[wmd 2015] vint >> louise fritjofsson, calling all fun(d) seekers: the catalytic pitch...

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I told them that I wanted to look like Brad Pitt in Fight Club, and didn't want to walk more than 10 minutes from my house & before work. Vint came back with kettlebells, boxing and running 3 times/week, which I have been doing religiously. By far the best workout regimen of my life to date. - Matt Louise Fritjofsson @louise_kinglui

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I told them that I wanted to look like Brad Pitt in Fight Club, and didn't want to walk more than 10 minutes from my house & before work.

Vint came back with kettlebells, boxing and running 3 times/week, which I have been doing religiously. By far the best workout regimen of my life to date.

- Matt

Louise Fritjofsson @louise_kinglui

Create a Healthier and Stronger WorldVint provides you with a dedicated group of trainers to get you in

shape at times and locations suited for your everyday life

Louise Fritjofsson @louise_kinglui

A marketplace for unlocking workouts

People working out

with a PT have > 60% better

retention*Louise Fritjofsson @louise_kinglui

MEMBERUnlimited for $95/month

Whenever, wherever Complimentary Fitness Concierge

Paid $45/hour Freedom

Passion turned to profit and respect

PASSIONATE ATHLETE

0

175

350

525

700

2014-11-03 2014-11-24 2014-12-15 2015-01-05 2015-01-26 2015-02-16 2015-03-09 2015-03-30

Subscriptions started

Strong trend with +140% month by month growth

Louise Fritjofsson @louise_kinglui

Average lifetime: 12.5 months Total lifetime revenue: $1188/client

Lifetime value: $137/client CAC: $48

95% five star ratings for workouts 60.2 Net Promoter Score 7 instructors already full-time Vint trainers

Fitness - $75B

Vint Market Opportunity

Source: Ibis World Fitness Reports 2012+2013

A market ripe for disruption

PT - $14B

$75BUS Fitness Industry by 2017

$14BUS Personal Training Industry by 2017

Louise Fritjofsson @louise_kinglui

Experienced team with successful startups behind them

Chief Technology Officer: Magnus Hult

Head of Product & Design : Arvid Janson

Chief Executive Officer: Louise Fritjofsson

@louise_kinglui

Go Vint!

Louise Fritjofsson @louise_kinglui

Thanks for listening! Sign-up today with promo 500strong and we give you one free month of Unlimited, Personal Training

The Market Opportunity

Equinox

Vint

EXPENSIVE

PERSONALGENERIC

Personal Training

Barry’s BootcampSoul Cycle

Coach-up

Specialized boutique gyms

Crunch fitness

24h fitness

FitmobClasspass

Wello

Competitors

Cross Fit

AFFORDABLE

Louise Fritjofsson @louise_kinglui

US Seed

$1,000,000 US Seed to implement proven product and marketing efforts

Extension goal: 1,000 paying subscribers ($100k MRR) Series A closed by January 2016 at the latest

Louise Fritjofsson @louise_kinglui