WORDPRESSDylan CortinaMKTG 338 – Social Media MarketingPaula Morris

What is WordPress?• WordPress is an open source CMS,

often used as a blog publishing application powered by PHP and MySQL.

• It has many features including a plugin architecture, template system, and gravatar.

• currently 55,595,208 WordPress sites in the world.

• Get started by downloading software script or joining WordPress.com

• completely customizable and can be used for almost anything.

Main Influences of WordPress• full content management system…

if you can imagine it, it’s possible.• multiple plug-ins and widgets

allowing users to extend the abilities of WordPress beyond original installment

• The multi-user feature allows up to 10 users each with different levels of authorization.

• mobile usage allows you to comment effortlessly along with composing posts and location mapping

• ALWAYS be connected

Key Performance Indicators• Over 341 million people view more

than 2.5 billion pages each month.• WordPress.com users produce

about 500,000 new posts and 400,000 new comments on an average day

• WordPress is used by over 16.7% of Alexa Internet's "top 1 million" websites

• As of August 2011 manages 22% of all new websites.

• Support requests, theme switches, and embeds.

Advertising • AdSense, Yahoo, Chitika,

TextLinkAds, and other third-party advertising is not allowed at WordPress.com.

• WordAds lets WordPress.com bloggers with moderate to high traffic and appropriate content turn on ads and earn money from their blogs.

• You can run any ads you’d like if you manage your own WordPress installation

Tips?...Use the Plugins!!!• allows any user to customize their

blog into anything• With 21,239 plugins, the

possibilities of customization are endless

• Buddy Press – Social Networking• Akismet – Guards against spam• WordPress Database Backup and

stats• Unique to each individual

Cautions• January 2007 – attacker

introduced exploitable code• May 2007 – 98% of WordPress

blogs were outdated EXPLOITABLE

• April 2009 – Seven unpatched security advisories out of thirty-two.

• Protect using security plugins such as Better WP Security and WP Security Scan

• protect installations by renaming the default admin account, as well as editing the site's .htaccess file.

Businesses Using WordPress…• TechCrunch• TED• CNN• NFL• The New York Times• UPS• Ebay• OldSpice• PlayStation• Best Buy• Pepsi

Works CitedBlack, Tiffany. "How to Use WordPress for Business." Inc.. 03 May 2010: n.

page. Web. 11 Sep. 2012. <http://www.inc.com/guides/2010/05/wordpress-for- business.html>.

www.WordPress.com. N.p., n.d. Web. 11 Sep 2012. <http://wordpress.com/>.

www.WordPress.org. N.p., n.d. Web. 11 Sep 2012. <http://wordpress.org/>.

"WordPress." www.wikipedia.org. N.p., 08 Sep 2012. Web. 11 Sep 2012. <http://en.wikipedia.org/wiki/Wordpress>.