women in business

12
“What I know is, is that if you do work that you love, and the work fulfills you, the rest will come.” Oprah Winfrey ESTHETICIAN DOCTOR ACCOUNTANT FISH FARMER INSURANCE AGENT NETWORKING NOTARY PUBLIC RETAILER YOGA INSTRUCTOR REAL ESTATE AGENT RESTAURANT OWNER WINE MAKER FLORIST DENTIST NATUROPATH JEWELLER CHIROPRACTOR FINANCIAL PLANNER Women In Business

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Complete March 18, 2011 issue of The Mirror's Women in Business feature as it appeared in print. For more online, visit us at www.campbellrivermirror.com

TRANSCRIPT

Page 1: Women in Business

“What I know is, is that if you do work that you love,

and the work fulfi lls you, the rest will come.”

Oprah Winfrey

ESTHETICIAN • DOCTOR • ACCOUNTANT • FISH FARMER

INSURANCE AGENT • NETWORKING • NOTARY PUBLIC • RETAILER

YOGA INSTRUCTOR • REAL ESTATE AGENT • RESTAURANT OWNER

WINE MAKER • FLORIST • DENTIST • NATUROPATH • JEWELLER

CHIROPRACTOR • FINANCIAL PLANNER

WomenIn

Business

Page 2: Women in Business

B2 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

“ We have the most amazing job in the world, we get to see a sincere appreciation in our guests and work with some of the industries most talented!” says Candice. Eden Street Salon and Day Spa is dedicated to giving each and every salon and spa guest the utmost personal care and individual attention. Their expertly trained hair stylists, estheticians and spa therapists use the best quality products and state-of-the-art equipment to make sure you get exactly what you need when it comes to salon and spa services. With 9 years in business now, Eden Street Salon and Day Spa continues to offer the most comprehensive menu of salon and spa services in Campbell River. They would like to express their sincere appreciation for the continued support of the community and the relationships they have established with their many guests.

CANDICEMARTEL

Owner&

SARAWELSH

DirectorEden Street Salon

& Day Spa

Dedicated to Excellence

2701 Eden StreetCampbell River

250-923-2086www.edenstreetspa.com

Elaine Oakley is the owner of Oakley & Company Ltd. Public Accountant located in Willow Point. Although not originally from Campbell River, Elaine has resided here for the past 17 years and is approaching her 4th successful year in business.

Oakley & Company Ltd. is a full service accounting fi rm. They can assist with everything from bookkeeping and payroll to personal and corporate income taxes to preparation of fi nancial statements. Elaine takes a personal and friendly approach to every job and goes out of her way to ensure a high level of professionalism and confi dentiality is maintained with every client.

Elaine welcomes new clients and invites everyone to come and visit her and her assistants Colette and Debbie at their Willow Point location.

ELAINEOAKLEY

Owner/Public Accountant

Oakley &Company Ltd.

90-D Westgate Road, Willow Point

2 5 0 . 9 2 3 . 2 5 7 8 f a x 2 5 0 . 9 2 3 . 2 5 7 0

e m a i l : e . o a k l e y @ t e l u s . n e t

“We all have ability. The difference is how we use it.”Charlotte Whitton – fi rst woman mayor of a large urban Canadian City (Ottawa)

Page 3: Women in Business

WEDNESDAY, MARCH 18, 2011 | CAMPBELL RIVER MIRROR | B3

980 Alder Street, Campbell River | (250) 286-0744

www. channowosadboates.ca

Knowledge is power. Use us to your advantage.

Partners Shelly Boates, CA and Erica Chan-Lafrance, CA of Chan Nowosad Boates are featured here with their team of exceptionally quali ed women that provide the best combination of economy, ef ciency and skill level that meet the speci c needs of their clients. Chan Nowosad Boates, Chartered Accountants is a full-range public practice providing services in bookkeeping, accounting, personal and corporate tax compliance, audit and tax, estate and nancial planning services for over 25 years. We attribute our success not only to our clients but also to providing continuing education and training opportunities to all of our team members and having great people, like these women, who take the initiative to further their education and careers.

Pictured from left to right. Back row: Sarah, Danielle, Charlene, Heather, Jessica, Julie, Marlo, Brandi, Cara, Kathleen, Carol Middle row: Karen, Kelly, Kaileen, Amy Front row: Shelly, Janis, Erica

Your best tools for market re-

search are curiosity and observation

which will assist you in gathering

facts to make well-informed deci-

sions.

In addition to a spirit of adven-

ture, here are some categories of

information that you should explore

to gather data for your business.

GENERAL INDUSTRYINFORMATION Spend some time both in person

and on the Internet observing how

companies like yours do business.

Take a look at the local landscape,

as well as how things may be done

in other places.

Learn what products and ser-

vices are offered, how the company

communicates with its customers,

and how their customers feel about

them. Note where there may be op-

portunities for you to fi ll needs that

are not being met.

TRENDS AND GROWTH Read industry related publica-

tions, located at your library, busi-

ness resource centre or online, to

learn about trends and growth areas.

This is valuable information as

you continue in business, to ensure

that you stay current with what

customers want and need, as well as

ideas on how to grow your business.

The volume of information can

be overwhelming, so remember to

scan. Take note of new legislation,

industry challenges, and economic

infl uences which may affect the

industry in future.

And be on the lookout for

up-and-comers who are trying new

things. When an industry becomes

saturated with competitors there are

always a few early birds creating

new trends. It pays to take note.

INDUSTRY STATISTICS Statistics are collected by

government agencies and provide

perspective to understand the larger

landscape in which your business

operates.

These are available at your

library or business resource centre,

and include a variety of data related

to general industry and consumer

demographics.

Statistics can be overwhelming,

so look at them for specifi c informa-

tion.

For example, collecting de-

mographics for your area can help

determine where to set up shop. The

mistake of leasing retail space to

sell children’s items in a neighbour-

hood full of seniors can be avoided

when you understand the demo-

graphics of the area.

INTERACTIVE RESEARCH There’s nothing like learning

about prospective customers di-

rectly. Offi cially known as “primary

research” because you are obtaining

fi rst-hand information rather than

relying on others’ data collection,

it’s the only way to get a genuine

sense of how people will respond to

your product or service. Even then,

it can be misleading if it’s not objec-

tively gathered.

