Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media

organization. A non-profit corporation, WLUSP is best known for thepublications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produceaward-winning, relevant media that engages, informs and entertains the

Laurier community. Our publications consist of The Cord newspaper, Blueprint Magazine, Radio Laurier, The WLU’er student handbook, The Keystone

Yearbook, The Cord Community Edition newspaper and numerous websites.

If you want to reach and inform the 17,000 students, staff and faculty that make up the Laurier community, then take a look inside and let us know how we

can help you to make the most of these exciting advertising opportunities.

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows:All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Invoicing & Late Fees: Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices.First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Tems & Conditions

Waterloo Campus

Contact Angela EndicottWLUSP Advertising Manager

519-884-0710 ext.3560angela.endicott@wlusp.com

Waterloo Campus

TheCord

Advertising Rates

For 85 Years the Cord has provided WLU & the Waterloo community with coverage of timely news events,

the local arts scene, and compelling student viewpoints. The Cord continues to grow, innovate, & improve to meet the needs of our diverse student readership.

Fall 2014Aug 29**,Sept 10**,17, 24Oct 1, 8, 16, 22, 29Nov 5, 12, 19, 26

Winter 2015Jan 7, 14, 21, 28Feb 4, 11, 25March 4, 11, 18, 25April 1

Issues Summer**Premium

Date May 14, June 18, July 16 Aug 29, Sept 10

Price -50% +25%

Ad copy deadline is due at Noon onthe Friday prior to the date ofpublication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline forJanuary 8 issue.

Advertising Deadlines

2

$1300Back PageFull colour included

$698Full Page$375Half Page$2571/3 Page$2361/4 Page

1/5 Page $190

$175 (per 1000 flyers)Insert

4x4 $1331/8 Page $150

Business Card $107 ($86 for 3 plus)

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

Publication Dates

The Cord Newspaper Ad Dimensions

Full colour$350

2 colour$225

1 colour$140

Full page

10”x15.86”10”x7.5”

Half Page 1/4page

(a)

(b)

(a)6”x6.5”

(b)10”x3.75

1/5 page

4”x7.25”

1/8 page

6”x3.75”

4” Sq. &Bus. Card

2”x4”

4”x4”

(a)

(b)10”x5”

6”x8.5”

1/3 page

6000 Issues printed weekly75% on-campus pickup rate60% off-campus pickup rateAverage weekly readership of 9000Distributed on both Waterloo & Kitchener CampusesDistributed to over 80 on and off-campus locations

7

BundleRates

Bundle rate discounts cannot be combined with any other discounts offered. Discounts do not apply to colour pricing.

By combining different media options youare effectively reaching a greater student

demographic while saving money.

Bundle rates are calculated at the timethe ad confirmation is made. A discount will

not be applied to retro active ad placements.

Graphic Design Fee

**New this year**A fee of $50 will apply to each ad that WLU Student Publications Graphic Designers are requiredto create or modify.

Bundle 3 or moreoptions saves you

15%15%15% 10%10%Bundle 2 or more options saves you

10%

City Media

Since 2012 we have been partnered with City Media, a third party company thatenables your ads to be searchable through search engines and social media.

How does this work you ask?

What does this mean for you?More results, more engagement, better ad recall, & more cutsomers

1) We send City Media any ads that you place with us (print, radio, or online).

2) They pull it apart and assign tags to any key words/ offers included in your ad.

3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

6

BlueprintMagazine

Rates & Specs

All cover ads must have 1/4 inch bleed on all sidesand will be printed in full colour.

Prices are exclusive of HST.

Why advertise in the Blueprint?

Publication Dates

Campus Club15% discount applicable to

business card & quarterpage ads.

Blueprint is Wilfrid Laurier University’s officialstudent magazine. Editorially independent, eachtheme is focused around issues of art, culture and commentary. Submissions are acceptedon a freelance basis from students, alumniand community members.

Minimum1500 issues printed quarterlyDistributed on both Waterloo & Kitchener CampusesDistributed to over 80 on and off-campus locationsGreater visibility as Blueprint works on a 70:30content to ad ratio

Themes:Flavour

MasqueradeMeta

Looking Back,Looking Forward

Publication DateJune 20th

September 24thJanuary 21stMarch 18th

Ad DeadlineJune 13thSeptember 17thJanuary 28thMarch 25th

PriceBack Cover 8.125”w x 10.625”h $452Inside Cover 8.125”w x 10.625”h $395Full Page 7.25”w x 9.5”h $282Half Page 7.25”w x 4.75”h $159Quarter Page 7.25”w x 2.5”h $100Business Card 4”w x 2”h $57

Ad Type Dimensions

3

Single Page Creative Layouts

Double Page Creative Layouts

These creative ad spots allow you to be unique and creative with your ad placements. Captivate your audience by using different

shapes and sizes to display your message.

