MBA 414 Management of Finance

Wong Lo Kat

Entry Brazil

International Marketing MBA 414Zou Mei1103/8223

Company Overview

Strategy to entry Brazil

Product Adaptation

Outline

Promotion Adaptation

Company Overview

Ownership Criterion

FDI (foreign direct investment)

Managerial Control

Nationality Criterion

Strategy to entry BrazilBe responsive to important environment forces

Draws on a common pool of resources

Link strategic vision with affiliates

Product Adaptation

Labor

Increase the productivity of

labor

Unemployment increase

Wong Lo Kat

Daily Magic Ener Genie

CHINA BRAZIL

Product

Category

Functional

drinks

Functional

drinks

Healthy

drinks

Energy

drinks

Brand name Wong Lo

Kat herbal

tea

Wong Lo

Kat herbal

tea

Daily

Magic

Herbal tea

Ener

Genie

Product

Ingredients

1honeysuckle

flower

2licorice

roots

3other

herbals

1honeysuckle

flower

2licorice

roots

3other

herbals

1cocoa

powder

(new)

2 original

ingredients

1Acai

Berry

(new)

2 original

ingredients

Promotion Adaptation

• What are MNCs?

• What is a true MNC?

• Positive Aspects vs Negative Aspects

China (tools) Brazil (tools adaptation) Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales—Promotion

---Restaurant Promotion --- Coupons, gifts and Premiums ----Neighborhood promotion  Public Relations: ---Sponsoring public welfare activities; donations;---Interviews or feature articles on TV, in magazines and in newspapers;---Soft-sell techniques including internet posts; Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales Promotion---Restaurant Promotion --- Coupons, gifts and Premiums   Public Relations: ---Sponsoring public welfare activities; ---Sponsoring sports events---Donations; ---Interviews or feature articles on TV, in magazines and in newspapers; ---Seminars on traditional Chinese medicine and herbal tea, etc.   

Tools Tools Adaptation

Advertising--TV advertising --Out door advertising -- Internet Advertising

Sales—Promotion ---Restaurant Promotion

Public Relations: ---Sponsoring public welfare

activities; donations;

Advertising--TV advertising -- Internet Advertising

Sales Promotion---Restaurant Promotion

Public Relations: ---Sponsoring sports events

China (tools) Brazil (tools adaptation) Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales—Promotion

---Restaurant Promotion --- Coupons, gifts and Premiums ----Neighborhood promotion  Public Relations: ---Sponsoring public welfare activities; donations;---Interviews or feature articles on TV, in magazines and in newspapers;---Soft-sell techniques including internet posts; Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales Promotion---Restaurant Promotion --- Coupons, gifts and Premiums   Public Relations: ---Sponsoring public welfare activities; ---Sponsoring sports events---Donations; ---Interviews or feature articles on TV, in magazines and in newspapers; ---Seminars on traditional Chinese medicine and herbal tea, etc.   

TV COMMERCIAL IN CHINA

Out door advertising

Donations

Thank you!

Zou Mei EASB13 Jan 2012