wme presentation reseller 7.2.12
DESCRIPTION
become a resellerTRANSCRIPT
CLIENT
How do you manage your digital footprint
With the ever expanding world of
and Social Networks begging for Attention?
platforms and
Did you know??????
Active internet users spend 16 – 25% of their time on
Social Media Networks….
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
How are you engaging????
Facebook captures 14.6% of internet
users’ time.Facebook has 845MM users
and 1.5MM pieces of content daily.
230MM Tweets per day…people update anywhere, anytime…imagine what that means for bad customer experience…
78% of Consumers trust peer recommendations.
80% of companies are using LinkedIn to find employees.
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
Don’t forget
YouTube is the #2 search engine in the world.
It has jumped 43% to 100MM Daily views averaging 6 minutes.
20% MOBILE
8% TABLET
13% HANDHELD
MOBILE represents 8%
of all traffic
6%In Home Gaming
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
How do you Keep Pace?With a marketing landscape that changes every six months - Pinterest.
We offer a suite of services that target every channel that that influences local or national online consumers.
Our job is to stay on top of changes, so our clients don’t.
COMMUNITY MANAGEMENT
It is all about Engagement
Find Followers- Like Minded
Relevant ContentListen
We Engage/ Real Word of Mouth
Understand Business Requirements
Accomplish Goal – Brand Awareness/ Lead Gen./ Improved Customer Svc.
CLIENT
COMMUNITY MANAGEMENT
Social Media Design, Setup and Campaign Process
Step 1: Initial ConsultationWe dig deep to understand your business so we are sure to create completely customized design and setup solutions.
Step 2: Competitive AnalysisWe research each client’s industry and develop a strategy to win in their category.
Step 3: Design Media PlatformsOur talented design team goes to work on your creative and branding. We make sure to brand, or in some instances re-brand everything, as people need to be able to readily identify with your social media channels.
Step 4: Custom Setup of Media PlatformsOur media experts will setup your social media platforms into SENDSocialMedia to provide the specific results your business needs.
Step 5: Content CreationThe next step is to create content that is going to be shared and distributed across these social media channels. The content is driven via an editorial calendar.
Step 6: Content Distribution and PromotionWe make sure that we are cross promoting your content across the various channelsonline.
Step 7: Community BuildingCommunity building is organically growing your fans, followers and buyers through engaging content. In addition, we offer setting up a surveys to launching contests and special promotional offers that will keep peoplecoming back to your site.
Step 8: Measuring, Analyzing, AdaptingDuring this phase we analyze all the social media marketing efforts. Havewe met our goals? This is where weevaluate and assess your social media marketing efforts to see how youshould proceed.
“Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers”
Content Marketing ServicesArticle Writing ServiceNeed articles for your blog or website but not sure what to write? We provide a service to research your industry and create custom content for your business including Press Releases optimized for SEO standards.
Contest Setup and ManagementDistribute your campaign across multiple social networks - Collect data such as name, age, gender,email address, mailing address. Publish your campaign on your website and blog via an attractive interactive widget.
SweepstakesVia our app you can create a custom entry form, upload custom graphics, define eligibility criteria (by age and/or geography), randomly draw winners, send notifications to participants and download entry data. When users enter your sweepstakes, word spreads via friend invites, Facebook newsfeeds and Twitter tweets.
SurveyThe Sign-Up form enables the creation of a custom form, which can double as a survey, for users to fill out. You can download user information, input, and data from your leads at any time.
QuizThe Quiz app enables you: to create custom quizzes which share their personalities with friends, create custom questions, set up a scoring guideline, and create categories, results be shared between users and on streams and feeds, compelling user’s friends to take the quiz as well
GiveawaysGive away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. Distribute Coupons to drive traffic to your site, encouragepurchases, launch a new product or generate buzz. Word spreads via friend invites and Facebook newsfeeds.
Facebook Custom Design and Set UpCreate a powerful first impression for your business with custom designed landing pages. You can create additional pages like: About Us, Services, Testimonials and Buy Now to help customers learn more about your business.
Facebook is about identity and relationships. Build your community with many “light weight transactions” (content & conversations) over time to build a strong relationship.
Additional upgrades include:• Opt-in Email Newsletter Forms• Surveys, Polls, Giveaways• Real time Tweets and Blog feeds• E-commerce shopping cart• Videos or photos imported - YouTube or Flickr• Additional customization services provided
Blog Custom Design & Set-upYour blog is a powerful SEO tool for your business.
