Republic of Chile

“Chile needs to unite behind the goals of

reducing poverty & creating more equal

opportunities so that everyone can benefit

from what the country has to offer.”

Michelle Bachelet (Chilean President)

Introduction The information presented here was

gathered from several sources that pertain to demographic and social information on women in Chile

General Characteristics Chile

One of the world's most famous

archeological sites, Easter Island

Torres del Paine

National Park

General Information Chile is situated on the western part of South

America and located snuggly between the Andes Mountains and the Pacific Ocean

It has a variety of climatic conditions ranging from subtropical to temperate and near polar due to its great lengths so it can be divided into three climatic zones; Dessert, Mediterranean and Near Polar .

In Tourism, Chile has been called the “land of incomparable scenery “ with almost 4000 miles of coast line it is home to Atacama Desert, Andes Mountains, 600 volcanoes, deep-sea fishing, surfing, skiing, national parks and much more.

Milestones in Women’s History

In 1956 Marlene

Ahrens became,

and still is, the only

Chilean woman to

ever win an

Olympic Medal.

In 2006 Michelle Bachelet

became Chile's first female

president (and only the

second woman elected to

lead a South American

nation).

Four Chilean women,

Vivianne Cuq (leader),

Cristina Prieto, Patricia Soto

and Andrea Munoz,became

the 1st women of South

America to hike Mount

Everest when they started

their expedition on May 23rd,

2001.

More Milestones

• Bachelet is also ranked 25th on Forbes Magazines 100 Most Powerful Women in the World and ranked 15th in Time Magazines list of the world's 100 most influential people.

• The 1945 Nobel Prize for Literature was awarded to Gabriela Mistral, a poetess. Her real name was Lucila de Maria del Perpetuo Socorro Godoy Alcayaga. She was the first Latin American to win the Nobel Prize for Literarure. Gabriela Mistral is a national heroine of Chile.

• The University of Chile graduated Latin America's first female lawyers and physicians in the 1880s

Home Composition

In Chile, 40% of all families are not headed by a married man and woman. In many poor areas of the country, single women often bring up their children on their own.

The proportion of women head of household is higher in urban than in rural zones, 38% vs. 30%

In urban areas where women are head of household, 40% of households have 3-4 people

Shopping Composition

Product coverage*In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Consumer electronics sales grew for the fifth consecutive year in 2006.

Department stores accounted for the largest share of consumer electronics distribution throughout the review period, but managed to increase their lead through the development of consumer credit facilities that other distribution channels were unable to match.

It is likely to see continued new product development and further growth for digital and portable products.

Found on http://www.euromonitor.com/Consumer_Electronics_in_Chile

Statistics

The next couple of slides are graphs depicting the Home Composition of Women who work in management in Chile. These statistics were researched in WOMEN IN MANAGEMENT: A STUDY OF CHILEAN EXECUTIVES by NUREYA ABARCA and NICOLÁS MAJLUF

Female Education - Professional Degrees

44%

32%

6%

6%

6%

0% 10% 20% 30% 40% 50%

Engineer

Other

Lawyer

Information Technology

None

%

Female Education Levels

8%

74%

12%

4%

2%

0% 20% 40% 60% 80%

Masters

Professional Degree

Technical Degree

High School

Other

Female Work Experience in Years

10%

72%

33%

0% 20% 40% 60% 80%

5 to 10

11 to 21

Over 21

Female Marital Status

20%

58%

20%

2%

0% 20% 40% 60% 80%

Single

Married

Divorced

Widow

Number of Children

56%

44%

0% 20% 40% 60%

0 to 2

3 or More

Women in Management Continued

Women earned 19% less than men in 2003, according to a government survey; the gap was nearly 40% in jobs requiring high levels of education.

In 1975, Chilean women were only 1.4 per cent of graduating engineers, while in 2000 they were over 15 per cent in business schools the situation is still more dramatic: they have gone from 13.5 per cent in 1975 to over 50 per cent today

The Competition

According to Carmina of Santiago Chile, “competitors [of Best Buy] in Chile would be the department stores: Falabella, Almacenes Paris, Ripley. In that order.”

Women in Management Continued

Women executives are more likely than men executives to have made important life decisions in order to manage both their careers and their personal lives: 18 per cent of women vs. 9 per cent of men have delayed marriage, and 3 per cent of women vs. 1 per cent of men have decided not to marry

Women head of family earns on average 66.4 per cent of the salary of men. The salary gap is much larger for executive women. The top 20 per cent earners have only 60.6 per cent of the salary of their men counterparts

Women in Management Continued

48% of women consider that “Achieving a proper balance between work and family” is the most important family issue

43% of men thinks that “Being a good mother and the concern for the family are more important than self development in the job” is what should receive the utmost attention

Verbatim Comments

Carmina from Santiago, Chile says, “Chile is a much better place than Venezuela right now. I'd say it's the best country in South America to live in.” When asked about where she likes better, Santiago, Chile or her home town of Caracas, Venuzuela

“There’s quite a few small electronic stores that really suck and are quite expensive,” says Jered, an Professional Spanish to English Translator living in Vina Del Mar, Chile, “too bad there’s nothing like a Best Buy here.” Jered grew up in Independence, Oregon.

The Out Come

Through looking at literary sources and by talking to natives we can see that the “Big Box” department store concept is flourishing much better than the “mom and pop” type of stores.

The people of Chile have a need for affordable electronics and want a wide selection

From this research we can see it would be beneficial to further research in building a Best Buy in Chile, especially the capital city of Santiago

Who’s who among Chile’s Study

Group

Ana Trujillo

Execuative Assistant to

Monica Hubbard,

T8 General Manager

Julie Pichora

Hirer and Trainer

Altoona, PA

Store 1015

A Special Thanks to

Allisha McQuerry

Ops Mgr

Altoona, PA

Store 1015

Assisted in Research

Pittsburgh PAWS WoLF

Pack

Carmina

Works for the Airlines

Santiago, Chile

Verbatim Comments

Jered

Prof. Spanish to

English Translator

Vina Del Mar, Chili

Verbatim Comments

Michael Nadeau

Home Essentials FT

Altoona, PA

Store 1015

Assisted with Graphs