wng media guide 2016_pages_final4

2016 media planning guide

WNG Media Guide 2016_for print.indd 1 1/27/16 11:47 AM

ABOUT

WORLD REPORTS THE NEWS

FROM A CHRISTIAN WORLDVIEW:

INTERPRETING WORLD EVENTS

UNDER THE REALITY OF THE

CHRISTIAN FAITH. WE STRIVE FOR

CLARITY, SO YOU GET STORIES THAT

ARE FACT-BASED AND PUT INTO

THEIR PROPER CONTEXT. YOU GET THE

NEWS STRAIGHT UP, UNBURDENED

FROM POINTS OF VIEW THAT FIGHT

AGAINST ULTIMATE TRUTH.

At WORLD’s editorial team helm is Chief Content Officer Nick Eicher, who has been with WORLD for over 25 years, and its editor in chief. Marvin Olasky, who is one of the most respected minds in journalism today. A Yale graduate, Marvin has counseled Congress on welfare reform and advised government agencies on faith-based alternatives to government programs. He’s also a distinguished scholar and author of numerous books on historical, journalistic, political, and religious topics.

WORLD’s reporting, writing, and design team comprises a unique mix of relentless journalists, respected thinkers, and first-rate artists who create a product of unusual depth, insight, and beauty.

MARVIN OLASKYEditor in Chief

LEADERSHIP IN JOURNALISM

2016 Media Planning Guide | 2

NICK EICHERChief Content Officer



OTHER LEADERSHIPJoel Belz, Founder & Columnist

A 1961 graduate of Covenant College, Joel founded God’s World Publications (now WORLD News Group) in 1977. He then launched WORLD Magazine in 1986 and the World Journalism Institute in 1999. Joel still writes a regular column for WORLD and is the author of the book Consider These Things.

Mindy Belz, Senior EditorWORLD Magazine

Mindy is a graduate of The George Washington University and longtime WORLD thought leader. One of her many responsibilities at WORLD entails covering critical international stories that provide invaluable insights into the lives of Christians around the globe.

Mickey McClean, EditorWORLD Digital

Mickey has been with WORLD since 2007, managing editorial content for WORLD Digital—WORLD’s expanded online content. Prior to joining WORLD, Mickey served in a number of prominent roles, including managing editor of Delta’s in-flight magazine Delta Sky and managing editor of The North Face’s online magazine EPIC.

Tim Lamer, EditorWORLD Magazine

Tim Lamer is editor of WORLD Magazine. He was previously features editor, deputy managing editor, and managing editor of WORLD. Prior to working for WORLD, he was director of the Free Market Project at the Media Research Center in Alexandria, Virginia, and he has written columns published in The Wall Street Journal, The Washington Post, and The Weekly Standard, among other publications. Tim and his wife Marlies have two daughters, Naomi and Esther, and a son, Calvin. They live in Spring Hill, Kansas.

Jamie Dean, National Editor

In addition to her duties as news editor, Jamie serves as the lead writer for WORLD Magazine’s cover stories and also covers global terrorism stories. Prior to joining WORLD, Jamie was as an English teacher in Tijuana, Mexico, and she holds an English degree from Queens College in Charlotte, NC.

Susan Olasky, Senior Writer

A University of Michigan graduate, Susan is a senior writer for WORLD and also works closely with WORLD Radio, providing critical on-scene reports, bringing unique insights to extraordinary stories of everyday people around the country.

Daniel James Devine, Managing EditorWORLD Magazine

Daniel James Devine is managing editor of WORLD Magazine, where he helps ensure news stories are shipshape and running on schedule. He works from his home base in Cedar Lake, Indiana, a onetime Chicago resort town reputedly frequented by gangster Al Capone (no relation). When Daniel isn’t busy checking dictionaries and keeping up with breaking news, you might find him strumming an acoustic guitar or nosing through books from old dead authors.

Joseph Slife, ProducerWORLD Radio

Joseph Slife has been in broadcasting for more than three decades, at both the local and network levels. He holds an MA in Communication from the University of North Carolina, and he has done additional graduate-level course work in both communication and theology. Joseph served as news writer for WORLD Magazine in the 1990s, then returned to WORLD in 2011 to help launch WORLD Radio.



There’s no better way to get to the heart of a story

than to invest quality time with it. Our journalists

provide street-level, specific-detail reporting that

helps you know more about what’s happening than

what can be crammed into a clever headline

or a juicy sound bite.

BIWEEKLY ISSUES OF AWARD-WINNINGWORLD MAGAZINE

THE DYNAMIC, DAILY AND WEEKENDPROGRAMMING OF WORLD RADIO

THE EXPANDED AND FULLY-SHAREABLE CONTENT OFWORLD DIGITAL, PROVIDING ANYTIME ACCESS TO

WORLD’S COVERAGE OF IMPORTANT EVENTS

PROVIDING CLARITY TO THENEWS THAT MATTERS MOSTYOUR SOURCE FOR RELIABLE CHRISTIAN WORLDVIEW NEWS

YOUR WORLD MEMBERSHIP INCLUDES:

Go to wng.org/becomeamember to get started today!

WORLD will arm you with honest

reporting and wise insights you can rely

on, through fully–considered Christian

worldview journalism that brings true

clarity to the news that matters most.

