word story
TRANSCRIPT
Word Story
Once upon a time …
content design looked like this:
Training Content: The Problem
Classroom/Virtual Classroom Team
E-Learning Team Performance Support Reference
Word
Frame
PPT
ProprietaryAuthoring tools
ProprietaryAssessment
Word, FrameRobo Help
Dreamweaver
Instructor Student GuideSlide DeckLabsPaper Assessment
E-LearningOn-line Assessment
Printed GuidesHelp SystemSearchable DB
Redundant Teams Redundant Tools Outputs
FILE SYSTEMFILE SYSTEM
LCMS
FILE SYSTEMDMX
or this:
facts
alone are boring
Simple facTs have their Own stoRY
and voice
Stories
interest
Focus on the story …
Not this …
start with a sketch
a mindmap
or a storyboard
Reflect on your audience
Words live happily ever after when you …
learn how to CHUNK:
Not this…
or this…
But this!
DefinitionChunking: Information presented in small, digestible units.
Words live happily ever after when you …
are meaning
and weigh the importance of
details…
Without letting details
weigh you down
For a happy ending to your Wordstory:
Develop a clear voice
Know your audience
Practice chunking
Choose only important details
• Exemplary: Advanced Practice Strategies
•Average: ReadyTalk
•Poor: Lifelong Learning
•Exemplary: Lern.org
•Average: Ready Talk
•Poor: Lifelong Learning
•Exemplary: Advanced Practice Strategies
•Average: Western International University
•Poor: AORN Learning Center
•Exemplary: Lern.org
•Average: Creativity Portal
•Poor: Online Sapiens
Story/Voice Audience
ChunkingMeaningful
Use of Details
And your content will look like this:
THE END