Strategy Deck 2011

Women in Wireless Mission

To empower and develop female leaders

in mobile and digital media.

We do this through leadership development, mentoring,

inspirational series of panels and webinars, job boards,

philanthropic support for relevant charities and networking

events.

Our History

Women in Wireless was created by a small group of female business leaders who consistently found themselves sharing ideas & strategies amongst a sea of men at tech conferences. They eventually formed a sub-committee called Women in Wireless within the Mobile Marketing Association, that would both support and develop female leaders in the mobile industry. The group attracted such a large membership base that it became its own separate entity in June 2011.

Today the group’s membership base is 1,000 strong, consisting of entrepreneurs, senior executives, and those in junior levels that seek our support.

Our Membership

Business leaders representing mobile businesses or initiatives in primarily the following areas:

Brands

Agencies

Mobile Carriers

Publishers/Media Companies

Marketing/Ad Tech Providers

Startups/Mobile Applications

Goals

Long Term:

THE elite group of top female influencers and decision makers in

the industry

THE organization that trains and develops both current and

future mobile industry leaders

THE place to learn about what is going on within mobile

THE must join group for women in mobile and digital media

Short term (2011):

Establish ourselves as a non-profit entity

Set committee strategies and develop clear, actionable plans

Web: www.womeninwireless.org

The Leadership Team

Chair

Veronika Sonsev

(inSparq)

&

Charlotte Fors (mBlox)

Fundraising

Heather Menery (Velti)

&

Kerri Smith (iProspect)

Panels & Inspiration

Heidi E Lehmann

(MoxieQ)

&

Polly Lieberman

(Celtra)

Networking

Nicole Fabry

(Amex)

Careers

Katherine Long

(Group Commerce)

& Linda Gluszak

(Greystripe)

Philanthropy Kate Kingberger (CTIA)

Stacey Sayer (NeoMedia)

Suni Vaidya (Paddock)

Mentoring

Nicole Rivera

(Big Luc Ventures)

Communication

& Outreach

Diana Epstein (Jumptap)

Athena Polydorou

(CTIA)

Program Manager

Melissa Fudor

Local & International

Chapters

Kristine Van Dillen

(GEM Strategy)

8 committees

Creative Director

Angela Wang

(Apotheke)

Key Accomplishments in 2011

Networking

3/13 – SXSW Ladies Brunch

3/22 – CTIA Orlando Networking Event

5/5 – Atlanta Networking Event

Philanthropy

Networking event - dcMoMo & ongoing support of the Grameen Foundation

Careers

Launched LinkedIn job board & on our website

Communication

Launched womeninwireless.org

Launched twitter presence

Panels and inspiration

Successful Panels: WiW + CTIA (March 22-24) & WiW + Digiday (June 9th)

NEW committees: Mentoring, Fundraising, and Int’l and local chapters

The Committees

Our Leadership Team

CO-CHAIRS

Veronika Sonsev: CEO and Founder of inSparq.com, a social

communication company. Prior to inSparq, Veronika was the VP of Business Development at Jumptap. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets.

Charlotte Fors: Vice President of Sales Americas at mBlox Inc.

Charlotte has successfully managed sales teams in Europe and the US to exceed revenue targets, create sale strategies and to promote revenue growth and customer satisfaction. Charlotte has a background as a Strategy consultant with a leading management and IT consulting firm.

PROGRAM MANAGER:

Melissa Fudor: Melissa is currently the Program Manager & Blogger for the

Women in Wireless team in New York City. After a year teaching English in Prague,

Melissa assisted with the 9Health Fair as an Event Coordinator in Colorado, and also

worked with the Communications team at the Greenbelt Foundation in Toronto. She

holds a BA in History from York University in Toronto.

Careers

Katherine Long: Account Director at Group Commerce

Katherine is the Account Director at Group Commerce. She brings 8 years of mobile experience working at BuyWithMe, Handango, Namco, mBlox, and Boku. Katherine has managed relationships with some of the largest content providers, carriers, and OEMs in the US, South America, and EMEA. Katherine earned an MSc in Voluntary Sector Organisation (Public, Private, and NP Management) from the London School of Economics and a BA from TCU in Political Science.

Linda Gluszak: Regional Vice President of Sales at Verve Wireless

Linda has worked in sales at Greystripe, Nokia, and Discovery Communications. She studied at the State University of New York College at Oneonta

Co-CHAIRS:

Careers

Committee Mission:

To increase awareness of all job opportunities within the wireless industry and promote career advancement for women in the wireless sector.

2011 Key Goals:

Make the WiW LinkedIn job board an industry go-to for all jobs in the wireless sector.

Drive more traffic to the WiW site through cross promotions (i.e. Facebook, Twitter and other social networking sites)

Continue to solicit postings from all members of the industry

Launch a referral program for job postings

Leadership Team: Linda Gluszak, Katherine

Porter, Ann Walsh

Extended Team Members: None

Help Needed: None

Communications & Outreach

Athena Polydorou: Director, Wireless Internet Development at CTIA

Athena Polydorou has 15 years of experience in the telecom industry and has been

Director of Wireless Internet Development at CTIA since September 2004. Athena

facilitates strategic cross-carrier and cross-industry collaborations in the areas of mobile

content and applications, with special focus on the development of classification and

ratings guidelines. Athena earned her Master’s degree in Telecommunications from

George Washington University and her Bachelor’s degree in English from the University

of Maryland at College Park.

