wordcamp: repurposing content workshop
TRANSCRIPT
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REPURPOSING CONTENT
Better LeadGeneration
IncreaseAuthority
ReinforceMessage
Be Seen OnNew Platforms
Improve YourSite's SEO
Reach NewAudiences
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re ·pur ·poserēˈpə rpəs/
verb
to adapt for use for a completely new purpose
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Salma Jafri, blogger &marketerPROMOTE MORE
CREATE LESS
SearchEngineWatch.com
REPURPOSING CONTENT
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Reach New Audiences
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Reach New AudiencesImprove Your SEO
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Reach New AudiencesImprove Your SEOIncrease Your Authority
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Reach New AudiencesImprove Your SEOIncrease Your AuthorityReinforce Your Message
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Which of My PostsShould I Repurpose?
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Which of My PostsShould I Repurpose?
They're evergreen.
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Which of My PostsShould I Repurpose?
They're evergreen.They're popular.
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Google AnalyticsDashboard for WP
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Which of My PostsShould I Repurpose?
They're evergreen.They're popular.They're high-quality.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.
Great for List Posts"5 Tips to Use Twitter For Business" Tip #1 = One Blog Post Tip #2 = Another Post, etc.
Just add a little more content & new images!
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.
Kindle Direct Publishingkdp.amazon.com
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.
MailChimp.comMailPoet Plugin
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.
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Create One Pinboard for Each Category on Your Blog
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Facts, Quotes or Stats Into Graphics.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.
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7 Ways to Repurpose1. Turn a Blog Post Into a Series.2. Turn a Series Into an eBook.3. Create an Email Series.4. Create a Pinterest Board.5. Turn Facts or Stats Into Graphics.6. Create a YouTube Tutorial.7. Refresh and Republish Old Posts.
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ACTION STEPS:Install Google Analytics on your site.Find your most popular blog posts.Select 3-5 of your favorites.For each post, brainstorm all ofrepurposing strategies you could use.Decide on at least 2 different waysyou will repurpose each blog post.Add these to your editorial calendaror to-do list and DO THEM!
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Thank You!http://wpsesame.com/wcorl
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