Become a WORLD Member today

for only $4.98 per month or

$59.76 per year. Simply go to

wng.org/becomeamember or call

800-951-6397, Monday-Friday

between 9:00 AM and 7:00 PM ET.

Dynamic daily and weekend programming that

builds a bridge between the news of the day and

the lives of our listeners with thorough reporting,

on-scene sound, and God-centered commentary



















Expanded and fully shareable content, providing

anytime access to enhanced storytelling to take

advantage of your digital devices’ full capabilities



















WORLD CONTENT IS AVAILABLE FROM THESE THREE SOURCES:

EDITORIAL TEAM

Editor In Chief: Marvin Olasky

Editor: Timothy Lamar

Senior Editor: Mindy Belz

National Editor: Jamie Dean

Managing Editor: Daniel James Devine

Washington Bureau Chief: J.C. Derrick

Reporters: Emily Belz, Sophia

Lee, Angela Lu

Senior Writers: Janie B.

Cheaney, Susan Olasky,

Andrée Seu Peterson, John

Piper, Edward E. Plowman,

Cal Thomas, Lynn Vincent

Mailbag Editor: Les Sillars

Correspondents: Megan

Basham, Julie Borg, Anthony

Bradley, Andrew Branch, Bob

Brown, James Bruce, Tim

Challies, Michael Cochrane,

Kiley Crossland, John

Dawson, Mary Jackson, James

Marroquin, Jill Nelson, Arsenio

Orteza, Joy Pullmann, Emily

Whitten

AN INFLUENTIAL MEDIA SOURCE

Unlike many periodicals that come and go, WORLD, now in its 30th year of publication, is well-established in the publishing industry. WORLD’s courage to tell the truth has inspired a loyalty and trust among readers that is unequaled in other news publications. Readers look to WORLD as their preeminent news source.


WORLD CONTENT IS AVAILABLE FROM THESE THREE SOURCES:

ABOUT


FOSTERING CHILDREN’S LOVE FOR

LEARNING AND FUELING THEIR FAITH WITH

PRINT AND DIGITAL PRODUCTS THAT ARE

ENGAGING, ENLIGHTENING, AND SAFE!

EDITORIAL TEAM

God’s Big WORLD is a rich

environment for preschoolers

to explore God’s creation. With

appealing magazines and fascinating

sights and sounds found online and

on convenient mobile apps, God’s Big WORLD will

foster children’s love for learning.

Publisher: Howard Brinkman

Managing Editor: Rich Bishop

Chelsea Boes

Vicki Drake

Rebecca Cochrane

Kim Stegall

Jenny Pitcock

WORLDkids will capture the imagination of

elementary-age children, making learning fun while

furthering their understanding of the Christian faith

through highly engaging magazines, fascinating

digital content, and fun mobile apps.

God’s Big WORLD, WORLDkids, and WORLDteen will foster a love

for learning and fuel the faith of preschoolers, elementary-age

children, and young teenagers. With highly relatable magazines,

dynamic websites, and interactive mobile apps, they can safely

explore, learn, and grow by experiencing age-appropriate content

they’ll be drawn to on the devices they enjoy.

WORLDteen engages young teens with the truth in

a way that helps them pursue the kind of life God

intends. With stories they can relate to in relevant

magazine articles, attention-grabbing digital

content, and creative digital apps, teens will learn

to navigate the culture with WORLDTeen.



84%MARRIED

88%HOMEOWNERS

63%HAVE A FACEBOOKACCOUNT

88%HOUSEHOLDSWITH CHILDREN

74%HAVE BEEN ON A MISSIONSTRIP RECENTLY

86%VOTEREPUBLICAN

HOMEMAKER20%

OTHER30%

EDUCATION9%

SALES/SERVICE2%

PROFESSIONAL14%

MANUFACTURING2%

CLERGY8%

STUDENT2%

MARKET-ING1%

MILITARY1%

GOVERN-MENT2%

MEDICAL6%

MANAGE-MENT3%

98%75%

GO TO CHURCH EVERY WEEK

HAVE ACTIVELY WORKEDON A CIVIC PROJECT

OUR MEMBERS



91%TRAVELED OVERNIGHT IN THE LAST YEAR

42%spent 10 or more

nights at a hotel, motel, or resort for either

business or personal travel

53%have taken a trip

outside the continental US during the past

3 years

53%rented a car or other

vehicle in the past 12 months 56%

are members ofone or morefrequent-flyer

programs

70%traveled by commercial

airline within thecontinental US duringthe past 12 months

60% 65% 83% 83%

400KREADERSHIPPER ISSUE OF WORLD MAGAZINE

ARE INFLUENCED IN MAKING A

PURCHASE BY AN ADVERTISEMENT IN WORLD MAGAZINE

SAVE THE MAGAZINE FOR FUTURE

REFERENCE OR PASS IT ALONG TO

SOMEONE ELSE

SAY THAT WORLD IS THEIR PRIMARY

SOURCE FOR NEWS AND CURRENT

EVENTS

SAY THEY READ EVERY ISSUE OF

WORLD

100K 80KAVERAGE MEMBERSHIP

AVERAGE CIRCULATION

OUR MEMBERS



5,000UNIQUE BIWEEKLY USERS

OF THE IPAD VERSIONOF WORLD MAGAZINE

3,000,000PAGEVIEWS PER MONTH

1,500,000UNIQUE VISITORSOVER THE COURSE OF A YEAR

650,000UNIQUE VISITORSTO WORLDMAG.COM EACH MONTH

5K unique daily

listeners to podcast

10K unique weekend

listeners to podcast

50K unique podcast

listeners per month

Note: All figures are rounded averages over a twelve-month period of time.