Face to face surveys (always

keep them brief), online or print

surveys, and even focus groups are

all tools to engage with people and

test both ideas and assumptions.

“Do you prefer red or blue”

is a leading, non-neutral question

because the real answer may be nei-

ther. “Select the colour you prefer”

and listing several options as well

as “other” is a more neutral way to

frame your question.

The key to gathering valuable

market research, both primary and

secondary, is remembering to stay

objective.

That means not relying on your

family and friends to be your pri-

mary source of feedback.

As much as they love you—be-

cause they do—they cannot be fully

objective.

It also means staying fl exible to

adjust your business proposal early

on, in light of information you may

uncover.

Good market research ensures

you have a solid business case with

data to support your decisions.

This article was provided by the Women’s Enterprise Centre along with the collaboration of Liz Gaige, with Market Navigators Consulting.1-800-643-7014 www.womensenter-prise.ca

How to research your business market

Page 4: Women in Business

B4 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

“WOMEN EMPOWERING WOMEN”

The Business & Professional Women’s Networkof Campbell River provides leadership and

growth opportunities to women in our communitywho want to develop their skills and contacts

in a supportive organization.

Membership advantages includemonthly dinner meetings, networking and exciting

and informative speakers and presentations.

For information contactCorinne Matheson 250.286.1327 or visit www.bpwn.org

KIMJARVIS

Shadoe Intimates

249–10th Ave, Campbell River250-286-0551

www.shadoeintimates.com

As the owner and operator of Shadoe Intimates Inc., Kim Jarvis is a true small business operator. You can fi nd her most days, smiling behind the counter, helping customers with their intimate lifestyle choices and most evenings home with her husband Mike. Kim is on the board of the BPWN and the CR Loss Prevention Society and a member of the Chamber of Commerce. Kim believes that charity begins at home in her community and donates to local causes every month.

There have been many changes over the eight and a half years that include a move to a larger more accessible store on 10th Avenue and the introduction of new and exciting new playthings and lingerie. Shadoe Intimates has the latest in adult toys from the famous Canadian WE Vibe and Swedish LELO to videos, books, massage oils, lubricants, games, wigs, shoes, costumes and of course Kim’s down to earth advice.

Visit Kim at Shadoe Intimates Inc. where you can always fi nd playthings for your plaything.

“Whoever is happy will make others happy too.”– Anne Frank

The Home Brew Factory & Wine Boutique, Campbell River’s premier Wine Vintning Shop Established for over 25 years.

Barb has been making quality wine for her loyal customers for 14 years and is extremely proud to be Campbell River’s exclusive Winexpert Retailer, providing you with Award Winning Wines.

The Home Brew Factory carries a wide variety of both red and white wine juice kits from around the world, along with classic blushes, port, sherry and ice wine. You will also fi nd your favourite beer kits.

Barb and her staff invite you to come into the boutique and see their extensive line of wine related gifts, where you will fi nd everything from candles and decanters to unique wrought iron wine racks.

Barb would like to take this opportunity to thank both her customers and staff, Nicole, Barb and Karen for all the support in making her fi fth year as a business owner so rewarding.

Cheers!

BARB ZANTOwner

The Home BrewFactory & Wine

Boutique

Where your satisfaction is always 100% guaranteed.Where your satisfaction is always 100% guaranteed.

HHome ome BBrew rew FFactory actory & & WWine ine BBoutiqueoutique

For further details visit:For further details visit:www.winexpert.comwww.winexpert.com

Your Exclusive Your Exclusive Winexpert RetailerWinexpert Retailer

#109-250 Dogwood Street#109-250 Dogwood StreetCampbell RiverCampbell River

250.287.2611Open Monday – Saturday

Page 5: Women in Business

WEDNESDAY, MARCH 18, 2011 | CAMPBELL RIVER MIRROR | B5

Are You Ready?

In September of 2010 Dr. Pincott received her prescribing rights along with 180 other excited ND’s across the province. These prescribing rights have limits but widen the scope of Naturopathic Physicians in this province. This allows her to prescribe bio-identical hormones including dessicated thyroid and T3 (thyroid) hormones, estrogens and progesterone. Are you taking hormones but still not feeling your best? Using blood and saliva testing Dr. Pincott can fi ne tune your hormone levels in both men and women, to bring you to a new level of health and vitality. “Docere” is the latin root word for “doctor” meaning to teach. Dr. Pincott’s welcomes you to drop by her offi ce anytime to taste the Carlson’s cod liver oil, Verry Berry and Greens First and check out her “educational waiting area”. Her offi ce is open Monday to Friday 9am to 5:30pm. Are you ready to take the next step towards optimal health? Naturopathic physicians are here to “teach” you how.

DR. INGRIDPINCOTTNaturopathic

Physician (N.D.)

250-286-3655Out-of-town:1-800-898-6699

#300 1170 Shoppers Row, Campbell River, B.C.www.DrPincott.com

Grieg Seafood,a proud member ofour community.

106 – 1180 Ironwood StreetCampbell River, BC, V9W 5P7(250) 286-0838

Hatchery Staff in Gold River.Back Row Left – Right: Tara Lee, Sarah Fawbert, LeeAnn Adair,

Ashlee Bailey, Karen Adair, Michell McCulloch, Laura Lynn BeattyFront Row Left – Right: Cher Crawford, Danyka Prpich

Back Row Left – Right: Suman Atwal, Pam Ballard, Susan Hadden, Kyrstin Adams

Grieg’s Seafood is a dynamic and growing company in aquaculture, and proud to be farming in Bri sh Columbia.

With premium employers and premium product, they work with the best service providers for a safe, healthy and enjoyable work environment.

They are very apprecia ve for the hard work everyone puts in to making their community a home.

Front Row Left – Right: Dianne Yates, Charee Waterton, Hannah Ballard, Mia Parker

Absent: Tessa Wyrozub

If you’re like most people you are

probably working harder and longer than

you used to, especially if you own your

business.

