Women Help Women (WHW) ProjectProposal for sustainable job creation for

women in Tohoku disaster area

Global Summit of Women 2012Doing Good and Doing Well: Social Entrepreneurship

June 2, 2012WHW Initiative Japan Haruko Nishida

14:46 March 11, 2011 …

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14:46 March 11, 2011 …

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Women Help Women (WHW) GenesisWomen Help Women (WHW) was created by GSW related Korean and Japanese women groups in order to help women and children in Tohoku disaster areasWomen Help Women Korea led by Mrs. Sung-joo Kim visited Japan last July to provide immediate relief Women entrepreneurs of GSW Japan led by Mrs. Ann Sado formed the WHW Japan to work together WHW Initial plan– Immediate relief: donation of 100,000 US dollars and

150,000 US dollars worth of goods– Five-year long term support with strategic planning

dedicated to the recovery of Japan, especially for those women affected

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2011 Women Help Women (WHW) ActivitySeries of support efforts with the help of various partners

− Selection of donation recipients and ensuring donation− Support of local women entrepreneurs’ recovery

efforts : With limited resource, focusing on a role model

creation, WHW Japan has started to work with Oikawa Denim’s President, Hideko Oikawa and asked Mrs. Oikawa for public speeches and appear at recovery related events

− Sales of WHW T-Shirts − Creation of WHW Japan web sites and

communication of WHW activity to the public

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WHW 2011

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July

WHW 2011

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July

September July

July

WHW 2011 2011

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September October

October November

WHW web page and facebook page

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Next stage: long term support Need to ensure WHW Fund to develop projects for

empowering women entrepreneurs in Tohoku affected areas (especially Fukushima)– With help of global fund raising, it would be

possible to create sustainable jobs for women

Initial Project scheme:− Community based job skill training program for

single mothers − Micro finance fund for business start ups − Supply and sales channel creation for sustainable

operationWOMEN HELP WOMEN 10

WHW JapanParticipating organization

WHW Fund and Micro finance project scheme

11

WHW Japan Fund

WHW KoreaWHW

Swedenand others

Overseas and Domestic donators, investors

GSW group

Community based Job Skill Training Program for single mothers

Microfinance offering

Oikawa DenimLocal sewing business

association

Support operation

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GovernmentSubsidy

Support operation

WHW Project detailPhase 1: Community based job skill training

Offering 1 year job skill training with help of Oikawa Denim and a sewing business association

Oikawa Denim and a sewing business association will provide sewing skill training for single mothers During 1 year job skill training, training recipients will be offered subsidy from a local government

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WHW Project detail- continuedPhase 2: Business model creation

Pilot business model creation by WHWPilot business image:

− Made to order designed hospital robes creation and sales

− Design competition by young designers− Procurement of cotton textiles: fair trade from

Bangladesh and other developing countries − Sales strategy: domestic and overseas sales through

cause marketing and utilizing GSW network’s sales channels (both online and real market places)

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WHW Project detail - continued

Phase 3: Trainee will get micro finance fund After completion of 1 year training, trainee would

get micro finance fund to purchase a sewing machine and other necessary equipment for sewing business startup

When business starts, after a certain period of stable operation, interest and principal payment scheme would be negotiated and collection will start

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Women Help WomenWomen Help Women

If the WHW project model will be successful, it will be highly likely that this scheme would be applicable to other places

If we collaborate, we could transform current WHW initiative to women led global funding and business support movement

Global collaboration for future of womenGlobal collaboration for future of women

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Thank youThank you..

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Web site:http://www.women4women.asia/Facebook:http://www.facebook.com/womenhelpwomen#!/womenhelpwomenContact: info@women4women.asia