women emma

10
-diet is normally associated with women -Successful woman to represent the product that mostly girls like and aspire to be like -looks different because it is quite blank and White which makes the model stand out -the diet in diet coke looks very hand written which would appeal to women rather than girls who don't spend a lot of their life on the Internet - almost clean and tidy looking advert with not a lot happening so it focuses more on the product and model

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Page 1: WOMEN emma

-diet is normally associated with women -Successful woman to represent the product that mostly girls like and aspire to be like -looks different because it is quite blank and White which makes the model stand out

-the diet in diet coke looks very hand written which would appeal to women rather than girls who don't spend a lot of their life on the Internet

- almost clean and tidy looking advert with not a lot happening so it focuses more on the product and model

Page 2: WOMEN emma

-motivational and feminist which appeals to women -healthy food and weight loss is usually associated due to todays societies expectations

-bold colours that stand out against the background as if the product makes the ordinary outstanding.

-clear font that emphasises the confidence achieved by trying the product. -colours are less appealing to women but the model chosen is a confident happy

woman which will Make them want to buy it to feel the same

Page 3: WOMEN emma

-colours are very feminine shades such as pink and purple -the font of the product is bold and looks like it would appeal

to girls more than boys -good looking model that makes the product look better than

it actually is due to photoshop and editing programs

Page 4: WOMEN emma

-classically feminin colours such as pink purple and red are used a lot -a mum is referred to proving it is for women of her age and the model looks happy to be

wearing it and confident in it which would make women want to buy it to feel the same way -the font is very girly and thin and not too bold or demanding and very handwritten which

would appeal to women rathe than girls

Page 5: WOMEN emma

-expensive looking furniture which would appeal to older more Successful people than young adults and teenagers

-female model of around the same age as target audience possibly slightly younger and she looks like a very confident successful person which some women like in their style.

-women's clothing scattered around and the colours are very subtle and formal which older women would like as they get less interested in bright adverts young adults and teenagers would like and like

things more classy. -font is bold and stands out against the background

Page 6: WOMEN emma

-confident woman for a model that's attracted the attention of a man which implies you will get the same if you wear the perfume

which women will like -they use very dark

formal colours for older richer audiences than

young adults -the slogan is 'secret

code for women' which supports the idea that it is for women and men can buy it for their wife/

girlfriend

Page 7: WOMEN emma

-it is usually mums at home that cook and they are associated with healthy eating and cooking

-in the advert their is a man giving a woman a balloon made of salad

-the font is very handwritten and scrawled which would appeal to older women who use less

technology than the younger generation

Page 8: WOMEN emma

-advert for handbags which is classically a woman's accessory -the model is a woman of a similar age to the target audience

-the model looks very rich and formal due to the jewels in her headband and earrings which women aspire to be like so if you had one of the handbags you

would look very successful.

Page 9: WOMEN emma

-minis are quite a feminine car due to their size and shape compared to other cars

-if they have children it would appeal to them because of the Star Wars theme and they would pester their mum to buy it

Page 10: WOMEN emma

-it has 30% less fat and is healthy which is usually associated with women more than men -very simple design for a household product that mums would buy so it doesn't need to be

over-exaggerated