wokroom #3
DESCRIPTION
At White Trade ShowTRANSCRIPT
wokroom #3
m
at white trade show
ilanoan ss’15
wokroom #3white trade show
June 21-23, 2014Via Tortona 27
milan
WOKROOM
BRANDS
SPECIAL GUEST
DIALOGUE WITH...
welcome to wokroom
We’re proud to welcome you to the third edition of the special area “Wokroom” in White tradeshow. WOKROOM was born inside the walls of Wok
Store, a concept store based in Milano.
attracted by our spirit, in 2013 White Trade Show of Milano started collaborating with us. The WOKROOM, to be inaugurated in June, brings a mix of avant-garde designers coming from all over the world, already devoted
to international success with buyers and press, and yet “emerging” for their stylistic language.
Thanks to the very positive feedback from our exposing brands and the media, WOKROOM has become a crucial menswear event in Milano.
When we first launched WOKROOM to the WHITE trade show in 2013 we saw it as an opportunity for brands to offer their strong image, character, and
capacity to answer the needs of experienced retailers.
Welcome to our special area WOKROOM at WHITE.
READY TO WEAR
READY TO WEAR
MATTHEW MILLER
The brand’s signature style is formed from an investigation into the technological versus the traditional; performance fabrics, tailoring and sportswear detailing form the basis of the look.
Andrea Crews is the precursor of the playful and eco-friendly fashion. Its studio-shop in Paris is a meeting and creative place, its collections are sold in more than thirty prestigious concept stores worldwide. IT is also a creative agency that proposes to other brands energetic artistic direction
andrea crews
l’Animâle
l’Animâle is a real mentality, the opportunity to act as one thinks best, listening to none, walking on instinctively. In short, it’s being natural and according to the essence of man, which acCording to sciences, is coming from the “animal” species.
shallowww
Shallowww takes inspiration from the shallow iconography of internet and its semiology, symbols, textures and patterns. The brand wants to translate the 2.0 aesthetic and the digital imagery that surrounds us to textile production through embroidery, silkscreen and digital printing.
JULIAN ZIGERLI
Zürich based men’s Fashion label which stands for useful, smart and technical high-class pieces with a sporty touch. There is always a lot of love, color, humour and positivity involved in his designs.
ORJAN ANDERSSONis a street and fashion jean brand with a handsome and clean Scandinavian look featuring the right edge of cool. Following the success of Andersson’s first denim line, Cheap Monday, it was sold to the high street corporation that controls H&M, Weekday and COS.
ODEUR
founded by Petter Hollström in Stockholm in 2006, as a brand experiment. The collections are developed drawing from a wide range of inspirations. Elements incorporated are always present in our direct surroundings, filled with musical, contemporary art, film and architectural references.
Wellness works with close ties to todays endless cascade of digital influence, where the garments also take part of projects beyond the physical grounds. IT develops limited theme-base collections, which involve a constant feedback loop between everyday elements and their neo-atmospheric implantation.
WELLNESS
a young and contemporary brand of T-shirts and sweat-shirts with digital printing produced exclusively in Italy. The concept is to create a clothing line suitable for all mixing street style and refinement of luxury fashion.
TWENTYSETTE
ACCESSORIES MEN
ACCESSORIES MEN
buddyThis Made in Japan high-quality sneakers is built with the concept of “make happy”, to be your buddy. the first silhouette, the Corgi, features a clean low-top suede upper with white laces, con-trast stitching, and a solid white rubber sole.
HÆRFEST
Hærfest is a brand dedicated to creating products through a reductive aesthetic. it believes trends come and go, but quality materials, balanced proportions, and attention to detail will always stand the test of time.
Eastpak
Eastpak has been making bags that inspire people to move since 1952. From a manufacturer of military-issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city.
steve mono
a contemporary Spanish brand with the idea of reinterpretating classic bags, accessories, and other small leather goods for a modern lifestyle.Influenced by travel, office culture, utility, movies, and an appreciation for the old, we continue to focus on designing essential items for everyday and every journey.
ACCESSORIES woMEN
ACCESSORIES woMEN
arielle de pinto
Arielle de Pinto introduced chain crochet to the worlds of contemporary art and fashion. Combining vintage elegance with modern sensibility and intuitive, self-taught jewelry techniques, the signature aesthetic and unmistakable visual identity was quickly recognized and has garnered her a dedicated international following.
