w.o.m.e.n. presentation - how to create a website that makes you money and gains you market share
TRANSCRIPT
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How to create a website that makes you money and gains you
market share
W.O.M.E.N.
PRESENTED BY:@LizFulghum of @NoSleepForSheep
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Who is Liz Fulghum and why should I listen to her?
1
• Almost 20 years professional experience in the digital marketing /
website development industries - including: • Began consulting and developing websites in 1998 • Started and managed a successful hosting company for 5 years • 3+ years at Sony Music Nashville in digital business • Started NoSleepForSheep in 2011
• Published author of numerous articles on development, design, and
digital marketing in magazines and online.
• Today: President at NoSleepForSheep, a certified Women-Owned
Nashville-based digital marketing and web design agency with
clients including Arby’s, Tennessee Arts Commission, and others
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Why do you need a website? 3
BUILD TRUST
ESTABLISH
CREDIBILITY
SELL PRODUCT
DRIVE LEADS
EDUCATE POTENTIAL
CUSTOMERS
81 percent of shoppers research a
product online before purchasing. (Source: Social Media Today 2017)
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How to create a website that makes you money and gains you market share
2
Step 1: Build GREAT website
Step 2: Drive traffic to website
Step 3: PROFIT
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BUILD A GREAT WEBSITE
STEP 1
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Make your site your #1 sales person 4
OPTIMIZE YOUR SITE
FOR SEARCH / ADVERTISINGOPTIMIZE YOUR SITE
FOR CONVERSIONS Responsive design
Use SSLGood site architecture Optimized content
Make site, fast, easy to use, well-designed. This affects SEO too!
Collect email addresses to market to (offer incentive)
Become a regular purveyor of fantastic, original content written for search
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What to think about as you’re planning your new website
5
What does a potential customer need to know about
your company to make an educated decision to do
business with you?
• What are common questions potential customers ask?
• What value do you bring to your customers? How can you
communicate that?
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DRIVE TRAFFIC TO YOUR WEBSITE
STEP 2
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6
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PROFIT
STEP 3
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Is it working? 7
Ensure you have analytics set up for your site.
Track the funnel:
• How many people are visiting your site? • How long do they stay and how many pages do they visit? • Are they converting on your FREE content? • Are they converting on your PAID content?
Adjust strategies as needed.
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QUESTIONS?W.O.M.E.N.
PRESENTED BY:@LizFulghum of @NoSleepForSheep