wol.nikkeibp.co · your choice of advertising in the new ... l ams ty en wo rkb n (super banner/...

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http://wol.nikkeibp.co.jp

Your Choice of Advertising in the New Age of Decentralized Media and Vertical Content Ad Networks

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The Environment of Magazine Advertising

Paradigm Shift towards

Digitalization

is changing not just because of economic reasons.

Even though the main players of marketing and media business remains corporations andmedia, the initiative is held by readers and

users rather than content providers.

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In order to adapt the new age. . .

Cross Media(Media Neutral)

Instead of placing ads where many people gather, you need to place them on target users’ everyday traffic line.

Accountability (Clear ROI)

Quantitative data on the effectiveness of advertising is needed.

Page Value/Beyond the CTR(Online Media with High Added Value)

Online media with scale and quality needs to be developed in order to support branding activity rather than CPC/CPA.

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Online media with scale and quality catering Online media with scale and quality catering to the advertisers targeting womento the advertisers targeting women

Glam Media in the U.S. was created under the concept to Glam Media in the U.S. was created under the concept to ‘‘offer an optimal online services for brand offer an optimal online services for brand ad advertisersad advertisers’’. It grew as large as to become one of the top 10 media in the . It grew as large as to become one of the top 10 media in the U.S. U.S. just in 3 yearsjust in 3 years. . In Japan, In Japan, quality websites for women were selected to form networksquality websites for women were selected to form networks and the ad delivery service has and the ad delivery service has started since November 2008. It exclusively sells advertising sstarted since November 2008. It exclusively sells advertising spaces of major websites of excellent paces of major websites of excellent online media and major Japanese publishers. It is online media and major Japanese publishers. It is online media with scale and qualityonline media with scale and quality, boasting , boasting monthly impressions of 40 million.monthly impressions of 40 million.

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Partner SitesPartner SitesGlam Media affiliates with a number of quality websites for women to form an online media network. Advertisers can effectively reach women users of the partner sites in the network, who are highly interested in fashion and beauty.Glam partner sites: Approx. 66 websites, 40 million PV, 2 million UU *Please see below.

– Style Category (Fashion & Beauty) : Approx. 35 million PV– Lifestyle Category : Approx. 5 million PV

ShogakukanShogakukan

KobunshaKobunsha

KadokawaKadokawa HarukiHaruki Corp.Corp.

ShueishaShueisha

FusoshaFusosha

ShufuShufu to to SeikatsuSeikatsu ShaSha

ShufunotomoShufunotomo

Nikkei BPNikkei BP

ShogakukanShogakukan

FusoshaFusosha

Access PublishingAccess Publishing

Style CategoryStyle Category（（Fashion & BeautyFashion & Beauty））

Lifestyle CategoryLifestyle Category

* As of May 2009* As of May 2009

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AdvertisersAdvertisers

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By placing your advertisement on the partner sites By placing your advertisement on the partner sites carefully selected by Glam, you can most certainly carefully selected by Glam, you can most certainly reach your core target and achieve high recognition.reach your core target and achieve high recognition.

Glam Banner AdGlam Banner Ad

Placement in the partner media carefully screened by Glam (incluPlacement in the partner media carefully screened by Glam (including topding top--page position in nearly all media)page position in nearly all media)Appears first when a user visits the site. Appears first when a user visits the site.

Highly visible large dimension banner suitable and effective forHighly visible large dimension banner suitable and effective for brand promotionbrand promotion

Interstitial AdvertisementInterstitial Advertisement

FullFull--screen advertisement on the sites carefully screened by Glamscreen advertisement on the sites carefully screened by Glam

Excellent effectiveness for brand promotion as it appears just bExcellent effectiveness for brand promotion as it appears just before a user visits the site.efore a user visits the site.

Advantage #1

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Advantage #2

Unique and extensive report on how your Unique and extensive report on how your advertisement reached your target and how it was advertisement reached your target and how it was recognized by themrecognized by themCompletely new type of original report is prepared by Glam for aCompletely new type of original report is prepared by Glam for advertisers.dvertisers.