OUR MEMBERS



$67,600 AVERAGE HOUSEHOLD

INCOME49%HAVE SPENT AT LEAST

$300ON MAIL ORDER IN THE PAST YEAR

79%INVESTIN THE STOCK MARKET

ITEMS PURCHASED IN THE PAST YEAR

FREQUENCY OF MAIL-ORDER PURCHASING IN A TYPICAL YEAR

INTERNET PURCHASES IN THE PAST YEAR

BOOK

S

CLOT

HES

MUSI

C/RE

CORD

INGS

ACCE

SSOR

IES

VIDE

OS

COMP

UTER

SOF

TWAR

E

COMP

UTER

HAR

DWAR

E

COLL

ECTI

BLES

0–1

2%5%

10%11%14%

58%

1–3 3–5 5–7 7–10 10+

INTERNET HOURS SPENT WEEKLY

56%5%

26%13%

0-3

2-4 3-6

8+

MORE THAN ONCE A WEEK

LESS THAN ONCE A WEEK

ABOUT ONCE A WEEK

LESS THAN ONCE A MONTH

ALMOST NEVER

48%

22%

16%

12%

2%

3% 10% 12% 23% 52%

NEVER >1 PER MONTH 1X PER MONTH 1-2X PER MONTH 3-11X PER MONTH

HOURS

CREDIT CARD

USAGE IN THE LAST 12 MONTHS

OUR MEMBERS



OUR MEMBERS

8% 13% 30% 40%

SECU

LAR

BOO

KSTO

RE

CHRI

STIA

NBO

OKS

TORE

ON

LIN

EST

ORE

S

LIBR

ARY

[ WHERE THEY SHOP ]

87%

80%

77%

FICTION

CHRISTIAN FICTION

CHILDREN’S BOOKS

[ CATEGORIES ]

86% 83% 82% 71% 60% 46%

THEO

LOG

Y

CHRI

STIA

N L

IVIN

G

HIS

TORY

POLI

TICS

HEA

LTH

BUSI

NES

S

[ NONFICTION CATEGORIES ]

83%HAVE READ A BOOKFOR PLEASURE IN THE LAST MONTH

BOOKSREAD PER YEAR

30

25

20

15

10

5

0

% 0-5 6-10 11-20 21-30 31+

24%

30%

21%

11%13%



OUR MEMBERS

HOW OFTEN DO THEY READ NEWS ONA MOBILE PHONE

HOW OFTEN DO THEY USE

FACEBOOK

66%18% 16%

DEVICE USEON THE WORLD WEBSITE

DESKTOP TABLET MOBILE

oncea month

never rarely weekly daily

46%

26%

5%

13%11

%

15%

14%

6%

42%

23%

OTHER

DAILY

MULTIPLE TIMES A DAY

WEEKLY

MONTHLY

75%HAVE ANINTERNET-ENABLINGDEVICE

88%TABLETOWNERS

96%CHECK THE INTERNETDAILY



2016-2017 PUBLISHING DATES

01/9/16 2015 Year in Review 12/02/15 12/11/1501/23/16 Roe vs. Wade 12/28/15 12/30/1502/06/16 01/06/16 01/08/1602/20/16 Convention Issue (additional 40K circ) 01/20/16 01/22/1603/05/16 Cities Issue 02/03/16 02/05/16 03/19/16 Spring Academics 02/17/16 02/19/1604/02/16 03/02/16 03/04/1604/16/16 Mother’s Day Gifts 03/16/16 03/18/1604/30/16 Summer Travel 03/30/16 04/01/1605/14/16 Father’s Day Gifts 04/13/16 04/15/1605/28/16 Convention Issue (PCA/SBC) 04/27/16 04/29/1606/11/16 05/11/16 05/13/1606/25/16 Annual Books Issue 05/25/16 05/27/1607/09/16 06/08/16 06/10/1607/23/16 06/22/16 06/24/1608/06/16 Fall Academics 07/06/16 07/08/1608/20/16 07/20/16 07/22/1609/03/16 Back to School Issue 08/03/16 08/05/1609/17/16 Holiday Travel Guide 08/17/16 08/19/1610/01/16 08/31/16 09/02/1610/15/16 09/14/16 09/16/1610/29/16 Christmas Gifts 09/28/16 09/30/1611/12/16 Christmas Gifts 10/12/16 10/14/1611/26/16 Christmas Gifts 10/26/16 10/28/1612/10/16 Daniel of the Year 11/09/16 11/11/1612/24/16 11/23/16 11/28/1601/07/17 Year in Review 11/30/16 12/09/1601/21/17 Roe vs. Wade 2016 12/28/16 12/30/1602/04/17 01/04/17 01/06/1702/18/17 Convention Issue (additional 40K circ) 01/18/17 01/20/1703/04/17 Cities Issue 02/01/17 02/03/1703/18/17 Spring Academics 02/15/17 02/17/1704/01/17 03/01/1 03/03/1704/15/17 Mother’s Day Gifts 03/15/17 03/17/1704/29/17 Summer Travel 03/29/17 03/31/1705/13/17 Father’s Day Gifts 04/12/17 04/14/1705/27/17 Convention Issue (additional 40K circ) 04/26/17 04/28/1706/10/17 05/10/17 05/12/1706/24/17 Annual Books Issue 05/24/17 05/26/17

ISSUE DATE ISSUE NUMBER RESERVATION DUE ALL AD ARTWORK DUE



ABOUT WORLD MARKETThe WORLD Market section of WORLD Magazine offers a unique opportunity to

reach prospective church members, employees, and many more!