10”x4”$295

B

2”x2”2”x4”2”x6”$148

C

A B D C

(x2) 4”x15.86”17”x4

$760

(x2) 4”x15.86”

$6488”x15.86”

$64821”x4”

$590

(2x) 2”x15.86”6”x2”$380

A

Widepoint 5”highpoint 15.86”

$375

D

6”height6”width$148

E

10”x4”$295

F

4”x15.86”$324

G

4”x15.86”6”x4”$380

H

54

thecord.ca

Thecord.ca is a news website featuring all of the content thatappears in print plus daily news updates, videos, blogs, photo galleries and more.

Linking readers to content via

Weekly Rates

Why Radio Laurier?

Do you have an event that youwant Radio Laurier to DJ? Contact:station.manager@radiolaurier.com?

www.radiolaurier.com

$175

$35

$75

$35

$300

$150

On Air Advertisements(30 second ads aired 100 times)

Broadcast SponsorshipIndividual Show/sporting event

mentioned 8x / hour

Online Banner Ad - ExclusiveOne week (Mon. to Sun.)

Pre-stream clip - ExclusiveOne week (Mon. to Sun)

75 + attending

Small Event SponsorshipUnder 75 attending

Large Event Sponsorship

Online Rates

Monthly Banner Ad $250 stationary or $125 rotating 960px wide X 119px high Monthly Side Box ad $250 stationary or $125 rotating 250px wide X 300px high

Ad rates by semester: $500 stationary or $300 rotating

Banner and sidebox ads are available on both homepage and section/article pages.Space is on a first come first serve basis. Ad rates listed are based on monthly cycles.

Rotating ads will rotate between 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format. If your web ad is animated please ensure that it is saved as a .SWF

flash file or as an animated GIF image. Please send all artwork accurately sized in theproper format to angela.endicott@wlusp.com.

Combined Print and Online Advertising Effectiveness

35%higher ad recall

36% higher linkage between themessage and the advertiser

51% higher engagement 85% higherintention of action

Ad recallKnowledge of advertiser Engagement ActionSource: AftenPosten

Print

Print + online

13,772 monthly visitors25,732 monthly page views

Over 9000 Weekly Campus Based Listeners

Up to 1000 unique weekly listeners

Avg. listening time on Radio Laurier is 40 mins./visit

Streaming available throughsmart phone, TuneIn App, Radiolaurier.com, or Stream On

*Based on university provided statisticsfor dining hall

Statistics

A direct outlet to a targeted audience

Uses contemporary online broadcasting systemsincluding smartphone apps such as TuneIn.

Professional on-air student operated programing

Adheres to strict quality standards with respectto appropriate content

54

thecord.ca

Thecord.ca is a news website featuring all of the content thatappears in print plus daily news updates, videos, blogs, photo galleries and more.

Linking readers to content via

Weekly Rates

Why Radio Laurier?

Do you have an event that youwant Radio Laurier to DJ? Contact:station.manager@radiolaurier.com?

www.radiolaurier.com

$175

$35

$75

$35

$300

$150

On Air Advertisements(30 second ads aired 100 times)

Broadcast SponsorshipIndividual Show/sporting event

mentioned 8x / hour

Online Banner Ad - ExclusiveOne week (Mon. to Sun.)

Pre-stream clip - ExclusiveOne week (Mon. to Sun)

75 + attending

Small Event SponsorshipUnder 75 attending

Large Event Sponsorship

Online Rates

Monthly Banner Ad $250 stationary or $125 rotating 960px wide X 119px high Monthly Side Box ad $250 stationary or $125 rotating 250px wide X 300px high

Ad rates by semester: $500 stationary or $300 rotating

Banner and sidebox ads are available on both homepage and section/article pages.Space is on a first come first serve basis. Ad rates listed are based on monthly cycles.

Rotating ads will rotate between 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format. If your web ad is animated please ensure that it is saved as a .SWF

flash file or as an animated GIF image. Please send all artwork accurately sized in theproper format to angela.endicott@wlusp.com.

Combined Print and Online Advertising Effectiveness

35%higher ad recall

36% higher linkage between themessage and the advertiser

51% higher engagement 85% higherintention of action

Ad recallKnowledge of advertiser Engagement ActionSource: AftenPosten

Print

Print + online

13,772 monthly visitors25,732 monthly page views

Over 9000 Weekly Campus Based Listeners

Up to 1000 unique weekly listeners

Avg. listening time on Radio Laurier is 40 mins./visit

Streaming available throughsmart phone, TuneIn App, Radiolaurier.com, or Stream On

*Based on university provided statisticsfor dining hall

Statistics

A direct outlet to a targeted audience

Uses contemporary online broadcasting systemsincluding smartphone apps such as TuneIn.

Professional on-air student operated programing

Adheres to strict quality standards with respectto appropriate content

6

BlueprintMagazine

Rates & Specs

All cover ads must have 1/4 inch bleed on all sidesand will be printed in full colour.

Prices are exclusive of HST.

Why advertise in the Blueprint?

Publication Dates

Campus Club15% discount applicable to

business card & quarterpage ads.