As a result, fi nding balance in today’s

fast paced world is more diffi cult than

ever before. Yet, a healthy balance has also

never been more important.

Here are a few strategies that can

help:

1. First and foremost, you must love

what you do. We spend over a third of

our life at work—doesn’t it make sense to

enjoy it? Even a high-pressure job is less

stressful when you fully enjoy it. If you

fi nd yourself in a job or operating a busi-

ness that doesn’t motivate or stimulate you,

consider making a change.

2. Make time for family and friends.

Regardless how busy you are, it is critical

to spend time with people who are close

to you. For example, schedule a date night

once a week with your husband. This usu-

ally means having dinner at a local restau-

rant or going to a movie, show or concert.

Although conversation can often end up

being about our business, it gives us the

opportunity to catch up and discuss things

we don’t always fi nd time to talk about

during the rest of the week. Spending time

with friends is also a great way to recharge

mentally, particularly if your friends are

not employed in the same industry.

3. Find a hobby. It’s important to

engage yourself in a pastime or hobby be-

cause they help you forget about work for

a while. Besides releasing stress, a hobby

helps recharge your batteries and maintain

your objectivity. Plus, a clear energized

mind is more creative and open to accept-

ing new ideas.

4. Schedule “me” time. As selfi sh as it

sounds, we all need a few hours of per-

sonal time. That could involve running

errands, watching a movie on TV or even

taking a nap. Don’t feel guilty for taking

this time because it actually helps to en-

gage in something you fully enjoy without

worrying about distractions from other

people. One word of caution, “me” time

should not be scheduled at the sacrifi ce of

others or occupy a large portion of your

schedule. If you have been on a business

trip for a week, it’s not fair to your family

to schedule the entire weekend as “me”

time.

5. Take vacations. Vacations are criti-

cal to your well-being. It is essential to

take a break from the hectic and fast-paced

business world. Too many people in busi-

ness wave their lack of vacation time as

a badge of honour but the lack of a break

from your business negatively affects your

ability to perform at your maximum poten-

tial.

6. Disconnect yourself. Today’s

technology has made it very diffi cult for

us to completely disconnect from business.

But disconnecting yourself completely

from voice mail, email, your PDA and

BlackBerry is essential to creating some

semblance of balance in your life.

There is no question that you will

have more work to catch up on when you

return to work but this complete break

helps your brain recharge.

Balancing work and home

Page 6: Women in Business

B6 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

Sisters and best friends Kathy and Tracy are still as excited about operating the Sundance Java Bar today as they were when they started four years ago. While many recent challenges have lined their path (highway construction, the HST, and tough economic times) they’ve managed to maintain a positive outlook and a loyal customer base. They credit their ongoing success to the shop’s home-style atmosphere where every customer is considered an important part of the Sundance family. Valued customers, old and new, drop into the only independent coffee shop in Willow-Point for the gourmet coffees and teas, fresh baked goods, and wide variety of healthy, delicious breakfast and lunch items. Whether taking your bounty to go, or relaxing in the warm, inviting atmosphere surrounded by an ever-evolving selection of local art, customers can always expect to be greeted with a smile and treated with care.

TRACYPLATO

&KATHYPLATOSundanceJava Bar

80F Westgate RoadSunrise Plaza, Willow Point

250-923-8827

Work World in the Tyee Plaza is a family business. Mother and daughter Marlene and Sydney make a great team. We have knowledgeable staff, and together with them we enjoy making our customers feel good and look good. We provide a great selection of fashions for men and women for fun, fashion, work, business, and new to Work World is Black and Lee Tuxedo Rentals. We offer value, selection and service. Marlene and Sydney believe in Campbell River, and Work World is a great supporter of our community. Providing great customer service is what we do best. Come in and see us. We Fit your lifestyle!

SYDNEYCRAWFORD

&MARLENEWRIGHTWork World

TYEE PLAZA287-3352Monday - Saturday 9-6

Sunday 10-5

Locally owned by Marlene & Al Wright

Allison Kilby is the fourth generation of Thulins to move forward as a part of Pioneer Home Hardware Building Centre’s future. Allison brings fresh ideas, new inventory selection and a whole new approach to Pioneer Hardware’s outlook forward. Moving towards the future is something that Allison is passionate about and enjoys the team environment that Home Hardware provides.

The team at Home Hardware are always upgrading their knowledge and learning the nuts and bolts of the hardware industry through hard work and lots of hands on training.

Home Hardware Building Centre in Campbell River offers residents of the north island selection, quality and great pricing on home essentials, building supplies and home decor. Come in today to see the best of what the building supply industry has to offer for your new home building and renovations.

ALLISONKILBY

Home HardwareBuilding Centre

Serving Campbell Riverand Area Since 1937

250-287-71471270 Dogwood Street

“Luck is not chance, it’s foil; fortune’sexpensive smile is earned.”

– Emily Dickinson

Page 7: Women in Business

WEDNESDAY, MARCH 18, 2011 | CAMPBELL RIVER MIRROR | B7

For more than twenty years, D’Arcy Frankland has had the pleasure of serving the community as a notary public. The services offered by her offi ce include the preparation of legal documents relating to real estate acquisitions, business purchases, Wills, leases, contracts, instruments required for subdivisions and mediation. She has a skilled team of knowledgeable, long term staff available to assist with the provision of quality service.

Being a fi rm believer in giving back to the community that supports you often leads D’Arcy to conduct educational presentations for many groups ranging from students to seniors and to assist with local charities and non-profi t organizations.

D’Arcy would like to take this opportunity to sincerely thank her clients for their patronage..

D’ARCY J. FRANKLANDNotary Public

D’ARCY J. FRANKLANDNotary Public

440 - 10th Avenue250.287.2364

PIRKKO & ERIKAANDERSON

Coho BooksCoho Books’ mother daughter team has been serving Campbell River readers since 2007. Their goal was to create a business which makes a meaningful contribution to the community and provides a place where customers of all ages feel welcome. A high priority at Coho Books is placed on quality of service and a great selection of books.

