Beyond Pink:Becoming a Brand

Jessie Paul, CEO, Paul Writer

Self-Realization

Decide who you are. Or who you will be.

“Life isn't about finding yourself.

Life is about creating yourself. ”

- George Bernard Shaw

PASSION PERFECTION

PROFITABILITY

Identify and build on your strengths

“Build upon strengths, and weaknesses will gradually take care of themselves.”

Joyce C Lock

Differentiate. Be 1 in a Billion.“The middle of the road is a good place to get run over”

Just ask

“Every moment of your life is infinitely creative and the universe is endlessly bountiful. Just put forth a clear enough request, and everything your heart desires must come to you.”

- Mahatma Gandhi

Control the Variables. Drive your Destiny

"You cannot prevent the birds of sorrow from flying over your head, but you can prevent them from building nests in your hair."

- Chinese Proverb

Self-Actualization

Where do you see yourself in 5 years?

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes. ”

- Andrew Carnegie

Brand Yourself

“Too many people overvalue what they are not and undervalue what they are.” 

- Malcolm Forbes,

Enjoy Maadi

“True happiness is... to enjoy the present, without anxious dependence upon the future.” - Lucius Annaeus Seneca

MARKETING STRATEGY

Product launches, brand integration, rejuvenation and

identity, international

marketing plans, turnkey marketing

solutions

INSIGHTSIndia’s only serious

marketing magazine, Marketing Booster. CXO conferences- The Futurist CMO and Great Indian

Marketing Summit

COMMUNITYIndia’s only peer

community for marketers, with a

reach of around 30,000 across

channels. Forum featured in

LinkedIn’s Hall of

CONSULTING.EDUCATION.COMMUNITY.

The Paul Writer team hosts India’s largest peer community for marketers at paulwriter.com, curates India’s only marketing magazine “Marketing Booster” and convenes the highly acclaimed Futurist CMO, Great Indian Marketing S u m m i t c o n c l a v e s , a n d C M O Roundtables.

Paul Writer, was founded in 2010 by Jessie Paul, a marketing expert, author of No Money Marketing (Tata McGraw-Hill, 2009). She has held a variety of senior marketing positions including CMO for Wipro’s technology business and Global Brand Manager of Infosys.

102, Trumph Tower, 5/2 Eagle Street, Langford Town, Bangalore 560 025

paulwriter@paulwriter.com@jessie_paul