01/9/16 2015 Year in Review 12/02/15 12/11/1501/23/16 Roe vs. Wade 12/28/15 12/30/1502/06/16 01/06/16 01/08/1602/20/16 Convention Issue (additional 40K circ) 01/20/16 01/22/1603/05/16 Cities Issue 02/03/16 02/05/16 03/19/16 Spring Academics 02/17/16 02/19/1604/02/16 03/02/16 03/04/1604/16/16 Mother’s Day Gifts 03/16/16 03/18/1604/30/16 Summer Travel 03/30/16 04/01/1605/14/16 Father’s Day Gifts 04/13/16 04/15/1605/28/16 Convention Issue (PCA/SBC) 04/27/16 04/29/1606/11/16 05/11/16 05/13/1606/25/16 Annual Books Issue 05/25/16 05/27/1607/09/16 06/08/16 06/10/1607/23/16 06/22/16 06/24/1608/06/16 Fall Academics 07/06/16 07/08/1608/20/16 07/20/16 07/22/1609/03/16 Back to School Issue 08/03/16 08/05/1609/17/16 Holiday Travel Guide 08/17/16 08/19/1610/01/16 08/31/16 09/02/1610/15/16 09/14/16 09/16/1610/29/16 Christmas Gifts 09/28/16 09/30/1611/12/16 Christmas Gifts 10/12/16 10/14/1611/26/16 Christmas Gifts 10/26/16 10/28/1612/10/16 Daniel of the Year 11/09/16 11/11/1612/24/16 11/23/16 11/28/1601/07/17 Year in Review 11/30/16 12/09/1601/21/17 Roe vs. Wade 2016 12/28/16 12/30/1602/04/17 01/04/17 01/06/1702/18/17 Convention Issue (additional 40K circ) 01/18/17 01/20/1703/04/17 Cities Issue 02/01/17 02/03/1703/18/17 Spring Academics 02/15/17 02/17/1704/01/17 03/01/1 03/03/1704/15/17 Mother’s Day Gifts 03/15/17 03/17/1704/29/17 Summer Travel 03/29/17 03/31/1705/13/17 Father’s Day Gifts 04/12/17 04/14/1705/27/17 Convention Issue (additional 40K circ) 04/26/17 04/28/1706/10/17 05/10/17 05/12/1706/24/17 Annual Books Issue 05/24/17 05/26/17

ISSUE DATE ISSUE NUMBER RESERVATION DUE ALL AD ARTWORK DUE


PRINT RATES


SIZE RATE

Two-Page Spread $9,650

Full Page $5,750

2/3 Page $4,250

1/2 Page $3,250

1/3 Page $2,850

1/6 Page $1,650

1/4 Page Mini Display $1,450

1/8 Page Mini Display $1,200

OPEN RATE

PREMIUM POSITIONSPOSITION RATE

Adjacent to Joel $5,900

First Ad Position $6,500

Back Cover $7,500

Inside Front Cover $7,000

Inside Back Cover $6,000

INSERTSSIZE RATE

Bind-in card $3,250

Two-Page $4,750

Four-Page $6,500

Insert Specifications: The following specifications apply to all bind-in cards;

WORLD is high folio and saddle-stitch bound. Trim must be at head of card with

1/8” measurement, and cards must be folded.

FREQUENCY RATE (%)

3x 15%

6x 25%

12x 30%

26x 40%

First-time advertisers will

receive a 25% discount with

a 3x commitment.

DISCOUNTS


PRINT RATES


CLASSIFIED TEXT AD RATES

$25 per line. Average line length

is 33 characters (spaces and

punctuation excluded). And as an

added bonus, you may choose to

have the ad appear at worldmag.

com for an additional $80 per

issue.

ADDITIONAL OPTIONS

FOR TEXT ADS

Bold type, uppercase, italics, red or

blue type: $5 per line.

In-column display ads also

available. Please ask your account

executive for details.

WORLD MARKETFREQUENCY RATE (%)

4x 20%

8x 30%

16x 40%

26x 50%

DISCOUNTS

WORLD MAGAZINE DIRECT MAIL LISTWith over 80,000 active subscribers, WORLD’s direct mail list is the best way

to reach conservative, affluent, Christian families. Call your WORLD Magazine

account executive for more details.

• One of the cleanest, most complete databases available for the Christian market.

• Query by a range of criteria: zip, state, region, etc.

• First-time test discount: $100 per thousand

• Regular Rate: $125 per thousand

• Package and multi-use discounts available


WRAPS


PLACEMENT RATE

Inside back cover $1,875

Back cover $2,250

EXPIRING WRAP

WELCOME WRAP

GIFT WELCOME WRAP

FULL WRAP

With WORLD’s incredibly high renewal rates, the vast majority of our members pay close attention to renewal notices, providing a great opportunity with this wrap to capture the eyes of our readers.