Pirkko is embracing her role as grandmother and has started training grandson Kai to become a multilingual fourth generation bookseller. Erika, with her endless energy and enthusiasm, fi nds time to serve as chair of Downtown BIA, write regular book columns for Synergy Magazine and sit on the board of Haig-Brown Institute. She also teaches book review writing workshops for school children and co-ordinates most of the store events.

Coho Books is lucky to have dedicated, book- loving staff members. Jeanna, Kristina and Loretta are always willing to help you fi nd just the perfect read. Tipper, the store dog, is often around to act as the welcoming committee.

The entire team at Coho Books want to thank Campbell River for supporting their independent book store and for shopping locally.

www.cohobooks.com

1074 Shopper Row | Mon. - Sat. 9:30 - 5:30 pm • Sun. 11 - 4 pm | 250. 287. 2336

For up to date event information:

“Nobody cares if you can’t dance well. Just get up and dance. Great dancers are not great because of their technique, they are great because of their passion.”

– Martha Graham

You have a Choice!You have a Choice!Celebrating our 5th Anniversary

www.HubInternational.com

1241 Ironwood StreetCampbell River » 250-287-8819

Dedicated to our commitment to our community, our service and our promise to making the advantage yours.

Hub International Barton Insurance looks forward to serving Campbell River for many years to come.

Page 8: Women in Business

B8 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

City Smiles

CENTURY 21 Gold River Realty has a very experienced all-female sales team. Our combined years of experience totals almost 60 years! We have all been fortunate to live in smaller communities and that has enabled us to deal with all types of real estate transactions. With two offi ces – one in Campbell River at the The Village in Willow Point, and the other in Gold River at the Village Square – we are ready to show you the benefi ts of living on Vancouver Island.

JANET SCOTLANDManaging Broker | Owner250-923-2111

JUDY MCLEAN

250-283-7515

DONNA REYNOLDS

250-283-7515

KAREN BROTHERSTON

250-923-2111

Judy has been in the Gold River and Tahsis area selling Real Estate for over 16 years and has loved every minute of it. Her experience and knowledge along with her easy going nature insure an enjoyable experience in your search for the perfect home, business or get-a-way for a back to nature lifestyle. Specialties: Gold River & Tahsis - residential and commercial

Donna is a long-time Gold River resident and loves the community so much that she focuses her real estate business exclusively on promoting Gold River and its Vancouver Island lifestyle. She has been a REALTOR® since the 1990s and has earned her Associate Broker designation. Donna cares about people and the outcomes of the transactions in which she is involved. If you want to know where the great fi shing spots are – ask Donna! Specialties: Gold River -residential & commercial.

Karen is the newest member of our real estate team. She was born and raised on Vancouver Island and has been a Metric Log Scaler since high school. In 1989, she moved to Campbell River, and attended the Computer Technicians program at North Island College. She raised her family here, and has worked in the forest industry for over 20 years. With a love of the out doors, she found that Campbell River had everything she wanted: skiing in the winter, camping, boating and hiking year round. Campbell River is a great place to raise a family. Specialties: Campbell River – residential

Janet began her real estate career in 1991 in the South Okanagan. She sold real estate and owned the number one MLS® sales offi ce in her community until pursuing a B.A with a concentration in Economics. She has managed and help set up several successful real estate offi ces and moved to Vancouver Island in 2000. Almost a year ago, she purchased Gold River Realty Ltd, converted it to a CENTURY 21 franchise, and opened up a second offi ce in Campbell River at The Village Willow Point. Specialties: Campbell River, Commercial & Residential, Property Management.

Campbell River 250.923-2111Gold River 250.283.7515 [email protected]

From Capital News - Kelowna

LAURA STACK

CONTRIBUTOR

“Effective visions prepare for the future but honour the past.”

—Tom Peters Do you have a set course in your

life, an established direction, outlined

with purposeful thought?

Or are you simply a boat fl oating

on the water with a broken rudder, able

to be pushed whichever way the wind

blows, governed by the tides and exter-

nal forces?

Productive people have given a

great deal of thought and time to plan-

ning their courses of action and life

goals. Their daily, weekly, and monthly

activities all roll up to a mission state-

ment, life goals, long-term and short

term goals, and project plans.

To be the guide of your own life,

you have to get a hold of the udder.

Much like a corporate mission state-

ment, your personal mission statement

defi nes who you are, what you’re all

about, and why you’re here.

Why do you need a personal mis-

sion statement?

• It helps you make diffi cult decisions

when faced with the myriad of choices

life presents to you

• It helps you realize how very little

time you truly have to accomplish the

important things in your life

• It helps you recognize when you’re

off course and steers you back in the

right direction Life is precious, and

time is short. The best engineer cannot

create more time, and the best scientist

cannot invent more time.

We all have the exact same amount

of time—24 hours a day, 168 hours

every week, 86,400 seconds every day.

Once it’s gone, you can’t

get it back.

You cannot accumulate time or

borrow tomorrow’s time.

Since it feels like we have plenty

of time left, we take for granted our

86,400 seconds every day.

***

The main objective of a personal

mission statement is to defi ne what’s

important to you. Many people say

“this is important,” and “that is impor-

tant,” but how do you narrow

it down to what’s truly important in

your life?

I like to use the following

visualization:

Scenario A: Picture a thick,

banded-steel cable about two feet in

circumference and 100 feet long,

stretched out across the fl oor.

You are standing at one end, and

I’m on the other. I call out to you, “I’ll

give you $100 if you can step onto the

cable and walk across it like a balance

beam over to me without falling off

onto the fl oor.” Would you try it? Sure!

Most people would. Why? Basically,

it involves a fairly low risk with a

relatively high payoff for the effort

required. It could be fun and a little

challenging.

Scenario B: Now we’re going to

suspend the cable just a “bit,” spanning

a chasm, with a little tram that travels

across the cable. Except you don’t get

to ride the tram. You are standing on

one end of the chasm, and I’m on the

other side of the chasm, with the cable

suspended between us. I yell out, “Hey!

If you can cross the cable like a balance

beam without falling off into the river

below, I’ll give you $100!”

There is no way anyone in his or

her right mind would attempt that. The

risk is too high for the reward involved.

