women'svision foundation presentation
TRANSCRIPT
TAKING THE NEXT STEPSYou’re Online…Now What?
THE NUMBERS
LinkedIn 60+ million users
Facebook 400 million active users, HALF log on every day
Twitter Over 105 million registered users
NONPROFITS USING SOCIAL MEDIA
Twitter Facebook LinkedIn 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Twitter Facebook LinkedIn 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
All Organizations Associations
Nonprofit Social Network Benchmark Report, April 2010
HOW NONPROFITS USE SOCIAL MEDIA
Nonprofit Social Network Benchmark Report, April 2010
Mar
ketin
g
Fund
raisi
ng
Prog
ram
Del
iver
y
Mar
ket R
esea
rch
Custo
mer
Sup
port
Other
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
WHO’S ONLINE?
Twitter Facebook LinkedIn 0%
10%
20%
30%
40%
50%
60%
70%
Men Women
Google Ad Planner Data, April 2010
WHO’S ONLINE?
$0-24k $25-49k $50-74k $75-99k $100-149k
$150k + 0%
5%
10%
15%
20%
25%
30%
35%
40%
Twitter Facebook LinkedIn
Google Ad Planner Data, April 2010
Income at least $75,000
Twitter 30%Facebook 33%LinkedIn 46%
WHO’S ONLINE?
Google Ad Planner Data, April 2010
0-17 18-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
Twitter Facebook LinkedIn
At least 35 years old
Twitter 62%Facebook 62%LinkedIn 77%
WHO’S ONLINE?
Google Ad Planner Data, April 2010
Not H
.S. g
rad
H.S. g
rad
Som
e co
llege
Bache
lor d
egre
e
Gradu
ate
degr
ee0%
10%
20%
30%
40%
50%
60%
Twitter Facebook LinkedIn
Bachelor Degree or Higher
Twitter 30%Facebook 26%LinkedIn 52%
WHY BOTHER???
Reach our target audience – demos prove it Build supporters Two-way communication Educate Tell our story Promote events/fundraise Advocacy Share video testimonials Connect supporters
Event
Link
What you type here goes to all Friends…or just those you select.
Photos
Videos
Wall-to-Wall
Message
Grammar, spelling and punctuation DO count!
Do not ever lie, swear, tell bad jokes and so on
Watch posting too much religion or politics
Do not ever post something you don’t want “someone” else to see
Remember that nothing is totally private
IN GENERAL
Don’t be one-dimensional Be a resource Combine professional & personal posts Don’t let people forget you Promote the social networking sites
WVF is using prominently and often
IN GENERAL
RESOURCES - HOOTSUITE
Twitter Feed Facebook Feed LinkedIn Feed
RESOURCES - HOOTSUITE
Relationships
RelationshipsRELATIONSHIPS!