Readers are always eager to receive their first issue of a magazine, especially one that provides them with clarity and insight to the most important news issues of our day. That’s why our Welcome to WORLD wrap ensures the attention of all who receive it, creating a highly effective way to draw attention to your most critical messages.

People are rarely more excited than when they receive a gift, and the gift of WORLD is no exception. Capitalize on their excitement and curiosity by sponsoring the Gift Welcome wrap, and promote your brand to your audience with WORLD.

This opportunity allows advertising partners to utilize three full pages (inside front cover, inside backcover, and back cover) to meaningfully promote their brand with the detail and depth their story deserves.

CONNECT WITH THE HOMESCHOOL MARKET IN 2016

$8,500


02/25/1603/10/1603/17/1603/17/1603/31/1604/12/1604/28/1605/05/1605/12/16

06/09/1606/14/1606/16/1607/21/16

FloridaGreenville, SCFt. Worth, TXNashville, TNCincinnati, OHKentuckyAtlanta, GAArlington, TXSandusky, OHVirginiaSt. Louis, MOOntario, CATexas

Ligonier National Conference GHC Homeschool ConventionGHC Homeschool ConventionTTD Homeschool ConventionGHC Homeschool ConventionTogether for the Gospel T4GTTD Homeschool ConventionTHSC ConventionTTD Homeschool ConventionHEAV Virginia Homeschool ConventionSBC Annual MeetingGHC Homeschool ConventionTHSC Convention

HOMESCHOOL MARKET



2016 CONVENTIONS

To continue building on our momentum with the homeschool market, WORLD News Group is participating in thirteen homeschool conventions in 2016. This effort will involve printing wraps promoting each of the three products described above on WORLD Magazine, on one issue in February, and on one issue in May. Each of these magazines will have a circulation of 145,000.

As an advertiser interested in the homeschool market, this provides a unique opportunity for you to connect with the homeschool market through one or both of these 2016 issues, by taking advantage of WORLD Magazine’s increased circulation, including our presence at the thirteen conventions.

See our rates for full-page and half-page advertisements on the left. We look forward to partnering with you in leveraging the WORLD brand to gain increased exposure in the homeschool marketplace.

UNIQUE ADVERTISING OPPORTUNITY WITH DOUBLED CIRCULATION

ONE CONVENTION

ONE CONVENTION

$2,500

$1,250

THREE CONVENTIONS

THREE CONVENTIONS

$6,800

$4,250

full page inconvention booklet

half page in convention booklet

ADDITIONAL AUDIENCE OF OVER ADVERTISING PRICING

BACK COVER

BACK COVER

$2,750

$2,250

INSIDE BACK COVER

INSIDE BACK COVER

$2,250

$1,250

convention wrap(WORLD)

convention wrap(GWN)

WRAP PRICING

To continue building on our momentum with the homeschool market, WORLD News Group is participating in twelve homeschool conventions in 2016. This effort will involve printing wraps promoting each of the three products described above on WORLD Magazine, on one issue in February and on one issue in May. Each of these magazines will have a circulation of 145,000.

As an advertiser interested in the homeschool market, this provides a unique opportunity for you to connect with the homeschool market through one or both of these 2016 issues, by taking advantage of WORLD Magazine’s increased circulation, including our presence at the twelve conventions.

See our rates for full-page and half-page advertisements on the left. We look forward to partnering with you in leveraging the WORLD brand to gain increased exposure in the homeschool marketplace.

With an audience 75,000 strong, WORLDkids, WORLDteen, and God’s Big WORLD continue to equip preschoolers, elementary-age children, and young teenagers with effective tools to sharpen their skills through engaging magazines, dynamic websites, and convenient mobile apps. In the last two years, we’ve seen significant growth from these new offerings, almost doubling the number of individual families that are receiving our kids and teen products and significantly strengthening our presence with the homeschool market.


THROUGH OUR PRESENCE AT TWELVE HOMESCHOOL CONVENTIONS

To learn more about this unique opportunity to create exposure to your brand with the homeschool market,

email us at [email protected].

UNIQUE ADVERTISING OPPORTUNITY WITH DOUBLED CIRCULATION

75,000

AUDIENCE OF OVER WORLDMagazine Circulation

145 KFEBUARY ISSUE 145 K

MAY ISSUE

SINGLE ISSUE

ONCE A WEEK

SINGLE ISSUE

SINGLE ISSUE

SINGLE ISSUE

$2,250

$1,250

$2,250

$1,250

$2,750

BOTH ISSUES

BOTH ISSUES

$7,500

$2,250

ALL ISSUES

BOTH ISSUES

$7,500

$5,000

AVERAGE ONE PAGE IN THE WRAP

EBLAST

CONVENTION WRAP(50K CIRCULATION)

CONVENTION WRAP(30K CIRCULATION)

AVERAGEHALF PAGE

Advertising Pricing

Eblast Pricing

Wrap Pricing

*15% multi-convention discount



Send files using one of the following options:

• Email to Jonathan Bailie: [email protected]

• Upload to our FTP site: ftp.worldmag.com

User ID: [email protected]

Password: worldad

File Formats

Ads should be submitted as print quality PDFs

(300 DPI) with all fonts embedded and all

colors converted to CMYK. Hard copy proofs

are not necessary.

