woods fun center
DESCRIPTION
Theme PresentationTRANSCRIPT
THEME“Feels like HOME”
-Phillip
“WFC=FUN”-Barb
“Create and share
a lifestyle”
-Mikey
“Escape Reality”-Mikey
“Fun and Easssssssy”
-Kevin
“No Regrets”-Levi
“Contagious Happiness”-Shane
Why… are we in business?
To help provide a FUN & ADVENTUROUS lifestyle to our
customers
What …do we want our customers to FEEL, THINK and
SAY about us?
Feel secure doing business with us
Think that they are part of our Woods FUN family
Say that they had a ONE OF A KIND buying experience
What is your dealership theme?
FUN• fun/fən/• Noun: Enjoyment, amusement, or lighthearted
pleasure: "anyone who turns up can join in the fun".
• Adjective: Amusing, entertaining, or enjoyable: "it was a fun evening".
• Verb: Joke or tease: "no need to get sore—I was only funning"; "they are just funning you".
• Synonyms: noun. amusement - joke - sport - jest - lark - entertainment
• verb. joke - jest - banter - jape - lark
Why did we choose this theme?
FUNCommon Denominator
Austin, TX is a very unique, FUN city!
How will this theme take shape in your dealership?
• Bright Colors• Bright Lights
• Flat screen TVs playing MotoGP races and Motocross• Inflatable Air Dancing Men
• FUN group picture depicting a silly Woods Fun Center family inside
dealership
Setting a FUN tone immediately by answering the phone with:
“It’s a FUN day at
Woods”
“The FUN starts here”
“FUN is our middle name”
Upbeat music that instantly puts you in a good mood to set the FUN tone
Loud Cheering when the bell is rung celebrating a new addition to the Woods family
The smell of Popcorn - associated with being entertained in a relaxed environment
Upbeat, lively personalities. Staying away from negativity at all times and being on a “Good Mood Mission”.
TRICK
FUN Contests
Incorporating humor into
ads or announcements
Funny Posts
Fun take on the “passport”
Creating funny and light-hearted videos in Parts and Service Departments.
Fun, action packed Events!
THEME?
How will this theme be introduced to employees?
Team Building Event
Storewide Meetings
WFC= FUN!
Mandatory Training Presentation with every new hire
No exceptions…
How will you make sure that the theme is successfully deployed?
Shane
MIKEY
SHANE
Guardians of FUN
Employee Buy-in: FUN Attitude of the Month Award
How will you ensure that the theme is sustained and becomes refined over time?
SERVICE
SALES
PARTS
MARKETING
Monthly FUN reports/discussions from each department manager
Input from Employees at Storewide Meetings
The Fun Starts Here