wom, the most powerful force in the world!
DESCRIPTION
At 1000heads, we're often asked 'What is WOM?'... so we thought we'd best have a colourful answer :)TRANSCRIPT
It isn’t just Twitter, Facebook and YouTube (although they’re pretty powerful...)
It’s people talking to each other. Offline and online, seamlessly...
Actually, it’s a bit more than that. It’s everything we write, read, see, smell, taste and experience...
It happens when we feel something. Emotion is our social currency, and passion drives us to share...
That passion is triggered by everything from nappies to Napa Valley, from pork pies to Proust, and of course, brands...
When WOM comes from passion, it’s the most influential thing there is...
And where there’s trust, there’s talk, which leadsto recommendation and,in turn, sales...
But brands need breadth and depth. Mass buzz, but also deep advocacy to ensure their WOM isn’t just a flash in the pan...
Nail the passion, and WOM spreads everywhere, from space to the sofa...
It’s always changing, so we have to keep listening and innovating in real time. WOM waits for no man... so jump in!