TWO-PAGE SPREAD• Non-bleed: 15.2” x 9.7”• Bleed: 16.4” x 10.9”• Trim: 16” x 10.5”

FULL PAGE• Non-bleed: 7.2” x 9.7”• Bleed: 8.4” x 10.9”• Trim: 8” x 10.5”

2/3 PAGE• Non-bleed: 4.6” x 9.7”• Bleed: 5.4” x 10.9”• Trim: 5” x 10.5”

1/2 PAGE HORZ• Non-bleed: 7.2” x 4.7”• Bleed: 8.4” x 5.5”• Trim: 8” x 5.1”

1/3 PAGE• Horizontal: 4.6” x 4.7”• Vertical: 2.2” x 9.7”• Bleed/Trim: N/A

1/6 PAGE• Vertical: 2.2” x 4.7”• Bleed/Trim: N/A

WORLD MARKET ADS• 1/4 page: 3.47” x 4.59”• 1/8 page: 3.47” x 2.23”• Bleed/Trim: N/A

MECHANICAL SPECS

1/2 page vert• 4.6” x 7.125”• Bleed/Trim: N/A



DIGITAL

Worldmag.com attracts over 5 million unique visitors per year.

Various online opportunities are available as useful tools to reach

this audience of families, church leaders, and students.

Monthly Page Views: 3 Million | Monthly Unique Visitors: 650,000

RESOLUTION All ads must be 72 DPI web-ready RGB .jpg or .gif files only.

Please export all web ad files through Adobe Photoshop (using the Save for Web

function), Fireworks, or a similar application. Files saved out of a photo editing

program as regular .jpg or .gif images will be rejected by our web content editor.

ANIMATED ADS Ads rotate every 20 seconds. Animated ads should have no

more than 3-4 frame sequences and rotate through the sequence in two 10-second

intervals or three 7-second intervals. Please provide web-ready animated .gif

files only.

DEADLINES Ads can usually be placed within two business days of receipt.

Please email your ad to Advertising at [email protected] and copy the ad to

your WORLD account executive. Please be sure to include URL link information

in your correspondence. All ads must be submitted in the correct size; our web

department is unable to accommodate making any changes to ads.

WEB AD RATESONE MONTH AD ROTATION OPEN RATE

Home Page Banner ............................$1,400

Sidebar Banner .................................... $1,150

Tall Sidebar ..........................................$1,300

Banner Ad ........................................... $1,000

Masthead Banner Ad .........................$1,700

PACKAGE RATE SPECS

$700 ................................. 330x54

$600 ..............................250x250

$850 ................................250x375

$700 .............................. 1062x120

$900 ................................ 350x54



330 X 54

250 X 250

250 X 250

TOP BANNER

HOME PAGE

SIDEBAR ADVERTISEMENTSHOME PAGE PLACEMENT #1

SIDEBAR ADVERTISEMENTSHOME PAGE PLACEMENT #2

DIGITAL

PAGE IMPRESSIONS

HOME PAGEIMPRESSIONS

ALL OTHER PAGEIMPRESSIONS

650K

3M


650K


INSIDE PAGES

1062 X 120

BOTTOM BANNER

250 X 250

250 X 375

SIDEBAR ADVERTISEMENTSINSIDE PAGE

TALL SIDEBAR ADVERTISEMENTSINSIDE PAGES ONLY

DIGITAL

PAGE IMPRESSIONS

HOME PAGEIMPRESSIONS

ALL OTHER PAGEIMPRESSIONS

650K

3M



60,000+ subscribers have opted in to receive our weekly updates from WORLD News

Group. We currently offer two e-newsletter banner ad positions. Banners should be sent

to Advertising and should be formatted as 595x90 .jpg or .gif files.

E-NEWSLETTER BANNER ADS (WEEKLY)* RATE

Friday Editorial Email $1,400

Cartoon Email $1,250

*Please ask your account executive about special monthly rates.

WORLD’S WEEKLY E-NEWSLETTER

EMAIL FORMAT: basic HTML email

with best compatibility settings for

optimal viewing on all HTML email

viewers

AUDIENCE SIZE: the audience size

for the average HTML email is 60,000

active email addresses. Due to our

new membership program, our opt-

in email list is growing in size on a

monthly basis.

BOUNCE RATE: less than 5%

COST: $3,000 per dedicated eblast

READ RATE: based on the current

email statistics for 2015, the average

read rate is over 25%. This is an above

average read rate demonstrating the

willingness for our audience to be

receptive to our advertisers’ emails.

CLICK RATE: the statistics for our

2015 advertiser emails show an

average click rate that is slightly over

15%, demonstrating a high level of

engagement.

OPT-OUTS PER EMAIL: less than 1%

INTRODUCTION TO WORLD EMAIL ADVERTISER PROGRAM

DIGITAL


DIGITAL

5,000AVERAGE UNIQUE DOWNLOADS PER ISSUE

Advertisers may link text in their ads to

websites. Links will open in a full screen

pop-up browser window within the

iPad app. Please note that due to iPad’s

hardware restrictions, any Flash elements

on a website will not be viewable. Links

must include the full URL, formatted as

http://www.example.com/.

WORLD MAGAZINE FOR IPAD

$1,250 per FP advertisementAd artwork must be provided for both vertical and horizontal viewing.

