The Chocolate Problem

http://www.guardian.co.uk/business/2010/jan/14/cadbury-shares-soar

blog.larrybodine.com

Word of Mouth Marketing

Restart the conversation!GrassrootsTime and effortAnd. . .Something worth talking about!

Fancy feast cat food

http://terrywhite.com/techblog/archives/2257

Are you a member?

Guardrails & Guideposts

www.fbctlh.org/rss/freedomrules www.humblewalk.org/Guideposts.htm

TTTTTtalkers

topics

tools

taking part

tracking

talkers

talkers

talkers

talkers

taking part

taking part

taking part

taking part

tracking

tracking

tracking

tracking

topics

topics

topics

topics

tools

tools

tools

tools

brianlinton.com

http://musicalfood.com/Oscarmayer.htm

http://www.hastebc.org/tools/why-use-haste

TAKING PART

www.wired.com

12 Must-Do Techniques

Front door reminder

Private newsletter

Track Like/Tell a Friend

Apologize & solve Be nice.

Web Join conversation

Blog Buzzworthy

Keep it simple. Unexpected

Andy Sernovitz Seth Godin

ResourcesRoyte, Elizabeth . Bottlemania: How Water Went on Sale and Why We Bought it. New York: Bloomsbury, 2008.

Sernovitz, Andy. Word of Mouth Marketing: How Smart Companies Get People Talking. New York: Kaplan Publishing, 2009.

http://www.sethgodin.com/sg/

http://www.damniwish.com/

Shauna BorgerIndiana State Library

317-605-4518sborger@library.in.gov