Lika hatsLIKA hats by Lisa Cestaro was founded in 2005 and has always been experimenting with new ideas pushing beyond the limits of fashion with the strong sense of innovative Italian design. The hats are contempo-rary and feminine with a well-defined conceptuality.
sara lasryThe pieces of sara lasry jewelry are characterized as easy to carry even by people who do not usually wear jewelry, because they are small, subtle without sym-bols, to suit the person who already has her style.
SPECIAl
GUESTSPECIAl
Nasir Mazhar grew up on the East end of London, trained as a hairdresser and costume designer for theatre before launching his own label.
He is widely considered AS one of the emerging talents from London, receiving praise for his innovative re-invention of the baseball cap, with it’s unique signature box peak.
With sponsorship from NEWGEN and the British Fashion Council, his label has become a fixture for Men and Women’s
fashion week schedules.
Each season, he draws on his creativity and influences from hip-hop, grime, Tokyo, fantasy, Africa, and fetish, resulting in urban dreamscapes with sports and streetcar connotations.
With all the recognition and fame he has received, he’s been consistently worn by style icons such as Rihanna, Lady Gaga, and Tinashe, and as a result been stocked in stores all over the world
dialogue with...
dialogue with...
Hi, I’m Mattia, a 33-years-old Italian boy that opened an independent store, Glue Clothings, 4 years ago in the heart of Ravenna, Italy. Glue is a concept store that sells both women and men clothing and is focused on new and fresh brands mostly from Northern Europe but not only. I am constantly searching for new brands to help new fashion realities.
my customers range is wide, from the teenager that comes in for a t-shirt or a sneakers to an adult that prefers a shirt or a pair of trousers, or something more particular. The target is from 20-60 years old
women and men
Hello there! can you tell us about yourself and your customers?
MATTIA PULINI OF glue clothings
I think men today pay a lot of attention to their clothes, like women use to do. Designers collections are much more structured, composed by very versatile streetwear-ish clothing. Personally I prefer basic and minimal garments with a high quality, sewed to last forever.
Sincereley I just follow my heart when I buy something, but for the SS15 I just hope that the street trend will leave more space to a clean and simple clothing.
First thing that comes into my mind is Giorgio Armani’s blue :) that is synonymous of classic and tradition. But I have to say that the new designers are moving in a different, new direction, away from the usual thought, a new vision that is, in my opinion, very
interesting.
what’s your point of view on menswear?
What do you expect to see for thisSpring Summer 2015?
and what about ‘made in italy’?
rune parkOF henrik vibskov boutique
I’m the Buying and Marketing Manager at the Henrik Vibskov Boutique. Born in South Korea and brought up in Denmark. I have a BA in fashion management and worked in buying, branding, design, retail and marketing for brandssuch as Hugo Boss and Armani. and now Im buying
for our two boutiques and webshop.
The HENRIK VIBSKOV BOUTIQUE has been open since 2006 inCopenhagen and New York April 2011. Both stores reflect the unique universe of Henrik Vibskov - a multitude of twisted yet tantalizing universes created
in relation to each collection.
HENRIKVIBSKOVBOUTIQUE.COM aims to reach out globally to all corners of the world with a range of local and international designers, artists and creators such as; Yohji Yamamoto, Comme Des Garcons , Walter Van Beirendonck, Issey Miyake, Chalayan, Juun.j, Bernhard Willhelm, Anne Sofie Madsen, Asger Juel Larsen, KTZ,
Nasir Mazhar.
Hey Rune, please let us know more about you and your boutique!
Passionate fashion and art lovers from all over the world with a unique, playful and avant-garde taste.
menswear is about The new radicals! A new generation of designers who stir up the Fashion.while ‘made in italy’ for me is A long historyof arts and crafts when designing and manufacturing high-end glamour and quality products.
I’m Expecting A mix of madness in genderless silhouettes and distorted pop colors and prints where craft and unique designs are essentials.
who are your customers?What about menswear and ‘made in italy?
what do you expect from ss‘15?
WOKROOMAT WHITE TRADE SHOW
andrea crewsarielle de pinto
buddyeastpakHærfest
julian zigerlil’Animâle paris
likamatthew miller
odeurorjan andersson
sara lasryshallowwwsteve mono
twentysettewellness
participate the next wokroom by sending an email to [email protected]