Posting new content ensures your business will thrive on the search engines. Since most users land on your blog before your website it is imperative your blog is fully customized.
Additional upgrades include:• Installation of custom design• Install “share this” button• Install Facebook badge with real time posts• Setup automation of blog posts to social networks• Setup related RSS content feeds• Create up to 4 pages• Install Website navigation bar• “Follow us” tab with all social media icons• Opt-in Email Newsletter Forms• Install Surveys, Polls, Giveaways, Contest applications• “Retweet”, and/or “like this” buttons (hosted version only)• E-commerce application (hosted version only)• Google ads application (hosted version only)• Additional customization services provided
Website Design & Development
Need a website design or redesign for your business?
We can help build a custom website to meet your unique business needs.Capable of building websites on many CMS platforms such as:Wordpress, Joomla, Drupal and more.
Additional upgrades include:• E-Commerce• Galleries• Custom Forms• Social Media Integration• And Much More!
What are your business requirements?
Evaluate your social media success:
Increase brand awareness Drive Leads in the pipeline Drive traffic to website Reduce customer service cost Improve customer service Improve customer retention and
loyalty Increase sales
WHAT IS YOUR BUSINESS GOAL?
HOW:
Determine what customers and prospects are saying about your company via social media monitoring
Gather competitive intelligence Engage with customers and prospects
online Build thought leadership through sharing
relevant content Maximize reach of content and messaging
in social channels Support existing sales and marketing
campaigns Support recruiting and retention efforts. Build a customer community to provide
support and advocacy.
Social Media Engagement BASIC ADVANCED PREMIER ULTIMATESuggested Retail Price $1,499 $1,799 $2,499 $3,499*Facebook Marketing X X X X*Twitter Marketing X X X X*Email Marketing X X**Alternate Social Networks 1 2 2 2Content Marketing 2/mo. 4/mo.PPC Marketing X*Coupon Marketing X X*Contest Marketing X X X XReputation Management X X X XDaily Engagement X X X XKey Metrics Report X X X XSocial Media Dashboard X X X X12 Month Marketing Plan X X X XSEO X
* Includes design w/12 month contract** Additional networks may include: Foursquare, Ning, Google+. Pinterest, Blog Talk Radio, etc.
Additional ServicesFacebook Custom Page ...............................................................Static design with one outgoing linkFacebook Custom Page Upgrades• Embedded Video or Flash Movie..............................................• Opt-In Lead Form......................................................................• Real-Time Tweets......................................................................• Real-Time Blog Feeds................................................................• Videos or Photos Imported From Youtube or Flickr..................
Facebook Application Design & Development........... LinkedIn: Consultation, Custom Setup & 30 min training ...........Twitter Custom Pages: Consultation, Design, Development .......YouTube Custom Pages: Consultation, Design, Development .....Custom Web Design & Development (10 Pages).......................For Advanced Website Design, Request a QuoteContent Integration...........................................$75/pg after 10 pagesWebsite Hosting Available (Basic)...........................................Mobile Website.....................................................................Free site setup (pulls content from current site & social channels)Ning Social Network Consultation, Design & Development ......Blog Design & Setup (Custom Template)..................................Content Integration (Image Selection & Copy Placement).......Facebook E-Commerce Application Design & Setup..................Includes 10 Products Added Includes 1 Hour Training on How to Use the ServiceEmail Newsletter Design, Custom Setup & 30 min training.........Social Media Marketing Plan (3 months).....................................Static Banner Ad Design (Non-Flash) .........................................
Flash Banner Ad Design ..................................................................Marketing Plan Development3 months.........................................................................................6 months.......................................................................................12 months.....................................................................................Contest Marketing Design & Setup .................................................• Sweepstakes• Giveaways• Trivia Questions• Quiz• Surveys• GrouponArticle Writing...................................................................................500 WordsPress Release SEO Writing Service...................................................Unlimited Press Release Submission Service .............................Brand Identity Package ..................................................................Includes Logo, Business Card (Front & Back), Envelope,& Letterhead DesignsLogo Design Only ............................................................................Flyer Design (Print) ...........................................................................1 Letter Size PageBrochure Design (Print Tri-Fold).........................................................Brochure Design (Print Up To 12-Pager)..........................................Social Media Training (Includes Materials)Full Day (8 Hrs., Travel Expenses Not Included) ...............................Half Day (4 Hrs., Travel Expenses Not Included) ...............................Social Media Phone Consulting (Hourly) .......................................