Vertical Pages: 6 x 8 inches (768 x 1024 pixels at 144 DPI)Horizontal Pages: 8 x 6 inches (1024 x 768 pixels at 144 DPI)

FORMAT & RESOLUTION

• JPG files are preferred, PDF files are acceptable. Horizontal and vertical

versions must be saved as separate files.

• All images should be at least 144 DPI, RGB color mode. CMYK mode is discouraged.

• No bleeds: artwork should extend no further than the edge of the page.

• Margins for live area should be at least 3/8 inch. This live area is critical due to the app’s navigation tools.

OPTIONAL: INTERACTIVE CONTENT

• A single video may be placed within each

ad. Videos are embedded in the app for

smooth playback and must be uploaded

to our dedicated FTP site. Please contact

your account executive for further

information.

• Video viewing areas in the ad may be any

dimension, but it is up to advertisers to

create their own “play” button graphic.

• Please be aware that if the video viewing

frame in the layout is not constrained to

an 8 x 6 ratio, the edges will be filled

with black space.

• Please contact your account executive

for a list of acceptable video formats.

Audio files in .mp3 may also be embedded

in the app and should be uploaded to

our FTP site. As with videos, it is up to

the advertisers to create their own “play”

button graphic in the ad layout.

VIDEOS

WEB LINKS

AUDIO FILES




RADIO

5KUNIQUE DAILY LISTENERS

50KUNIQUE MONTHLY LISTENERS

PRICING$1,500 FOR A PRE-ROLL(FOR A MONTH)

$1,000 FOR AN IN-CONTENTPLACEMENT (FOR A MONTH)

*DISCOUNTS FOR MULTIPLEPLACEMENTS WILL APPLY

• Includes daily news broadcasts, weekly roundup programs, and extended interviews with

newsmakers of our time

• CURRENT PROGRAMS: THE WORLD AND EVERYTHING IN IT: WORLD Radio’s daily (M-F), 30-minute news

magazine, also available in a weekly roundup edition

LISTENING IN: WORLD Radio’s weekly program, featuring extended conversations with

newsmakers and thought leaders

These podcasts are also broken down into ten segments and produced as separate podcasts.

The weekend edition of TW-E airs on 479 stations nationwide.

SPONSORSHIP PACKAGES can be tailored to suit your advertising needs. Please contact your

account executive to hear a sample sponsorship, pricing, availability, and specifications.

AVAILABLE THROUGH THE WNG.ORG WEBSITE AND THROUGH AUDIO SERVICES LIKE ITUNES, STITCHER, SOUNDCLOUD, AND OTHER NEWS AND DIGITAL AUDIO OUTLETS


PRICING$1,500 FOR A PRE-ROLL(FOR A MONTH)

$1,000 FOR AN IN-CONTENTPLACEMENT (FOR A MONTH)

*DISCOUNTS FOR MULTIPLEPLACEMENTS WILL APPLY


KID & TEENPUBLICATIONS

EDITORIAL PROFILECritical thinking skills are a key measure of

a Christian education. God’s World News

trains students in critical thinking with a

biblical foundation, because critical thinking

is biblical thinking. In six levels from Pre-K

through high school, each version touches

on core subjects to help students develop

the critical thinking they need to make

sound life decisions. Economics, science,

religion, history, media—it’s all current and all

prepared for you. God’s World News delivers

the ready-made opportunity to practice

critical thinking in the context of academic

and real-world subjects.

READER PROFILEGod’s World News readers consist of over

15,000 Christian parents and teachers of

children who range in age from preschool

through high school, often with older children

in college and beyond. These adults tend to

be very engaged in their children’s education.

Many are homeschoolers and others may have

their children in private Christian schools.

They are typically college-educated, well-read,

family-oriented, and active in their church

communities.

CIRCULATION BY AGE

Pre-K7,500

2nd - 5th Grade30,000

Early Teen15,000



PUBLISHING DATES

FULL PAGE• Non-bleed: 7.2” x 9.7”• Bleed: 8.4” x 10.9”• Trim: 8” x 10.5”

MONTH ISSUE DATE FRI CYCLE END

Sep 09/01/ 16 08/05/16

Nov 1 1 /01/ 16 10/14/ 16

Jan 01/01/ 17 12/05/17

Mar 03/01/ 17 02/06/17

May 05/01/ 17 04/10/17

KID & TEENPUBLICATIONS

EBLASTSParents (25k) $1,500Teachers (15k) $1,750Total File (40k) $2,850



Retargeting is a simple aspect of marketing that allows us to reach out to those

who have already expressed an interest in WORLD. It’s effective because it focuses

our efforts on those who are already familiar with our brand and have recently

demonstrated an interest in becoming part of WORLD. Retargeting also increases the

frequency with which we can interact with everyone who expresses an interest in us and

allows us to ensure that our offerings and their benefits are clear to everyone who may

want to take advantage of them.

WHAT IS RETARGETING?

HOW RETARGETING WORKSRETARGETING: ALL AROUND YOUR VISITOR

Retargeting all around your brand

When your goal is more than a ‘product’ purchase, retargeting has to be a full-circle approach. Engage our site visitors deeper in the brand with video retargeting. Build high volume frequency and drive conversions with display retargeting, and link up with your prospects with social media retargeting

*All costs and pricing will be decided on a

consultant basis depending on audience size, type,

and ad call-to-action.

