation.

This tests the ability to think logically and analytically, and also to extract

meaning from complex information.

General Knowledge and Current Affairs: This test evaluates fundamental

knowledge of different subjects of general information and the current events of

National & International importance. This section will be divided in two parts

consisting of 20 questions of General knowledge and 15 questions based on

current events.

Phase 2 Creative Aptitude Tests (CAT): This 90 minutes test is for 100 marks

and the questions are both visual and textual in type. The test is conducted to

assess candidate’s understanding of current events, writting skills, Observation

& Perception and Environmental Awareness.

Current Affairs Awareness: This sub-test is designed to test student’s awareness

of Current Affairs and practical understanding of day to day issues. It consists

of questions based on general awareness to assess the candidate’s knowledge of

current events and analytical skills required to uncover the truth.

Writing and thinking Ability: This sub-test is aimed at the candidate’s ability to

identify a given topic and showcase his/her writing ability. Candidate should be

able to use the information and put the view point in a holistic perspective. The

questions are designed to evaluate the creative writing ability of the candidate.

Visual Sense, Observation & Perception: This sub-test is designed to analyze

the candidate’s observation skills, and perception of a problem. The questions

are designed to evaluate the students’ imagination to perceive and look at things

in different ways. It is important to use creative and lateral thinking.

Environmental Awareness: This sub-test is designed to test the candidate’s

sensitivity to identify /overview local and global problem and apply creative

thinking to solve the problem. Practice of reading daily news and progressive

issues will be useful.

Phase 3: Personal Interview & Portfolio Review are equally important to clear.

This is a 20 – 30 minutes interaction with a panel of people from different fields

such as design, communication, psychology, teaching etc. Candidates will be

evaluated on the various parameters i.e. Portfolio, Career orientation, Aptness

for the course, Overall personal achievements in academics and co-curricular

activities, Communication, General awareness, aptitude, temperament, creative

and lateral thinking.

Personal Interview: The interview is conducted by a panel of assessors from

different fields such as design, Fashion and Media. They will ask you personal

questions and test your aptitude and attitude towards design and your environ-

ment. Usually, questions are free flowing and candidates may get asked

questions on your career plan, goals, personal achievements etc. The candidates

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are advised to be spontaneous (Take time if you have to, and be honest with

your answers).

Portfolio Review: It is an important aspect of the interview process. The

candidates should prepare and present their best pieces of art and design work.

The candidate must carry something to show (like a model or drawings or

anything creative); questions / discussions will arise from these i.e. what

inspired you to make this? , What’s the concept? , What medium did you use? ,

How did you learn to make this, what did it cost? etc. Most of all, remember it’s

a discussion process more than just questions and answers session. Don’t forget

to be honest and comfortable and make sure you enjoy yourself.

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WLCI MEDIA SCHOOL 2016

The WLCI Media School was established in 2002 with a vision of providing

young people with comprehensive training in different fields of Media and

creating proactive responsible media professionals. The School offers

programmes in Media Production and Mass Communication for undergraduate

and postgraduate students. These programmes are industry-driven and are

designed to train learners for exciting careers in Media. Whether it is the Print,

Television, Video, Radio or Web Media, you will acquire relevant knowledge

and a range of professional skills required in the Media industry. Students may

choose to specialize in a particular field through our professional level

programmes in journalism, radio programming & production, television &

video production and advertising & marketing communication. You will also

experience the thrill of working in the real world through our Internship and

Traineeship programmes.

Our curriculum is dynamic and is constantly upgraded to meet industry

requirements. We encourage you to experiment and innovate with different

forms of communication and to explore your creativity to the fullest.

Our programmes are taught by reputed professionals with rich industry

experience from the print, radio, television and film media. They prepare

students for job opportunities as print journalist, radio programmes and jockeys,

television reporters, anchors and producers, cameramen, video editors, sound

recordists, animation, documentary and fiction film directors amongst many

others

WLCI Media Production programme entails a comprehensive understanding of

the fundamentals of contemporary Journalism, Media Production, On-Air

promotions, Public Relations, Television commercial and many more, which are

relevant to the fast –changing technology and market condition. The learners

are encouraged to develop the skill of critical judgment needed to become a

problem solver and a thinking media professional. It offers a strong foundation

in Audio-Video communication and exposure to innovation, conceptual

thinking, “Studio-based” workshops, interactive seminars, guest-lectures and

guided tutorials. The programmes are designed to prepare students for global

opportunities in Media Production &Mass Communication.