Production ScheduleFacebook Checklist DUE (2 weeks from contract signed date)Optimize About section, etc. Design photo for Timeline and profile imagesCreate Welcome Page Design Approval from clientInstall Timeline and profile imagesInstall applicable apps to page
Twitter Checklist DUE (2 weeks from contract signed date)Background design and installedProfile image installedOptimize About section, etc.
LinkedIn Checklist DUE (2 weeks from contract signed date)Optimization of Ellen’s personal profileOptimization of Company pageCreation of group (after 3-6 mo. of marketing)
YouTube Checklist DUE (2 weeks from contract signed date)Background image designed and installedImport any existing videosSet up playlists
Production ScheduleNewsletter Checklist DUE (2 weeks from contract signed date)Template designContent for first emailDevelop newsletter
Marketing Calendar DUE (2 weeks from contract signed date)Research the brandCompetitive ResearchCreate Editorial CalendarGet client approval on Editorial CalendarInput approved Editorial Calendar into SSM
Send Social Media DUE (2 weeks from contract signed date)Brand Keyword MonitoringKeyword Twitter StreamAuto followersImport Twitter, Facebook and LinkedIn Create Group for clientImport RSS feed from clients blog and post to all social networks **Import 10 LinkedIn groups and setup RSS feed **if client purchased LinkedIn Management
Production ScheduleONGOING NEEDSBlog Checklist DUE (2 weeks from contract signed date)Provide blog topics and keywords to TylerGet approval from clientInstall blogs to website or deliver to client for posting
Monthly Promotion Idea DUE (2 weeks from contract signed date)Consult with client to discuss promotional ideaDesign and Setup promotionAutomate promotion via SSM
Monthly Report DUE (due by the first Thursday of the following monthDeliver report to clientSetup monthly review call - 30 minutes with client
Reporting & AnalysisMonthly Report DUE (due by the first Thursday of the following monthDeliver report to clientSetup monthly review call - 30 minutes with clientReporting will consist of channels used and expectation via channel.For example Facebook:• Likes• Friends of Fans• Readership• Virality• Demographics• Top Posts To see what has resonated with your community What works or what should be changed
Work FlowSo what happens when we make a sale!
Reseller/Partner fills out Work Order and has client fill out Customer Profile
WebMedia Expert
WebMediaExpert sends confirmation/ receipt of Work Order and Customer Profile. We then have an internal kick-off meeting to discuss client needs with Community Manager assigned.
Work Order
Cust. Profile
Trello A2Sales person will input new project into our Project Management software and Production Tracking software
Work FlowSo what happens when we make a sale!
A2 Project Management – WME inputs:• Customer information• Record Sales information• Assign General Tasks: Package purchased,
FB, Twitter, LI, Etc.• Milestones• Project completion• WME team reviews weekly
Trello:• Via Client Cards specific tasks are assigned:• Production due dates: • Editorial calendar • Promotions • Creatives due • Monthly reporting• WME team reviews weekly
Monthly review: With client to ensure goals are met and current strategy is working or needs revision.
Trello A2
Card/Task
Reporting
Client Complete
Work Flow
Work Order
Package Purchased __________
BASIC ADVANCED
PREMIER ULTIMATE
Suggested Retail Price $1,499 $1,799 $2,499 $3,499*Facebook Marketing X X X X*Twitter Marketing X X X X*Email Marketing X X**Alternate Social Networks
1 2 2 2
Content Marketing 2/mo. 4/mo.PPC Marketing X*Coupon Marketing X X*Contest Marketing X X X XReputation Management
X X X X
Daily Engagement X X X XKey Metrics Report X X X XSocial Media Dashboard X X X X12 Month Marketing Plan
X X X X
SEO X
Work Flow
Customer Profile
Partner ProgramsPartner Program:
Basic Partner $250 Set up and $99/mo. Premium partner $600 Set up and $99/mo.*
Benefits include:• Social Media Dashboard with custom branded posts• 2 hours per month with a Designated Community
Manager for hands-on training• Lead Generation set up• Access to monthly training calls• Access to Wholesale pricing• Web Media University access includes:• Social Media Stats Library• Social Media Case Studies Library• Social Media Tools Directory• Social Media Book Reviews• Social Media Video Library• Social Media Live Webinars*Includes Social Media Certification
Ultimate Partner: $2995 Set up and $199/mo.
• Custom Branded Reseller Website• Custom Branded Facebook, Twitter & YouTube Pages• Custom Branded Media Kit• CRM database set up (add on $100/mo. with any
other package)
