word of mouth marketing your summer camp - waic 2014
TRANSCRIPT
#GoCampPro
Wonderful
WORD of MOUTHWorking Your
Referrals
a Canon guy for life
#GOCAMPPRO
how many people?
Travis Allison
@CampHacker
#GoCampPro
c4mp.pro
choosing camp
#GoCAMPPRO
CONNECTION
looks safe
inspires confidence
looks fun
WOM#CAMPPROS
maximize both
build a system
why care about wom?
#GoCAMPPRO
how does it work?
makes me itchy
the other side
rest of my life
2 years later
how many people?
be worthy
seth godin
why care 2.0
john jantsch
4 C’s
#GoCAMPPRO
content
context
connection
community
content
education marketing
context
where they need
connection
when, where, how
Unknown
Unknown
Inquiries
Unknown
Inquiries
New Families
Unknown
Inquiries
New Families
Returning Registered
Unknown
Inquiries
New Families
Returning Registered
Not Re-Registered
Email Newsletter
Email Newsletter
Email Newsletter
Email Newsletter
community
natural for us
do something special
ideal customer lifecycle
#GoCAMPPRO
know
like
trust
try
buy
repeat
refer
get to know us
1st impression
ideal customer
1+ kids
engages your staff
volunteers
donates
already referring
brings people to camp
FYK
#GOCAMPPRO
get to like us
path
educate
come to trust us
educate
communicate WHY
WOMBoom
try something
give them a sample
WOMBoom #2
buy camp
talkable
WOMBoom #3
repeat next year
get the most out of camp
#GoCAMPPRO
WOMBoom #4
get their ideas
refer to a friend
make it easy
system
bill of rights
exceed expectations
WOMBoom #5
communicate
reward champs
WOMBoom #6
questions?
#GoCAMPPRO
equip them#GoCAMPPRO
when can I ask?
#GAMPPRO
always ask why
thank you
slideshare.net/zoic or
#WAICupcall
PRESENTATION AVAILABLE
TRAVIS ALLISONwww.gocamp.pro
Free Camp
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