Diana Epstein: Account Executive, Performance Advertising at Jumptap

Diana Epstein is an Account Executive at Jumptap, the largest independent mobile

advertising network. She is also a Co-Chair of the Communications & Outreach

Committee. Diana handles the social media for Women in Wireless and has run the

Twitter initiatives for Green Is, a green events company. She also serves on the Advisory

Board of the non-profit New Eyes for the Needy. Diana graduated from Boston University

with a BA in Journalism.

Co-CHAIRS:

Communication & Outreach

Committee Mission:

To develop the Women in Wireless brand by promoting the collective group and the expertise of its individual members to the industry, the media and investors

2011 Key Goals:

Launch Digital Diva spotlight

Build systems to effectively distribute content across all WIW media channels

Create and distribute compelling content

Build strong market presence for the WIW brand

Co-Chairs: Diana Epstein

Athena Polydorou

Extended Team Members:

Colby Lundberg

Help Needed:

Additional members on team with strong industry relationships preferably within the agency/brand/publisher side.

Individuals with experience building an integrated social and marketing presence

Fundraising Committee

Heather Menery: Sales Manager, Velti

Heather Menery has over five years of mobile marketing and advertising experience and is manager on Velti’s East Coast sales team. She previously worked at Jumptap as a Senior Account Executive and was part of Enpocket/Nokia Interactive’s Ad Operations team launching some of the first mobile campaigns for Fortune 500 brands.

Kerri Smith: Senior Innovation Lead, Mobile at iProspect.

Kerri Smith joined the iProspect team in 2008 after a rewarding career managing mobile marketing campaigns for Mango Mobile and has carried her passion for the mobile space over to her new role. At iProspect, Kerri has helped to develop Mobile Knowledge Teams in all offices to guide company-wide knowledge of the mobile space and integration of mobile specific SEM and display tactics.

Co-CHAIRS:

Fundraising

Committee Mission

To establish valuable long-term relationships with influential partners in the mobile and digital space that will help us achieve funding to further build our group and strengthen our voice in the industry.

2011 Key Goals:

Identify strong leaders in the space that align with our organization’s goals and mission.

Establish sponsorship levels for partners.

Develop a quarterly budget for the most effective use of funding.

Leadership Team:

Heather Menery

Kerri Smith

Extended Team Members:

Charlotte Hansen

Jessica Wilson

Evelyne Valls

Help Needed:

Additional members on team with strong industry relationships preferably within the agency or brand side.

Local & International Chapters

Kristine van Dillen: VP, Global Accounts for GEM

Kristine van Dillen is a VP, Global Accounts for GEM, a mobile

marketing company based in New York with offices in Paris,

Shanghai and Buenos Aires. Kristine has worked in the mobile

industry for over 8 years, watching trends, building mobile commerce

apps, testing international handsets, establishing industry best

practices, and currently manages global marketing campaigns based

on GEM’s technology. Kristine was selected as one of Mobile

Marketer’s “Mobile Women to Watch” in 2010.

Co-CHAIR:

Local & International Chapters

Committee Mission:

To enable international and local groups to engage women in the wireless ecosystem with the mission and activities of Women in Wireless. We do this through leadership, collaboration, knowledge sharing and evangelizing the Women in Wireless brand.

2011 Key Goals:

Establish 3-5 U.S. Local Chapters

Establish 1-2 International Chapters

Build initial set of WiW Knowledge Sharing materials

Leadership Team: Kristine van Dillen, VP Global

Accounts, GEM

Needs to be identified

Extended Team Members:

Help needed:

Individuals in U.S. or International

cities who can act as founding members of a local or international chapter.

New committee members who are enthusiastic about collaborating with WiW leadership and industry contacts

Mentoring

Nicole Rivera: Communications and marketing strategy advisor at

Big Luc Ventures

Nicole is a Communications and Marketing Strategy Advisor at Big Luc Ventures, working with mobile and emerging media. She previously was the Director of Communications at both Ansible + Velti and Vantrix.

Co-CHAIR:

Mentoring

Committee Mission: To inspire, educate, connect

and promote women of all levels who are professionally involved in the wireless ecosystem.

2011 Key Goals: Create a Mentoring Program

based on the needs and wants of the WIW members

Define objectives, roles, success metrics, process and tools for Mentoring

Create a pilot program that will be the prototype for national launch in 2012

Develop inspirational webinar / video series – produce at least one Mentoring event or video in 2011

Leadership Team: Nicole Rivera

TBD

Extended Team Members: TBD

Help Needed NYC Pilot

Regional Leaders

Committee members

Networking

Nicole Fabry: VP, Global Accounts for GEM

Nicole is the Senior Manager of Global E-Communications &

Mobile Capabilities, AXPi at American Express. Nicole brings

10 years of diverse mobile experience working at Nokia,

Flycell, Virgin Mobile USA and Sprint. At Sprint, Nicole

increased SMS volumes by 134% by launching innovative

new programs and campaigns. She earned an MBA in

International Management from Thunderbird and a BA from

UC-San Diego in Political Science.