The learners enhance their imaginative, intellectual and analytical capabilities

and are trained to confront real-world challenges in the Media Industry. They

develop their capabilities and professional skills not only as outstanding Media

Professional and Entrepreneurs, but also as engaged global citizens. Our

Alumni works have entered and won awards in National Film Festivals and

Journalism .They hold senior positions as Assistant Directors, Associate

Producers, Associate Programming Producers, and Chief Cinematographers in

leading News Channel s, Advertising Houses and Media Production Houses in

India and abroad.

At WLCI, our endeavor is to help develop sensitive Media Professionals with

requisite skills and an eager and exploring attitude, which will be an asset in the

Media Stream of their choice.

HIGHLIGHTS OF WLCI PROGRAMME IN MEDIA AND

MASS COMMUNICATION

WLCI Media School offers an international curriculum that intends to

develop professional expertise & critical-judgment required to become a

‘problem-solver’ & a ‘thinking-professional.’

WLCI Media School offers a conducive learning environment. The students

undertake self-negotiated ‘Industry-Projects’ and work on ‘Live-Briefs’ as a

part of their programme.

The Media Faculty is experienced Senior Professionals, Leading Reporters,

Cinematographers and Filmmakers & Advertising Experts from the Commu

nication Industry.

The Media and Mass Communication programme offers a strong foundation

in Media, professional training, extensive practical experience and an

integrated inter-disciplinary curriculum.

The programmes are designed to prepare you for global opportunities in Print

Media, Television Media, Radio Industry, Film Making, Advertising and

Branding, Online-Web & Interactive Multi-Media, Animation, Photography,

Public Relations, Event Management and Creative Content writing.

The students are exposed to design, cycle and innovation, conceptual

thinking, ‘studio-based’ experimental workshops, interactive seminars,

guest-lectures and guided tutorials.

WLCI Media School provides the students with state-of-art infra-structure with

access to Media studios, computer labs, well stocked library, research centers

and lecture halls.

WLCI Media programmes are updated periodically to meet global-indus-

try-compliance.

WLCI Media School nurtures individual creativity for a successful career in the

Media Industry.

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WLCI Media School provides the students with state-of-art infra-structure

with access to Media studios, computer labs, well stocked library, research

centers and lecture halls.

WLCI Media programmes are updated periodically to meet global-indus

try-compliance.

WLCI Media School nurtures individual creativity for a successful career in

the Media Industry.

WLCI Media and Mass Communication School gives exposure to the

Media-Industry through the following channels:

Internship

Paid Traineeship

News Paper and Magazine Print Production houses

Press Conferences

Film sets

Live News discussion shows

Seminars and Summits

nternational and National Film Festivals

Art and cultural events

Live Reporting and coverage’s

Celebrity Interviews

Production Houses

Radio Stations

Advertising houses

WLCI Media School Programme culminates with the fully-realized

Documentary Production showcasing the individual creative talent of the

students.

Programme in Media& Mass Communication is partnered by Wigan and

Leigh College UK

OUR COURSE CONTENT IS INTRICATELY WOVEN TO GIVE YOU A

HOLISTIC EXPOSURE IN THE FOLLOWING SPHERES:

Print Media Reporting and Newspaper/ Magazine layout

Photography

Content writing

Digital Media

TV Journalism

Video Editing

Camera Handling

Promo Production

Radio Jockeying

Audio Mixing and Composition

Documentary Production

PR & Event Management

TVC Advertising

Advertorial and Print and T V Media Management

Media Campaigning

Advertising Campaign

Copywriting for Television Commercials Print & Radio

Animation Techniques

Corporate Identity & Brand Development

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Shaping the Career you have been dreaming of!! “A career is like a slab of marble waiting to be turned into a piece of artwork.”

Like Michelangelo, who could see the form inside of the unblemished stone,

you can begin to shape your career in the vision of your choosing. All the three

Creative streams have lucrative career options which will help you realize your

capabilities as per your aptitude.

The world has witnessed a phenomenal and unprecedented explosion in

communication technology and media. All boundaries have been transcended,

and the entire global community seems to have been brought together into one

unified whole. And it is here that mass-communication, as a stream of study,

and as a career, becomes important and enviable with the following career

options:

PRINT MEDIA - NEWS REPORTER: The prime role of a News reporter for

print media (Newspaper, Tabloid, Magazine) includes the collection of News

from different locations. The reporter gets the information via Telephonic calls

from the informer. He goes to the location, inquiring about the incident he takes

notes and clicks photographs. He then drafts the information in the form of

News and sends it for publishing.