RETARGETING

AVG: $1.25 CPC (cost per click)

AVG: $5 CPL (cost per lead)

AVG: $25 CPC (cost per conversion)

*We suggest an initial $1000 spend to establish media rates with additional spend based on pixel availability and target metrics.

The Time to Buy Is Now: Fire up their imagination and fuel their faith with engaging new products from WORLD News Group

New Products for Kids and TeensWORLD has been a trusted resource for parents and educators for more than thirty years—equipping hundreds of thousands of loyal readers...

Learn More

HEADLINEDESCRIPTIONTITLE

AD SIZES FOR SOCIAL MEDIA POSTING:COST

160 x 600

728 x 90

300 x 250

320 x 50 (Mobile Only)

300 x 600

600 x 315

1200 x 627



MORE LIKELY TO BUY(SOURCE: CRITEO)

“IT SHOULD COMFORT RETARGETED AD BUYERS

TO KNOW THAT THE SURVEY FOUND THAT CONSUMERS

REACTED MORE POSITIVELY TO THESE ADS

THAN NEGATIVELY.”

70%

90%OF ONLINE TRAFFIC DOESN’T CONVERT ON THE FIRST VISIT

30%HAD A POSITIVE OR VERY POSITIVE REACTION TO RETARGETED ADS.

11% FELT NEGATIVELY ABOUT THEM.

59% HAD A NEUTRAL REACTION

RETARGETING COMFORT IN NUMBERS



WNG Media runs a

retargeting campaign

targeting WORLD visitors

WNG Media pulls list

of the top 200 sites

that WORLD visitors

go to most often

WNG Media runs

a high volume

campaign targeting

ONLY those sites

RESULT: Find

similar users to the

retargeting audience

group and drive

broader awareness

1 2

4 3

TOP SITES:Forbes.com, USNews.com, ConsumerReports.com, Answers.com

WORLD Custom Site List #1: Forbes.com, USNews.com, ConsumerReports.com, Answers.com

RETARGETING LOOK-ALIKE MODELS



33,770 MONTHLY UNIQUE

VISITORS

RETARGETING: THE 4 PRIMARY BENEFITS

THE VALUE OF RETARGETING

FREQUENCY

AUDIENCE

SEGMENTATION

DATA COLLECTION

CONVERSIONS

2% SUCCESS RATE

= 660+ SALES

98% DROP-OFF OF VISITORS

33,000 PROSPECTS

RECAPTURING JUST 1% EQUALS 330 ADDITIONAL SALES, PROVIDING A NEARLY 50% INCREASE IN REVENUE.



GENERAL INFO

RATE CHANGES Advertising rates are subject to change at any time. Written

contracts in effect at the time of a rate change will be honored but not extended.

AGENCY DISCOUNT 15% commission allowed on display ads for recognized

advertising agencies only. No other discounts allowed.

FREQUENCY DISCOUNTS Multiple insertions must be specified in original order, and

advertising schedule must be completed within one year of first insertion.

DESIGN SERVICES Design services are available in some situations. Contact your

account executive for more information.

BILLING Invoices due net 30 days to established agencies and advertisers. New

advertisers and unlisted agencies must establish credit by sending full payment with

first order. All accounts over 30 days will be charged 1.5% of the unpaid balance per

month and may be subject to an additional collection fee. Publisher reserves the

right to refuse ads until balance is paid.

AD ACCEPTANCE POLICY All ads are subject to the approval of WORLD Magazine.

Ads will be considered reserved upon receipt of signed insertion order. Advertising

in WORLD does not necessarily imply the endorsement of the publisher.

SPECIAL POSITIONING Advertisers may request special ad positioning. All granted

requests may result in additional costs based on size and placement. Requests will

be considered on a first come, first served basis.

RESTRICTIONS All ads are subject to the approval of WORLD Magazine. WORLD

reserves the right to refuse, cancel, or redesign any ad that, in its judgement,

does not conform to the standards of the publication. WORLD Magazine is

not liable for any costs relative to an advertisement that has been rejected. No

attempt to simulate WORLD’s editorial format is permitted. Advertisements

that, in the judgment of the publisher, are not identifiable as such, will be

labeled “advertisement.”


MARKETING AND WORLD MARKET

Director of Marketing

Jonathan Bailie

PO Box 20002, Asheville,

North Carolina 28802

Tel 828.232.5489 Fax 828.253.1556

[email protected]

ACCOUNT EXECUTIVES

• Arla Eicher

Tel 636-236-8761 | Fax 978.526.9166 | [email protected]

• Al Saiz

Tel 719.226.2419 | Fax 719.226.2420 | [email protected]

• Alan Wood

Tel 541.563.7747 | Fax 888.505.2902 | [email protected]

• Pat Sharpton

Tel 828.232.5428 | [email protected]

CONTACT US

CANCELLATIONS

All ad cancellations must be made in writing prior to the closing

date. Any advertisers cancelling after this deadline will incur a

fee to be determined by WORLD management based on size,

quantity, and date of cancellation.

INDEMNIFICATION

In consideration of publication of an advertisement, the

advertiser and the agency, jointly and severally, will indemnify

and hold harmless WORLD Magazine, its officers, agents,

and employees against expenses (including legal fees) and

losses resulting from the publication of the contents of the

advertisement, including without limitation claims or suits for

libel, violation of right of privacy, copyright infringement,

or plagiarism

GENERAL INFO


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