1. Global Trends: Asia rising and itschallengesPaul WoodwardManaging Director, UFIBangkok, 25th September 2012

2. The basics remain the sameBring them Identify a PromoteIdentify andtogether &marketBook venue and sell tomarket to generateopportunityexhibitorsvisitors businessopportunity UFI 2012 3. Exhibitions are powerful tools SMEs still find exhibitions Blockbuster major eventsthe most effective way to continue to thrivepromote their products Companies want to waveand services, find newthe flag even in toughclients and open up new times.markets They become moreconservative with They have a strong needmarketing budgets. for new business. Safe choices are the top They have a strong need toshows. identify and commercialise innovations. UFI 2012 4. But.Its not that simple 5. There are strong forces impacting usEconomic Crisis Geographical Shift Technology Exhibition Changes inExhibitor & VisitorChanges Industry BehaviourAlternative Formats 6. The impactof the crisis 7. UFI Global Barometer: companies declaringGlobal Exhibitionan increase in their turnover compared to the Barometersame period the year before % of companies declaring an increase in their turnover when compared to the same period the year before (regardless of possible biennial effects)100% 50%0% Befor 1st half 2nd half 1st half 2nd half 1st half 2nd half 1st half 2nd half 1st half e 2009 2010 20112012 2013 Dec. 2008As declared in previous surveysAs declared in June UFI 20122012 8. UFI Global Barometer: companies declaring Global Exhibitionthat the impact of the economic crisis on theirBarometerexhibition business is now over% of companies declaring in the last 4 surveys - that the impactof the economic crisis on their exhibition business is now over100% Americas 50% Asian Pacific Europe Middle East/Africa0% June 2010 December June 2011 DecemberJune 2012 2010 2011 UFI 2012 9. UFI Global Barometer: AnticipatedendingGlobal Exhibitionyear of the impact of the economic crisis forBarometerthose who consider that it is not yet over63%46%44%June 2011 30%December 2011 27%June 201214% 14%15% 15%10% 9% 8% 4% 2%0%0%2011 20122013 2014 2015 after 2015 UFI 2012 10. There is some great strength in key markets UFI 2012 11. But business strategies have been impacted Refocusing onto a smaller number of key shows. Most new business development of majorcompanies tends to be focused on emergingmarkets. BRICSA MINT Even for the healthiest shows, waiting lists areshrinking as companies scale back expansionplans. Razor sharp focus on ROI UFI 2012 12. Asias growth prospects Some of the key Asian markets are entering amaturing phase. So, the very high growth rates of the past willbe more difficult to achieve. There will be a flight to quality. We are seeing the best organisers recording 20%growth in markets which overall are almost flat. Shake-out of me too events which do not offerexhibitors real ROI UFI 2012 13. Asia growth focusChina IndiaASEAN Maturing market Highly Big opportunity 55% of Asiacompetitive seen with Increased focusmarketincreased intra-on domestic Good growth ASEAN tradebusiness & prospects onceflows after freeconsumptionvenue shortage is trade zone fully Developing resolved in key implementedsecondary cities cities 1 2 key focus cities for ASEAN trade fairs will emerge UFI 2012 14. Threats and opportunitiesThe impact of technology on our business UFI 2012 15. Key technology trends Social media SmarterBusinessMobiledatabasesmarketing Tracking technologies UFI 2012 16. Changing visitor & exhibitorbehaviourUnderstand how their UFI 2012demands are changing 17. There are demands.and demandsTodays picky customers UFI 2012 18. Exhibitor demands Proving ROIMore andPressure onbetter businessbudgets opportunitiesTurnkeyGreater choice solutions UFI 2012 19. Lead the communities we havecreated Understand the industries we serve Thought leadership What does it mean? Extend the powerful brands we control to generate value for our customers and for us year-round. Use the knowledge of the industry we create and facilitate to enhance our customers business and our own bottom line. We are not in the exhibition industry: we arein the industry of every customer we serve. UFI 2012 20. The visitorThe heart of our business: this iswhat we offer those who pay us UFI 2012 21. Visitor issues TimeDemographicsAlternativesBudgets UFI 2012 22. Demographics UFI 2012 23. Demographics in Asia UFI 2012 24. Time UFI 2012 25. Protect the power of serendipity You make your luck. One of the ways we should encourage our customers to make their own luck is to come to our exhibitions and find something new and unexpected. UFI 2012 26. Changingformats UFI 2012 27. Format issuesEntertainmentSustainability TargetedContent buyers andsellers UFI 2012 28. Multi-dimensional eventsConference Traditional trade showEntertainmentfloorSuccessfulnew-lookevents Unconventional Live-streaminglayouts UFI 2012 28 29. Conference trends Meetings will need to address a number of concerns Pressures on delegate time provide a good return on time Shorter events Shorter presentations Pressures on budget For delegate fees For sponsorship Offering learning experiences which cannot be easily achieved online Address concerns about sustainability of business meetings Delegate-led content provides organisers with manychallenges Directly linked to thought-leadership opportunity/challengeidentified for exhibitions UFI 2012 30. From UFI 2012 30 31. to UFI 2012 31 32. Last thoughts The industries we serve should be at the heartof our focus Know the customers especially the visitors If you deliver the visitors and satisfy them, all elsewill flow Focus on efficiency and effectiveness of yourevents But dont sacrifice the surprise which makes themworth coming back to UFI 2012 33. Be the change that you wish to seein the worldGhandi Thank youpw@ufi.org UFI 2012 34. UFI 2012