wooing passive candidates on twitter
DESCRIPTION
Wooing passive candidates on TwitterTRANSCRIPT
wooing passive candidates on twitter
Complimentary Webinar March, 2010
Presented by
Carmen Hudson, CEO Tweetajob
what we’ll cover
• Finding Leads on Twitter• Attracting Followers• Turning leads into candidates• How Tweetajob can help
the twitter communication
paradigm
finding leads on twitter
• Recommended for specialized, ongoing positions
• Several methods:– Search– Directories– Lists– Ad Networks
real-time search engines
use lists to curate groups of people
• List your employees on Twitter• List your recruiters on Twitter• Create lists of experts in your
industry/function• Easy way to keep up with the
conversation• You don’t have to follow someone
to include them on a list
how to attract – and keep – loyal followers• Provide original content• Be Retweetable• Be a good Twitter citizen– Retweet, giving proper credit– Participate • #followfridays• Live tweeting• complete bio and profile• @responses
create original content
• Include personal experiences• “Inside” your company, industry
or function• Share awesome photos• Whitepapers, blog posts, articles
by insiders• Promotions and awards• “How to”• News, providing it’s news
retweets
• Increase exposure• Attract new followers• Two-way:– Retweet great content–Make sure your content gets
retweeted
• Make sure you’re retweetable
be retweetable
• Include links (bit.ly works best)
• Tweet on Friday• Leave room for editorial– Shorten your tweet to 120
characters
• Tweet it first! • Add “color commentary”
creating a community for jobseekers
turning Twitter followers into candidates
• Curate and tend to your lists• Research followers– Further refine list– Find other talent communities
• Cross reference– LinkedIn– Blog– Google or Yahoo Profiles
developing relationships
• Proceed with caution• Respond with an @
reply to get attention• Send specific DMs with
call to action– Check out (or comment) on this blog
post– Event invitation
• Get offline!• No spam!
the foundation of your Twitter strategy
Tweetajob enterprise solution
• Automates job tweets (via xml feed) – unlimited!
• Branded Twitter presence with improved candidate experience and technology
• Measures success and effectiveness of job tweets
• Monthly results report + analytics• Twitter community data• Substantial value for organizations
with high volume
resources
• Fast Company: 9 Scientifically Proven Ways to Get ReTweeted
• Twi5 – Twitter App Directory• Comprehensive Twitter guide
book from @Mashable
next steps
• Try it out!– Discount code: marchweb– $30 off your order– Offer expires March 12, 2010
• Download and share this preso• Follow us!
– @tweetajob– @peopleshark– Facebook, LinkedIn and Newsletter
• Let’s meet to talk about your needs!
thank you!
Carmen [email protected]
LinkedIn: http://www.linkedin.com/in/carmenhudson
Twitter@peopleshark