PHOTOJOURNALIST: A Photojournalist is a skilled photographer who uses

the camera to report a story. Photojournalists are employed in Newspapers,

Magazines, Tabloids, Event Management and PR companies

COPY EDITOR: Copy editors are responsible for the clarity and accuracy of

content that is published. They check copy from journalists, authors and writers

to ensure that it is factually accurate and convey its meaning clearly. If they

have queries on the copy, editors check references or discuss the issues with

contributors. Copy editors also check grammar, spelling and punctuation, using

style guides, such as the Associated Press Stylebook, or their own in-house style

rules as reference.

NEWS EDITORS: News Editors responsible for the news output of newspa-

pers, radio and television have a dual role. To cover event news stories, they

assign staff journalists or freelance writers. They review the stories and edit

them for factual accuracy.

COLUMNIST: A newspaper appoints specialists for writing regular Newspaper/

Magazine columns. Columnists are assigned specific columns based on a genre

of writing that may have a range of topics. They have to keep contributing to

the column on a regular basis. They have primary task of researching on topics

given to them for the columns based on requirements - History, Science,

Geography General Awareness etc. These are dedicated columns where the

Columnists present researched information based on the guidelines provided by

the Editorial department for newspapers, magazines, websites and other

mediums.

PAGE MAKER AND DESIGNER: The page designer works on certain

software like illustrator/ quark express and designs the pages of Newspaper /

magazine according to editorial and graphical guidelines for the publishing

house.

RADIO ANNOUNCERS: The work of a Radio Announcer varies from reading

news to hosting Radio Programmes and Interview chat shows. The key skills

required for a Radio Announcing job are - a good command over language,

clear diction and pronunciation.

RADIO PROGRAM PRODUCERS: Producers work with Radio Jockeys and

program hosts to put a show on the air that brings all expectations to life. They

work on the board, generate show ideas, identify program guests, develop

concepts for on-air stunts and gimmicks, which are tuned into current events

and keep the talent abreast of everything critical to the success of their show.

RADIO BOARD OPERATOR: The board operator “runs the control board,”

regulating the timing of programs and making sure logged commercials,

promotions, sweepers and any other programming elements essential to

operations air as scheduled. They take transmitter readings and ready the next

day’s logs.

RADIO PROMO PRODUCER: The radio Promo producer has the role of

managing the promotional campaigns/ adverts for the Station. They are

responsible for on- air management of the Advertisements and the production.-

SOUND RECORDIST: The role of a Sound Recordist is essentially to make

sure there is sound being broadcasted for the radio show or for live radio. He

should understand exactly how to mix music, edit tracks, fade in and fade out

the DJ and the music, among other things.

BROADCAST NEWS REPORTER: The broadcast News reporting is one of

the most challenging yet fascinating jobs. The key skills required for the

Profession are excellent communication skills, Good writing skills and

understanding of general affairs and a passion to face the Camera. The reporter

collects the News stories from different locations and shoots the story visuals

and interviews.

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CAMERAPERSON: A Cameraperson for Electronic News Gathering has to

shoot the news stories from the exact point of occurrence and relay it across. He

has to work in coordination with the News reporter and telecast the News story

as soon as possible.

NEWS PRODUCER: A News Producer manages assignment desk, news

managers, reporters and other members and deliver various stories through

regular broadcast. Since the News Channels operate for 24hours a day, there are

2 news producers in a single News slot.

VIDEO TAPE EDITORS: Video editors edit the footage shot on tape to make a

short crisp and meaningful story either News or non news. Video Editing

involves learning and mastering the editing software’s like Avid and Final cut Pro.

NEWS SCRIPT WRITERS: The News script writers are assigned the stories

that are taken from the NEW WIRE agencies and not shot directly by the News

reporters. The job requires a strong command over the written language and an

excellent team spirit.

NEWS ANCHOR: A News Anchor is a person who presents the News on

Camera. He/she is the face of the News Channel. The key skills required for the

post are excellent communication skills, general awareness, presentable

personality traits and a good pronunciation and diction.

EVENT MANAGER: An Event Manager is a person who organizes and

manages public events. These events range from conferences, seminars, social

gatherings, Music Shows etc. There is a large team associated with the Manager

that works under his instructions.

PUBLIC RELATIONS: A Public Relations officer is a person who manages the

pubic corporate affairs of a company or brand. The key skills required for the

purpose are excellent communication and interpersonal skills. It may include

the role of branding and brand building for a company.

PROMO PRODUCER: A promo producer is a person who makes promotional

films for a News Channel, Programme or Cinema Film. Key Editing skills are

required for the purpose. The person should have excellent marketing skills as well.

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www.wlci.in

HEAD OFFICE:160-B Western Avenue, Sainik Farms, Khanpur, Delhi-110062

Tel: 011-43199201 Mobile: 8527489991.

Campuses: Delhi Banglore Mumbai Kolkata Surat Pune Hyderabad Kathmandu Chennai Greater Noida