So let’s up the ante. Would you

cross it for $250,000? No? How about

a million dollars? How much would

I have to offer you? What if I let you

crawl across on your belly?

For some of you, the reward would

never be high enough to risk your life.

Scenario C: Let’s add a little wind

(maybe, oh, a slight 60 km/phr breeze)

and a tad of rain to make the cable a

bit slick. I’m on one side of the chasm,

and you’re on the other. In my arms, I

hold your child hostage. I yell, “If you

don’t cross the chasm in two minutes,

I’m throwing your child in the river.”

Would you come now? Of course you

would! Despite the incredibly high risk

to your own life, that child is so price-

less to you that you’d risk your own life

to save another.

Perhaps if you don’t have children,

it could be your parents, your signifi -

cant other, or your friend. Clearly, that

person is a core value in your life.

What other things exist like that in your

life? What principles, values, or char-

acter traits are most important to you,

such that if I were to rip it out of your

life and throw it into the chasm, you

would be willing to cross the bridge to

save it?

What things are so integral to who

you are that you cannot imagine exist-

ing without them?

***

Holding that visualization in your

mind, read through the following list of

values below.

They may be important to you;

they may not be. Go though the list,

and this fi rst time, circle any and all of

the values that you’d cross the bridge

for.

Add any to the bottom that aren’t

Mission statement helps defi nes your purpose

ETHEL HENRYRegistered

Dental Hygienist

2365 South Island Highway, Campbell River – 250-923-2060

Ethel Henry, Registered Dental Hygienist has been practicing Dental Hygiene for 17 years! She graduated from Camosun College Dental Hygiene Program in 1994. She is a member of the College of Dental Hygienist of BC and the Canadian Dental Hygiene Association.

She has always worked clinically and provided dental hygiene education in many smaller communities up and down the Island. Ethel is always keeping current with new technologies and dental information through Dental Conventions, on line courses and workshops.

Ethel has always had a dream of opening her own Dental Hygiene Clinic to support her patients to keep their teeth healthy for life. She is very excited and proud to be a leader in her profession and open the fi rst ever Dental Hygiene Clinic in Campbell River, City Smiles Dental Hygiene Inc.

At City Smiles Dental Hygiene Inc. the focus is prevention and the goal is to help you achieve the best mouth care possible. Many people are taking responsibility for their overall health and want choices for treatment and continuity in their care. We are proud to provide you and your family with the most up to-date professional service and equipment, all with gentle care.

Page 9: Women in Business

WEDNESDAY, MARCH 18, 2011 | CAMPBELL RIVER MIRROR | B9

The Yoga Solace Studio was created by Geri Laurence and is based on the concept of offering a space for individuals to experience the holistic aspect of yoga, meditation, nutrition and other healing modalities. We provide a non-intimidating space so that you can better understand the bio-mechanical functions of the body and in that understanding you participate in your own recovery. Senior Yoga Instructor Geri Laurence, has over 20 years experience and is recognized by Yoga Alliance as a yoga teacher trained in many different styles of yoga. Geri has experience working with addictions and disabilities, including working with ADD/ADHD sensory integration dysfunction and special needs children. Geri worked with

GERI LAURENCEOwner/Senior Yoga Instructor

Yoga Solace Studio

Yoga Solace StudioYoga Solace Studioby Geri Laurence

Certifi ed Senior Yoga Alliance Yoga Teacher Trainer

Unit 12-964 Shoppers Row (2nd Floor)250.923.5006

www.yogasolace.com

the Burnaby Youth Correctional Centre and bringing in the volunteer work of Elizabeth Fry Society. Geri was presented with an honorary certifi cate from B.C. Ministry of children and families for her outstanding contributions. She also offered a youth yoga program for two and a half years to the JHSNI (John Howard Society North Island) on a contract basis. One of her greatest accomplishments was helping individuals with life challenging illness and thus was one of the co-founders of the organization (Vancouver Friends for Life) www.friendsforlife.ca. Geri has recently completed the yoga therapy intensive training with world renowned yoga therapist Susi Hately Aldous. Susi is a registered Kinesiologist in a multi-disciplinary rehabilitation clinic, treating people with a wide range of acute and chronic injuries. Susi has designed programs for students, teachers and medical professionals. Her Yoga Thrive Cancer program is recognized by the University of Calgary and Susi is a highly recognized international teacher. Check out Susi’s website for more information www.functionalsynergy.com. If you have pain after your workouts, yoga class or other physical activity, then you need to take a closer look at what you are doing or not doing for your body type. Our bodies are always giving us signals, we want to listen to the whispers before they become the screams. The more congruent we are with our bodies, the more congruent we are with other aspects of our lives.

listed here that are important to you.

Values list:

Peace

Integrity

Power

Wealth

Joy

Infl uence

Happiness

Love

Justice

Success

Recognition

Spirituality

Friendship

Family

Career

Fame

Truth

Status

Authenticity

Wisdom

Acceptance

Health

Go back through the items you’ve

circled and narrow it down to only six.

Which items are more important to you

than the others? Place a star next to

your top six values.

Now picture this: You’ve got those

six items lined up with you on the side

of the chasm. I have the ability to make

you choose between them. You’ve got

to throw three away. What things would

go?

If all you had left in your life were

three values, what would they be?

Cross out three of the six, so that your

top three values are remaining. Lastly,

rank order your top three values.

Which one would go fi rst? Label

that #3. Which one would go second?

Label that #2. So if all you had in your

life were one single thing, that would

be remaining until the end. Label that

#1.

You have just listed the top three

most important in your life. Rewrite

your top three values in order on the

blanks below. Then for each principle,

write a defi nition, a statement of what

it means to you to be successful in that

area.

You’ve just created a personal mis-

sion statement for your life. Think of

it as your constitution. It will become

your benchmark, your standard of

excellence. Then you can get your be-

haviour in line with your mission. You

will measure yourself against it.

Continuously ask yourself if an

activity is moving toward your mission

in life.

It’s been said that “true character is

the ability to carry out a goal long after

the mood in which it was created has

passed.” That’s when the real challenge

begins.

Laura Stack is a consultant on employee productivity and workplace issues, and author of “Leave The Offi ce Earlier.”