Blueprint is Wilfrid Laurier University’s officialstudent magazine. Editorially independent, eachtheme is focused around issues of art, culture and commentary. Submissions are acceptedon a freelance basis from students, alumniand community members.

Minimum1500 issues printed quarterlyDistributed on both Waterloo & Kitchener CampusesDistributed to over 80 on and off-campus locationsGreater visibility as Blueprint works on a 70:30content to ad ratio

Themes:Flavour

MasqueradeMeta

Looking Back,Looking Forward

Publication DateJune 20th

September 24thJanuary 21stMarch 18th

Ad DeadlineJune 13thSeptember 17thJanuary 28thMarch 25th

PriceBack Cover 8.125”w x 10.625”h $452Inside Cover 8.125”w x 10.625”h $395Full Page 7.25”w x 9.5”h $282Half Page 7.25”w x 4.75”h $159Quarter Page 7.25”w x 2.5”h $100Business Card 4”w x 2”h $57

Ad Type Dimensions

3

Single Page Creative Layouts

Double Page Creative Layouts

These creative ad spots allow you to be unique and creative with your ad placements. Captivate your audience by using different

shapes and sizes to display your message.

10”x4”$295

B

2”x2”2”x4”2”x6”$148

C

A B D C

(x2) 4”x15.86”17”x4

$760

(x2) 4”x15.86”

$6488”x15.86”

$64821”x4”

$590

(2x) 2”x15.86”6”x2”$380

A

Widepoint 5”highpoint 15.86”

$375

D

6”height6”width$148

E

10”x4”$295

F

4”x15.86”$324

G

4”x15.86”6”x4”$380

H

TheCord

Advertising Rates

For 85 Years the Cord has provided WLU & the Waterloo community with coverage of timely news events,

the local arts scene, and compelling student viewpoints. The Cord continues to grow, innovate, & improve to meet the needs of our diverse student readership.

Fall 2014Aug 29**,Sept 10**,17, 24Oct 1, 8, 16, 22, 29Nov 5, 12, 19, 26

Winter 2015Jan 7, 14, 21, 28Feb 4, 11, 25March 4, 11, 18, 25April 1

Issues Summer**Premium

Date May 14, June 18, July 16 Aug 29, Sept 10

Price -50% +25%

Ad copy deadline is due at Noon onthe Friday prior to the date ofpublication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline forJanuary 8 issue.

Advertising Deadlines

2

$1300Back PageFull colour included

$698Full Page$375Half Page$2571/3 Page$2361/4 Page

1/5 Page $190

$175 (per 1000 flyers)Insert

4x4 $1331/8 Page $150

Business Card $107 ($86 for 3 plus)

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

Publication Dates

The Cord Newspaper Ad Dimensions

Full colour$350

2 colour$225

1 colour$140

Full page

10”x15.86”10”x7.5”

Half Page 1/4page

(a)

(b)

(a)6”x6.5”

(b)10”x3.75

1/5 page

4”x7.25”

1/8 page

6”x3.75”

4” Sq. &Bus. Card

2”x4”

4”x4”

(a)

(b)10”x5”

6”x8.5”

1/3 page

6000 Issues printed weekly75% on-campus pickup rate60% off-campus pickup rateAverage weekly readership of 9000Distributed on both Waterloo & Kitchener CampusesDistributed to over 80 on and off-campus locations

7

BundleRates

Bundle rate discounts cannot be combined with any other discounts offered. Discounts do not apply to colour pricing.

By combining different media options youare effectively reaching a greater student

demographic while saving money.

Bundle rates are calculated at the timethe ad confirmation is made. A discount will

not be applied to retro active ad placements.

Graphic Design Fee

**New this year**A fee of $50 will apply to each ad that WLU Student Publications Graphic Designers are requiredto create or modify.

Bundle 3 or moreoptions saves you

15%15%15% 10%10%Bundle 2 or more options saves you

10%

City Media

Since 2012 we have been partnered with City Media, a third party company thatenables your ads to be searchable through search engines and social media.

How does this work you ask?

What does this mean for you?More results, more engagement, better ad recall, & more cutsomers

1) We send City Media any ads that you place with us (print, radio, or online).

2) They pull it apart and assign tags to any key words/ offers included in your ad.

3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media

organization. A non-profit corporation, WLUSP is best known for thepublications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produceaward-winning, relevant media that engages, informs and entertains the

Laurier community. Our publications consist of The Cord newspaper, Blueprint Magazine, Radio Laurier, The WLU’er student handbook, The Keystone

Yearbook, The Cord Community Edition newspaper and numerous websites.

If you want to reach and inform the 17,000 students, staff and faculty that make up the Laurier community, then take a look inside and let us know how we

can help you to make the most of these exciting advertising opportunities.

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows:All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Invoicing & Late Fees: Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices.First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Tems & Conditions

Waterloo Campus

Contact Angela EndicottWLUSP Advertising Manager

519-884-0710 ext.3560angela.endicott@wlusp.com

Waterloo Campus