WOMAN IN

HOSPITALITY

INDUSTRY Case Study: Indonesia

March 7th, 2014

Created by:

Indana Saramita Rachman

INTRODUCTION Women have tremendous potential in the

economy.

Indonesia has great potential to involve women in the economic.

The World Bank assesses companies owned by women growing faster than a man.

Hospitality Industry is one of the world's industrial giant that encourage the most rapid economic growth.

Hospitality industry has reached 10.3% of global GDP.

Source: Alastair M. Morrison,

2002

ASEAN HOSPITALITY COMPETITIVENESS

Country Ranking Grade

2013 2011 2013 2011

Indonesia 70 74 4,03 3,96

Malaysia 34 35 4,7 4,59

Singapore 10 10 5,23 5,23

Thailand 43 41 4,47 4,47

Kamboja 106 109 3,56 3,44

Filiphina 82 94 3,93 3,69

Vietnam 80 80 3,95 3,95

Source: World Economic Forum

NUMBER OF TOURIST VISIT

Source: World Economic Forum

4,2

8,8

18,7

4,2

14

26,7

7,5

3,6

8

18,1

3,8

13,1

22,3

6,8

Kamboja

Indonesia

Malaysia

Filiphina

Singapore

Thailand

Vietnam

2012 (million) 2013 (million)

HOSPITALITY INDUSTRY IN

INDONESIA Indonesian hospitality is a potential driver for

national economy.

Competitiveness of the hospitality industry in Indonesia increased.

Indonesia is among the top 10 which absorb labor in hospitality industy after China (64.625,1 thousand), India (24.265,5 thousand), USA (16.820,9 thousand), and Japan (7.180,0 thousand), Indonesia (7.089,9 thousand.

In 2010, the trade, hotels and restaurants absorb the labor force which is the second after agriculture.

WOMAN IN HOSPITALITY

Others

Food & Beverage Industry

Hospitality services

(Hotel, Spa, Restaurant, Food Stalls)

Currently.....

AVERAGE WORKERS PER ESTABLISHMENTS AND PER

ROOM YEAR 2010

NUMBER OF WOMAN IN HOSPITALITY

INDUSTRY (PERCENTAGE) AREA WOMAN MAN

UNDEVELOPED HOSPITALITY

- Industry sectors 30,3% 18,4%

- Services sectors 27,3% 4,1%

DEVELOPING HOSPITALITY

- Kiosk 14,3% 9,2%

- Services sectors:

a. Restaurant 36,6% 21,3%

b. Food stalls 6,3% 0,8%

c. Bank & Tourist Information 5,6% 2,8%

Case study: Bali Province INFORMAL SECTORS

WOMAN CHALLENGES

Wage discrimination

Vulnerable to Sexual

Harassment

Dual role for married

women and workers

Infrastructure

Management Marketing Regulation

RESULTS

WEConnect International can help woman to expand the hospitality industry

Networking is the most important

Not only government, the stakeholders are needed in developing hospitality industry

Woman has a great potential in developing hospitality industry

WEConnect Academy

(Education)

WBO’s (Woman Business Owners)

Corporate Members

CORPORATE MEMBERS