TERRI CRANTON

OwnerDiscovery Specialty

Advertising & Hilcam Trophies

Discovery Specialty Advertising and Hilcam Trophies are now under one roof for your convenience. You can fi nd them at:1601 Island Highway in Campbell River. Ph 250.286.3125 • Fax 250.286.0821www.discoveryspecialty.com | www.hilcam.com

Terri Cranton, owner of Discovery Specialty Advertising and Hilcam Trophies can customize anything that will sit still long enough to be embroidered or imprinted! Hilcam Trophies handles awards & engraving for all occasions.

Discovery Specialty Advertising supplies logo’d clothing to everyone from global aquaculture companies to coastal fi shing resorts, local sports teams and venues like the BC Senior Games. “We provide excellent service with top quality products and a well stocked showroom – our customers are able to come in and actually see, touch and try on the clothing.” Clothing can be embroidered or screen printed and every piece is done to the customers satisfaction. Known for creative embroidery work on a complete range of promotional products.

Page 10: Women in Business

B10 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

Rod Krasman, owner and Pharmacist of the Campbell River Shoppers Drug Mart, is confi dent in Dana and Pam’s abilities and team work in Assistant Managing his store.

Dana Kotilla, Asst. Front Store Manager has lived in Campbell River since 1974 and has worked at Shoppers Drug Mart for 25 years. One of Dana’s duties is training new staff, and making them comfortable with the Optimum program and procedures. Dana looks forward, on a daily basis to serving her regular and new customers. Please feel free, anytime, to approach her with any questions or concerns.

Pam Adcock, Asst. Front Store Manager has worked at Shoppers Drug Mart since 1981. She has worked in almost all areas of the store in that time, enjoying all the different experiences. Pam has been Assistant Front Store Manager along with Dana since the store moved to its new location.

The store now carries an extended grocery selection including fresh dairy, frozen foods and dry & canned goods. Please drop in and check out Nativa Brand, Shoppers exclusive brand of organic grocery products.

~ PHARMACIST ON DUTY DURINGALL STORE HOURS ~

OPEN 7 DAYS A WEEK 8AM - 10PMTYEE PLAZA • 1297 Shoppers Row • 286-1166

DANAKOTILLA

Assistant Manager&

PAMADCOCK

Assistant Manager

Shoppers Drug Mart

Joanne Johnson has operated her successful Notary Business in Campbell River since 1993. Offering a wide variety of services, including Real Estate and Manufactured Home transactions, Wills, Powers of Attorney and much more, please call the offi ce if you have a question or to inquire as to how Joanne can be of assistance to you. Joanne and her qualifi ed staff are available to assist all clients. In her spare time, Joanne enjoys walking, camping and spending time with her family and friends.

JOANNE JOHNSONNotary Public

JOANNE L. JOHNSONNOTARY PUBLIC MEMBER

850B-12th Ave.250-286-3636

CATERINA RANDOCONTRIBUTOR

As we look at bringing your

business to the next level, you need

to ask yourself a very important

question: Do you have a vision, a

technicolour snapshot, in your mind

of what your ideal life looks like?

If not, create one. Not a goal;

goals come later. Visions are more

powerful than goals because visions

have an emotional component.

When you see a picture, it

evokes emotion—involving your

heart, not just your head.

This is far more powerful than

only writing down an idea.

For example, if you were to say,

“I want a bigger house,” that is a

good goal.

However, that simple state-

ment by itself is not signifi cant—not

strong enough to get you to fi gure

out everything you need to do, to

support you through sacrifi ce, to

get you to take risks, to have you

learn new skills to overcome your

“friends” telling you to forget about

it.

If, instead, you create a compel-

ling vision in which you see yourself

standing in front of your yellow

house with a two-car garage on a

sunny street lined with trees, with a

rose garden in front and a lemon tree

and hammock in the back, and with

a chef’s kitchen and master bedroom

with a view of the ocean, you now

have an idea that is not only in your

head; it is in your heart, too.

That is where the motivation

happens; that is where your desire

lives, and that is where you will con-

nect with your internal power— the

power that will pull you through all

the challenges you have to address to

create your compelling vision.

Do not let the busyness and im-

mediate needs of your life prevent

you from stopping to create what

you want your life to look like at this

time next year.

Follow these steps to create your

compelling vision, and watch it work

for you.

1. Get clear about your compel-

ling vision. Write it down on paper;

be specifi c, use visual language.

2. Share it with someone else.

Ask them if they can see the snap-

shot. If they cannot, you are being

Don’t let negatives ofreality deter your vision

AMY CONCEPCION

Owner | Amy’s

Asian Food Specialist – on our doorstep. Campbell River’s very own cooking expert not only sells the authentic, hardest to fi nd cooking ingredients, plus the most delicious meals. For over ten years, Amy, who grew up cooking in the Philippines, trained in Hong Kong and took the very fi rst Culinary Arts course at North Island College, has been educating the public on such important subjects as traditional cooking methods, types of rice, spices and the art of seasoning.

Amy’s most popular item, especially for the fast pre-ordered, lunch time take-away, is the pork and shrimp wonton soup. “it’s made from scratch every day”, she smiles, “the secret is in the broth, we make it with love.” Amy has many menu choices that are suited for special diets including gluten and wheat free for eat-in or take-out. As well as seasonings and sauces for home use. Amy’s celebrates her ten year anniversary. Please drop in for a visit. Easy to fi nd, Amy’s is located opposite the bus station.

430 – 13th AvenueCampbell River250. 286. 0595

Monday – Friday9am – 5pmAsian Food & Cafe

TOTALCONCEPT

Property Management & Realty Inc.

Professional• Knowlegeable• Friendly• A Team working with you • and for you!Full MLS Service•

Total ConceptProperty Management & Realty Inc.