In addition to the indices including impression count and click In addition to the indices including impression count and click count, unique count, unique browser count is reported as well. browser count is reported as well.

Advertising effectiveness is measured as well.Advertising effectiveness is measured as well.

Online panel survey after the ad placementOnline panel survey after the ad placement

Survey items accompanying the banner ad are:Survey items accompanying the banner ad are:

••Ad recognition/ Recognition rate: I saw it for sure, I think I sAd recognition/ Recognition rate: I saw it for sure, I think I saw it, I donaw it, I don’’t t remember seeing it.remember seeing it.

••Interesting/ I became interested in the sponsor, product or servInteresting/ I became interested in the sponsor, product or service: Yes or Noice: Yes or No

••Content clarity/ Ad message was clear: Yes or NoContent clarity/ Ad message was clear: Yes or No

••Impact/ The ad had an impact: Yes or NoImpact/ The ad had an impact: Yes or No

••Likability/ I like the ad: Yes or NoLikability/ I like the ad: Yes or No

••Purchase intention/ IPurchase intention/ I’’d like to purchase the product or service: Yes or No d like to purchase the product or service: Yes or No

••Other impressions/Other impressions/ AnAny thoughts on the ad: Free commenty thoughts on the ad: Free comment

Learn the results of your ad campaign in depth to Learn the results of your ad campaign in depth to accumulate knowaccumulate know--how and use it in your future strategy.how and use it in your future strategy.

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Actual Results after Ad CampaignsRecognition: 43-76%

Those who responded ‘I saw the ad for sure’ +

‘I think I saw it’.

Interesting: 58-91%

Those who responded that they became interested

in the sponsor, product or service

Content clarity: 37-93%

Those who responded that the ad message was clear

Likability: 42-90%

Those who responded that they liked the ad

Impact: 28-89%

Those who responded that the ad had an impact

Purchase intention: 30-92％

Those who answered that they would like to purchase

the product or service in the ad

Click Through Rate

Premium Interstitial: 2.50-7.00%

Premium Network Banner: 0.15-1.20%

Summary Report Sample

Post-Ad Campaign Survey

Conducted by: Macromill, Inc. Survey method: Online survey (Show the actual banner ad on the web. AID type.) Announcement: Via email to Macromill survey panel (approx. 800,000 people)Sample: Women between ages of 18 and 49 who visited the sites in Glam Media during the past weekAverage valid responses: 106Respondent age composition: 10s 10%; 20s 40%; 30s 40%, 40s and over 10%Survey period: the following week the ad finished running

Learn the results of your ad campaign in depth to Learn the results of your ad campaign in depth to accumulate knowaccumulate know--how and use it in your future strategy.how and use it in your future strategy.Advantage #2

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Glam Interstitial and Glam regular banner achieve generally high recognition rate. It became clear that the effectiveness of brand promotion, which could not be measured by CTR in the past, is clearly achieved with those banners.Recognition rate in the joint survey among Yahoo!, goo, MSN and All About is 34.1%. Glam Media achieves extremely high CTR, compared with 0.1% which is the standard in those portal sites for women.

Joint SurveyAverage Recognition Rate (34.1%), CTR standard of websites for women (0.1%)

Glam regular bannerAverage Recognition Rate (48.1%), Average CTR (0.33%)

Glam InterstitialAverage Recognition Rate (65.3%), Average CTR (4.1%)

* Joint survey by portal sites: VRI, All About, goo, MSN and Yahoo on 21 ad materials (June 2009)* Banner recognition rate in Glam: Survey by Glam (30 cases, n=100 each)

Learn the results of your ad campaign in depth to Learn the results of your ad campaign in depth to accumulate knowaccumulate know--how and use it in your future strategy.how and use it in your future strategy.Advantage #2

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Joint Ad Product Information

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Super banner: W. 728 x H. 90 pixelsSkyscraper: W. 160 x H. 600 pixelsRectangle: W 300 x H. 250 pixels

JPY1,200,0001 week800,000 imp.