Co-CHAIR:

Networking

Committee Mission: To provide quality, engaging networking

events that bring together women in wireless as well as women interested in wireless and technology to foster communication, friendship, and potential business opportunities.

2011 Key Goals: Secure event sponsorships in advance

Create marketing presentation to entice potential sponsors

Organize events around potential “themes”

Cooking, how to take professional photos, etc.

Create section on Facebook page / Linkedin for event pictures

Partner with Philanthropy / Mentoring on various events

Look to create International WiW Networking events centered around major conferences to start

Leadership Team: Nicole Fabry

Extended Team Members: Kiplyn Primus - Whoop

Amy Thomas - Amdocs

Maria Pacheco - Consultant

Amanda Mills – AOL

Jennifer Moreanz – Motricity

Amanda Whichard – Mblox

Help Needed: Need to get women interested in

committee on bi-weekly calls

Panels & Inspiration

Polly Lieberman: East Coast Sales at Celtra, Inc

Polly is the Vice President of Sales at Celtra. A self proclaimed serial employee of

serial entrepreneurs, Polly has more than ten years of experience in business

development and revenue strategy for early stage start-ups. Recognized as a

“Women to Watch” by Mobile Marketer, Polly has held senior positions at mobile start-

ups in Rich Media (Celtra) Social Messaging GOGII), LBS (Local Response –

formerly buzzd) and Marketing Services (Kikucall).

Heidi E. Lehmann: Founder, CEO at MoxieQ

Heidi Lehmann is the Co-founder & CEO of MoxieQ, a platform for emerging “Queer

Eye” TasteMakers targeting women. MoxieQ has partnerships with most all of the US

Carriers in addition to Bravo TV.Prior to MoxieQ, Heidi was co-founder and VP

Strategic Alliances for Third Screen Media, a mobile ad network & ad platform that

was acquired by AOL in 2007. During her Third Screen tenure, Heidi served on the

MMA Board of Directors for two years & was Co-Chair of the Mobile Advertising

Committee that produced the first industry sanctioned set of mobile advertising

standards.

Co-CHAIRS:

Panels & Inspiration

Committee Mission

To provide visibility and a platform for speaking, education, and professional engagement for women of all levels within the wireless and broader digital ecosystem

2011 Key Goals:

Establish a replicatable format to have a presence at key industry events

Develop the largest database of women leaders in digital

Raise awareness of women in digital

Develop 1:1 Inspirational Webinar Series (stretch goal)

Leadership Team:

Heidi Lehmann

Polly Lieberman

Extended Team:

Maria Ocampo

Jami Lawrence

Stephanie Abell

Mary Park

Stephanie Vautravers

Help Needed:

Database submissions

Panel Ideas

Women Focused Topics

Relevant w/ Women Executives Featured

Admin and event logistics

Philanthropy

Kate Kingberger: Director of Industry Development at CTIA

Kate is currently the Director of Industry Development at CTIA. Her focus areas at

CTIA are currently Mobile Financial Services, Location Based Services and

Innovation. Kate earned her MBA from University of Chicago in Strategy and

Marketing; her undergrad is in investment Finance from DePaul University.

Stacey Sayer: Product Marketing Manager, NeoMedia Technologies

Stacey Sayer is Product Marketing Manager for NeoMedia Technologies, Inc. Prior

to joining NeoMedia, she headed global member services for the Mobile Marketing

Association and worked with numerous non-profit organizations throughout the US

and Asia. Stacey earned her BA in both History and Communication from the

University of Colorado.

Suneela Vaidya: CEO & Founder, Savvy Enterprises

Suneela Aras Vaidya is the CEO and Founder of Savvy Enterprises, a mobile

technology consultancy. Suneela has a BA in English and Journalism from the

University of Richmond. She actively volunteers with the Grameen Foundation,

Critical Exposure and her alma mater.

Co-CHAIRS:

Philanthropy

Committee Mission:

Build and sustain ties between the wireless and non

profit industries, through cause awareness, fundraising,

technology support and promulgating corporate

responsibility.

2011 Key Goals:

Quarterly events

Collect 5000 phones for Grameen Foundation’s Recycle

to Eradicate Poverty Program

Creation of Mobile Philanthropy White Paper

Explore corporate giving partnerships

Help Needed: always open to new and active members

Leadership Team:

Suni Vaidya

Kate Kingberger

Stacey Sayer

Extended Team Members:

Amanda Vitta

Genevieve Finck

Natalie Quilici

Donna Kavanaugh

Gloria Ristaino

Gay Gabrilska

Kseniya Andryushyna

Rani Wemel

Thi Linh Wenau

Nivedita Ojha

Melissa Rogers

Tarrah Little

Amy Coveny

Helen Levy-Myers

Karla Rahimi

Sanyoogita Shamsunder

Mia Locsin