250-286-0110 | www.totalconcept.biz

Pictured: Medi Santos,

O.J. Gorringe and Diane Rogers

We do it all....Give us a call...We do Real Estate, Property Management and Strata

Page 11: Women in Business

WEDNESDAY, MARCH 18, 2011 | CAMPBELL RIVER MIRROR | B11

Darlene Garat is a Financial Advisor with Garat Financial Group, and has been with them since their inception 14 years ago. Being self employed for almost 30 years she understands the needs of working women and business owners, and the desire to have a personal strategy to ensure fi nancial security, and a strong retirement plan . Jacki McIvor is Darlene’s right hand at Garat Financial Group. Besides running the offi ce and handling all the insurance administration, Jacki is Garat Financial’s Group Benefi ts specialist.

Garat Financial Group Ltd. has a friendly, client focused approach to the world of managing investments and risk. The team is highly professional, assures complete confi dentiality, and are dedicated to continuing education to ensure clients receive the highest quality of service. Darlene and Jacki invite you to contact them to see how they can help you with your insurance, investments, group benefi ts and overall fi nancial planning needs.

DARLENEGARAT

&JACKI

MCIVORGarat Financial

Group Ltd.

(250) 287-2310(250) 287-2310850 - 12th Avenue, Campbell River 850 - 12th Avenue, Campbell River

BC V9W 6B5BC V9W 6B5email: info@garatfi nancial.comemail: info@garatfi nancial.com

Dr. Janis Guthy has been a Chiropractor for over 30 years. In 2007 Dr. Janis Guthy opened the WaveStrength Vibration Fitness Studio & her Family Chiropractic Clinic. Dr. Guthy uses the latest techniques of manual and non-manual manipulation and complimentary therapy including ultrasound, infra red, soft tissue massage, cranial/sacral, trigger points, and exercises. Being a Certifi ed Functional Work Capacity Evaluator as well as a Senior Disability Analyst and Diplomate and having a Residency in Industrial Rehabilitation Dr. Guthy offers solutions for on the job ergonomics. Her clinic provides Custom Foot Orthotics to correct and stabilize gait patterns. Chiropractic is also preventive. By maintaining the spine and nervous system through regular Chiropractic care patients can prevent structural and non-structural conditions.

Dr. Guthy sees regular paying patients as well as those who are also on ICBC, WCB, DVA, RCMP and Blue Cross.

The Exer-Rest platform is used in the prevention of acute athletic injuries as well as improving cardiovascular, rheumatologic and neurologic conditions. Clinical studies have found that it is benefi cial in the treatment of Neuromuscular Disorders such as MS, ALS, Parkinsons as well as Vasculitis. The use of the Exer-Rest is the equivalent to running, or jogging while lying down on your back without stress to your heart or to your joints. It increases circulation by increasing Nitric Oxide in your blood.

The Wave is a vibration plate that stimulates core strength, as well as bone density. 15 min on the Wave is equivalent to about an hour of traditional exercise.

For more information please visit Dr. Guthy’s website at www.wavestrengthvibrationfi tness.com For an appointment call Dr. Guthy at 250-287-3113 or visit her at suite 103-250 Dogwood St. in Campbell River. Dr. Guthy welcomes new patients.

DR. JANIS GUTHY

ChiropractorWavestrength

Vibration Fitness Studio

Effectiveness may vary from patient to patient.Suite 103–250 Dogwood Street • 250-287-3113Suite 103 250 Dogwood Street • 250-287-3113250-287-3113

Dr. Janis Guthy Chiropractor

www.wavestrengthvibration.com

too vague.

3. Read your vision every day

and continue to clarify it when new

ideas come in.

4. Create a physical image—a

drawing, a real photograph, or a

collage—that represents your vision.

Put that vision where you will see it

every day.

5. Create an action plan to real-

ize your vision, and take even some

small action every day.

6. Get the help you need. You do

not have to do it alone.

Once you have your vision, ask

yourself: Are you more committed

to your compelling vision, or are you

more committed to your current situ-

ation?

Our reality interferes with our

vision because we see what is not

ideal around us—and that is far more

vivid than a vision of what we desire

that still lies only in our head and

heart.

That is why it is important to

follow these steps and spend time

with your vision every day, gradu-

ally bringing it more and more into

focus and fi nally into reality.

Caterina Rando is also the success centre director for the Direct Selling Women’s Alliance and contributing author to Build it Big: 101 Secrets of Top Direct Selling Experts.

JAN MARIE DORECONTRIBUTOR

Over the past 11years, I have

worked with hundreds of women

entrepreneurs as their business

coach.

I’ve noticed that many women

small business owners experience

the same challenges in growing and

running their businesses, such as

feeling overwhelmed and isolated,

having diffi culty keeping focused,

not enrolling enough support, and

not planning for growth.

Here’s a summary of my best

advice for any woman running a

small business— my top seven tips

for women entrepreneurs:

1. Focus on your strengths.

There’s an old saying, “Do

what you do best and delegate

the rest.” Know what your top

strengths are. Delegate or drop any-

thing that you’re not exceptionally

skilled at, and focus at least 80 per

cent of your time using your key

talents that bring you income.

2. Put yourself fi rst.

Your growing business needs

a lot of time and attention. Many

women in business put themselves

third or fourth on their list of pri-

orities. Put you and your business

fi rst and everything else will fall

into place.

3. Learn to say “no.”

I ask women who have started

a business to drop anywhere from

25 to 50 per cent of their time

commitments when we start work-

ing together. Most women are too

over-committed with non-business

related activities. Be strategic about

what you say yes to, especially in

the fi rst few years of your busi-

ness. Guard your precious time as

the valuable asset that it is.

4. Plan for success.

Lack of planning causes more

businesses to fail than anything

else. Planning is very valuable be-

cause it causes you to think ahead

to your vision and next steps to

reach your goals. You can create a

simple one page marketing

plan that outlines your business ob-

jectives and how you will achieve

them.

5. Ask for support.

Don’t try to fi gure it all out

by yourself. Notice where you are

stuck and could use some help, and

ask for it. Ask colleagues or others

who have been in business and

could mentor you, hire a business

coach, or form your own master-

mind support team.

6. Delegate or drop your weak-

nesses. Get clear on what you don’t

enjoy doing or don’t do very well.

Either stop trying to do it, or fi nd

someone who will do it for you. A

perfect example is bookkeeping. If

you dislike it, give it to someone

else to do, and free up your time

to earn money doing what you do

well.