W. 300 x H. 300 (250) pixelsnikkei WOMAN OnlineTheme (Life) (1st Rectangle)

+Glam Lifestyle Network Banner

(Super banner/ Skyscraper/ Rectangle)


JPY1,200,0001 week800,000 imp.

W. 300 x H. 300 (250) pixelsnikkei WOMAN OnlineTheme (Health & Beauty) (1st Rectangle)

+Glam Style Network Banner



W. 300 x H. 300 (250) pixels

JPY1,200,0001 week800,000 imp.

W. 300 x H. 300 (250) pixelsnikkei WOMAN Online

Theme (career) (1st Rectangle)or

nikkei WOMAN OnlineTheme (skill upgrade) (1st Rectangle)

+Glam Premium Network Banner



W. 300 x H. 300 (250) pixels

JPY2,000,0002 weeks1,000,000 imp.

W. 640 x H. 480 pixels

nikkei WOMAN Online (Welcome Banner)+

nikkei WOMAN Online (Top Rectangle)+

Glam Premium Network Banner (Super banner/ Skyscraper/ Rectangle)

Rate (gross)Placement Period

Est. Impressions

Banner DimensionsMenu

nikkei WOMAN Online + Glam Network Ad Menu (Rate and Dimension)

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* Above menu will be available at 1,500,000 yen when using 4C2P magazine advertorial as material for online advertorial.

* Only package above includes production of traffic generators. For an additional traffic generator, a separate charge will be incurred.

Equivalent of JPY1,200,000


800,000 imp.Glam Premium Network Banner


+

Up to 38 full-size characters x 1 line, destination URL on the second line

4 times during the placement2-line notice in WOL mail

Up to 38 full-size characters x 1 line1 monthInformation (text)

gif: 70x70 (W x H) pixels, Text: Up to 15 full size characters x 2 lines1 monthPick up (visual box)

Up to 38 full-size characters x 1 line2 weeks during the placement Topics (text)

TrafficGenerators

Standard online advertorial package rate:

JPY2,000,000

Equivalent to 2 A4-size pages (Approx. 3,000 Japanese characters)1 monthnikkei WOMAN Online Advertorial (production & placement fees)

ReferenceBanner DimensionsPlacement Period/FrequencyMenu

Rate:：JPY2,500,000/month

nikkei WOMAN Online Advertorial + Glam Network Advertorial Menu

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Beautiful and healthy w

omen actively

Beautiful and healthy w

omen actively

working in the Japanese business w

orldw

orking in the Japanese business world

Highly sensitive consum

ers H

ighly sensitive consumers

or influencersor influencersHalfHalf--OFFOFF

ModeMode

OFFOFF--BusinessBusinessModeMode

ONON--BusinessBusinessModeMode

HalfHalf--ONONModeMode

Working woman who is looking for job-related information in order to make better judgment at work

Consumer who is looking for creative lifestyle information that enriches her private life

Individual at work place who is looking for information necessary to upgrade her skills

Individual at work place who is looking for trend information that inspires her both private and business life

“4 different modes”“4 different modes”

Covering the whole range of working women

Joint Ad Product: Feature 1

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Contact Frequency

Reach (Unique Browsers)

Reach extended by Adnetwork

Creation of contact opportunities with women users who are normally out of reach of Nikkei BP media . It also functions as a traffic generation site for online advertorials.

Glam Media Network partners’ ad productsNikkei BP ad products

Packaged ad product equipped with excellent content production in premium spaces of Nikkei Woman Online and the quality, extensive reach created by Glam Media Network

Reach by a single site

Joint Ad Product: Feature 2

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Launch on September 8, 2009

wol.nikkeibp.co · your choice of advertising in the new ... l ams ty en wo rkb n (super banner/...

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