woman in black
TRANSCRIPT
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POSTER ANALYSISWoman in Black
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Actor’s name
Film title
Image
Date
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Mise-en-sceneThe mise-en-scene shows a close-up of part of the
male character’s face, a few of the film details and a ghost-like image in the smoky background. This
suggests that it is of a thriller genre, allowing the audience to, already, familiarize with this type of
genre. It also creates a sense of suspicion and curiosity.
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Main ImageThis character connotes anger and intimidation through his stern facial
expression and the eye-contact with the audience. His dark
features also complement the dark, solemn poster. This is strengthened through the close-up camera angle which takes up half the poster. Also, since half the character’s face is cut
off, a mood of suspicion and a coldness is created. Additionally,
the fact that he’s the only character and the only one in colour compels the audience to notice him first and makes him appear most important
in the film.
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The Other Image
This ghost-like figure will clearly raise questions and evoke terror. Although it’s the most subtle in
the poster, it is the most scariest and conventional. One reason it could raise questions is that this face is white, though the title is
called ‘The Woman in Black’, causing suspicion and curiosity.
This is heightened by the fact that only past of the figure is seen.
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Colour Scheme
The colour scheme used in this poster is very minimal. The white text, the gloomy-looking character and the different shades of grey
combine to create an ominous feel. The most eye-catching is, arguably, the character’s blue eyes staring straight at the audience.
This look, already, brings an intimidating impression. The bright white title also stands out, attracting the audience and leading them
to the ghost-like image in the background.
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Text FontThere is very little text on this poster; the vital texts
featured consists of the film title, release date, main
actor’s name and tagline. This is effective as each
attracts more attention and the image becomes even more eye-catching. The
tagline ‘Do you believe in ghosts’ not only gives away the genre of the movie, it
also suggests that the figure in the background is a
ghost.
The decorative, yet simple font builds a powerful
brand identity for the film whilst creating a sense of continuity. The fact that it is sans serif adds to the forbidding tone of the
poster.