7. Keep an eye on the bottom

line.

You don’t need to have com-

plex fi nancial statements, but set-

ting targets and tracking some key

indicators every month will help

you understand how you are doing.

You’ll know sooner what’s working

and what’s not working so that you

can make strategic adjustments.

Implement at least three of

these tips, and watch your business

fl ourish!

Jan Marie Dore is a profes-sional certifi ed life coach, public speaker and writer. Her website is at www.janmariedore. com.

Advice for women on how to stay focused

Page 12: Women in Business

B12 | CAMPBELL RIVER MIRROR | WEDNESDAY, MARCH 18, 2011

Women inWomen inReal Estate

Shelley McKay 250-287-2000250-830-4435 [email protected]

Shelley McKay is a long time resident & dedicated supporter of the Campbell River community through various sport’s teams, volunteer organizations, foundations & club memberships. Partnered with Ed Handja, the BC Oceanfront Team & Coast Realty for 8 years, Shelley’s commitment is to provide her clients with the highest standard of care & professional service possible. BC Oceanfront is your full service Real Estate team with 38 years of combined experience, specializing in Campbell River and Coastal residential, recreational, oceanfront & commercial properties. Our attention to detail has established us as leaders in the industry.

Put Shelley’s expertise to work for you!Call Shelley to discuss all of your Real Estate needs & to explore your opportunities!

Pamela Smith 250-202-9453250-286-3293 [email protected]

Whether just getting into the market, upgrading to that dream home, or downsizing, I can help you fi nd that perfect home or investment property, as well as successfully market and sell your home. I pride myself for my knowledge in residential real estate, and I specialize in new construction. My goal is to get you the most for the best price when buying and to assist you in getting the best dollar for your home when selling, providing you with the friendly, excellent service that you deserve. Please contact me for a free market evaluation of your home and to see how my marketing plan will help to get your home sold. Whether you are buying, building or selling a home, it need not be a stressful process, let me do the work for you. I love my job, and this great city we live in!

Rita Casorzo 250-205-0509250-286-1187 [email protected]

Hi Campbell! It is a privilege to list and sell property in this beautiful community of Campbell River! Whether you are moving into town to buy, or making a new journey in your lives, and need to list your home, let me, help you.“Rita knows what I want more than I do.” Debbie“Campbell River is fortunate to have Rita as a REALTOR®.”

Sue & RonRemember: SELL Or LIST CALL RITA to ASSIST!

Kelly Irvine 250-287-2000email: [email protected]

Kelly is a born and raised Campbell Riverite.As a Property Manager, Kelly is not only dedicated to helping property owners reach their investment goals, but also committed to providing renters with the best possible choice in housing.

Twila Conrod [email protected] twilaconrod.com

A lifetime Campbell Riverite, I have watched our city grow from a small village to its present vibrancy! Together with Randy Check, my partner of 20+ years and recently Jodi, we have provided red carpet service while relocating hundreds of families!As a Remax Hall of Fame Honoree and Registered Relocation Specialist you can rely on my caring expertise and intimate local market knowledge to make your move as informed, comfortable and stress free as possible. Personally, I have a wide variety of eclectic tastes— hiking, biking, music, cooking, gardening, health and am a huge fan of the 30 mile diet! Please call me direct—I would love to chat with you!Professional Market Evaluation | Advice on Market Trends | Real Estate Information

Check Realty

Glenda Johansen offi ce [email protected]

Glenda is an agent that takes top quality service to a new level. Her professional and personalized business is what keeps her clients coming back. This has allowed her to grow her network of Buyers and Sellers. Glenda has been in Real Estate for over 14 years. That experience has given her a vast knowledge of the Real Estate market in Campbell River. She is a skilled negotiator who always goes the extra mile to serve her client’s best interests. Glenda brings energy and enthusiasm to her everyday life and to her business. With all of this it’s no wonder why Glenda’s a Top Producer and a Platinum Club Member.

Check Realty

Vanessa Hird (Monteith)250-202-4677 [email protected]

I joined the Royal LePage team in 2005 and have since made a reputation as a dedicated professional with many satisfi ed clients. I’ve traveled to many wonderful parts of the world but have made the Campbell River area my home since 1989. I understand Real Estate and will walk you through the process making it as stress free as possible. You will fi nd me honest, easy going and enthusiastic.If you are looking for Excellent Service...Plain & Simple, give me a call today!

Check Realty

Marleen LOVES Real Estate, LOVES Campbell River and has been a Sales Associate since 1990, starting with the Fraser Valley Real Estate Board then moving back home to bring up her son and be closer to family and friends. She has been very involved in the Community and is always willing to make herself available. She is an avid Curler, Skiier, Golfer and Fishing is passionate to her - she dreams of becoming a TYEE CLUB MEMBER.

She has been very blessed in Real Estate with many awards, but all that is due to great Clients having trust in her. “She thanks you all so much - and looks forward to hearing from you soon.” Happy Spring!

Marleen Laviolette-Medvedeff 250-286-1187 [email protected]

Trusted for Service; Respected for Results...

JANET SCOTLANDManaging Broker | Owner

Janet began her real estate career in 1991 in the South Okanagan. She sold real estate and owned the number one MLS® sales offi ce in her community until pursuing a B.A with a concentration in Economics. She has managed and help set up several successful real estate offi ces and moved to Vancouver Island in 2000. Almost a year ago, she purchased Gold River Realty Ltd., converted it to a CENTURY 21 franchise, and opened up a second offi ce in Campbell River at The Village Willow Point. Specialties: Campbell River, Commercial & Residential, Property Management.

Campbell River 250.923-2111Gold River 250.283.7515

[email protected]

Total Concept

O.J. offi ce 250-286-0110

Although O.J. has been active in Politics and a businesswoman all her life, she sought a career change in the 90s and started in Property Management. She has since become Licensed in Real Estate sales, Property & Strata Management and is currently using her skills to run Total Concept in its new location at 962 Shoppers Row. Call O.J. and her team for ALL your Real Estate needs!

www.totalconcept.biz

Property Management & REALTY Division